Synergy

Synergy is where two or more forms of media combine to make a promotional video.

What synergy is now included in our music video

In our music video now, we use synergy through using the song ‘Nobody's perfect’ re created into artists Kiki Karmels style. We are using synergy through linking her hair colour to extra products, which as merchandise, and promoting it on the CD cover and website.

How you will spread it through your CD and website

As we used the signature hair colour green for Kiki Karmel, we will make sure we use this hair colour for the image used on the CD cover and website.

We will also use the idea of colour contast,by using bright colours with dark colors,mainly black. For example, the website will have a dark background colour with bright writing or the other way round.

On the website to create a use of synergy, we could include a link to an online book/novel on artist Kiki Karmel, where fans can read about her and find out some fun facts.

We can also use synergy by finding a film or creating a film that the song Nobody's Perfect will be used in. We could make a small trailer to a film were Kiki Karmel stars in, or uses her song. This will create synergy as fans will then link the film to Kiki Karmels song and music video.

FontsThe font and colours used on the website and CD cover will relate to the video style. The font used on the CD cover will be the same as the one used on the website. The font colour and back ground colour will also main the same on both products. We mainly use the colour theme of black and yellow, which would be the colours used on both website and CD. We will make our own unique font, that is bold and stands out, but is also delicate which shows contrast just as our colour theme does.

MerchandiseWe will use the website to promote merchandise related to artist Kiki Karmel. We can do this by selling similar colour hair dyes, and wigs, to match the artists signature hair style. We will also sell clothing that relates to the artist such as replica yellow leather jackets and t-shirts with images of Kiki Karmel on.