Syndicate Brand Experiences With the Content Capsule
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Transcript of Syndicate Brand Experiences With the Content Capsule
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Syndicate brand experiences across all digital channels, including owned, earned, social and paid media.
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CuStom ExpEriEnCESNo designers? No problem. The Content Capsule allows you to instantly launch brand campaigns with videos, images, documents, links and calls-to-action, all wrapped in a completely custom user interface design.
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faSt &EffiCiEntNeed to be in market now? The Content Capsule
offers an alternative to microsites and web
development with faster turnaround times (days instead of weeks), as well as eliminating the cost and time associated with content updates.
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DiStributE aCroSS platformSHaving trouble getting customers to engage with your content? A Content Capsule is published once and distributes a globally consistent experience across owned, earned and paid media, including; brand sites, blogs, Facebook, Twitter, LinkedIn, Google+, mobile, tablet and more.
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mEaSurE EffECtivEnESSEvery interact ion matters. Content Capsules come with rea l t ime analyt ics dashboards that moni tor every user interact ion with every piece of content, giving you the data that allows content to be updated in direct response to audience interactions.
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rEaCt to auDiEnCE intEraCtionS Updating and changing content anytime you want is easy and painless. The Content Capsule can be edited once, and it automatically updates everywhere it’s been distributed and shared across the digital universe.
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OK, but how does it actually work?
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it star ts as a micro-site.Each Capsule starts out embedded within a tradit ional web page experience.
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but that’s just the beginning...The core content is a self contained module that can be embedded on any digital channel.
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Syndication is a copy & paste away
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Simplifying content marketing
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Examples
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TXOGA / Partnership Annoucement
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BMC / Product Luanch
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BMC / Product Luanch
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Clinical Trial Recruitment Capsule
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McAfree / Product Luanch
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Clinical Trial Recruitment Capsule
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