Symbolic convergence theory of ernest bormann
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Transcript of Symbolic convergence theory of ernest bormann
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Week 10
Symbolic ConvergenceTheoryof Ernest BormannPresented by : Raka Tantra D. Pamungkas Afriana Dyah R Putri Hutajulu
The London School of Public RelationsMA in Communication Studies2012
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But I gotta, kn-kn-know
what’s your fan-ta-ta-sy
SymbolicConvergenceTheory
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What’s your fantasy?
Have a Beautiful good Looking Girlfriend?
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Or Funny Boyfriend?
As funny I mean tall, good looking boyfriend with nice abs
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Or Meet Someone Famous?
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Or be a filthy Rich guy from Notable Family?
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“Fantasy” in Symbolic Convergence Theory
So what is this Symbolic Convergence Theory?
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Symbolic Convergenc
eTheory(SCT)
“Sharing fantasy in a small group that will create
symbolic convergence”
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This is Part Where we should Play the
Video…..Push the Play button
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SCT was firststarted in small group communications with all member fantasies or dramatizing massages.
Fantasy
Fantasy
Fantasy
Fantasy
Fantasy
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Shared Fantasy / Dramatizing Messages
Symbolic Cue
Fantasy Chain
Cohesive bond
Destruction Chaos
Symbolic Converge
nce
Fantasy Themes : meaning, emotions, motives, actions.
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How all these converged?
SYMBOL
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Large Group?
Track the background, Set the future
Fantasy Theme Analysis: their social reality and
their rhetoric
Rhetorical Vision
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Uniqueness
Fantasy makes group alive
As communication scholar, we learn that purpose driven destiny of company or anyone interest is even determined by the existence of fantasy.
To make your life alive, live up your fantasy!
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WeaknessesThe theory is too simple = too emphasizing the fantasy
Symbolic Convergence is not sufficient cause cohesiveness
Not always sharing the fantasy, as by stating fantasy already forms a group discussion
Shared Fantasy Cohesiveness
Flat Not Convergent
Various background should be highlighted as well
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Conclusions
According to the theory, what is fantasy for you?
How important is the fantasy for you?
Is there any other significance for group discussion besides fantasy?