Redefining Recruitment

HR Round Table with Linked:HR

•Introductions •Social Recruitment •HR Technology •HR Challenges - 2015

Agenda

• International Sales, Marketing & Strategy at BP

• Led International Organisation Re-Designs across 17 countries

• Social Technology Start-Up • Sales & HR Recruitment

DanielWatts

• Founded by Kath Watts • 18 years in Finance Recruitment • Founded Synergem Recruitment in 2010 • Added HR & Sales Recruitment in 2013

•957,000 Global Members•>50K UK Members•Largest HR Network in the World

• The World’s Largest independent operator of LinkedIn Groups

• Mix of Owned & Managed Groups• Clients - Oracle, IBM, Statoil, Telegraph

• Co-Owner of Linked:HR• Chief of Digital - Next Dimension Media• StartUp Mentor• Previously

• 40+ years in IT• Chairman of two successful Leeds based

Technology companies

MikeBriercliffe

Social Recruitment

“The intelligent use of social platforms to improve your Recruitment Process and the quality of your Recruitment Results”

What is Social Recruitment.?

Unfortunately it is Not: • Free, Quick or Easy

It is a Mix of: • Advertising, Communication,

Engagement, Recruitment & Audit

Jobvite Survey 2014

• The competition for talent is increasing • Modern employees have become more

transient, with multiple careers • The best talent have increasingly high

expectations • Growth of LinkedIn • Personal Branding

Why Social Recruitment.?

Social Media Platforms are changing

Increasing Complexity

• Where does your target audience visit • Select the appropriate Social Platforms

• Major Platforms • LinkedIn, Twitter, Facebook, Google + • Are there any niche platforms or groups

for your industry.?

Decide Where to Play

• Marketing.? • Sales.? • HR.? • PR.? • Customer Services.? • Recruitment.?

Define Who is Responsible for Social.

• Importance of Planning • Consider controls required • Establish a Social Media Policy

• What you will not do • Establish a Social Media Strategy

• What you will do • Define your Employer Branding • Define the level of influence Recruitment will have

on your Social Media presence

How to Plan.

Listen

• Identify champions within the business • Provide appropriate training • Establish targets • Plan, Implement, Measure, Refine • Focus upon areas where you have greater control • Consistency & Authenticity • Listen & Engage

How to Implement