LAND MARKET IN POSTSOCJALIST COUNTRIES Adam Sadowski University of Bialystok Poland.
Synergy By Annie Sadowski
4
SYNERGY ANNIE SADOWSKI
-
Upload
anniesadowski -
Category
Documents
-
view
12 -
download
2
Transcript of Synergy By Annie Sadowski
![Page 1: Synergy By Annie Sadowski](https://reader036.fdocuments.us/reader036/viewer/2022062420/55c2839ebb61eb8a7c8b479e/html5/thumbnails/1.jpg)
SYNERGY ANNIE SADOWSKI
![Page 2: Synergy By Annie Sadowski](https://reader036.fdocuments.us/reader036/viewer/2022062420/55c2839ebb61eb8a7c8b479e/html5/thumbnails/2.jpg)
INTRODUCTION • SYNERGY IS BASICALLY A TERM USED TO EXPLAIN THAT SOME ELEMENTS OF MEDIA CONGLOMERATE ARE COMBINED TOGETHER TO PROMOTE VARIOUS LINKED PRODUCTS ACROSS DIFFERENT MEDIAS.
• EACH DISTINCT ELEMENT PROMOTES EACH OTHER
• IT CAN BE REPRESENTED BY THIS EQUATION
• 1+1= 3
![Page 3: Synergy By Annie Sadowski](https://reader036.fdocuments.us/reader036/viewer/2022062420/55c2839ebb61eb8a7c8b479e/html5/thumbnails/3.jpg)
FORMS OF SYNERGY
• SYNERGYS CAN COME IN DIFFERENT FORMS THESE ARE:
• PRODUCT PLACEMENT
• TIES IN
• SPIN OFFS
• PRE EXISTING PROPERTY
• MERCHANDISE
• VERTICAL INTEGRATION
![Page 4: Synergy By Annie Sadowski](https://reader036.fdocuments.us/reader036/viewer/2022062420/55c2839ebb61eb8a7c8b479e/html5/thumbnails/4.jpg)
EXAMPLES
• DISNEY IS A STRONG EXAMPLE OF A SYNERGY