Synopsis Kanna

7/26/2019 Synopsis Kanna

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A STUDY ON THE MARKETING OF SAAS PRODUCT USING

DIGITAL SYSTEM IN KAALBI TECHNOLOGIES PVT.LTD

Dissertation submitted in partial fulfilment of the requirements for the award of the

Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

Submitted by:Mr.T.V.H.PRAVEEN

(14CQCMD142

!nder the guidan"e of

DR.J. VIJAY KUMAR

#uide registration no$ 1%CQ''

()ssistant professor

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE & COMMERCE

Sha*ige Malleshwara hills+ ,$S$ -ayout+

.angalore /0%''

)"ademi" year: 2'14/2'1%


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TITLE OF THE STUDY :

) study on Mar3eting f SaaS 5rodu"t !sing Digital System )t ,aalbi

6e"hnologies 5*t$-td.

INTRODUCTION:

Shield Square is a new age SaaS (Software as a ser*i"e produ"t in the mar3et

whi"h safeguards websites from data s"raping and "ontent theft$ 6his study

in*ol*es in e7ploring all possible a*enues in the digital medium in order to

promote and position the produ"t$

NEED FOR THE STUDY:

8ith a new age )nti S"raping tool as the produ"t+ the "ompany wishes to ma3e a

"onsiderable impa"t in the SaaS 9ndustry$ .esides designing Mar3eting and

5romotion strategies+ spreading awareness among the targets groups was also on

the priority list in order to in"rease the "ustomer database and in"rease the footing

in the industry$

STATEMENT OF THE PROBLEM:

Designing a good Mar3eting Strategy for the "ompany 5rodu"t using Digital

Medium$


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OBJECTIVES:

Spreading awareness about the produ"t as the te"hnology is new to the

9ndian Mar3et$

Creating a Customer Database for the "ompany to gain the initial ground in

the "ompeting Mar3et$

6o implement -ead #eneration for utbound Sales$

5ositioning the produ"t in the mar3ets using S;


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6he se"ondary data for the study is "olle"ted from the >ournals+ maga?ines and

from the internet

T%%!) f%r *a+a '%!!('+"%#

) stru"tured "losed ended questionnaires are to be prepared and administered to

the "ustomers to 3now the awareness le*el$

PLAN OF ANALYSIS

$ C-a+(r : I#+r%*'+"%#:9ntrodu"tion in"ludes

9ndustry 5rofile

6heoreti"al ba"3ground of the study

9mportan"e of the topi"

@eed to study the topi"

C-a+(r /: Ae*iew of -iterature and Aesear"h Design

Ae*iew of -iterature and #aps

Statement of the 5roblem

S"ope of the Study


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b>e"ti*es of the Study

Bypotheses (if any

Sampling

6ools for Data Colle"tion

Data )nalysis

-imitations of Study

C-a+(r 0: 5rofile of the Sele"ted rgani?ation and Aespondents

C-a+(r 1: Data )nalysis and 9nterpretation

C-a+(r 2: Summary of &indings+ Con"lusions and Suggestions

Summary of &indings

Con"lusion

Suggestions to the rgani?ation$


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L"m"+a+"%#):

6he huge limitation is the la"3 of awareness$ Ma>ority of the players are not aware

of the e7isten"e of this 3ind of a produ"t and they are also ignorant about the losses

they might in"ur due to the data theft and "ontent s"raping$

C%#'!)"%#:

8ith no "ompetition in 9ndia+ it is required to find right in*estors as soon as

possible to s"ale up rapidly and gain the footing in the mar3et before imitators

sprout up from all the "orners$ Company is loo3ing to open offi"es in new

geographies and trying to get prospe"ti*e "ustomers

Student Signature #uide Signature

6B 5A);;@ Mr$ $ 9)E) ,!M)A

14CQCMD142 1%CQ''

Synopsis Kanna

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