SYNOPSIS

ON

MARKETING STRATEGIES IN TATA INDICOM

IN

TATA TELESERVICES LIMITED

STATEMENT ABOUT THE PROBLEM (IN BRIEF)

The sample size of customers and prospects is fairly small and consistent conclusions

cannot be drawn on the information provided.

Satisfaction being a relative term cannot be much commented on as it varies from

individual to individual and can only be measured if the respondent has also experienced

the services of a similar organisations in a similar sphere.

One major constraints was the small sample size as it may lead to slight variations in

the end result.

A few customers were either quite reluctant to part with their precious time or had

problems in attaching weights and emphasis to different attributes.

Customers in refinance cases were in direct contact with the dealers and were more

bothered with getting the delivery of the car rather than handling the delays on availing

the finance as it did not directly affect them.

There is bound to be a subjective bias in the results because of inconsistency and

selective perception about the opinions of the respondents.

WHY IS THE PARTICULAR TOPIC CHOSEN?

This project aims at looking at the Marketing Strategies in Tata Indicom India. Secondary

sources have been used to look into the telecom sector of India and then specifically to

Tata Indicom segments. It has been found out that the telecom industry is one of the

oldest industries in India. It has played an important role in generating foreign exchange

reserves and creating employment opportunities. The growing Market consciousness

during the 1990s and the convenience offered by ready-to-wear garments were largely

responsible for the development of the branded telecom industry in India.

WHAT CONTRIBUTION WOULD THE PROJECT MAKE AND TO WHOM?

The Tata Group is India's best-known industrial group with an estimated turnover of

around US $ 14.25 billion (equivalent to 2.6 % of India's GDP). Known for its adherence

to business ethics, it is India's most respected private business group. With more than

220,000 employees across 91 major companies, it is also India's largest employer in

the private sector.

Founded by Jamsetji Tata in the 1860s, the Tata Group's early years were inspired by the

spirit of nationalism. The Tata Group pioneered several firsts in Indian industry: India's

first private sector steel mill, first private sector power utility, first luxury hotel chain and

first international airline, amongst others. In more recent times, the Tata Group's

pioneering spirit continues to be showcased by companies like Tata Consultancy Services

(TCS), today Asia's largest software and services company, and Tata Motors, the first

car maker in a developing country to design and produce a car from the ground up.

OBJECTIVE & SCOPE OF THE STUDY

1. To study the benefits of this product provided by various TATA Indicom.

2. To make comparative analysis with all the leading TATA Indicom.

3. To recommend strategies to enhance the promotion of TATA Indicom.

4. The primary purpose of this study is to present a clear picture of how banking

started in India.

5. To study the benefits of this product provided by TATA Indicom company.

6. To know the consumer feedback.

7. To know the marketing strategies adopted to promote these products.

8. To make the private players responsible to the investors and not to the

government.

9. To increase the competition in this sector so that the common people has the

advantage of enjoying quality services at a reasonable cost

10. Insurance has a far reaching effect in synchronizing between the various service

sectors. So if this sector can grow, the prospects of the various other services

sector remains to be promising.

SCOPE OF THE STUDY

The research process consists of series of closely related activities. At times, the first

step determines the nature to the last step to be undertaken why a research study has

been undertaken, how the research problem has been defined, in what way and why

the hypothesis has been formulated, what data has been collected and what particular

methods has been adopted and a host of similar other questions are usually answered

when we talk of research methodology concerning a research problems or study.

METHODOLOGY

Research Methodology inculcates scientific and inductive thinking and it promotes the

development of logical habits and organization.

Research provides the basis of nearly all government policies in our economic system.

Research has a special significance in solving various operational and planning problem

of business and industry.

Research methodology is a systematic way to solve the research problem.

The Research that has been used is primary and secondary in this report.

DATA COLLECTION

The data has been collected from:-

Department of Telecommunication

Websites of Reliance infocomm.

Websites of TATA Indicom

SAMPLE SIZE

It consists of 2 major players in the CDMA technology section:-

Reliance Infocomm Tata Indicom

100 people were questioned….

CHAPTER SCHEME

1. INTRODUCTION

2. COMPANY PROFILE

3. OBJECTIVE & SCOPE OF THE STUDY

4. RESEARCH METHODOLOGY

5. FINDINGS AND ANALYSIS

6. RECOMMENDATION

7. CONCLUSION

8. BIBLIOGRAPHY

9. ANNEXURE

GUIDE’S RESUME

Details of the External guide

Name - PANKAJ KUMAR

Qualifications – B.B.A. & MBA

Designation – SALES MANAGER