April 16-17, Singidunum University, Belgrade, Serbia

International Scientific Conference of IT and Business-Related Research

www.synthesis.singidunum.ac.rs

www.synthesis.singidunum.ac.rs

ABOUT CONFERENCE

Contemporary business operations rely heavily on the use of information technology in all sectors, from production and services to marketing sector. Web services, mobile technologies, wireless systems and multimedia content together with the security concepts on the Internet, have led to an increase in the volume of transactions and a greater optimization of business processes. Information and communication technologies have triggered business development on a global scale. The aim of the conference is to examine the impact of modern Internet technologies and latest innovations on various forms of doing business.

The conference will be carried out through different sections, round tables, lectures and presentations. The accompanying conference programme shall include presentations of the leading national and international companies.

Conference topics:

• The Internet and Development Perspectives• Information Security and Cryptographic Applications• Applied Informatics and Education• Energy Efficiency and Distributed Systems• Advanced Engineering Systems• Contemporary Business and Management• Finance and Banking• Tourism and Hospitality• Marketing and Trade• Geographic Information Systems• Modern Forms of Entrepreneurship and Investment• Human Resource Management• Accounting and Insurance• Business Law• Language for Specific Purposes (LSP)

April 16-17, Belgrade, Serbia

• Milovan Stanišić, Singidunum University, Serbia• Slobodan Unković, Singidunum University, Serbia• Mladen Veinović, Singidunum University, Serbia• Milan Milosavljević, Singidunum University, Serbia• Verka Jovanović, Singidunum University, Serbia• Endre Pap, Singidunum University, Serbia• Miroslav Dukić, Singidunum University, Serbia• Bratislav Milovanović, Singidunum University, Serbia• Dragan Cvetković, Singidunum University, Serbia• Miroslav Lutovac, Singidunum University, Serbia• Predrag Popović, Vinča Institute, Serbia• Slobodan Čerović, Singidunum University, Serbia• Jovan Popesku, Singidunum University, Serbia• Nemanja Stanišić, Singidunum University, Serbia• Marija Kostić, Singidunum University, Serbia• Lidija Barjaktarović, Singidunum University, Serbia• Miloš Stojmenović, Singidunum University, Serbia• Petar Spalević, University in Kosovska Mitrovica, Serbia• Gordana Dobrijević, Singidunum University, Serbia• Aleksandar Jevremović, Singidunum University, Serbia

• Riste Temjanovski, Goce Delčev University, Macedonia• Hong Qi, Dalian University of Technology, China• Jovica V. Milanović, University of Manchester, United Kingdom• Duško Lukač, Rheinischen Fachhochschule Köln gGmbH, Germany• Dinu Vasile, Bucharest University of Economic Studies, Romania• Alexandru Nedelea, Stefan cel Mare University of Suceava, Romania• Grzegorz Michalski, Wroclaw University of Economics, Poland• Rade Ratković, Fakultet za uslužni biznis, Montenegro• Puiu Nistoreanu, The Bucharest Academy of Economic Studies, Romania• Georg Christian Steckenbauer, IMC Fachhochschule Krems, Austria• Irfan Arikan, IMC Fachhochschule Krems, Austria• Gordana Pesaković, Argosy University, USA• Slobodan Milojković, University of East Sarajevo, Bosnia and Herzegovina• Stanimir Sadinov, Technical University of Gabrovo, Bulgaria• Kristofer Neslund, Ashland University, USA• Nancy Neslund, Ohio Northern University, USA• Đorđe Jovanović, University of Montenegro, Montenegro• Mike Dawney, Middlesex University, United Kingdom• Mohammed Ismail Elnaggar, The Ohio State University, USA• Moe Win, Massachusetts Institute of Technology, USA• Snezana Lawrence, Bath Spa University, United Kingdom• Diego Andina De la Fuente, Universidad Politecnica de Madrid, Spain• Vladimir Terzija, University of Manchester, United Kingdom• Lenko Uravić, Faculty of Economics and Tourism, Croatia• Vassilis S. Moustakis, Technical University of Crete, Greece• Aurora Pedro Bueno, Departamento de Economía Aplicada,Universidad de Valencia, Spain• Luis Hernández Gómez, Universidad Politécnica de Madrid, Spain• Ivan Bajić, Simon Fraser University, Canada• Violeta Grubliene, Klaipeda University, Lithuania

SCIENTIFIC COMMITTEE

April 16-17, Belgrade, Serbia

www.synthesis.singidunum.ac.rs

IMPORTANT DATES AND PRELIMINARY AGENDA

The final agenda with specific information about the oral, poster and virtual presentations will be published on this website during the month of April, 2015.

www.synthesis.singidunum.ac.rs

IMPORTANT DATES

March 01, 2015.Paper Registration (title, authors and abstract)

March 22, 2015.Deadline for full paper submission for review

April 05, 2015.Notification of paper acceptance

April 16-17, 2015.Conference dates

PRELIMINARY AGENDA

09:00 – 09:45 Registration

09:45 – 10:45 Welcome Speech & Plenary Session

10:45 – 13:45 Parallel Sessions

13:45 – 15:00 Lunch break

15:00 – 16:45 Parallel Sessions

16:45 – 17:15 Afternoon Coffee Break

17:15 – 19:00 Poster Sessions

April 16-17, Belgrade, Serbia

www.synthesis.singidunum.ac.rs

• ORAL PRESENTATIONEach presentation will last 10 minutes and will be pre-sented in parallel thematic sessions. We recommend dedicating 7 minutes to the presentation and 3 minutes to open discussion. You will be informed of your sessi-on reference and the time of your presentation about 2 weeks before the event. All oral presentations should be done in English, the official language of the event.

The following points should be taken into consideration when preparing your oral presentation:

Ensure that you are available at least 30 minutes befo-re the session starts on the day of the Conference.The equipment available will be PC and Data Projector.The recommended software to be used is PowerPoint and PDF.

• POSTER SESSIONYour poster will be exhibited during the conference po-ster session. Poster sessions will provide an opportu-nity for authors to display the results and conclusions of their papers.

We recommend that you provide small envelopes for distributing your business cards and collecting busine-ss cards from those who request additional informa-tion.

This is a good way of inviting and encouraging interac-tion with your audience. You may also wish to provide copies of a short summary of your presentation for dis-tribution.

The following points should be taken into consideration when preparing your poster presentation:

Posters should be printed and brought by each author to the conference.The poster can be up to 130 cm high x 90 cm wide.We will provide materials for attaching posters.Your poster should be readable from a distance of 2 meters.

• VIRTUAL PRESENTATIONIn addition to the paper submission, virtual authors can submit a PowerPoint presentation. These presentati-ons will be uploaded onto the conference website, in a special virtual section, so that all the conference parti-cipants will have access to them during and after the Conference.

PRESENTATION

You can present your projects in three modalities: in person (either oral or poster presentation) or virtually (non-attending authors).

April 16-17, Belgrade, Serbia

INSTRUCTION FOR CUSTOMER TRANSFERS IN EUR

56: Intermediary:BCITITMMINTESA SANPAOLO SPAMILANO, ITALY

57: Account with institution:DBDBRSBGBANCA INTESA AD, BEOGRADMILENTIJA POPOVICA 78BEOGRAD, REPUBLIKA SRBIJA

59: Beneficiary:/RS35160005080004017271UNIVERZITET SINGIDUNUMDANIJELOVA 32VozdovacRepublic of Serbia

INSTRUCTION FOR CUSTOMER TRANSFERS IN USD

56: Intermediary:BCITUS33BU LEVAR OSLOBODENJA 76, 21 ODO NOVI SAD,tel + 381 (0) 214887141 ; 4887 305fax + 381 (0) 21 6624 633e-mail: loro_doznake@bancaintesabeograd.comwww.bancaintesabeograd .comtekuci racun 908-16001-87INTESA SANPAOLO SPA (FORMERLY BANCA INTESA SPA NEW YORK)

NEW YORK,NY, UNITED STATES

57: Account with institution:DBDBRSBGBANCA INTESA AD, BEOGRADMILENTIJA POPOVICA 7BBEOGRAD, REPUBLIKA SRBIJA

59: Beneficiary:/RS35160005080004017271UNIVERZITET SINGIDUNUMDANIJELOVA 32VozdovacRepublic of Serbia

REGISTRATION FEE

Registration fee for this scientific gathering is 50 EUR in RSD counter value according to the middle exchange rate of the National Bank of Serbia on the date of payment.Payments should be made to the following account number: 160-360188-92, for payment reference number please state: “Sinteza-Paper ID” (ie. Sinteza - 354).

April 16-17, Belgrade, Serbia

www.synthesis.singidunum.ac.rs

ABOUT SYNTHESIS 2014

The first international scientific conference Synthesis was organized under the auspices of Singidunum University in Belgrade with the aim to consider integrally the continued impact of the Internet and technological innovations on different ways of doing business. The conference brought together numerous academic workers and experts from the co-untry and abroad who presented their respective scientific papers related to the field of the Internet and Contemporary Communication Technologies. Namely, the advent of the Internet has led to irreversible social and economic changes in the entire world, including our country. As a global multimedia communication resource, it has contributed to solving the issue of connecting remote organizations and enabled a direct connection between the collaborating organizations, as well as with consumers.

All papers submitted were grouped into 8 thematic fields, as follows: The Use of the Inter-net and Development Perspectives, Internet and Education, Information Systems in Acco-unting and Auditing, Data Protection, Cloud Computing, E-business in Tourism and Hospi-tality Industry, The Use of Computers in Technical Systems and Intelligent Systems. Two workshops were also included in the official conference programme, where participants had the opportunity to attend several lectures held by eminent experts from the leading Serbian and international IT companies and banks.

As regards statistical data, there were over 280 papers submitted to the conference, of which 205 were awarded note of acceptance. Out of the total number of papers, 12 were listed as invited papers, while student papers were presented within a special session. Our scientific committee comprised 25 reputable professors from 15 countries worldwide. A considerable number of participants and papers submitted, together with their quality and significant scientific contribution to the filed, indicate that the conference was extremely well- received and highly- valued within the academic community in Serbia and worldwide.

COMPANIES THAT SUPPORTED SYNTHESIS 2014 THROUGH THEIR WORKSHOPS

Within the workshop’’ Towards the new IT challenges’’, the representatives of the leading world companies in IT sector has presented their solutions implemented at the global level as well as the solutions developed and applied to the Serbian market. This workshop aims was to enable the participants of the conference to become more conversant with the activities of international companies and their solutions on the territory of the Republic of Serbia, but also to give the opportunity to them to discuss and develop new solutions.

Within the workshop’’ Alternative Distribution Channels’’, the representatives of the lea-ding companies in the banking sector has presented their solutions. The Internet, along with other technological achievements has brought about the most striking changes in the banking sector. Opinions are divided when it comes to whether the Internet and e-banking distribution channels will replace bank branch offices. The Internet enables banks to introduce a set of services intended for clients-ranging from the simplest ones to those most sophisticated. It also provides clients with vailability, comfort and cost-effectivenss.

www.synthesis.singidunum.ac.rs

April 16-17, Belgrade, Serbia

ABOUT BELGRADE

Serbia is a relatively small country located in southern Europe in the central part of the Balkan Peninsula. Its largest city and the capital is Belgrade with a population of over 2 million. It is positioned at the confluence of the Sava and Danube rivers and represents one of the oldest cities in Europe and an intersection of the roads of Eastern and Western Europe.

Belgrade has a distinctive architecture and boasts numerous impressive monuments and tourist attractions from various historical periods. It is a modern, warm-hearted city with a growing economy, famous for its hospitality and international spirit. Some of the most popular and breath-taking tourist sites in Belgrade are the following: the Danube and Sava Rivers, Belgrade Fortress, Avala Tower, the Square of the Republic, Vuk’s Monuments, Ka-lemegdan Park, Knez Mihailova St. etc.

The international airport “Nikola Tesla” in Belgrade is around 20 minutes away from the city center. There are different types of transfer available to and from the airport. We su-ggest choosing a direct mini bus line A1 (takes you to the city center, square Slaviija) or a taxi service. A flat-rate taxi service can be booked in the arrivals hall for approximately 20 Euro. The local currency in Serbia is Serbian dinar (RSD).

ACCOMMODATION

Singidunum University has established successful cooperation with numerous hotels and hostels in Belgrade and can ensure special price rates for the conference participants. Be-low is the list of hotels offering rooms at the lower conference rates.

You can easily book your preferred hotel by filling in the reservation form for the chosen hotel. Payments have to be arranged directly with the hotel.

All services could be paid using one of the following payment modes: cash (payment in local currency), bank transfer and credit cards (American Express, Diners International, Ma-ster Card and Visa).

The exact rates will be subsequently published on the official Conference site.

***THREE STAR HOTELS

Hotel Park BeogradHotel Argo

****FOUR STAR HOTELS

IN Hotel BelgradeQueen’s Astoria Design HotelHotel Balkan

*****FIVE STAR HOTELS

Hotel Square Nine

www.synthesis.singidunum.ac.rs

April 16-17, Belgrade, Serbia

International Scientific Conference of IT and Business-Related Research

www.synthesis.singidunum.ac.rs

April 16-17, Singidunum University, Belgrade, Serbia