Synopsis samsung

7/25/2019 Synopsis samsung

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MS 100

A

PROJECT PROPOSAL

ON

BRAND AWARNESS & MARKET ANALYSIS OF SAMSUNG LED TELEVISION

PREPARED BY:-

THAKUR BIMMISINHD

MBA !MARKETING"

ENROLMENT NO:110#$$%%0

STUDY CENTER CODE: 00'

STUDY CENTER: MTB ARTS COLLEGE( SURAT

GUIDED BY:

DR MAHESH TRIVEDI

SUBMITTED TO:

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

IN PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF THE DEGREE

MASTER OF BUSINESS ADMINISTRATION

YEAR: MAY #01%


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RATIONAL OF THE STUDY

From the descriptive research study of this project, the company would be able to know about

their prospect and customer needs, preference, characteristics and level of satisfaction from

seven dimensions of S)*+,. T//2+23+viz. quality, availability, brand image & pricing.

With the help of this project work, the company can know the

consumer attitude, perception towards their shopping preference, about strength and

weaknesses from each and every dimension of consumer durable industry, and thus the

organization would be able to provide good quality of goods and services to the customers.

his will help the organization in providing better customer share.

! choose the "#$ elevision industry for my project work because

presently it is the one of the fastest growing sector and having vast future scope in !ndia.%esearcher has chosen project study in marketing subject because this field is very

challenging and it posses full of creativity and art.

S)*+,.posses a very reputable brand image in !ndia and abroad and is

made of very good standing management team. For sharpening my knowledge and skills, it is

the best place to shape my theoretical knowledge in to practice.

he another reason for choosing S)*+,.is because it is having good

position in organized and is the leading across the world in every electronic goods like,

elevisions, ir conditioners, 'obiles, ablets, "aptops etc.

For the purpose of my study ! have gathered data regarding the company

and research work by primary data.

%esearcher has gathered primary data through sample survey, as the

primary data seems to be best alternative for researcher. For the purpose of the researcher(s

study. ! have taken questionnaire method as a data collection instrument.

nd have also used secondary data sources to collect information

regarding company profile.

For this purpose ! have referred company websites. he survey is based onsample) this sample size will be in order to collect accurate information within minimum cost& and time. !n sample survey method, by suing questionnaire, data will be collected to know

perception of consumer regarding B4)5 A6)4//++ )5 M)47/8 A)9+2+ 3 SAMSUNG;+LED T//2+23


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SAMSUNG INTRODUCTION

*orean is a +outh *orean multinational electronics company headquartered in +uwon,+outh *orea. !t is the flagship subsidiary of the +amsung roup and has been the world-slargest information technology company by revenues since //0.+amsung #lectronics has

assembly plants and sales networks in 12 countries and employs around 2,/// people.

+amsung #lectronics is the world-s largest mobile phone maker by /22 unit salesand words second3largest semiconductor chip maker by /22 revenues 4after !ntel 5orporation6.!t has been the world-s largest television manufacturer since //1 and the world-s largest makerof "5$ panels for eight consecutive years. !t has the largest marketshare worldwide in memorychips. he company is the world-s largest vendor of smartphones since /22. +amsung has alsoestablished a prominent position in the tablet computer market, with the release of the ndroid3

powered +amsung ala7y ab.

8y //9 +amsung was the world-s3largest manufacturer of :"#$s, with a 9/ percent

market share worldwide, and as of /2/ has a 0;< share of the global ':"#$ market. hecompany is leading the world :"#$ industry, generating =2//. million out of the total =9>?million revenues in the global :"#$ market in //1. s of //1, it held more than 1//merican patents and more than ,;// international patents, making it the largest owner of':"#$ technology patents.

+amsung-s latest ':"#$ smartphones use its +uper ':"#$ trademark, withthe +amsung Wave +;?// and +amsung i0/// ala7y + being launched in @une /2/. !n@anuary /22, it announced its +uper ':"#$ Alus displaysB which offer several advancesover the older +uper ':"#$ displays B real stripe matri7 4?/ percent more sub pi7els6,thinner form factor, brighter image and an 2; percent reduction in energy consumption.

!n :ctober //>, +amsung introducing a ten3millimeter thick, 9/3inch "5$ televisionpanel, followed in :ctober //; by the world-s first >.03mm panel. +amsung is leading theindustry by developing panels for 93inch "5$ monitors 4C.? mm6 and 2.23inch laptops42.19 mm6. !n //0, +amsung succeeded in developing a panel for forty3inch "#$ televisions,with a thickness of C.0 millimeters 4/.2? inch6. $ubbed the DEeedle +limD, the panel is as thick4or thin6 as two coins put together. his is about a twelfth of the conventional "5$ panel whosethickness is appro7imately ?/ millimeters 42.0> inches6.

While reducing the thickness substantially, the company could maintain theperformance as before, including full $ resolution, 2/ z refresh rate, and ?///G2 contrastratio.


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D2/4/


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he world of home entertainment can certainly be a confusing place, especially asnew advances in technology seem to come along on an almost monthly basis. opefully thisarticle has shed some light on the current generation of flat screen Hs, so at least you can standa fighting chance the ne7t time you venture into the home entertainment section of theelectronics store.


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OBJECTIVES OF THE PROJECT:

o study 8rand awareness of consumer for "#$ elevision.

o find most !mportant parameter for selection of 8rand of +amsung "#$ elevision.

o know how they are aware regarding the product.

hrough questionnaire survey ! am going to know how many people of surat have

sumsung "#$ elevision.

o know that people are satisfy & agree that, !s +'+LE "#$ .H screen are

really thin, are they really occupied less space & provided more comfort

&convenient.

o findout that Aeople are aware about basic difference between plasma, "5$ &

"#$ .H

hrough Muestionnaire survey as well as secondary data,! want to know that

+amsung "#d 4"#$3"ight #lectric $iod6 H consume less #lectricity or power saver.

o find out people are satisfy with their features of +amsung led H.

hrough Muestionnaire survey ! am going to know that product affordable for middleclass people or not.

o find who are major key player or competitors of +amsung.

o study whether customer are aware of different brands of "#$ elevision. :r not.

hrough Muestionnaire survey 4primarydata6 as well as +econdary data ! want to

know that samsung. brand is really prove to be technologically dvanced,!novative &

dynamic in nature

Eote G For my project ! use primary as well as secondary data.+econdary data is

provided base and conte7t for my research problem.Further collected secondary data

on +amsung introduction,company profile,product profile,+W: analysis,H!+!:E

&'!++!:E of company it reflect my quoted objective more clearly.+: my project is

not based only on primary data.%eport is both primary as well as secondary data


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RESEARCH METHODOLOGY

%esearch methodology is considered as the nerve of the project. Without a proper

well3 organized research plan, it is impossible to complete the project and reach to any

conclusion. he project was based on the survey plan. he main objective of survey was to

collect appropriate data, which work as a base for drawing conclusion and getting result.

RESEARCH PROCESS

N'arketing research means the systematic gathering, recording, analyzing

of data about problems relating to the marketing of goods and servicesO

'arketing research has proved an essential tool to make all the need of

marketing management. 'arketing research therefore is the specific process of gathering and

analyzing of marketing information to meet the needs of marketing management. 8ut gathering

of observation is must be systematic. he systematic conduct of research requiresG

:rderliness, in which the measurements are accurate.

!mpartiality in analysis and interpretation.

ll of research can be categorized into basic and applied.

B)+2< R/+/)4 8asic %esearch is that intended to e7pand the body of

knowledge for the use of others.

A??9 R/+/)4pplied %esearch is one, which is carried out to find the

solution for a particular problem or for guiding a specific decision

RESEARCH DESIGN

%esearch design specifies methods and procedures for study. !n

this study the company was interested to know the brand awareness of +amsung "#$ H

among people and the demand of different consumer durable product, about competitors, and

potential for +'+LE procedures to be used for the study among retailersPdealer and.

he %esearch $esign isG D/+


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DATA COLLECTION & SAMPLING

his report was prepared after collecting data from the consumers.

AS3,4


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S)*?2. A4/):

he researcher(s area for survey wasG

5ustomers come at +ky Hiew, +urat

S)*?2. U28:ere the researcher has randomly selected 2// respondents of the S,4)8city

SOURCES OF DATA

! have used P42*)49 D)8)as well as+/


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#7.H of which company do you haveI+'+LE+:EQ".

AE+:E!5

% L27/48 +


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'ore important then this all is the knowledge that ! have gain by interacting

with 5ustomers, dealers.

LIMITATION OF STUDY:

lthough ! tried my best in preparation of this project, but this study has some

limitationG

he period of the project was not sufficient to study all the factors in deep.

We cannot say that what the consumer have revealed will be right for each and every

+ituation because their perception is influenced by many factors. 'any consumer showed less interest in providing information and

haven(t cooperated.

FUTURE SCOPE OF THE STUDY

his project gives us great e7posure to the elevision market because it includes

product knowledge and field survey job in which we visited the customers who are willing to

purchase elevision which includes major factors for purchasing a elevision.

2. For the display share of the +'+LE products amongst

customers.. $ata of +ales of +'+LE H.C. Found out the problems that the dealer were facing while

selling the +'+LE

product.


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9. Found out the customer response for +'+LE elevisions by

asking the owner of the N+ky HiewO dealer of

+'+LE.

?. o conduct this research the target population was the television

users, who are using different technologies of televisions.

1. argeted geographic area of +urat with sample size of 2//. >. Finally the collected data and information was analyzed and

compiled to arrive at the conclusion and recommendations

given.

Synopsis samsung

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