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A STUDY ON ANALYSIS OF INVESTMENT BEHAVIOR

AND FINANCIAL PLANNING PROCESS OF

WOMEN INVESTORS.

Synopsis of Dissertation submitted to Bangalore

University

By

Praveen Mittal.VRegister No.10KSCMA071

Under the guidance of

Prof. Saravanan Kumar

Professor

INDIAN ACADEMYSCHOOL OF MANAGEMENT STUDIES (IASMS)

20112012

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Introduction:

As a woman, and an investor, shaping of financial future is as important as the many

other roles they play in life. That's why taking control today is essential in realizing their

dreams for tomorrow. Whether women are just beginning to develop their investment

strategy or are refining a current one, it's important to keep in mind that they should build

a financial legacy for long term.

This research will be carried out primarily to find out the attitude of women investors

towards the risk and return and the process of financial planning process undertaken by

these investors.

Financial planning is the process of meeting goals of life through proper management offinances of an individual. Financial planning provides direction and meaning to financial

decisions. It helps in understanding how each financial decision one makes affects other

areas of finances. By viewing each financial decision as part of a whole, short and long-

term effects on the life goals can be evaluated.

Statement of problem:

As Investment and financial planning provides direction and meaning

to financial decisions. It helps in understanding how each financial

decision one makes affects other areas of finances.

This research will aim at identifying the Women investors investment behavior and

this research will be carried out primarily to find out the various

options available to the women investors who are doing their financial

planning and to find their attitude towards risk and return.

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Objectives of Study:

To find out investment behavior of women investors and the

factors that influence their investment decisions. To find out the women investors attitude towards risk and return

on investment.

To find out the various investment options women invest in and

how aggressive they are in terms of investing.

To study and analysis the women investors financial goals and

their investment pattern.

Objectives of the Study

Primary Objectives

To find out risk appetite of women investors.

To find out whether the women investors are looking for long

term growth or risk or return or liquidity. To know their long term financial goals.

Secondary Objectives

To understand the needs and wants of the respondents with

respect to their financial requirements in their life.

To have an understanding of the respondents saving pattern.

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Methodology:

The type of research used in this study is descriptive, it describes the data

and characteristics of the population or phenomena being studied. In this case

descriptions of

characteristics associated with population of women investors will be

formulated and estimates of the proportions of women who possess

particular investment behavior is evaluated.

Method of Data Collection: The data is collected through questionnaires. Tosupport the information collected secondary data source will be used. Depending on the

requirements various published research reports, journals, articles and books will be

referred.

Type of survey: Questionnaire is used as the medium to collect the information from the

population of women investors under study i.e. their opinions regarding the subject

matter.

Method of sampling: For the purpose of the study, judgment sampling will

be used. In judgment sampling technique, on the basis of the

researchers judgment, sample is selected which is considered as

representative of the population.

Sampling unit : This research will be conducted only for women.

Sample size : 50 to 100

Plan of analysis:

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Tool for analysis: After the collection of data, coding sheet will be

prepared to classify the data. Thevarious tools which will be used for

presentation and testing of hypothesis will be:

Bar graphs.

Pie charts.

Column graphs.

Chapter schemes:

Chapter 1: Introduction

This chapter gives the clear picture about the broad area, specific area about the topic

being studied i.e. meaning, background etc.

Chapter 2: Review of literature and research design

This chapter gives the picture of statement of problem, objectives of conducting research,

scope of study being conducted, its application and limitations, operational definition of

the variables, finally the hypothesis.

Chapter 3: Company profile:

This chapter gives the picture of the company, history, present status, activities being

carried, structure of the organization and future prospectus.

Chapter 4: Analysis and interpretation

This chapter contains the graphs and other statistical tools used in measuring the data

collected through questionnaire.

Chapter 5: summary of findings, conclusion, recommendations and policy

implications and scope for further study

This chapter gives the picture of various findings drawn out of analysis and

interpretation, conclusions made and suitable solutions for the problem under study as

well scope for further study.

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