Symposium Better DaysI know you feel left out and stepped onKeep goin', keep goin'Shine bright, don't dim yours for no oneKeep goin' higher, and higher and higher and higherBetter days, better days are comin'

There's a light at the end of the tunnelKeep your eyes on the road aheadBut if you're feeling lost in the nightIt's okay to cryJust as long as you hold your head'Cause we're on our way to better

Better's ahead, better's aheadIt get's worse 'fore it gets betterBut better's ahead, better's aheadBetter days are comin'

I know you've been kicked downSlept on, let down, faith goneWaited for too long for somethin' to lean on (lean on)You feel weak, just be strong (ooh)Deep breath, stay calmIf you just press on, press on, press on

You gon' see there's a light at the end of the tunnel (at the end of the tunnel)Keep your eyes on the road ahead (on the road ahead)And if you're feelin' lost in the night (lost in the night)It's okay to cry (it's okay to cry)Just as long as you hold your head'Cause we're on our way to better (ah)

Better's ahead, better's aheadBetter days are comin'

Songwriters: Anthony Clemons Jr. / Jacob Kasher Hindlin / Justin Timberlake / Kenny DixonBetter Days lyrics © Universal Music Publishing Group

The Long Run Back to

Live EventsJanuary, 2021

RunSignup.com/VirtualSymposiumWinter

Agenda▷ COVID Impact & Expectations for 2021▷ RunSignup | GiveSignup Intro▷ The Art of Technology - 2020 Recap and 2021 Plans▷ Trends Report

COVID ImpactAnd 2021 Outlook

2020 NumbersIn-Person, Virtual, and Challenge

https://covidtracking.com/data/charts/2-metrics-7-day-average-curves

https://rt.live/

https://www.bloomberg.com/graphics/covid-vaccine-tracker-global-distribution/ https://covid19-projections.com/path-to-herd-immunity/

https://covid19.healthdata.org/united-states-of-america?view=infections-testing&tab=trend&test=infections

2021 Transaction Plan

Transactions 2019 2020 2021

Total $270,000,000 $217,000,000 $250,000,000

▷ Down 20% in Q1, recovering to equal to 2019 in the summer

Sense of Urgency for 2021▷ Need for $▷ Early Mover Advantage▷ Market Share Grab

○ Races and Walks○ Timers (45% plan on taking market share)

▷ Hybrid

RunSignup | GiveSignupStrategy

▷ What we do○ Art of Technology

▷ Who we do it for○ Endurance & Nonprofits

▷ How we do it○ Solve Problems○ Single Platform○ Continuous Improvement

Company Strategy▷ How we help our

customers○ Raise More○ Save Time○ Easy

“IN THIS TURBULENT global economy, our fundamental approach remains the same. Stay heads down, focused on the long term and obsessed over customers.” Amazon Letter to Shareholders 2008

SupporterEngagementPlatform

Guiding Principles

Business Strategy

2020 Technology RecapThe fun stuff

Participant Management

Going Virtual▷ Easy transition from live event to virtual▷ Improved User Interface for Results▷ Result posting▷ RaceJoy RunAnywhere▷ RaceJoy automated result submission▷ Participant photo uploads and sharing

Challenge Platform▷ Multi-activity – distance, time, any count

(books, steps, etc.)▷ Easy user logging▷ Goals and Milestones▷ Dynamic maps▷ Teams▷ Track friends and family simultaneously

on maps and leaderboards▷ Trophy case with customizable badges,

notifications

Shipping

Live Races in COVID Age▷ Timer software (The Race Director and RaceDay Scoring) support

for rolling starts▷ New Corral system▷ RaceJoy GPS Tracking and Engagement

Photos 2.0▷ New, more scalable and robust infrastructure▷ Completely redesigned user experience ▷ Available for Races and GiveSignup nonprofit

Tickets▷ Participant Uploads, with previews and ability

to delete▷ Results Integration▷ Better Album control and editing▷ Improved auto-tagging of photos ▷ Team photo albums▷ Sponsor logo watermarks▷ View stats on photo albums▷ Moderation of photos▷ Photo API allows third party developers to

integrate with our system

2021 Technology RoadmapSomething to look forward to

Financial System▷ New Payment Processors▷ Auto-Failover▷ New Customer Onboarding▷ Revamped Payment Account and

Financial Reports▷ Checks will cost $10 to process

▷ Vouchers

Supporter Engagement▷ Single Supporter View▷ Supporter Filters▷ Next Gen Email

▷ RegForward Integration○ CRM and Email

contacts

RaceDay Scoring▷ 36 Releases in 2020▷ XC Support▷ Lap Races▷ Series Scoring▷ Improved Reporting▷ Automated Actions

○ Eg. auto event switch based on split read

▷ Automated Backup to Cloud

MYLAPS Picks RaceDay Scoring▷ RaceDay Scoring is now Preferred Scoring Platform for MYLAPS

Americas○ Bundle 2,500 finisher subscription for all MYLAPS Americas Timers○ Resell RaceDay Scoring○ Certified MyLaps Hardware and RaceDay Scoring○ Partnering on Registration as well

RaceDay Suite▷ RaceJoy

○ Profile○ UI Refresh

▷ CheckIn○ New Version RaceDay CheckIn○ New Version Ticket CheckIn○ Volunteer CheckIn

▷ Timer Dashboard○ RaceDay Scoring Auto backup and sharing○ RaceDay Scoring and The Race Director Real Time Stats

GiveSignupAllison Bickel

GiveTrends

44.6%Increase in donation $s per event in 2020 compared to 2019.

GiveTrends

59.3%Increase in the number of donations per event in 2020 compared to

2019.

With a slight decrease in # of donations per fundraising event

GiveTrends

72%of donations were less

than $25

GiveTrends

33.1%of donation $s came

from donations greater than $100

GiveTrends48.7%

of connected fundraisers reached

their goal.

29.7%of fundraisers without a connected fundraiser

reached their goal.

2020 Recap - Run/Walk/Ride▷ Free (and low-cost) virtual

fundraising events

▷ Challenge Platform helped organizations raise $40 Million and engage 533,000+ supporters

▷ Dynamic challenge goals

▷ Results that feature fundraising

▷ Fundraiser milestone confetti

2020 Recap - Tickets▷ Simple Ticket Wizard

▷ Combo Tickets

▷ Donation Discounts

▷ Banner Images

▷ Custom Calls to Action

2020 Recap - Fundraising Campaigns▷ DIY fundraising campaigns

▷ Free Facebook Fundraiser integration

▷ Campaign slideshows

▷ Fundraiser slideshows

▷ Fundraiser reports

2020 Recap - Donations▷ Donation Forms and new

Donation Form Wizard

▷ E-Cards

▷ Mail a Card

▷ Donation reports

▷ New donation receipts

▷ New donation page UX

▷ Donation summary notifications

2020 Recap - Financial▷ Export Transactions

per Funds Transfer

▷ Add custom Account Codes

○ Easy reconciliation for Fiscal Sponsors and large organizations

2021 Product Roadmap▷ Simple wizard to create DIY

fundraising campaigns

▷ Standalone store

▷ Lightweight online auction

▷ Integrated Photos

▷ Ticket Management

▷ Ticket Events + Fundraising Campaigns

▷ Text to Donate

▷ Fundraising Milestones & Notifications

▷ Change registration “Race/Event” to “Event/Option”

▷ Controlled and flexible DIY Fundraising payment options

Content Management▷ Easy to add and organize content,

pages, and menu - full websites!

▷ Integrated with real-time data across all entities on GiveSignup | RunSignup

▷ Tickets, Donation Websites, Fundraising Websites

Raise More and Engage Supporters

Free data-driven websites

Free tools to raise money and engage

supporters

Free supporter engagement

platform

Integrated payments and

financials

The RunSignup Numbers

4,713,380 Participants in 46,893 Race Events

COVID-19 and the Endurance IndustryGrowth Trends

Participation Rates

48.1% Per-race

decline in participation

Overall RunSignup Participation

35.5%decline in

Registrations on RunSignup

Repeat Participation

10.1%of 2019 participants

returned in 2020.

18.4%In 2019, that number

was

Race Churn 56.0%

5.6%38.4%

Race Churn

COVID-19 and Timers

80.8%Of Timers were

Significantly Impacted (but are hanging on)

COVID-19 and Timers

44.4%Adjusted their

services to survive

Virtual TrendsVirtual is Real

Demographics of Virtual Races

63.6%of 2020 virtual

participants identified as female.

72.2%In 2019, that number

was

Demographics of Virtual Races

56%of virtual challenge

participants are over 40, compared to 53% for virtual races and 46% for in-person

events

Size of Virtual Events

In-person, virtual, and challenge events are

similar in size

Length of Virtual EventsLength of a Virtual Race Length of a Virtual Challenge

Registration Trends

When Runners Register

26%of registrations were

on race week

12.4%of registrations were 90+ before race day

Pricing Trends

18.2%Half Marathon

prices fell

Pricing Strategies

14.6%of registrations within 3 days of a price increase

or registration close

In 2019, that number was

27.0%

Mobile Adoption

72.9%of website views are on

mobile or tablet

for transactions, that number is

52.3%

Promotion Trends

Referral Rewards

17%Registration dollars are

from referrals when they are enabled.

In 2019, that number was

7%

Groups & Team

31.4%of participants

join groups when they are an option

Email Marketing

258 Millionfree emails sent in

2020

Website Sources24.9%website views were

from social

RaceInsights

14.9%Registrations are from

a search engine

12.2%Registrations are from

Facebook

Race Day

CheckIn App

6.8%of runners were

checked in with the CheckIn App in 2020

That will go up.

Scored Results Notifications

1,408races sent fewer than

100 results notifications

RaceJoy Usage

168%Growth in races

offering RaceJoy

1.1 MillionLifetime RaceJoy users

Profile of Timing Businesses

Do you have a job outside of timing?

Do you have an ownership stake in your timing business?

Market Competition

Services Provided

88%of timers offer services

beyond timing

90.1%of timers believe races

view them as a technology expert

Timing in 2021

69.6%of timers have

discussed 2021 plans with their race directors

Timing in 2021

87%of timers have already

hosted an in-person event or are working on

one in the coming months

How much guidance are you giving your races on proceeding in 2021?

Thanks!Questions?

RunSignup.com/VirtualSymposiumWinter