SYP digital skills june 2011
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Transcript of SYP digital skills june 2011
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SYPDigital Skills
27 June 2011
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Sources…
• DCMS Estimates, December 2010• IDBR 2009• Labour Force Survey 2010• Skillset (2010) Creative Media Employer Survey• Skillset (2010) Creative Media Workforce Survey• Skillset Publishing Digital Futures (2011)
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Publishing: the numbers
1 11,600 companies2 88% employers <10 staff; 2% 100+ staff3 194,650 people working in the industry4 36% based in London & 14% in south east 5 38% Associate Professional & Technical roles6 28% Managers & Senior Officials7 67% >35 years old
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Recruitment
New recruits in 2010
• 21% from Creative Media industries• 43% outside of Creative Media industries• 37% direct from education• 13% had current vacancies• 36% of these hard to fill
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Recruitment
Reasons vacancies are proving hard to fill:
• 92% Lack skills or talent company demands• 83% Lack attitude, motivation or personality• 56% Lack relevant work experience
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Introducing the Bookhttp://www.youtube.com/v/aX0-nqRmtos
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Skills shortages – new entrants
1 31% Sales and marketing skills
2 21% Creative talent
3 17% Skills using software packages
4 16% Multi-skilling
5 13% Leadership and management & Finance
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Skills gaps in existing workforce
1 69% Sales and marketing skills
2 53% Technical skills
3 45% Skills using software packages
4 38% Business skills
5 37% Leadership and management
6 29% Multi-skilling
7 28% Develop content for multiple platforms
8 27% Finance
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What happens when there are skills gaps?
Causes company to:
• 75% delay products• 49% lose business• 48% outsource work• 48% increase costs• 35% difficulty meeting quality standards
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@sashers recommendations
• Product, brand management and development• Multimedia production• IP, metadata and tagging• Data analysis, insight and research• Ability to price and sell in digital• Digital marketing• Customer relationship management
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The Future of Publishing by Dorling Kindersley http://www.youtube.com/v/Weq_sHxghcg