Advanced Content Syndication & Distribution Strategies

How is it advanced?

● It may require the use of automation tools● You may need a team to do it all● You’ll need to build your network of connections● You must be well-acquainted with your target audience

Benefits:

● More traffic from more sources● More backlinks● Protection against single-source dependence● 20% creation, 80% marketing

Does it work?

Things to avoid:

● Spun articles● Private blog networks● Breaching exclusive agreements● Spamming of any kind

Focus here:● Your website or blog● Facebook, Twitter, Pinterest● YouTube● iTunes● Email list● SEO● PR● RSS● PDF● Bookmarking● Forums● Banners/advertising

Test, test, test

Repurposing content

A blog post is...

● A PDF● A slide deck● A series of tweets or Facebook posts● An image/Pinterest pin● A podcast episode● An email● A video● A Facebook Live video● An infographic● And so much more

Content distribution

Social media

Social media sites● Facebook● YouTube● Twitter● Instagram● Snapchat● LinkedIn● Reddit● VK● Tumblr● Pinterest● Google+ (ignoring it is a mistake!)● Flickr● StumbleUpon● SoundCloud

But there are so many others...● LiveJournal● MySpace● 24/7 ebookmark● BagTheWeb● Bitly● Blogger● Delicious● Diigo● Exchangle● Feedspot● Folkd● Hi5● Imgur● Instapaper● LinkaGoGo● Newsvine● Plurk

● Pocket● Skyrock● Slashdot● Sociable Bookmarker● Tagged● XING● Torial● ASKfm● Bandcamp● Chirbit● YourListen● Clyp● Foursquare● Swarm● Ameba● OK.ru● DeviantArt

● Snapfish● Photobucket● Fotolog● Path● Last.fm● ReverbNation● And so on

Feed distribution & blog directories● Feedage.com● RSS Mix● Pingler● Ping-o-Matic● Pingoat● Alltop● Blogs-Collection.com● blogdir.co.uk● BlogDirectory.ws● Bloghub.com● BlogHints.com● bloglisting.net● And many more

Audio/podcast distribution● iTunes● SoundCloud● YouTube● Stitcher● Google Play● Blubrry● TuneIn● YourListen● Chirbit● Clyp● Mixcloud● audioBoom

Press release distribution● Before It’s News● onlineprnews.com● PRLog● PR.com● PR-Inside.com● openPR.com● MarketPressRelease● Exact Release● Freeprnow.com● Express Press Release Distribution● PressReleasePing● WebWire

Video distribution

● YouTube● Vimeo● Facebook● Twitter● Instagram● Snapchat● Dailymotion● Press releases● Email● Your blog/anywhere videos can be embedded!

Nothing beats manual submission

Content syndication

What else can you do?

● Blogs you own● Other industry blogs/partner blogs● Email campaigns● Online and offline magazines● Newspapers● Community newsletters● eBooks/books● Forums/Quora● And so much more

Is duplicate content a problem?

Precautions you can take(if you’re really worried):

● Wait 2 weeks● Use rel=canonical links

Weekly digest

PDF distribution

● Zinepal● Scribd● edocr● Issuu● PDF Drive● Slideshare● 4shared.com● authorSTREAM● Calaméo

Tools

Build Your Own

Summary

Questions?