Synopsis of nokia vs samsung

8/19/2019 Synopsis of nokia vs samsung

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SYNOPSIS

ON

MARKETING STRATEGY OF

NOKIA & SAMSUNG

SUBMITTED TO: SUBMITTED BY:

Ms. Ruby Sharma Mr. Sahil oberoi

1440611

MBA 4TH

SEM- C


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INTRO!CTION

INDUSTRY PROFILE

"ro#$h i% I%&ia's mobile se($or) *rom a humble s$ar$ i% $he mi&-1++0s) has really

,i(e& u, ,a(e i% re(e%$ years) ai&e& by hiher subs(riber /olumes) lo#er $ari**s

a%& *alli% ha%&se$ ,ri(es. Home $o a (lu$(h o* lobal o,era$ors #ori% #i$h lo(al

(om,a%ies) I%&ia ha& almos$ 0 millio% mobile subs(ribers 2i%(lu&i% "SM 3

CMA i% early 500.

The mare$ #as ro#i% a$ a% a%%ual ra$e o* arou%& 607 a%& #hile $he AR8! has

bee% s$ea&ily &e(li%i% as (om,e$i% o,era$ors o**er (hea,er $ari**s $he usae

le/els ha/e bee% hih) $hus slo#i% $he &e(li%e o* AR8!. By 500 $here #as a

ma9or ,ush $o $ae mobile ser/i(es i%$o $he ,oorer a%& rural areas o* $he (ou%$ry.

ri/e% by (hea, (all ra$es) lo# ha%&se$ ,ri(es a%& risi% i%(omes amo% $he

es$ima$e& 00 millio% o* $he ,o,ula$io% $ha$ are &es(ribe& as $he (ou%$ry's mi&&le

(lass) $he boom i% I%&ia's mobile mare$ #as (o%$i%ui% i%$o 500. Also o,era$ors

#ere i%(reasi%ly eyei% $he ,oorer rural areas a ,o$e%$ial mare$s *or $heir

ser/i(es. I%&ia has (o%$i%ue& $o a$$ra($ a lo$ o* a$$e%$io% i% $he lobal $ele(om

se($or) es,e(ially *rom *orei% ,layers i%$eres$e& i% e%$eri% $he I%&ia% mare$.

I%&ia's mobile mare$ *i%ishe& i% $he 500: year s$ro%ly #i$h o/er 5 millio%

subs(ribers i% $he se($or a((or&i% $o $he $ele(om reula$or's *iures #hi(h (o/er

"SM) CMA a%& ;ireless


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Nokia

Noia Cor,ora$io% 2OM=> NO?1@) NSE> NO?) ;B> NOA is a%

i%$er%a$io%al (ommu%i(a$io%s (om,a%y) *o(use& o% $he ey ro#$h areas o* #ire

li%e a%& #ireless $ele(ommu%i(a$io%s. Noia is (urre%$ly $he #orl&'s lares$

ma%u*a($urer o* mobile $ele,ho%es) #i$h a lobal &e/i(e mare$ share o*

a,,roima$ely 7 i% D5 o* 500:. Noia ,ro&u(es mobile ,ho%es *or e/ery ma9or

mare$ seme%$ a%& ,ro$o(ol) i%(lu&i% "SM) CMA) a%& ;-CMA 2!MTS.

The (or,ora$io% also ,ro&u(es $ele(ommu%i(a$io%s %e$#or eui,me%$ *or

a,,li(a$io%s su(h as mobile a%& *ie&-li%e /oi(e $ele,ho%y) ISN) broa&ba%&

a((ess) /oi(e o/er I8) a%& #ireless


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C

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DISTRIBUTIONAL CHANNEL HIERARCHY OF NOKIA


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SAMSUNG

Emeri% Mare$s 2EMs #i$h lare (o%sumer bases a%& u%$a,,e& &ema%&

(o%s$i$u$e $he ma9or ro#$h o,,or$u%i$ies *or $he mul$i%a$io%alsa%& lobal

(om,a%ies. Ho#e/er) %o$ all (om,a%ies are su((ess*ul i% es$ablishi% a *oo$hol&)

lea/e alo%e o,era$i% ,ro*i$ably) i% su(h mare$s. or mos$) i$ $aes years o*

s$rule be*ore $hey (a% e/e% breae/e%. Mare$i% is &i**i(ul$ i% su(h EMs

be(ause o* li$$le or %o mare$ &a$a) %o%-eis$e%$ or ,oorly &e/elo,e& &is$ribu$io%

sys$ems) la( o* reula$ory &is(i,li%e) a%& #here reula$io%s eis$) a ,ro,e%si$y $o

(ha%e $hem *reue%$ly a%& u%,re&i($ably.

Samsu% e%$ere& I%&ia i% e(ember 1++ as a 1>4+ 9oi%$ /e%$ure #i$h Reaso%able

Com,u$er Solu$io%s 8/$.


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OBJECTIVES OF STUDY

• To %o# #hi(h bra%& is more ,re*erre& by ,eo,le.

• To s$u&y $he e,e($a$io%s o* (us$omer.

• To %o# #hi(h mo&e $ha$ mo$i/a$e $o mae ,ur(hase.• To %o# $he sa$is*a($io% le/el o* (us$omer #i$h (urre%$ ,ur(hase.

• To (om,are %oia 3 Samsu% o% &i**ere%$ basis.

Resea!" Me#"o$o%o'


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Resear(h me$ho&oloy is a #ay $o sys$ema$i(ally sol/e $he resear(h ,roblem. I$

may be u%&ers$oo& as a s(ie%(e o* s$u&yi% ho# resear(h is &o%e s(ie%$i*i(ally. I%

i$ #e s$u&y $he /arious s$e,s $ha$ are e%erally a&o,$e& by a resear(her i% s$u&yi%

his resear(h ,roblem alo% #i$h $he loi( behi%& $hem. I$ is %e(essary *or $he

resear(her $o %o# %o$ o%ly $he resear(h me$ho&s or $e(h%iues bu$ also $he

me$ho&oloy.

Da#a Co%%e!#io( So)!e

I%*orma$io% #as (olle($e& $hrouh bo$h ,rimary a%& se(o%&ary sour(es.

Pi*a' Da#a: I% some (ases $he resear(hers may realie $he %ee& *or (olle($i%

$he *irs$ ha%& i%*orma$io%. As i% $he (ase o* e/ery&ay li*e) i* #e #a%$ $o ha/e *irs$

ha%& i%*orma$io% or a%y ha,,e%i% or e/e%$) #e ei$her as someo%e #ho %o#s

abou$ i$ or #e obser/e i$ oursel/es) #e &o $he bo$h. Thus) $he $#o me$ho&s by

#hi(h ,rimary &a$a (a% be (olle($e& is obser/a$io% a%& ues$io%%aire.

Se!o($a' Da#a: A%y &a$a) #hi(h ha/e bee% a$here& earlier *or some o$her

,ur,ose) are se(o%&ary &a$a i% $he ha%&s o* resear(her.

T"e $a#a !o%%e!#e$ +o #"is ,o-e!# "as .ee( #ake( +o* #"e se!o($a' so)!e/

So)!es o+ se!o($a' $a#a ae:0

•

I%$er%e$

• Maai%es

• 8ubli(a$io%s

• Ne#s,a,ers


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• Broa(hers

LIMITATIONS

Ma%y (o%s$rai%$s #ere i%/ol/e& i% &oi% $his s$u&y. Some o* $hem are as *ollo#s.

The mos$ si%i*i(a%$ limi$a$io% has bee% $he i%&i/i&uals i%/ol/e& i% $his

s$u&y #ere /ery busy a%& &i& %o$ s,are mu(h $ime i% &is(ussio%.

The sam,le sie sele($e& *or $he sur/ey #as $oo small as (om,are& $o lare

,o,ula$io%.

The ,ro9e($ #as (arrie& ou$ o%ly i% $he elhi) so *i%&i%s o% &a$a a$here&

(a% be bes$ $rue *or elhi o%ly a%& %o$ a,,li(able $o o$her ,ar$s o* s$a$e a%&

(ou%$ry.

I%&ia% s$o( mare$ is a mare$ #here se%$ime%$s ,lay a ma9or role i% ,ri(eF he%(e

1007 a((ura$e ,re&i($io%s (a%%o$ be ma&e abou$ i$s *u$ure ,a$h.


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BIBLIOGRAPHY

The abo/e &a$a is (olle($e& *rom $he *ollo#i% sour(es>

I(#e(e#

111/(okia/1o%$/!o*

111/so('ei!sso(/i($ia/i(

111/!o*,ae*',"o(e/!o*

111/*'!e%%,"o(e/!o*

Book

• ?o$hari) C.R. Resear(h me$ho&oloy) r& e&i$io%) 1++:) @ias 8ublishi%

House 8/$.


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Synopsis of nokia vs samsung

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