Symposiumby Martin LindstromThe Social Media Experiment:Building Up and Tearing Down Brands

– Seth Godin, Author of Permission Marketing

Martin Lindstrom understood the wisdom of the net before most of us. Now he’s sharing his best wisdom with you. Don’t miss out.

One of the World’s 100 Most Influential People in 2009, according to TIME magazine, Martin Lindstrom is also the author of Buyology - Truth and Lies About Why We Buy, a New York Times and Wall Street Journal bestseller.

Cassia Ballroom, Marina Bay SandsSingapore10th September 2012www.brandwashedsg.com

Sign up by 22 June

2012 for Early Bird

Discount

Co-organised by

Hong Kong Partners

Be Shocked. Be Surprised. Be Inspired.

Martin Lindstrom takes the audience on an eye-opening journey into the mind of the consumer, exploring an entirely new dimension of consumer psychology, word-of-mouth advertising and social media, examining the effects of peer-pressure, brand nostalgia and much more.

Utilizing some of the most sophisticated research techniques available, including neuroscience studies, a 3-month long ‘reality show’ experiment, hundreds of focus group interviews and thousands of consumer interviews, Lindstrom shines a new and fascinating light on consumer psychology during a downturn.

Lindstrom reveals:• Shocking findings on how consumers will soon become better marketeers than the professional ones, and to

be prepared for the next big thing – social branding• How the consumer’s ability to influence others is fast becoming a sizable trend that will soon affect your brand. • What a 3-month long guerrilla marketing experiment will tell us about the most powerful hidden persuader

of them all. And more.

Get ready to be armed with the first-hand knowledge and be able to calculate what this means for your brands by the best-selling author of Buyology. But perhaps more importantly, how your brands will need to adjust and respond to a world where it is the consumer, and not the brand, that dictates ownership of the brand relationship.

Lindstrom’s presentations are highly engaging, informative, interactive and enjoyable. Most importantly, they are very practical and hands-on, arming delegates with tools and practical advice to impact their business strategies, daily marketing and brand implementations in a positive way.

Who will attend?• Chief Marketing Officers• Marketing Directors• Marketing Managers• Creative Directors / Heads of Creative• Account Directors / Account Managers

To discuss about becoming a media / marketing partners, please contact Hui Shi Tjan at +65 6592 0559 or at huishi@ate.bz

Sponsorship OpportunitiesThe most talked about opportunity that you will ever get to position your company in the forefront.As one of most exciting business and brand events this year, the Brandwashed Symposium is expected to attract up to 400 marketeers and senior executives from Singapore. Whether it is to position yourself as a thought leader, gain visibility in a high profile environment or simply to extend your networking opportunities, this is the perfect platform to meet your marketing objectives.

To discuss about sponsorship opportunities, please contact Marc Bakker at +65 6592 0557 or at marc@ate.bz

I’ve only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both those books. – Steven Levitt, bestselling author of Freakonomics.

Martin Lindstrom is one of branding’s most original thinkers. – Robert A. Eckert, CEO & Chairman, Mattel Inc.

9.00am – 10.30am

10.30am – 11.00am11.00am – 12.30pm

12.30pm – 1.30pm1.30pm – 3.00pm

3.00pm – 3.30pm3.30pm – 5.00pm

The Morgensons – the World’s Largest Social Media Experiment• If you think online social media is powerful, try offline social media.• What generates word-of-mouth recommendations and how is it that some brands seemingly thrive on it?• Discover the secrets behind how some brands in the Morgensons experiment witnessed a 1,000%

increase in sales simply due to word-of-mouth.• The reasons why some brands get it right, and some don’t.Coffee BreakSocial Branding – How Consumers Will Soon Become Better Marketeers Than The Professional Marketeers• Everyone talks about online social media. However, this is just the beginning. Be prepared for the next big

thing – social branding.• How do you release a new brand where the marketing campaign does not involve TV, print, outdoor or

online advertising, but relies instead on consumer conversation about the new product?• You regularly ensure your Facebook page is updated. You send out interesting daily tweets on Twitter. You

spend many hours composing numerous blogs and yet, for some reason, your brand efforts fail to take off. Find out what you’re doing right, but more importantly, what you are doing wrong.

LunchEvery Breath You Take, They’ll Be Watching You• 10 years ago, the FBI worked on developing software that could predict the next step criminals were likely

to take. Now the same software is used to predict the next move consumers will make.• In the future, every consumer will be armed with one additional piece of information: their ability to

influence others.• Peer pressure is about to enter an entirely new realm. We will soon be able to see what others are

watching, listening to and reading – in real time.Coffee BreakOh, Sweet Memories!• Why is it that we purchase 7% more when walking counter-clockwise in a retail store?• How do “speed bumps” in retail stores increase sales by 6%?• Why do we seem to be substantially more drawn to the past compared to our anticipation of the future?• What makes guilt and fear the two biggest drivers among consumers – and what will this mean for

brands?

The full day program:

When someone qualified challenges the conventional thinking, it will result in a fresh perspective and give food for thought about the way children behave. Martin Lindstrom does this. – Kjeld Kirk Kristiansen, Owner of the Lego Company.

The combination of visual and audio delivers a 2 + 2 = 5 impact when building brands. This is Martin Lindstrom’s basic message. – Philp Kotler.

Cassia Ballroom, Marina Bay Sands10 Bayfront Avenue, Singapore 018956Singapore10th September 2012www.brandwashedsg.com

Symposiumby Martin Lindstrom

Delegate Registration Form

(Use one form for each registration)

Full name: (Mr./Ms./ Dr.):Job Title: Organisation:Mailing Address: Postal Code: Country:Website:Phone: Mobile:Email:

Admission Fees (per person):Early Bird $899.00 (on or before 22 June 2012)Regular $998.00Group Discount Group of 10 or more bookings at the same time and of the same

billing source will receive an additional 5% discount for the total delegate fees.

Payment Information Cheque Enclosed cheque in favour of Reed Hamilton Pte Ltd Cheque no.: Date: Drawn on Bank: (Please note only Singapore bank cheques will be accepted)

Online registration and payment form at www.brandwashedsg.com

Cancellation and TransfersNo refunds will be made for cancellation, however, a substitute delegate is allowed if the name is furnished before 3 September 2012. The registration fee must be paid upon registering. The participants will not be deemed registered until the Conference Organisers receive cleared funds in respect of the registration fee. Confirmation of your successful registration, will be sent to the participants immediately. The Conference Organisers will not be responsible for any failures, changes or delays in performing our respective obligations arising from any cause beyond our reasonable control, including but not limited to, acts of God, acts of civil or military authority, fires, wars, riots, earthquakes, storms, typhoons and floods. If the Conference Organisers have to cancel the conference, subject to force majeure, the Conference Organisers will refund the registration fee.

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