Partner Contact: Zhang Wen, General Manager

Partner Profile:

• Beijing Sichuang Yuanchuan Network Technology Development Co., Ltd.

• Beijing, China

Distributor Profile:

• Synnex Technology International Corporation • Beijing, China• www.synnex.com.hk

Synnex Helps Beijing Cisco Reseller Boost Profitability by 12 Percent Sichuang Yuanchuan benefits from improved technical expertise and sales programs.

Business Challenge To take advantage of the soaring market for small and medium-sized business (SMB) solutions, Sichuang Yuanchuan offers a wide variety of Cisco SMB solutions. The reseller needed an experienced distributor with deep expertise in Cisco solutions to empower its sales and marketing organization with the technical knowledge, tools, and resources needed to make the most of this opportunity.

Sichuang Yuanchuan partnered with Synnex Technology International Corporation, a leading Cisco distributor that offers a rich portfolio of computer, communication, and consumer products and solutions.

Business Impact for PartnerSynnex collaborated closely with Sichuang Yuanchuan to help its partner build appropriate sales channels, develop its channel plan and strategy, and provide management and operations support. Synnex also assisted Sichuang Yuanchuan in developing its human

Measurable BenefitsSynnex has been instrumental in helping its partner optimize the structure of its sales channels, and achieve substantial business benefits. Sichuang Yuanchuan has expanded and enhanced its reputation, credibility, influence, and appeal throughout local markets. The distributor has also helped its partner maintain its clients’ satisfaction and loyalty by assisting in resolving customer business issues.

The results of the partnership have been impressive in terms of profitability and cash flow. Within a year, Sichuang Yuanchuan improved its overall performance by approximately 12 percent. Compared with the previous year, the enterprise current ratio for 2012 is 135 percent, and its enterprise quick ratio is 128 percent. The organization’s stock capital is valued at 2.15 million RMB, and Sichuang Yuanchuan’s operating profit and total profit registered significant growth over the same period last year.

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resources, including recruitment and staff management and training initiatives. The distributor helped enable Sichuang Yuanchuan to increase its technical expertise and certification level. Today, Sichuang Yuanchuan has more than 10 sales and technical engineers, some of whom have obtained Cisco CCDA, CCNA, CCDP, and CCNP certifications.

Synnex also provided close guidance in helping Sichuang Yuanchuan expand its Cisco business and overall sales volume. The distributor provided support for account extension applications, logistics contacts, and delivery and post-sales services.

To help enhance customer satisfaction and build loyalty, Synnex worked with its partner’s channel sales force to improve customer contact, development, and acquisition processes. Synnex also played a key role in expanding market coverage, providing strategic training to help its partner improve its operating philosophy and deliver a superior business experience.

Building on their collective experience and excellent teamwork, Sichuang Yuanchuan and Synnex are working together to continue to drive company growth and empower their customers with the latest solutions and technologies.

Drive New GrowthTo learn more about how Synnex can help your organization enhance its expertise and build profitability, visit www.synnex.com.hk.

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Beijing Sichuang Yuanchuan Network Technology Development Co., Ltd. is a leading provider of computer hardware, software and network access products, system engineering and integration services, and network maintenance and upgrade services. With a wealth of networking experience and deep understanding of products, the organization is uniquely positioned as a trusted reseller for renowned IT manufacturers across the world, including Cisco.

Sichuang Yuanchuan offers networking solutions for a wide variety of customers throughout China, including enterprise-class core application solutions for major industries such as finance, telecommunications, and manufacturing. The organization has built its success through a customer-centric focus, an in-depth understanding of networking technology, and extensive experience with project execution. Sichuang Yuanchuan offers customers a full range of services, including consulting, design, installation, commissioning, training, and maintenance offerings.

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About Beijing Sichuang Yuanchuan Network Technology Development Co., Ltd.