Synereo Network Dynamics Chapter 1
15
-
Upload
anderson-mccutcheon -
Category
Documents
-
view
202 -
download
1
description
Synereo is a distributed, decentralized next-gen social network. Chapter 1 describes a subset of features that form the Attention Model algorithm responsible for content distribution within the network.
Transcript of Synereo Network Dynamics Chapter 1
Chapter 1
The Basics
This is you.
You
The Basics
You
Jane
Phoebe
Joey
Rachel
Monica
Sue
Chandler
Bob This is your Home Synereo.
The Home Synereo is the network of your friends and peers. People you’ve chosen to connect with mutually.
The Basics -Home
Synereo (syn=together; rheo=flow; say “scenario”) is designed as an electrical circuit, with users functioning as electrical components modulating electrical flow.
User engagement with content has a direct impact on the way data flows across the network. As the network grows and learns from its users, its topology adapts and changes to accommodate them.
The Basics
Circle size indicates “Reo”: relative influence in your Home Synereo.
The distance between your circle and another’s reflects how much you interact.
Distance determines how hard it is to get your content across.
Reo determines the visibility of the content once it gets there.
You
Jane
Phoebe
Joey
Rachel
Monica
Sue
Chandler
Bob
Reo
The Basics -Reo
Joey and Phoebe are your closest friends. They aren’t the most popular people on the network, but you always engage with each other online.
The more someone interacts with you, the more you draw them into your circle.
The closer a user is, the easier it is for you to get their attention.
You
Jane
Phoebe
Joey
Rachel
Monica
Sue
Chandler
Bob
The Basics -Distance
Bob, Monica, and Rachel interact with you less, but they are a core part of your network, and you can easily get your content to them.
You
Jane
Phoebe
Joey
Rachel
Monica
Sue
Chandler
Bob
The Basics -Distance
Far-away interactions are much more indicative of the quality of your content.
When distant peers interact with your content, your Reo increases more than when your closer friends do it.
Sue, Jane, and Chandler don’t engage with your content very often; these are the outskirts of your network, the people who know and appreciate you less than others.
You
Jane
Phoebe
Joey
Rachel
Monica
Sue
Chandler
Bob
The Basics -Distance & Reo
You
JoeyYour friend Joey has his own Home Synereo and sees the network differently.
For starters, since you engage with him less often than the other people in his Home Synereo, you are farther away from him from his perspective.
Sue
Bob Michael
Chandler
The Basics - Asymmetricity
If Joey interacts with content you share, that content is broadcast to his Synereo.
Since some of your friends are closer to Joey, it now becomes easier for your content to reach them.
Joey
Sue
Bob Michael
Chandler
You
The Basics - Rebroadcasting
Joey is also connected to Michael, who is not a part of your Home Synereo.
If Michael chooses to engage with your content, you receive a significant Reo increase.
Joey
Sue
Bob Michael
Chandler
You
The Basics - Rebroadcasting
You
This rebroadcasting effect allows your content to permeate to larger and larger crowds.
The Basics -Permeation
You
As relationships form, change and grow, and as information flow is shaped by ongoing user interaction, the network dynamically evolves to facilitate that flow to where it will be appreciated.
The Basics
ynereos
Stay tuned for Chapter 2, where we’ll examinethe Synereo: a platform for communities and interest groups, operating as a cross between hashtags and Facebook groups.
We’ll explore the community management tools Synereos offer and see how they help the network evolve beyond the peer to peer interplaydiscussed in this chapter.
