prestigegwl.org syllabus(2019-22)_compressed.pdf · t t, PRES.IIGE INSTITUTE oF \IA\AGEN{ENT,...
Transcript of prestigegwl.org syllabus(2019-22)_compressed.pdf · t t, PRES.IIGE INSTITUTE oF \IA\AGEN{ENT,...
L'L'L't:F
lI['
F
IL'ulD
ffiffiffiffiWffiffiffifi ru$YgYUYfi ST ffiAruEGEfffi ENT, 6$'ATIORIJGil ftJAAC ACIHEDITTD'A' GRADE INSTITUTEqJffifi EPPHSVED AUTSRIOMOUS INSTITUTE
BACHE,LOR OF TOURISM MANAGEMENTSYLLABUS
ANI)EXAMINATION SCHE,ME
2019-2022
{J' .^y'nry
t
t
,PRES.IIGE INSTITUTE oF \IA\AGEN{ENT, GWALIOR
BTM SyllabusCourse Structure
'$-D\r z ,rq
SEIIESTER: I
Paper Code Course
ffi
Marks MaximumMarks
Internal External
10 40 50BT\{-101
10 40 50i nuu-roztI
lravel AgencYand Tour OPerations
Management ConcePts
Business Communication
-Brri. A;",*ti,
Comprehensive Viva-Voce
10 40 s0BT\1-103
10 40 50llT\l-1lll
10 40 50iil )l-11)5
10 40 50llT\l-106
,< ,< 50:lT\l-1ll-
TOTAL 350
:E\TESTER: II
Paper Code Course
Marks MaximumMarkslnternal External
10 40 50BTII-201 tourism Development and Policy Planning
Business Environment 10 40 50BTU-202
10 40 50BTII-203 Tiansportation in Travel and Tourism
Business Economics
@10 40 50
BTII-20:t
BTII-205 10 40 50
10 40 50BTI,l-206 English
Digital Marl<eting Certiticate and Personality
Developnren{BT\I-207,< ,< 50
TOTAL 350
, t O^"-/'** x(\
:=-=,=__
=-=
D
=1-=1E
==-1====--:=,=\=-=-<=
=D-=a=U
=--:==-J=>1-==1:===.-r==-:,<_
=-==:F=-=='.--t--=t-=:-]+,=!
PRESTIGE INSTITUTE oF \IA\AGE\IENT, GWALIOR
BTM Syllabus
SE\IESTER: III
Paper Code Course
Toursim Marketing
Marks MaximumMarks
Internal External
10 40 50BTII-301
10 40 50BTII-302 Legal Environment of Tourism Business
10 40 50BTll-303 Mathematics ancl Statistics tbr lVlanagement
Guides and Escorts
;Foreign Language (French)
10 40 50uT \ l-3(){
10 40 50llT\l-305
10 40 50i.]I\l-j(16
10 40 50il T \ l-3il-
TOTAL 350
:E\IESTER: tV
Paper Code Course
Tourism
Organizationnl Beh nviour
Cr-p*.. APPI"
i Foreign Language (French)1
I Srl.', ancl Advertising Management in TourismI
j History & Geograpltl
Marks MaximumIVlarks
50
Internal External
BT\I-]()I10 40
10 40 50BT\l-102
10 40 50BTll-103
10 40 50
50
50
BTM-404
BTM4O5
BTM-406
10 40
10 40
TOTAL 300\
9"4il|^./,LTN w*y io ,J-ry
\--AC.
=,-H= -\_:!
t
_t
_)
,-
1
==-_,-
= -,
--a=:_<=
::J
-,-,
=,-a= --,
=..---:r
= --!-=
, l--<
1:-
-:=,=\=a/
==,:=-{=:==--=i
=:: .t:.-=
=--,'-
=-'=-:=,--:-=a
=.--l---:- ilt 4^
t
f
t
t
PRESTIGE INS'TITUTE OF \IA\AGE\IENT' GWALIOR
BTM SYllabus
SE\{ESTER: V
Paper Code
BTM-501
BTII-503
BT\T-50]
BT\l-505
i:]T \ 1-506
;t T \ i-51i-
SE}IESTER: VI
Pirper Cocle
BT\I-601
BT\t-603
BT\l-604
BTll-605
MaximumMarks
3 5t-t
MaximumMarks
BT\l-602
lnternal
Air TransPort Management
ffiManagementandFrontier Formalities
Comput"r Applications in Tourism Industry-2
Indian SocietY and Culture
Environment and Tourism
\{adhya Pradesh Tourism
Viva - Summer InternshiP
Internal
tU..ting Incentives and Conference
Air Cargo
Tour Package Design and Itinerary Costing
Destin:rtion Studies
Adventure Tourism
Project on lndian ArchitectureBTll-606
Rlp 1.,.,W
-:::D:=:---t
=:--
BTIVI-502
==_:--'=:::.-=
.-a=
.,= rv
v
:=J
PRESTIGE INSTITUTE OF \IA\AGEN'IENT, GWAI,IOR
BTM Syllabus
IMPORTAI'I NOIES:
l. BTNI-107. The external and irrterrral expert r,vill conduct comprehensive viva in the first semester'
l. BT\'l-207. Cornbir-rtrtion o1-trvo components'
-r. T6e course coordinator. *,ill give a list of selected online courses at the beginning of the second
sen.]ester. LJpon completiorr of certificates. marks l'vill be awarded'
_1. .\ resular class of pD and then a project report will have submitted by the students' An external expeft
u ill er aluate the report alolrg u'ith the VIVA'
5. ,::::j. arld BTM-507. Students rvill be sent on a summer internship fbr days, during the fourth semester'
l ire report lvilI be submittecl in tl.re fourth semester, and its viva will be scheduled in the fifth semester'
: BT\l-607. StLrclents r,r'ill select the regional architecture of their preference, submit it the component
;.rtrrdir.rAtor. No repetitiorr in the topic, and f-irst come f-trst to register rvill be followed'
'CHE\IE OF ASSESSMENT:
-.31\1 L.rtrqrar-r is based on coptinuous internal assessment as lvell as end semester external examination'
: ). -.. r-.3 tri itlternal assessment is as follolvs:
'irRK: OF SESSIONALS:... .:,.: :rrins the semester rvill be conducted by the teacher concerrred and the sessional marks of internal
--:::r-- -,\il1 beflnalizecl bytheteacherconcerned'Thesessional marksshall bebasedon:
., ."1,,:-^. rrituo best class tests olrt of three tests conducted during the semester *'ill be considered for final
,. -:..,jritrn. l\larks l0)r t.rr.li.late is required to secure a minimum of 40% marks in individLral course itl order to pass the internal
;>>essrrenr. The students must be Very punctual and attentive to tests as there is no provision tbr make-up test
,;-. Jlt\ -l'rrLltld.
}II\IN{UN,T PASS MARKS:in order to pass the serlester. alt exalninee shall have to secure nTinimum 40% marks in individual papers.
:ire he *,ill also be required to obtain a minimum 40% marks in sessional, separately. Beside securing 40%
:rlrks i, each paper and sessional. the candidate rvill have to secure a minimum of 50% marks in aggregate.
DI\-ISION IN EXAMINATION:1 .,ciiclate having secured 607o rrarks or above will be ar,varded frrst division, candidates securing 50% but
:.s r6an 60%o marl<s in aggregate rvill be placed in second division. There rn'i[[ be no third division in the
- t'r) grit n-) lI e .
:CHE}IE OF PROMOTION TO NEXT SENIESTER:
lire stLrclept failecl in more than trvo papers / courses in a semester (either in internal or external) rvill not be
i.io,lotecl in the next semester. Thus. in orcler to get promotion to the next semester, candidates will have to
==-=.=\-t-=:t=-,:-\::-\
=-=->
==--==.--=--=---?=-\r
=U-.-{:
=-
PRESTIGE INSTITUTE oF \iANAGEMENT, GWALIOR
BTM Syllabus
r he Back paper of students failing in I and III Semester \\,i11 be conducted along with their tll and v semester
:.\,,ir1ariors respectiverl,. Si,ilarly. those faiting in il and IV semester will get chance to clear their back
:.rper alo,g rvith their rV and VI semester examinations respectively. However, students failing in their final
:lr i.e. v and Vl semester rvill have to u,ait tbr the next concerning semester to clear their back paper'
,-:re stLrderts having sen-iester back i.vilt give their papers with their next concerning semester examination'
f i:ere is rro provision of special bacl< /semester back after semester examinatio1ls'
\n eraminee rvho has lailed in internal examination shall be required to register him/her fresh for doing the
.:.sit,nal $.orl< in the next concerning semester in the paper/course. He rvill also be required to submit his
:',-lr:tinrltiotl fbrm fbr internal assessment'
': .r.enral assessment arvardecl to a candidate who fails in the
,,.'...;l tortrard to the next concerning semester'
university end semester examination shall be
ln case a candidate fails in any internal / end semester
allorved two more attempts to clear that course'
examination (either in one paper or in all), he will be
. ='.::. ii a candidate fails to pass in semester examination even after the two additional attempts other than
l 'ttn/J,ry
:--,=jt
==\--=,=jt
=\=.=----jt
=
=>=
==--1
=-=->=
=:-r=
==-<=H=-=J
=---=J===---.t=D==H
=-J=
=-,-,
=-=.==-=a=
=J=!
=.-.,==-=.-fil
=--:<::=
=---]
==..-!===-{-I---=!--=
=---=!-=-\--,--
rhe orisinal one, he will be required to leave the course'
J-:'E
Wk-- \Ll <\r-
t\\(- - .i,
\w,',V
PRESTIGE INSTITUTE oF \IANAGEMENT, GWALIOR
Max. Marks : 50
Min. Marks:20External : 40
Internal: 10
BTM I Semester
TOURISM CONCEPTS & IIVIPACT
Paper Code: BTM-101
Course 0bjective:
' Indepth knorvledge about the
obtained.
Learning Objectives:
concept of tourism along with the supporting agencies can be
t
I
. -l-he student *,ill learn to access and appropriately disseminate accurate and detailed product
knoNledge and c'lestination infbrmation about different types of tourist'
The stucie,t lvill lear. to analyse. evaluate and apply relevant i.formation from a variety of
soLrces lbr the tourisll-t industry.
The student rvill clevelop ongoing prof'essional development strategies and plans to enhance
indLlstrY l<norvleclge and leadership skills for tourism indr"rstry sectors
Tite stuclerrt u,ill knou,the tourism industry, and it's history in detail'
The stude,t u,ill learn about the difl-erent stakeholders and relevant agencies in the tourism
industrl'.
L\IT-Il,rroduction: concepts, def-initions and historical development of tourism' Tourism s\stem &
enr iror-rntent. Definition ancl historical development of tourisnr, its strLlctule. compollents and
elentents. Nature arrcj characteristics of the tourism indr.rstry. Approaches to the studl of touristn'
T]NIT - IITl pes of tourists: tourist, traveller, excursionists. Forms of tortrism: inbound, outbound. domestic,
international. Mani la Declaration. Travel Motivators and Deterrents'
UNIT - ITI
Introcjucti.rr to cleniancl ancl tourism pattenrs. Patterns and characteristics of the supply of tourism,
Deterrninants ancl rroti\ations of tourisrn demand, Maslorv's Hierarchy of Needs Model and travel
n-rotivations.
UNIT - IVImpacts of tourism at tlle
tour operations. Push and
::-
=:-a] -=-:a
=1.-:-\-=-=-:a:1_-:-:-=--<-==---.-.J::
=-=-=t
--
==--_-tD:.}=r=---=--:
=-==--:-=---f
==-f==-:r-J-
=.=-:::::i-
==. .-*
-\:-r====--a:
:-a:=--: --\:-===--r-:
=-r-:{=-r-:::=-:U=-=-\------
U
=--,->
BTM Syllabus
ftw i,,y
PRESTIGE INSTITUTE OF \'IANAGEMENT' GWALIOR
BTM SYllabus
t,NlT - v r +^..-i-* and travel organizations, National and
Factors affbcting tl-re tuture of tourism business' tourlsm
intertratiotlal agencies fbr tourism and travel'
Suggestetl Rendings:
. vlill. R. ct.. & Morrison. A. M. (2002). The Tourism Systerr-r. New York: Kendall Hunt'
rCooper.C.I]letclrer,.I.(1993).TourismPrinciplesandPractices'Willy:Pitman.r 1\1ilt. R.c.. (1ee0). Tourism: rhe InternationaiBusinessJ:Ij:::l;,:':::ffit,iii,,-.
""|1;,Xi. \.]lXir'l]^]"i;ooir.'ii,.,.nu,ional rourism. Nerv oetni: Sterling Publishers Pvt
Ltd,
. J.u K K";V^ H"-b,L9'/ CVry&
--<t
=
='=.---=r=-=-\ltr==\=-=
=':=]<=====.,_---r-
==-H:===.-:=r1--
=d::-1
--:--
=-t.-j-:==.-:r--===-r-=,=-*{==:.-,-= -
J
= J=---J
I
j. =-J
=-'1
=:--:
'!
:: --
'-
.-)
Max. Marks :
Min. Marks :
External:Internal :
50
20
40
10
IITN'I I Semester
TRAVEL AGENCY AND TOUR OPERATIONS
PaPer Code: BTM-102
PRESTIGE INSTITUTE oF \IANAGEMENT, GWALIOR
Course 0bjective:. The collrse disseminates historl' and conventions associated with tourism'
Learning 0bjectives:, The student u,ill clevelop an understanding of the dynamic and challenging lvorld of tour
I
I
operations
The student rvill develop practical skills to plan and cost a package trips
The stLrclept rvill become familiar with the needs and requirement to become and tourism
entrepreneur
The stLrdent rvill be able to understand the various sources of firnding and legitimate income tn
tt'rur oPeration busi ness
. The sturjent will Lrnderstand the importance of diff-erent agencies and their role in tour
operation business.
L\IT-IHisre.^ and grol'th ol'rravel. Definition of Travel Agency. Tour operation Unit. ToLrrist. \zisitor. and
Excursionist. Nature and fbrrns of Travel, its components and elements'
I- \IT - IIBrief History and cleveloprnent of Travel Trade in lndia and abroad. the significance of Trar el
( DonT estic and Interuational).
T,iNIT _ IIIInterrational Clonventions: Warsar,v 1924. Chicago 1944, Brussels 1961, 1966 &.1970, Athens 1974,
Helsinki 1976.
TNIT_IVDi1'terence between travel agent and tour operator, Functions ol Travel Agency and Tour operators
ri ith differentiatiorr and inter-relationship of TA/TO, Products of a Travel Agent, Role of ground
service operators.
UNIT _ VCovt. Rules for gettirlg approval. hotl' to set up a
approval tbr'fravel Agellts'
agency/Tour operation Business. IATAtr
wftu K
-:I
t
,
I
=.-f
=
ta
J=
):
=
-:
-=J
=.'.--t.
=-=,--{==
=a:at
\--\',
: ---r=
:
]
:=-J-
.,'. .-a
=:: -\
=:t
=-=Y
=--_-,
BTM Syllabus
PRESTIGEINSTITUTEoF\IANAGEMENT,GWALIORBTM Syllabus
Suggested Readings:
r Bhatia. A. K',Seth' P' N' (2012)' The Bttsiness of Travel Agency and Tour' Nerv Delhi:
Sterlirrs PLrblishers Pvt Ltd'
.Chand.M.(2007).TravelAgencyManagement:Anlntroduction,Delhi:AnmolPtrblications.o l{oda1,. s. (2009) Toltrisnr operatiorrs and Management' New Delhi: oxford University Press'
J *:Y W)wVrv+-v,V
ql$/
10
J
,
-i=.-f
='-:
==.---l
--f,
q'J
J
= -.a:
= =-a
=-<
=
a=
u
-=_-:t
=-=
-\:-1
.---\
-,==- -==t
-'
Max. Marks : 50
Min. Marks:20External: 40
Internal: 10
BTM I Semester
MANAGEMENT CONCEPTS
Paper Code: BTM-103
PRESTIGE INSTITUTE oF \IANAGEMENT, GWALIOR
Course Objective:
. The course \\,illenable managers to decide what shoLrld be done to accomplish given tasks
and to handle sitr-rations u'l-rich may arise in management'
Learning Objectives
, To help the stndents r-rnderstanclthe process of business management'
, To tbcus on the basic roles. skills and functions of management' with special attention to
t.lalaserial responsibility tbr eff'ective apd efficient achievement of goals'
. To help the stuclents understand the funclarnental concepts and principles of management;
thebasicroles,skills,andfr-rnctionsofmanagement.. To give a, overvierv of the historical development, theoretical aspects and practice
application of rnalraserial process'
L \lT - I: Introtluction
\rttl6e and Significance of tnanagernent, Process of management' Managernent and administration'
prircipres of manageurent. Leveis of management. Functional areas of manasemert. \lanaseriai
roles and Nlanagerial sltills'
trNIT - II: Planning and Decision Making
\aiure of plarrrring. Con-iponents of plannlng. Principles of planning' Impoftance and Process of
p.,la,,i'rg, PIan,ing in fast changing enriror',ment, Types of plannirrg' Limitations of planning and
\laliing plannirrg efl'ective. Decision-Making - Nature and Process. Types of decisions' Decisiotr
nrakilrs models, group decisiorr Inaking
t \tT - III: Organizing
\arure. Process. Significance. zrnd Principtes of organization. Organization charts' Organization
,rarual. Formal and Intbrmal organizatio,rs, Staffing, Span of marragement, Authority atrd
Responsibi litl' relationshiPs
UNIT - IV: Directing and Communication
Concept. Nature. Principles and Tecl,rliqr-res of directing. Nature and Process of communication'
\lotivation: concept. need Motivation. factors aff'ecting motivation Leadership concept and
Leadership Styles SLrpervisiorl: Concept and techniques' .,\ 11 i ,t .r- il '" \'v-'
q--,,/ ,<- H" r { /-)r^v
-
::
a,
,
)
-
-=
= \':e
= --t::-=:, l
,,,,
.-l::
=: \-<
.=
t
rf
BTM Syllabus
=-<
a=
.)
J
-f_-f
J
-
=-a
=:
.: r
=
=: )---1 -
PRtrSTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM SYllabus
UNIT - V: Managerial Control
\ature. Irnportance. Process and Types of control. Limitations of control' E'ssentials of effective
.-onttol svsteln. 'fechniqttes of nranagerial control'
\uggested Readings:
. Joseph L, M.. ( 1979). Essentials of Management, New Delhi: Prentice - Hall of lndia
Plivate Limited.
r Tripathi. P. c., ancl Reddy. P. N. (2016)' Principles of Management, New Delhi: Tata
\lcGrarv-Hill Publishing Con-rpany Limited'
o .lA'res A. F.. Edwarcl. R., Daniel R. S., Freetlan, G., (2010). Management, New Delhi:
Prentice Hall of India Private Limited'
. prasacl. L. M., (2015). Principles and Practice of Management. Nerv Delhi: Sultan Chand &
Sotts.
r Chanclan. J. S. (1997). Management Concepts and Strategies, Delhi: \rikas Publishing
House Private Lirnited'
. Bose. D. C. (2012). principles of Management and Administration. Neu Delhi: Pretttice-
Hall of Inclia Private Lirnited'
M#H tr{dsv-vry
1,2
-='
===--.=r
='
=J=-:--\
='
==-<:=---.-=:: _--
_=
=--=-==-..--=.-=r--:=--=-=\-\:-=:,=r:-:1--{:--
=-1--:===-{
=-:-=\==U::-1
-==-f
===-:-=--=-::--_==J:=---:::---,:-<:=-\:-::---=--:.1:---
Max. Marks : 50
Min. Marks:20External: 40
Internal: 10
BTM I Semester
TOURTSM PRODUCTS OF INDIA
Paper Code: BTM-104
Course Objective:.TheCoLlrsccolrceptualizesvastTouristresources
varietY of themes.
of India along with tour itinerary based on
Learning Objectives:
, The student rvill be able to summarize about Indian attractions which wili help them to prepare
L',e1ter it i trct'aries
. The student r.i,il[ be able to explain the tourism varieties and characteristics of natural &
hltmatlmade based tourism destinations in lndia
. The student rvill be able to understand and analyze the various elements of tourism products
atldtoassessthepotentialofthetourismindustryinlndia. The stLrclent u,ill lrecorne familiar rvith the different tourism products that India can offer'
. The str.rdent *,ill unclerstand arrd will be able to analyze the inbound tourisrn marketing
Potelltial.
Lnit- ITourism proclurct: Definitiorr, Nature and characteristics. classification of rourisnl nr'otlt:'is'
Tlpologl- & Nature of ToLrrism resources - Natural, Socio cultural. Diversities in Lai:dtorrll &
Landscape. outstanciing Geographical I'eatures - climate, Flora & Fauna' NatLtre & Scope to itrurlsi
places in India.
t nit- IIln.lian culture traditiorl. customs and
,rlchitecture irr lndia. N4Llsic: Classical
..i Irtdia
t nit- III\atural J'ourism resollrces in India-Existing use
landfbrms (mountains, deserts, beaches, coastal
Conllicts.
handicrafts, Architectural Heritage of India, ditferent styles of
and folklore, fairs and festivals. Cultural and Heritage Products
patterns vis-a.vis potential with relation to varied
islands), Tourism & nature Conservation-areas
=
==r-='
='
=':
=J-r
==-----=:=--=i:
=-==-.-=-.:-
='\_=--=t-\::t::-: f==:=-!:-:=:==--tr:==-<
E=Ir-:=--:-:=--r:==--t========------==f=- -\
-i== -J-::.-:
=__:--<
:=:--:=:_=U-=--:.,
=--.
PRESTIGE INSTITUTE OF N{ANAGEMENT, GWALIOR
BTM Syllabus
L nit- IVSt,d' ol Natiopal parl<s. 1lird Sanctuaries & Tiger Reserves in India rvith case studies of Dachigam
\atio,al parh. Manas National Park. .lim Corbett, Bharatpur Bird Sanctr-rary. Gir National Park. Stud.v
of Hill station attractions & their environs with case studies of Gulrnarag, Pahalgaln. Mussoorie.
S5irnla. Islands: Resources & their use patterns case studies of Goa, Andaman & Lakshadrveep.
t nit- VBLrcjdhist Resources- Boclh Gaya. I(ushnagar, Sarnath, Sanchi & Ajanta; Islamic resources- Delhi,
\*gra & Fatehpursikri: HindLr resources-Khajuraho, Mahabalipuram, Tarupati. Madurai, Vaishno Devi,
i::urrrath.
. :-.:.rrrant Festivals ri,ith case studies of Kumbha Mela, Dussehra, Onam, Pongal & Rath Yatra
:uggested Readings:
. Dirit. M.. & Sheela, C. (2001). Tourism products. Nerv Delhi:New Royal Book Company.
. Roda),, S. (2009) Tourism Operations and Management. New Delhi: Oxfbrd University Press.
l.A;b0,O,/3\/ G T
z\\
N\,,\N)"
1.4
==1-=J==-E'==4
=-
=_--.{
=a=
W l,i?
=:-:=
=-=..*-:.---:=-..-
=': \
=e::!
=::
=--*,.1--:r-
=_----=
=---::--4=
=,--=
.)-=rf,:
3.-::==--l=v--
--1:-=tf,===-\:
=-i--:=--r-=:=-.-=--==--:U-__=-".-=!<::-!
=:--"-
Max. Marks : 50
Min. Marks:20External: 40
Internal: 10
IITNI I Semester
RUSTN ESS COMMI]NICATIONPaper Code: BTM-105
PRESTIGE INSTITUTE OF \iANAGEMENT, G\'VALIOR
Course Obiective:
. Course explains the importance of communication, various fbrmats and forms of business
communication.
Leurning Objectir es:
The sLrbject's primar.v aim is to provide students with
. The skills and l<no'nr,[ec.lge of comrnunication in the business environment.
. primary focus is on understanding the theory of communication in the business context and its
applicatiop to ef-fective business rvriting at all levels (hierarchy), persuasive and appropriate
i erbal arrcl 1o1-verbal comrnunication, and irrterpersonal skills across teams and cttltures.
. Sruclents u,ill clevelop linor,r,ledge and high tevel skills in business r'vriting, and will assemble a
portfblio of kel, 11,ritten business documents to dentonstrate capability as prospective
er-'plo1,ees. This r,r,ill include rdsum6, repofts, memorandums, business letters. emails,
telephone eticl uettes, press release.
The fbrrnat of the tLrtorials explores business communication theorl'. and der elops the student's
corrrruricatiop skills ancl l<norvledge in a supportive peer group environmertt througir ercltange of ideas
in a GD. preserrtations. mock personal interviews and enhances various skills including ur..L:p d"n:;rl-.s
apd leadership sl<ilts. Along rvith this, there witl be a strong focus on self'-derelopment.
UNIT- I
Busirress Cornr-nunic:rtigrr: Meaning, Importance and process; Objectives of communication, Need for
corrrlur-ricatiorr, Barriers to corr,trnunication and Essentials of eft-ective communication.
UNIT_ II
Me<lia and Types ol- conrrnunication, Verbal and Non-verbal communication, Formal vs. Informal
channels of com6ur-tication; Effbctive listening, Speeches, Presentation, Interview'
UNIT-III
TechpiqLres of group clecision-making: Committees: Meaning, Essentials, Advantages and Disadvantages
and Types of Cornrlittees: Conf-erences: Meaning" Esserirtials, Importance and difference betu'een
conf'erence and comtnittee; GroLtp Discussions.
eA/ N .-j4,^
r) ncllb^Wflc\ Lrk..
BTM Syllabus
PRESTIGE INSTITUTE oF \IANAGEMENT, GWALIOR
BTM SYllabusUNIT_ IV
Tips for clear writing. Drafting of effecti'e business letters. kinds oi'business letters (a) Errquiries and
Replies (b) orcier ancl their executior.r (c) complaints and Ad.lustrnent (d) collection letter (e) Sales letter
and(t) Resume Writing and covering letter (.g) Press Release
UNIT- V
Drafiing: Notice. Agenda. Meetings. Minutes, Circular, Memos, Email; Report writing' Modern
technoligy of bLtsiness communication, Telephone Etiquettes'
Suggested Readings:
. Hilclebrandt. FI. W. MLrrphy, H.A.Thomas, J. P. (2008). Effective Business communication'
Nerv Delhi: Tata McGraw Hill'
. Shrvom. ts. G. a,d Snyder, L.G.(20i9) Business Communication: Polishing Your Professional
Preselrce. Nerv Delhi: Pearson'
. Bor,ee. c. 1,. and Thill, J. v. (2019). Business communication Essentials. Nerv Delhi: Pearson
Hghered\,/
, ,bk trV Pw&&we'vv
16
--]rl
==!== --=t=-..-.-
='=l'.-
='=l=---=,==
--i
===---t=:-a:=
=-=-=.=-"-<==-=='::
='
=J:
=.=--=
=-*=::=:- :
--f
:H
-_{:
=t.,-l
-J.,t. _-iJ
tf
\=
= =--l
-l
1, --r
1--===i
== -\_:
==L
=>3, tt
= .==_
E:. I
Max. Marks : 50
Min. Marks : 20
External : 40
Internal: 10
BTM I Semester
BASIC ACCOUNTING
Paper Code: BTM-106
PRESTIGE INSTITUTE OF \iANAGEMENT, GWALIOR
BTM Syllabus
Course Objective:
. Concpets and conventions ofaccounting can be explained under this course.
Le:rrning Obiectives:
i he ob.]ective of this coLlrse is to rnake students able to
, .\nalyze a company's flnancial statements and come to
financial situatiotl of the company.
. Lrse accounting and business terrninology. and understand
accepted accounting principles (GAAP)'
, Erplain the ob.iective of financial reporting, the elements '
reiateci l<ey accountirrg assumptions and principles'
a reasoned conclusion about the
the nature and purpose ofgenerally
of the financial statements, and the
L \tT I:
\r*rre. Objectives, Concepts. Conventions and Principles of accounting, Double entry system. Journal'
Ledger. Cash book ancl Trial balance. Preparation of bank reconciliation statement
T,NIT II:
Concept of capital arrd revenue. Final accounts with adjustment Depreciation accollllting.
LNIT III:
.\ccounts of Non-'Tracling Institutions - Receipts and payment accounts, lnconte and expenditure
accounts. and Single entry sYstem.
UNIT IV:
.{ccor-rnting fbr Joirrt venttlre. Consignment accounts and Royalty accollllts.
ffi(Y trffy
:-._=,::
=1-:
='
='
=-
=_--,
=
==-=--=-='--:-.'
='::\='-::
=-= --=-r
-=::t"__:
=-
=-==
=e:\-==: \:-:===:--J-=:=--r:
=--l-:--_\-=!
:---a:,.=--:\-v:-- -'\-J::1=-<::=-
-:- =\--:
!
=-_-.: i
-
PRESTIGE INSTITUTE OF NIANAGEMENT, GWALIOR
BTM SyllabusI NIT V:
Branr:h accout-tts and Departmental accoul'lts'
Suggested Readings:
. Mahesrvari S. N. & Mahesrvari S. K. (2010), Introduction to Financial Accounting,New
Delhi: Vikas PLrblishing House'
. Tulsian p. C. (2011), Financial Accounting, Volume I and Volume II, New Delhi:
Pearson Education.. Ghosh, T. p. (2009). Financial Accounting for Managers. 4tl' edition. Ner.v Delhi: Taxman
Allied Service.
. Greu'al. P.. & Shukla. D' (2016). Fin
Purblicatiorrs.
Accounting., New Delhi: Sultan Chand
J -;[
ancial
k l"),{th7v
^Yy\/t,A&-
18
=,
=J
=-==.-=:=
-,=
==H--r!-:\==J-:\-
l---._->==-.='=--=,
=,=
==-
=-'==---t==
=--=-=.-:
=D:\:-
=-r:*-:
===
=-l=J-=J
=-===---=1:==\=t--=-.\-:-r-=--=a-:J=
Max. Marks : 50
Min. Marks :20External : 40
Internal: 10
BTM II Semester
TOURISM DEVELOPMENT AND
POLICY PLANNING
PaPer Code: BTM-201
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
Course Objective:, planring is irnp.rtant and shourd provide a quality environment for both touristsand residents'
Lclrning Objectives:, Tire stLrdents *,ill be able to understand that rnhat is policy, tourism policy and its elements'
. The studerrts rvilt be able to understand about various stakeholders in tourism policy'
. The sruderts rvilt be able to understand that how to implement the policy and hurdles in
i:tt Frlemetltation.. The stucjerts rvill be able to understand the role of policy in the development of different areas
,.rl'tirrust.
L\IT1.: ::.o,luctio, to tollrism planning: objectives, methods, and steps of tourism planning' Tourism policy
..1 I nd ia.
T'\IT IIStakehorders in the creveroprnent and growth of tourism: Importance, Role. and respo,sibilities oi
r arious stakel, olders.
UNIT IIIElentents of tourist clestination and their influence on tourism planning, tour components'
i r]lp I ernentat ion standard s atld prob lems i n i mpl em entatioll
T \TT TV
Planning fbr ner,v thrust areas in tourism: eco-tourism, sustainable tourism, responsible
process. catalysts, hindering f'actors, rural tourism'
L\tT VTourism policy: need and principles. factor inflr,rencirrg tourism policy. policy documentation in India
tionr retrospect to prospects. planning for youth and sports and adventuretourism
tourtsm,
V try
::t
--:
=,=:
==
------<:==
_--:-=--
=-<::=--=:\:- --:
:=J
= -_-
=_f,:-\:,.:-il-=---
1-<-:-:-f-:::=-.1-:-,----r:J
:l
-:-<::\1:-:_:--J=-:\
-:=:-:-_
=--a:-_: --:=:\
:
= -'--
:*=::=--:: rl_-::f
:---=
BTM Syllabus
PRESTIGE INSTITUTE OF NIANAGEMENT, GWALIOR
BTM Syllabus
Suggested Readings:
. Davicl L. E.. and.lason R. S. (2015) Tourism Policy and Planning, New York: Routledge.
. UNW-l'O (2010). Handbook on Tourisrn Product Development, Madrid: UNWTO.
. VIishra. P. K.. ancl Verma..l. K. (2012). Tourism in lndia. New Delhi: Ner,v Century
Pu blicatiorr.
. Vasclevan, V.. Vijayakumar, B. and Roy,
Tourism. Nelv Delhi: Sage tndia'
B. R. (2016). An Introduction to The Business of
20
-h==--=:
='-
==-::
='
=-l-=-<=
=--=-=--:_:-\-=,-\:,=:::l:=-:a:-:a.-i::--:
=._-<:=-
---='
.)-:-\:-::-- --:=:==-r=--."-::\-=L,:=---a-J:-:_E::
=::-=-<::=--=--:.: f
==-=:-:-= i
--=t:
=.:1=--
--.:--_
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIORBTM Syllabus
BUSINESS ENVIRONMENTPaper Code: BTM-202
Max. Marks : 50
Min. Marks:20External : 40
Internal: 10
Course Objcetives:. B) stucll,ing business environmerrtal factors management can ensure better competitiveness
ancl higher profitabilitl, fbr the business enterprise.
Lrrrning Objectives:: .'-'r this sLrbject the students will be able to:. F:uriliarize with the nature of business environment and its components.
. Tire stuclents "vill
be able to demonstrate and develop conceptual framework of business
:nr ironrnent and gerrerate interest in international business.
o L'nderstand the deflnition of ethics and the importance and role of ethical behavior in the
business ivorld today
L nit-t: lntroductionL'oncept. Nature. Significance of business environment, Classification of Business Environment. Basic;ndrcators o1'econorric development. Indian economic planning- Major objectives. Assessment olfir,erear plans: Objectives. Targets tbr the plans and actual performances of these fir,e rears plans,
UNIT-II: Social and Ethical Environment\leanirrs of Social Environment. Need of Assessing Social Environntent for Business. Socialresponsibilities of business. Meanirrg of Business ethics and Corporate Governance. Objecrires ofrlrscssin!l Eth iclrl Ittr i t'otttttent.
t. NIT-III: Labour ancl Industrial Environment\leaning Ob.jective and lrnportance of Labour and Industrial Environment, Industrial policy,C'haracteristics of good indLrstrial policy, lmpact of Good industrial policy on performance ofjLrrporate. Mearrirrg. Aclvantages and disadvantages of Privatizing public sectors through.i is in vestment.
L\IT-IV: Economic Environment\leaning of Economic E,nvironment. Indicators of economictlscal and N4onetarv Policr,. Capital market in India, meaning
performance, Implications of Indianof economic reforms and Process of
, ot?1J'l+
N'
Economic refbrms in Inclia.
n \,.!\)r'/'LI rrr\ ,/t
W
t
--
_--.<
!\-.{
-,-_<
\.<
D
,
_--==4-----<
=---=--il-:f
---_-r:_
--:--:a
-
e
-:-------:-==-:::-=a
-:--4=--:a=--= --Y=::-.-\-,i=4i
=-:-=,::: I
===-c::-:--
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM SyllabusIINIT-V: Technological and Competitive Environment\lealilg of Technological E,nvironment. Components, Objectives and Importance of Technological
I-pr,ironntept. Tecl-rrrologl,policy and environment. Selection and transfer issues. Energ-v resource
nranagelrent.
Suggested Readings:. Cherurrilam. F. (20 l0). Business E,nvironment-Text and Cases, Lucknow: Hirnalaya Publishing
House.
r Asuathappa. K. (2012). Essentials of Business Environment. New Delhi: Himalaya Publishing
House.
. Fernanclo. A.C. (2008). Business Environment, New Delhi: Pearson Education.
. Paul. .1. (2007). Business Environment-Text and Cases, Nei,i, Delhi: Tata McGraw Hills Pvt.Ltd.
))
=-:--\-D
-=,=----.--D
=_=,:::=--<::=--<:= -._--,:
=--,==--=t:==-.r=:--a:.t-J-::-.--:-)=-=
-H_---<
=-:--
=-:=--:J
-:e:-.--=J:--\--J-:
-r-:--::--:-::--11
k[ ^ Q,"-rl":-----
J"':uwNV11:--:-:- I
--=:.-1:
-=---_:--r.-: :=-:_--\*:-=
L
==-
=U_- 1'
=----
PRESTIGE IINSTITUTE OF MANAGEMENT, GWALIOR
BTM SyllabusBTM II Semester
TRANSPORTATION IN TRAVEL ANDTOURISM
Paper Code: BTM-203
Max. Marks : 50
Min. Marks:20External : 40
Internal: 10
Course Obiective:o lrnportance of transportation in travel and toursism can
coLlrse content.
better understood by studying this
Learning Objectives:. -l-o
understarrd evolr"rtion of transport systems
. To Develop r,rnderstanding about transportation modes Lrtilized in tourism industry
. l-o unclerstand aboLrt verius organization invold in transport and travels in Tourism.
t\ITI: ,..:rion of transport systems. modes of transport in tourism; role, functions and importance of
-. ::rrit s\stems irr tourism industry; analyzingpattern fbrdemand in travel andtourism industry.
L \IT II:,,t lLition of civil zrviation in India; Functions of various organizatiolts involved in tourism travel,
it \O. DGCA, IATA. AAI; role, functions and importance of involved organizations.
L \IT IIISLrrface transport. approved transit transport; travel insurance, it's utilitl'and importance: docun:enis
reqLrired fbr road transport; pre-requisites for road taxis transport organization. t'itness and other
aspects.
UIIIT IVRait road transport, Past present and fi"rture of railway transport in tourism; railway systems of world;
Role of Indian railr,vays in promoting tourism in India; Luxury trains in India and world;
I]NIT VWater transport systems. history of rvater
transport irt prornoting tourisln in India
transport; cruise ships, river canal boats; prospects of water
$
+r
1, 9'-tz. ll,,F ----/-
:
-'----.-==-,--=': --1
='=_=_--=---{:
=---'=-=:----<
==--- -:=..::€':--o==--1::-=:-a-
C\
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM SyllabusSuggested Readings:
. Ali. M. A. B. (201 5). -f ravel and Tourism Management. Neu' Delhi: PHI Learning Pvt. Ltd.
. Dileep N{.R (2019). ToLrrism. Transport and Travel Mauagement. Washingtorr: Ror-rtledge.
. Page" S..1. (2014). ToLrrism Management. New Yorl<: Routledge.
^[)
Wtp^Y
v
24
==,::a
==== -4=
=]==_---=
=-=l--<-=
--=r:=-::,=1\:1
=::a:-l1:=
-!
=:_--:
=----::--. '-
=.
=rt:1_-:-::=,=-
f,-
=_---1-:-a:=1--
=J=_-:--la -__
--a:
==--=-=\:E:: v
:===Fc=
=?:J1:
Jr":&k
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM SyllabusBTM II Semester
BUSINESS ECONOMICS
Paper Code: BTM-204
Max. Marks : 50
Min. Marks:20External : 40
Internal: 10
Cou rse Objectir c:
. The colrrse u,ill help ir-r the development of conceptual rnodels of behavior to predict responses
to changes in the policl'and market conditions.
Learning Objectives:r 1-tt stuclr the basic concepts of micro economics relevant for Business decision making
o Tir Lrnclerstand the application of economic principles in business management
. T., inrprsl'1 lnorvledge of the concepts and principles of Economics. which govern the
..ir,ctionins of a flrrl/organisation under different market conditions.
t \lT - I: \ature and Scope of Nlanagerial Economics'.-,:..r--. Scope arrd Significance of managerial economics, flve fundamental concepts, Role and
.-.: :n.ibi I itr ol IranageriaI economists.
L \lT - II: Analysis of lndividual Demand
l.ieorr of clen-iancl. Measurement of utilit1,, Consumer's equilibrium, lar,r'of demand. Larv of diminishing
:r.lrs inal LrtiI it1'. I nd i1ference curves.
\Iarket Demnnd ancl Demand Elasticises: Meaning of market demand. Ti pes of denrand.
Deterrninants of rnarket detnand, Demand fl-rnction, Elasticitl'of demand.
L NIT-III: Pricing Decision under different Market forms
Introduction. N{arket and Market Structure, Price-Output Determination: Perf-ect. \lonopolr.
\,lonopolistic & Oligopo[5,] Pricing Strategies
UNIT-IV: Theory of ProductionBasic concepts 01' proclr-rction. Larvs of production, Laws of returns toscale, Laws of returns to scale
throu gh production tirnct iort. Optiorral inpr,rt combination.
UNIT-V:BLrsiness
Statistical
Business and Demand Forecasting
C
G
demand-Survey and
wM'.
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM SyllabusSuggested Readings:
r Baumol. W. J.. Parrzar. J. C.. & Willig, R. J. (1982). Contestable Markets and the Theory oiInclLrstrl' Strr-tcture . San Diego. CA: Harcourt Brace Jovanovich.
. Ba),e. M. R. (2010). Microeconomics and Business strategy. Ner,v York. NY: McGrarv-Hill
lrn,in.
\P' J*\a s'\zp6W,W M?'#y w
26
==-----r=::=,-==.-'-===----r==-.-=
_=
=-----1:-=---==-..-:--..-='==---:
--,=:a::e
==f,=\:-a::1 -'.--t
-_-
_=---t
=="-=.-<:1-<-l:----\:=-r..-1=---\:d:
=_--a-:€=.-:::=--=t==\=-J:
=-::!=-J
=--.--::='-:n-vl--_--=!'=----=D
=
=rr=.-:--:
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM SyllabusBTM II Semester
GEOGRAPHY FOR TOURISMPaper Code: BTM-205
Max. Marks : 50
Min. Marks:20External : 40
Internal: 10
('ourse Objcctir e:
. StLrdying Geography provides the essential background,
created and errvironrrental impacts and concerns are major
rnanaging the development of tourismplaces.
against which tourism places are
issues, that must be considered in
Lelrning Objectives:. 'fhe
students l,vill be able to understand differenttime zones and tourism patterns.. The stLrdents rvill be able to understand how to plan air itinerary.. The students u,ill be able to read ntap.
. Tite stLrdents rvill be able to understand geographical aspects of difl'erent states in India.
L \IT.I. --'.:,:riance of geographl, irr tourisrn, Latitude, Longitude, International date line, how to read map -...irtion of destirTations India and world.
L NIT- IIElements of rveather and clirnate, itinerary planning by Air, factor aff'ecting global and resional tourist
mor,'ements
UNIT-IIITime Zones, time diff-erences, GMT variations, concepts of elapsed tirne and flying time. Iv1ap
Reading.
UNIT- IVCase studies of selected Indian states: Goa,Rajasthan, Kerala, Madhya Pradesh, and Orrisa
t]NIT -V
:=:
=/=\:=*=--:==--:=:\
==-'---l-:=---<
==\<1-==,:-\-
=,:\:===: .\-<
:-<
-::==--a-==-:
-=..-J_=---D:-===-,=,:--:a:d
=-A:--=-f::
-=-: ---<t
:
=tf,: ---
=:.1-r
-=--= --.-!=-\r:-:-- I
-==3
=.:==a-_:
lnclian states: Tamilnadu. Uttar Pradesh, Uttaral<hand, Himachal Pradesh,
\(\- *>.Y r ,'A:'v- ,/*Y2t
h.
I 0 u'-'
^y&ry,tu
E
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM Syllabus
Suggestecl Iteadings:
. Williams. S.. & Leu,. A. A. (2014). Tourism Geography: Critical Understandings of Place.
Space and Experierrce. Philadelphia: Routledge"
. Nlarnoria. C. and Singh. K. (2018). Geography of Tourism. Agra: SBPD Publications.
. Fair. L. S. (2015). An Introduction to the Geography of Tourism: Velvet Nelson Lanham,
\,lan land: Rorvtlan and Littlefield.o Ceetarrjali. P. (2016) Touirsm Ceography, New Delhi: Centrum Press.
W @,i^d,---7{,;E M/r\p.-
Fq-
la
==-t--r
=:
='=-<
=
=-=-=='--r==--..==H
==-==-'=,=-\-t
=--.=':=-----=:1l:J
:-==--=_-1--*:,=:=.--'=\*:\:J:=--=-,--:1-
::\:
-=J:
='==-+:
=--a=-\--:t
=\=!=\-
=
PRESTIGE II{STITUTE OF MANAGEMENT, GWALIOR
BTM SyllabusBTM II Semester
ENGLISHPaper Code: BTM-206
Max. Marks: 50
Min. Marks :20External : 40
Internal: 10
Course 0bjective:. Considering English as a commonly spoken language in every field, the basics of grammar
rvitl hetp students to get fluency'
Learning objectives:. Students will bLrilcl an elementary understanding of form, meaning and use in varied discourse
sett it'l gs.
. Students r,r,ill practice the grammar skills involved in writing sentences and short paragraphs.
. Students n,ill practice the grammar needed to write various types of writing including journals,
and personal /acaderllic paragraphs'
, Students u,ill transfer their knor,vledge of the structure o1'English into eff-ective. concise and
granrmaticalll, correct lor-rger types of rvriting such as multi-paragraph academic essays and
personal .iotrrnals.
Unit -IThe sentence. sLrbject and predicate, the phrase and the clause
Unit -IIparts o1'speech. the noun: l<inds of noLrns. the noun: gender, the noun: number. the noun: case. tlle
acljective, comparisop of adjectives, adjectives used as nouns, position of the adjectives. the correct
use olsome ad.iectives
f nit -III.\rticles, personal pronoLuts. reflexive and emphatic pronouns, demonstrative, indefinite and
di stributive pronoLrns. relative pronouns, interrogative pronounS
Unit- IVThe verb, verbs of incorrrplete predication, active and passive voice
Terrses: introducticttr, tlte uses of the present and past tenses, the future, the verb:
the intrnitive, the participle. the gerund. irregular verbs, auxiliaries and modals
We\_
O / J,;E6( G\*-
person and number,
= -.-
==_-=:- -\:=
=_
=-=-=:= -=-\
=: ---:=_=-=...--1--
=
=''-:,==:t=
= --'
=a-==_:--====-<==-
=<.:=-.E=- '--
=D==--=-r'=--
==--=---f=--a:'-=
- --t
-==:e'
-:-,=:='\.-:_::J:=.-r-
:- v'
-=-\-=J==-..=e--=*
=tl-=r:=Y
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM Syllabus
I nit -\'The adverb. comparison of aclverbs. formation of adverbs, position of adverbs, the preposition. u'ords
tbllo*ecl by,prepositions. the conjunction. some conjunctions and their uses. the interiection
Suggested Readings:o \\ ren. p.. a6cl Martin. C. (2002). Basic Grammar & Composition. New Delhi: S. Chand
PLrblicatiorts.
o \lurpr61,. R. (2014). Basic Grammar in Use. New Delhi: Cambridge University Press.
. Farler lnternationat. (2015). The Complete English Grammar Rules. New Delhi: Farlex
lrtternatictttal.
. pLrLlurl. G. K.. arrd HLrddleston, R. (2016). The Cambridge Gammar of the English Language.
\.'l Delhi: Cambridge tlniversity Press.
30
=:=--==---.-=1i\-.<*=
=
-----
==.=..--=
----<:=_=----:=_-<-=_:=-\=,=
--=,=.--._--::11:-a:_-::\:-:-=--1:
=-{=_=--=-:-=----
-\-:===.
.--<
-:-=-f=::-\-:::-:
-:--:::
=:..-1-=_=-::--V=:-=
'.--._:!:=-
='
=CE: ar:
-=1-----:
l
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM SyllabusBTM III Semester
TOURISM MARKETING
Paper Code: BTM-301
Max. Marks: 50
Min. Marks:20External : 40
Internal: 10
Course Objective:. -fhis course is airned to furnish the basic knowledge and techniques ol tttarketing with a
specitic fbcus on tlte rnarl<eting of tourism products.
Lcrrning Objectives:. Tire student rviLl become aware with the importance of marketing for tourism products and
.;l'r ices.
l:r: :tudent u,ill be able to analyze the different tools and strategies that are hallmark for
.-- -rrism procluct rnarl<eting
, ite stLrdent u,ill ur,derstand the concept of different ways to reach the customer in tourism
i L, s itless.. T:te student rvilI become oriented with the overall domestic and internationaltourism market.
' Tl.,e srlrdeltt r,vill become aware with the latest trends and techniques suitable for tourism
rrerketing
L \IT -tlnriodLrction to marketing lbr tourism: Meaning, Definition, Evolution of marketine. Basic concept ofneed arrd n'ant, demand, product, service, rnarket and sales, Marketing concepts. \larketins tbr
iourisrn and travel services. Tourism Marketing: special features, Marketing environtrent: Global
nrarketing enviror-rr-nent lbr tourism, domestic marketing environmetrt for tourisnr. Traditional
\larketing and Tourist marketing differentiation, Use of social media for marketing of tourisnr
prodLtcts Service rnarl<etirrg. characteristics. Services Marl<eting Mix, Tourism marketing
eitvironrnent. Microenvironment: company, suppliers, marketirrg intermediaries, customers, and
pLrblic. Macro-enviror-rmerrt: demographic, economic, natural, technological. Political and cultural
errr ironments.
T \IT- III-ourism Markets and ClonsLrrner Bu,ving Behavior: Understanding of rnarketing research. Concept ofp.rinrarv data, secondary data. qualitative and quantitative data and marketing information system
(\llS) and its function, Tourism market-classification/types, Market segmentation, Effective
segmentation of Tourism markets: targeting and positioning strategies, process, Market identification
and selection, ntarket segmentation. 8 P's of tourism marketing. Characteristics affecting consumer
behavior: cultural. social. personal. and psvchological t-actors, Buyer decision process,
?aV tr{
:::-=-:,
-=---
=---<-1--
-=:-
-\<:
=-=-a
=-=-----:,
_:- tf
-t
-a
-\::
=--{:=---<
=---::,----t
:1
=O
UNIT- IIITor,rrism Product Developrnent: Tourism Product research, decision and forrnulation. Branding and
ir:rckaging of tourism proclucts. 5su, prodLlct development stages. Product life c1'cie. Internal
:rlrketing. Service cultLrre. Non-routine transactions, Customer value, satisfaction and loyaltl'.
Relationship rlarl<etirrg. Tourist complaints and it's resolution, Quality, Capacity and Demand
:r :rn e gellent tactics.
T \IT- I\': '-:.r. lrrcl clistribution: Pricing methods. Factors; pricing strategies: for New/Existing Tourism- r,i::t I'rice ad.jLrstments during peak and off Seasons; Bundling of tourism products, Tourism'. --.,: DrstribLrtiorr. defrnition and systern; Internet as an evolving Tourisrn distribution channel;
----' -= ::hlr ior arrd organization; Channel management decisions.
I. \IT \"',1,:r':.-'iins Strategies For Tourisrr Products: An overview of National Tourism promotion campaigns,
t.-,iirr1r-nris fhctors; advertising- creative advertising, use of internet for promotion of tourism
r. ,-..it:. irrnovative advertisements of tourism marketing, role of tourisrn promotion boards, major
---:i,-rnS and process in creative advertising, Public relations, press relations, product publicity,
. 'rt,r-lre communications, lobbying, and counseling, role of local community in promotion of
.-.-.::snr. prornotion of positive tourism practices.
Suggested Readings:
Kotler, P.. Bor,ven..l. T., Makens, J.. & Baloglu, S. (2017). Marketing tor Hospitaiitr and
Tourism. Nerv Delhi: Prerrtice Hall.
Morrison. A. M. (1996). Hospitality and Travel Marketing. Burlington: Delmar Publishers.
Witt, S. F.. & Moutinlro, L. (1989).Tor"rrism Marketing and Management Handbook. Nerv
Jersel: Plentice Hall.
Publishing House.
a
a
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM Syllabus
Jha, S. M. (2000). Services Marketing. *.* r.tn("imalaya
*u, J'''U N !,
\*-)kz kp*s-\
,t4 t . +-.--tr-- kyr--
32
w
:
='
=': ---<
=_-_=
=D--1
=il ----<
=a---'<-:1::--- ---=c=:--=t_=J
-|-::-=_=-==-:-=--:-r€
-='it--=D
---=:
=_=:=--: -tr
---: --:::
==f,--:-\:
=-i=
=-
=-:?
=t:it
=*_=2=:---=-:<
=----!
Max. Marks : 50
Min. Marks:20External : 40
Internal: 10
BTM III Semester
LEGAL ENVIRONMENT OF TOURISM
BUSINESS
PaPer Code: BTM-302
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM Syllabus
Course Objective:. To ascertain the knorvledge of rules. regLtlations, laws and guidelines of different
observatorv and monitrlring bodies with respect to tourism industry'
. To incLrlcate the best business practices, ethical and legal both to the students
rlanagetneut.
Lrirrling Objectives:, The stuclent $,ill becorne familiar with the different laws and regurlations the and relevant for
Io rtri stt-t indr-rstrY.
. Tire srucjent rvill learn and understand the importance of consumer rights and issues related to
th.'nt ill tottristl industrY.
. Tite student rvilt be able to apply the rules and laws fbr the betterment of tourism
L \IT- IIrrcliarr contract act 1972,Contract of indemnity and Guarantee, Contract of agencr.
T \IT- IIPartnership act 1c)32. Sales of goods 1930'
T \IT-TtI\atLrre anci type of companies, companies act
r.rssoc iation ProsPectus.
1956, Formation, rnemorandum and Article of
governing,
of tourism
industry.
L \IT- IV\iirLlre ancl type ol'negotiation and assignment, Negotiable act
Chec}res. Letter of credit. Traveler letter of credit" Commercial
I 881 , Types of negotiable instruments,
letter of credit.
ee
,+
I\ITVC onsr-tt'ner Protectioti
:==t
:==-=-===
.----_<
:
- =-:=----.{::1-= -=-e
==-=---,-:----<
:-----
=---:r,:=--.<
-H
::-r:--::- o
--:!
:-r
:-
-:--:--t
::J
::--
==-:)
protection act 1986, FEMA.
q-t( 1,i,,
^Ad;--
,bg h,vr{ e\ \ AO
-
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIORBTM Syllabus
Suggested Readings:
. Fennell. D. A. (2006). Tourism Ethics (Vol. 30). New .lersey: Channel View Publications.
. Coiren. I. (i. {201,1). Patients r,vith Passports: lVledical Tor:rism" Law. and Ethics. Nerv Delhi:Oxfbrd Linivelsitr Press.
o Gupta S.K.(1989). Foreign Exchange Laws and Practice, New Delhi:Taxman Publications.o Shlivastava A. (2012). Tourism Ethics, New Delhi: Centrum Press.
. \1alili. S.S. (1997). Ethical, Legal and Regulatory Aspects of Tourism Business. Delhi: AgamKala Pral<ashan.
. Sa.tnani M. ( 1999). lndian Tourism Business, a Legal Perspective. New Delhi: GyanPLrblishins House.
. \'elasqLrez. N4. G.. & Yelazquez, M. (2002). BusinessEethics: Concepts and Cases (Vol. 111).L nper Saddle River. Ner,v.lersey: Prentice Hall.
t*U Ww(1
\( .,.--\,/Vw&\N"
34
:=,=:
='=-_--:
=-:=:=a-
=t:
=-=
=-:==..-::_-
.--=1,:=
-::
='=-=-u-_-H:
=---<-=----t=
=.:
=-:2j..--:-:-=\=!.
-!:?
-=\: --t"_=
=-.t:-\=-Y:=--:--==-=t:v-:-\:
=--a-:=---=Y
-\::v:-\r
:!
-=.
=*
:=3
=---:t
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM SyllabusBTM III Semester
MATHEMATICS AND STATISTICS FOR
MANAGEMENTPaper Code: BTM-303
Max. Marks : 50
Min. Marks :20External : 40
Internal: 10
Course Objective:. To provide the basic knowledge of mathematics and statistics to the student'
Lcrrning Objectives:
. : i:: .oLlrse u'ill enable the students to understand-
o \lrttrices alcl determinants, inverse of a matrix, Cramer's rttle to solve a systems of linear
aq Llat iotts.
o Corcept of various fr-rnctions and its business application, concept of limits and derivatives.
. The stuclent is expected to be equipped with the tools of processing and description of
statistical data.
L \tT_ IF.rrrctions: N4eanilg of functions, Types of functions, to find(x)if x is knorvn. functions used in
lLrsiness apd economics. demand functions, supply functions, cost functions. average of cost
Iirrctions. revenLre I'unctions. profit function. linear equations and simultarteous equatiotrs
LNIT- IILimits and cJerivatives: Meaning of limits, meaning of derivatives, working rulesof derivatives.
.\pptications of derivatives to business ancl economics-marginal cost.Maximization and minin-rization.
I \IT- III\latrices: Meaning ol'r'natrices.order of matrix. addition of subtraction and multiplication of matrices.
Ltpit tratrix, transpose o1'rlatrix, equality of two matrices, Adjoint of matrix" universe of matrix.
Scalar n-rLrltiptication of a matrix, application of matrices in business.
Determinants: Meaning of determinants. evaluation of second and third ofder determinants, Cramers
rLr 1 e.
nWrr)-l? ,2/J"iL f1 Aywa*-g-t 3s\ aR- .$/ M
t-E
-:
a
=a
= .l
--r-<
=-:---.1
;
--J.--t
=
=
= \=-{
-<
-
i
e
e
:,1
PRESTIGE INSTITUTE OF \IA\AGEN,{ENT, GWALIOR
BTM Syllabus
L \IT- I\'\leaning of central 'lenclencr'-concept of mean, n-redian and mode, problems only on mean, measllre
,riclispersion -rapge. mearr cleviatior,, quartile deviation, standard deviation and variance.
Correlatior-defirrition of correlation, t,vpes of correlation karlpearsons correlation, coefficient and its
interpretation.
Regression-meaning of regression, least square method, linear and non-linear regression.
UNIT- Vprobabilitl,: meaning ancl importance of probability, calculation of probability, acldition theorem.
inclex nurnber: Mealing ancl uses of index nurnber methods of constructing index numbers,fishers
i.leal inclex nttmber's. Concept of time series and components of time series'
:uggestecl Readings:
. Craf'e. .1. ( 1990). Matern6ticas para Economistas. New Delhi: Mccralv Hill.
o Arora S, R,.and Khattar D. (2001). Br-rsiness Mathematics rvith Applications. New Delhi: S
Chand Ltd.
Frapcis. A. (2004). BLrsiness Mathematics and Statistics. New Delhi: Cengage Learning'
CLrpta. S. C. (2017). Furrdamentals of Statistics. New Delhi: Hirnalaya Publishing House,
Shul<la S.M.. (2017). Business Mathematics and Statistics. Agra: Sahitva Bhau'an Publications.
a
a
a
L, O',UCJ*ry N tr,Y'w6-M
(",-V'(\\ d\\ \t\ \
36
--:'-::
--
--:,--:,
''=-
--r
: _
-:
-
-
-
:--::a
=::f:--:::--\:=:=
--J::: \<:):-:::-\:Y:-:_-: g::--E!r
: -'t
==,=-1'-
:::\--7:=
= =-
=t
='-a=:<::::
- -==:-=-:,
r:.=-:_:
Max. Marks : 50
Min. Marks : 20
External: 40
Internal: 10
BTII III Semester
GL IDE.S AND ESCORTS
Paper Code: BTM-304
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM Syllabus
( ,,ur:e Objective:. lr stake tlte student farniliar with the basics of tour guiding and tour escortlng'
. . i.i-or icle an overvierv of a freelancing yet exceptional career option to the students of
. -.:' .:lr lllallagelTleni'
-nin,'Ohiectircs:J
. . . j sluclent r.r'ilI be able to understand the concept of tour guiding'
. ,:,: stLrdent ri,ill learn the difl-erence between a Tour Guide' Tour Escorl and interpreter'
. I t-r.. -stlrde,t rvill learn alcl understand the basics of tour guiding'
. Tire srlrclent vvill become oriented with the process anclthe benefit earned after becoming atour
sLride.
. The student r,vill learn the importance of interpersonal skills in the tourism industr,v'
T \IT- IDetr,itio* of tour Guide. Ed,cation of the Guide, Mannerism, g,iding in Monurnents. guidinu in \\'ild
lif-e. \\rilcl lif.e park. SLrbsidiary duties of a Guide, Responsibility of a GLride. Tor-rrist GLride' Leadership
& Social sl<ill of a Guide. 1'raining of a Gr.ride. Scope of work" Earning of a tour guide'
TJNIT-IIDefinition of Escort. er-rarities of a good Escort, personarity of an E,scofi" & a Guide, Difference
betrveen Guicle & Escort. presentation & Speaking Skill of an Escort & a Guide, technological
requirements and needs fbr tour guides ar-rd escorting'
UNIT- IITDefinition of Interpreter. Role of Interpreter, Eligibility and criteria to become an Interpreter, Role and
ir.nportance of fbreign rangLrage fbr an interpreter. Trending foreign languages in demand for Indian
tor:rism inclustr-v, Gtobal denlat-id tbr interpreters'
-o/
r$\-S
,-:
:::
:
=-== -----{
=
=-==:-.-=
={===.=.4=E:
=:a::==-::=1 =--r
=
===-=':--
=J= .-:\
=5= -*_a
= -
=_--a=:\
=-=-:\:
="=----t:-:_=-:-.:.-.:1
--::1 --.-:!:-.---:f
- a
-E*=
=':e=
=---F:- !'
:--
-!
PRESTIGE INSTITUTE OF IVIANAGEMENT, GWALIOR
BTM Syllabus
T \IT- IVl'.urism. Traveler. Visitor an<l Excursionists. Tools of Conducting tours, Use of technology for tour
gLrides. GpS. Con-rmunication equipment for tour guide, Use of google map services for navigation
:rd trairrirrg of tour guicles. finding locations in an un familiar area. Traveler with Special needs.
L \IT- \/I t,Lrr CLride. Ljrban CLride. Driver Guide Business & lndustry Guide, Adventure Guide Tour Manager,
l:..u to becotle Government Approved Guide.
\uggc\tetl Readings:
. Chondhar_v. N. (20i3). F{anclbook of Tour Guiding. New Delhi Matrix Publications.
. Co.ld) B. & Parl<.in 1., (1991). Urban lnterpretation: Vo[. I, Issues and Settings; Vol. II
TecSniqLres and Opportunities. \Vorking Papers, School of Planning, Oxford Polytechnic.
. pond. K. L. ( 1993). The Prof-essional Guide: Dynamics of Tour Guiding. New Jersey: Van
\ostrand Reinhold ComPanY.
. Trade u,ings mattual fbr Personality Development
\\(1, d'\\ *J
\,,
3B
t=
--H
_=1
--I:
=..\- <,,
=
=,:=:. -
-
::_a
=,'==\:a
::'!
==---{==:].- --=.1-:-:
=!:a: --!
=::.-_-a
-=----==---:-I
==: --a
::=:-=--i:=-=---:: f::-'-: it::E:-.---
=!=.
=.
=e=-=
=J=
-
J"'1Uwry
PRESTICE INSTITUTE OF MANAGEMENT, GWALIORBTM Syllabus
BTM III SemesterENTREPRENEURSHIP DEVELOPMENT
Max. Marks : 50
Min. Marks:20External : 40
Internal: 10
Paper Code: BTM-305
( ourse objectir e:
. To ntake the student understand about entrepreneurship in tourism industry, and motivate themto be an entreprenelrr in tourism.
a
Lea rnin g Ob.i ectir.es:
. l-he plrrpose of the paper is to orient the learner toward entrepreneurship as a career option and.reati\ e thinl<ing and behavior for eff-ectiveness at work and in life.
L \IT- IElltrepretleurship and Small Scale Enterprises in Tourism General IntrodLrction of entrepreneur andE:rlrepreneLrrsh ip.
r-'.:ieprelleLrr & Entreprenetrrship * definition-concepts- characteristics and functions, Distinction.'-i',1, eell elltrepreneLtr and rnanager, entrepreneur and entrepreneur, entrepreneur and entrepreneurship--:.its atld lrotivatiorl, theories of motivation. Role of entrepreneur in economic development- factorsIttectin-s entreprenetlrial growth. Tourism as an industrv, basic needs of a tourism entrepreneur.SchLirllpeter's concept ol an entrepreneur. Risk and uncertainty in entrepreneLrrship riith particularrr-ierence to touri srn. Entrepreneurial competencies.
UNIT- IIInstitutional Interference fot' Srnall Scale Industries, Opportunity, Scanning and Identification. \larket.Assessrrent. Small Scale Industries in Tourism
T \IT- IIIOrinership strLlctllre and Organization fialrer'vork of Small Scale E,nterprises in Tourism Industry, preparation.,i Business Plan by, Small Scale Er-rterprise.
T-\IT- IVPlanning for Small Scale Eltterprise, Organizing and Controlling of Small Scale Enterprise.
UNIT- VManagement Performance, Managing family enterprises in Tpurism ISmall Scale Enterprises in Tourism Industry. \
\$#w.-WW
\tse{ 6,r\ TIJ(
-
--<
.-_.t
-Y
-
,-
e
,=
= \-<
= l\-..
=:
=
=-
=
=
:!i
==--=
=---:=
€=-1
==.''-:,==
-'t
=<=1
=-:--=-4:
=--
=t=== tD
=
=.==f-
=:-.
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM Syllabus
Suggested Readings:. GLrpta. C B. (1992). Srlall scale Enterprises Management, New Delhi:
o Arora. R.. ancl Sood. S. K (2007). Entrepreneurship Development
Delhi: Kalyani I'r-rblishers.
. Desai. V. (2002). Srnall Scale Industries and Entrepreneurship Development. New' Delhi:
FI imal a1'a Pr-r b I iczrtion.
J-;E@ry\r\v v'v\"
Sultan Chand & Sons.
and Management, New
W
40
-''-ll
-,-1
-J
=
J--.,
:,.,
.=--{
,-E
==--<===-<--'=
==-a=---: -!r:?
-_:::::-t:
=-=-=-_--{-
=-l::-J:.-:
=:==:-f==_==f===:.-a===-<=:-:=::!
=---a-:\=r'::=.
=-E'
=e=--1: .-.-
4--
=!
PRESTIGE INSTITL TE OF \I.\\AGE\IENT, GWALIOR
BTII Syllabus
IITNI III Semester
FORETGN LANGUAGE (FRENCH)
Paper Code: BTM-306
Max. Marks : 50
Min. Marks:20External : 40
Internal: 10
Course objective:. The airn ol this course is to develop the knowledge of French languate among the student at
basic level.
a
Learning Obiective:. This paper is to make students understand the basics of french language and it's importance in
today's time
L-nit-I:L:s alphabets
Les nornbres
Fr)rrnllles de politesse rencontre
Translations of sirnple sentences from French in to English
l. nit-lI:Les joLrrs de la semaine.
les rnois de ['annie.
Questions and ansu,ers based on grammar of unit
t nit-III:Temps
Les sign orthographiclLres(lLrestions and ansr,r,ers based on the lesson of unit
1 and unit 2 of the prescribed book.
1 of the prescribed book.
Lnit-IV:\on-rs
Les pronoms
Les verbs( I st,2nd.3rd)
Questionsand ansr,vers based on the lesson of unit 2 of the prescribed book.
o
a
a
wr* &^\S'B>ft
Wv
:
::
:
:
-:l::
,-:=--<.
.--\t
:4=
t:
::
=--,=='--r==:
=-1:
==..-J_--=-==:-.=D-:t_:-:l
=
-:=: -1
-=--1:====-.:===--1
==:-H=-=t
tDa-_--
PRESTICE INSTITUTE OF \IA\AGEN,IENT, GWALIORTM Syllabus
Unit-V:L'heure
Les articles
Presentez-vous
Singulier et pluriel
Simple dialoguewriting on a given topic
Text Books:
. POISSON-QUINTON S1,lvie, S. A. L. A. (1999). Marina. Inwa/l. New Delhi: CLEinternational.
Relerences:
o Price, W. L. (2008). 'There Is a Saviour'. In Bonne Route. Delhi: RoLrte Publishing.
'@r.
\S/ q""
42
=
tI t tM,' -/=\-
rAr t a\ t ,/
=
=-
=v
=Y=:__
qrN tr ff+h==
-r.===
--f
=='=--:==.-t-_=_---a-:::-\ -,::€ a,E
..= u,
=:==rEo
ta
a
PRESTIGE iNSTITUTE OF N,TANAGEMENT, GWALIOR
BTM Syllabus
BASICS OF HOTEL MANAGEMENT
Paper Code: BTM-307
Max. Marks : 50
Min. Marks:20External: 40'Internal:
10
Course Objective:. The plrrpose of this colrrse is to provide the elementary knowledge of hotel operatiotts,
reservations. clepaltments arrd management to the students.
Learning Objectives:o To gain tlte basic l<nowledge about hotel industry and its functional areas.
. To ascertain the n,orking knowledge of hotel industry.
. To ruake the student able to understand the important etyn,ologies and areas of food and
ber et'lges.
To become lamiliar ivith the day to day operations of a hotel
To irrculcate the techniques of preparing hotel sop, room management and fi'ont office
rrperation.
a
a
I \IT- IThe Hospitalit,v- Industry' - Past. Present and Future, Meaning
Hospitalitl, Services. I{atirrg Systems and the Structure of the
iugroups in Indian hotel indLrstry.
Trpes ol Accornmoclatiot't: Conventional, Supplementary and
Cornmercia[ & Cornmcrcial Establ ishrnents.
& Nature of Hospitality, Features ofHospitality Industry, Diflerent hotel
Customized Accommodation, Non-
T ]{IT- IIFunctions of Front Ofllce Management: Organization Structure, Functions, Attributes and Skills of1l'ont office managef. Manager & Executives, Reservation & Cancellation Prooedures, Handling
lndividual and Croups. N4a.jor reservation software, GDS & CRS in Front Office. Travel Desk in ahotel.
UNIT- IIIFunctions of Ilouse Keeping: Organization
Rooms and Floor Cleaning Practices and
Control Desh. Housel<eeping Suppll' Rooms.
Other Departments
Structure, Functions, Works of Executive l-louse Keeper
Interior Decorations, Types of Rooms, Flouse Keeping
Uniforms, Housel<eeping Practices, Co-ordination with
43
--'-.-{
--<a
:
,'=-
=-= -=-H-==-i-'=
----:.:, J:a
_ =-.,
=-.
,, 1
=--r= l--{
=
-.==-...--:
===\-=_===--r::==-=:= --!
===J-=::=
=_=__-r,==---t-=----::-\-:-=:\:: --:--==.
==
c
=1t '=--=
=-"'--
=. ---r
=u
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIORBTM Syllabus
T \IT- IVFood and Beverage Services: Organization Structure, Department-Food Production- Organization.Kitchen. Buffets. Beverages Operation, Functions. OLrtlets of F & B, Types of Meal Plans. Types ofRestattrant-l\1enrr. Room Service. Catering Services-Food Service for the Airlines. Banquette,Crrrporate. MICE. Retail Food N4arket, Business/lndustrial Food Service, Healthcare Food Service,Cruise ship. Railrvays
I.'\IT- V\ilnrinistt'ation and Finance: Finance & Accounts, Sales and Marketing, Adrninistration, Revenue
".1;:taSentettt. Yield Management, Personnel Management, Training and Development, Safety\. I ::r rsetnent. iVlanagerrrent ol Distribution Channel
SLGGESTED TEXT BOOKS
Negi. .l (2008). Professional Hotel Management. New Delhi: Sultan Chand & Company.Rashlrbalan. C. &Ragubalan S. (2009). Hotel Housekeeping Operations and Management,\eri Delhi: OUP.
SLGGESTED REFERENCE BOOKS
Teu'ari. J. R. (2009). Hotel Front Office Operations and Management. Neri Delhi: OLp.PLrblication.
Gray, P. and LigoLrri, C. (2000), Hotel and Motel Management and Operations. Neu Delhi:PHI.
Adrews. S. (2009). I-lotel Front Office Training Manual, Mumbai: Tata McGrarv Hills.Foskett. .1. C. D. & Gillespie, C. (2002). Food and Beverage Management, England: pearson
Education.
Spears. Cl. M. (2003). Food Service Organisation. A Managerial & Systems Approach, NewDelhi: Prentice l-lall.
Andrevvs. S. (2008). Front Office Management and Operation. New Delhi: TATA McGraw-HiilBardi, J. A. (201 0). Hotel Front Oft'ice Management. New Jersey: John Wiley &So1s.BLrrt. D. N. Dobler. D. W. & Starling. S. L. (2007).World-Class Supply Management. NewDelhi: TAI-A McCrau, FIill.
Wall<er, .1. R. (2007). lntroduction to Hospitality Management, New Delhi: pearson Education.
a
a
a
a
a
aa
a
I
,K-n,kl ftM uk
- 'ir
==
--{::_
= --<
-:-= -\-:=:
=----{::H
1-_-=D=
.'-:
,=J--.-r:=---1
==l::
=-:=--!:D
==-\:\:D=_:-a==_-,-=-:==-r:=_: ---1:J
==J=5-:===-r:==--=t-..=a==-\
PRESTICE INSTITL-TE OF \IA\AGE\TENT, GWALIORBTM Syllabus
BTN{ I\,- Semester
HUNIAN RESOT]RCE DEVELOPMENTAND PLANNING IN TOIJRISM
Paper Code: BTNI-401
Max. Marks : 50
Min. Marks : 20
External : 40
Internal: 10
Course Ob.iectivc:
r l-his paper is aimeci to develop understanding of the ditferent processes related to IlR" it'sfirctins and irnportancc- in corporate sector.
Learning Obiectives
r This is the first introductory course of the functions of HRM. It aims
. To acquaint stLrdents with diflerent subsystems of Humarr Resource Management and theirirnpolternce .
. To develop an understanding of the dimensions of the management of human resources, withprarticLrlar relbrence to HRM policies and practices.
. fo ftrcuses on development of Leaders,sefhip & Team Work" critical thinking, problem
solring and understanding of Business Environment. It lvill also facilitate learning of ethical
issues in Business Organization.
L NIT-l: lntroduction
\[eaning. Nature, origin and scope of human resource management, HRM objectires and lirnctions.HRM policies. Strategic human resource management. Indian perspective on HRivl.
UNIT-II: Acquiring Human Resources
Hutran resource planning. Job analysis and job design, Recruitment, Types of recruitment, Selectinghuman resources. Selection rnethods, various types of tests, Placement and induction.
t'NIT-III : Perfbrrnance ManagementPerfbrn, ance Management- Appraisal. Importance, Methods of Appraisals
UNIT-IV: Promotion, Transfers & other Contemporary issuesColtcept & types of promotiot-t. & problerns in promotion; Transfers - Meaning, types, objectives,clelnotion; Contemporarv issues: Emplovee involvement, Flexible work schedule, Right Sizing
;",, ,
l^n);//'---
C\ \\ CN- tu
=*i=--<-::--==-=--.-.
=
=-=----*=1-==.--=D==-=D:----:E
=---1---<
-=--=--=-
-.-----!:t:=:-:-
-t
=- --.--<-J
---l:-: --.---\--a-*:--::.--<:--H
PRESTIGE I.\STITUTE OF -\I.{\AGE\TENT, GWALIORBTM Syllabus
U\IT-V: Compensation ),Ianagement-concept. Compensation Strttctttre. Manaserial Compensation, Performance Based puy, VoluntaryRetirernent Scltemes
Suggested readings:
o Dennis' N. (2007). Human Resource Management For The Flospitality and Tourisrn Industries.Nerv Yorl<: RoLrtledge.
' I-ee-Ross, D.. & Pryce, J. (2010). Human resources and tourism: Skills. culture andindustry (Vol. 2). Ner,v.lersey: Channel View publications.
o BLtrke' R. .1.. & Ciooper. C. L. (Eds.). (2006). Reinventing HRM: Challenges and newdirections. Nerv Yorl<: RoLrtledge.
' Kamoche. K' (2001)' Understanding human resource management. UK: McGraw-HillEducation.
' KLrlik. C. T.. I(ulik. C. T.. & Perry, E. (2004). Human Resources for the non-HR manager.Delhi: Psvclrology Press.
' Dessler. G. (2006). A Fran-rework for Human Resource Management. New Delhi: pearsonEclucation Inclia.
o \{athis, R. L., &.lacl<sott, J. H. (2011). Human Resource Management: Essential perspectives.Neu, Delhi: Cengage l-earning.
' Snell. S. and Bohlander. G. (2007). Human Resource Management, Nen Delhi: CengageLearning (Thornson Learning), lndian Edition.
wwo.'$.,q ke'\*)* ./N,/ \-.9/
eeaa
ft-?
46
PRESNGE INSTITUTE OF MANAGEMENT, GWALIORBTN,I Syllabus
BTII l\-SemesterORCANIZATI O\AL BEHAYIOR
Paper Code: BTII-{02
Course Objective:
. The colrrse airns at providing lundamental knowledge and exposure to the concepts" theoriesand practices in the tleld of management of people.
Learning 0bjectives
The students rvill be able to
o L Irderstanci the concepts of organizational behavior and its application in managing people. .{ppl}' tlie difl-erent approaches to organizational behavior and enhance the human
reIatiorrships u,ithin tlte organization.o Understand the dynantic ofperceptual process
o L'nderstand the personality determinants of personality and personality traits.o Unc'lerstar.rd tl,e principles of learning process and its application in rvork life situation.. L. nderstancling tlre d1,'rramics of learnirrg theory and relevance in rvork Iif'e situation.o Understand the Importance of groups and leadership stylesr L-,nderstand the meaning of motivation concept and its dynamics in r,r,ork lifb situations. Explain the mearring of various motivational theories and its application in organizations. Handle conf'lict and Iclentify their or,vn conflict handling styles
UNIT- I:Introduction: erxergence of organizational behavior, Nature and Scope of oB,Foundations artd Determinants o1'organizational behavior, Fields and Models of OB, Cliallenges andopportLrn ities i n rnanagin g organ izational behavior. Hawthorne Stud ies.
L:NIT- II:
Ilrdividual Behavior: Fotrndation of Individuat behavior; Perception: Perceptual organization andPerceptLral process. Compotlents; Learning: process and principles of learning; Attitude: Nature,
Max. Marks : 50
Min" Marks:20External: 40
Internal: 10
J
a
o
t
Factors and Measuremenrs of attitu\Values.
w)6-:-r:=:=-\a
Dimensions. 1"ypes.
t^-/t%--
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIORBTM Syllabus
UNIT- III:
Group and Irrterpersonal Process: Dynamics of formal and infbrmal work groups, 'fheories of group,Cotnparative study'of formal and infbrmal organization and functions of group. Leadership; Theories andst1,les. Lil<ert's manaqelnerlt systems.
L-\tT- IV:
\lotiration: Meaning. nature. Types of motives, Motivation approaches, Theories of Motivation; Conflict\lanaserrent. Organizational Culture: Nature and Common attribute of organizational culture;lltternational culture: Models, Dirrensions and Impact on lnternational organizational behavior.
I \IT- \:Or-canizational Dynamics: Change Management: Resistance to change, Change agent, process;Organizational developmetrt: goals, characteristics, Intervention techniques; Career dl,namics: Careerplarrnitrs and Career Developntent.
Suggested Readings:
' Robbins S. P. (2001). Organizational Behavior, l4lE,New Delhi: Pearson Education India.o Luthans. (2005). organizational Behavior. lzlE,New Delhi: McGravr, Hill.r Netv Strom .1. W. ancl Davis, K.( I 936). Human Behavior at rvork. New york: Mc Grar.v Hill.
48
a ,J^;4
\s/
aeea
PRESTIGE INSTITUTE OF MANAGEMENT, GWATIORBTN,I Syllabus
BT\I IY SemesterCO}TPT, TER APPLICATIONS IN
TOTRISM INDUSTRY.IPaper Code: IITM-403
Max. Marks:BD
Min. Marks:20External : 40
Internal: 10
C'ourse Objective:. Thrs is a basic paper fbr Business Administration students to familiarize with computer and it's
ap.,plications irt the relevant fields and expose them to other related papers of IT.
Lrrrning Objectives of the Course:
' ,- nderstanding the origins of cornputers of computer. L nderstanding the basic layout and components of computer
' Cettins arr understanding of hardware and software components of a computer separately. Learnins hor,r, a cornputer processes the inputs from outside world
L \IT- I\ :'.:r,e \lodel of CompLrter. Characteristics of Computer, History & Generations of Computers,t ::ssiI'lcation of Corrpr-tters. Impact of Con'rputers on Society and Tourism Industrv
T \IT- IIData Representation in computers. Number System: Binary Number System. Octal Number Srstem.I leradecimal. Binarl, Adclition & Sirbtraction
L-\IT- IIIDescription and types of Input Devices & Output Devices, Description of CPU and its partsRe sisters. ALU. Br-rses)
T \IT- VComputer Memorv: Memory Unit, Classification of Memory (RAM, ROM), Types of RAM & ROM,Cache Memory. VirtLral Memory, Memorv Storage Devices (Hard Disk, CD. USB storage)
UNIT VSoftrvare & its Types: System soft*,are. Application Software: MS Office, Operating System and its
f *}E
t\ pes. Introdr"rction to contputer lan_9ua_9es
fiF- A'"'
ry
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIORBTM Svllabus
Suggested Readings:
. Ra.iaraman. V.. & Aclabala. N. (2014). Fundarnentals of Cornputers. Neu,Delhi: PHI Learning
Pvt. Ltd.
. Sanders. D. H. (1996.). Computers Today. New Delhi: McGrar,v-Hill. Inc..
. Sinha. P. K.. & Sinha" P. (2010). Computer Fundamentals. Delhi:BPB publications.
o Bharihol<e. D. (2000). Fundamentals of'lnformation Technology. New Delhi:: Excel Books.
tr.\\\ /'\q/
50
bYbw,-{d\ei'\,4x
=
=-'=--:{==-.
=
=-=-=.--t:==-.=D:\
='-\:-a
=__:
=-J=
=-={--=
=--'=="-
[:
N
eaaa
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
Course Objective:o This course airns to make the students to understand the knowledge of French language.
Learning Objective:
' This paper is to mal<e students r-rnderstand the basics of french language and it's importance intoday's time.
Unit- I:\,'ocabulaire
l-es nombres
i nterroqatif
Ir':irslations of simple senteltces from English in to French
L nit- [I:C'oniugaisorr
Qtrestions and anslvet's based based on grammar of unit 3 and unit 4 of the prescribed book.L'heure
Unit- III:.\d.lectifiLes saisons
Les si gn orthographiqires
Les corrparatifi
Qiiestions and answers based on the lesson of unit 3 of theprescribed book.
t-nit- IV:Les verbs pronominaux
Les pronoms
Les verbs( I st,2nd,3rd)
Questionsand answers based on the lesson of unit 4 of the prescribed book.
BTI,{ SvllabusBTII I\-Semesrer
FOREIGN LANGUAGE (FRENCH)
Paper Code: BTN{-404
Max. Marks: 50
Min. Marks : 20
External : 40
Internal: 10
I "J&M^fMt
4-
:==:: -:
-_: -'--<
:--
- -.-:-\:)
-\--D:\-
--J
--<--H--<
-=-*--
:-
:
, 0--%
PRESTIGE I\STITUTE OF \IANAGEN4ENT, GWALIORBTM Syllabus
f nit- V:Presenter quelqu'un
Presentez-vous
Easy writing (smal I paragraph)
l.Mon ami(e)2 Mon cours de Frangais
3. Ma ville4. Un site touristique.
Tert Books:
r POISSON-QIJINTON Sylvie" S. A. L. A. (1999). Marina. Inwa/I, Nerv Delhi: CLEintenlational.
References:
' Price, W. L. (2008). 'There Is a Saviour'. In Bonne Route. New Delhi: Route publishipg.r Jones. A. ( 1995). Larousse dictionary of world folklore. Edinburgh: Larousse.
.-. t\ r/t. ,\-" rJ* ,',J -:'f
\ \\i\
I rbyy wY ffiWtr ov>>\\,- v
ooeI
52
PRESTIGE INSTITUTE OF \IANAGEMENT, GWALIORBTM Syllabus
BTM IV SemesterSALES AND ADVERTISING
MANAGEMENT IN TOURISMPaper Code: BTM-405
Max. Marks : 50
Min. Marks :20External: 40
Internal: 10
Course Objective:
' The ob.iective o1'this paper is to identify the foundation terms and concepts that are commonlyLrsed in rrnrlieting. It also identifles the essential elen'rents for eff'ective marketing practice.This coursc n'ill give complete relationship between marketing and other managementtirnctions.
Learning Objectives:. To int.oduce stLrderrts to sales practices in tourism industry.
' To help students ttnderstand the role of personal selling in tourism sector.o To facilitate a critical evaluation of diff'erent methods of sales force, territories designing,
clLlota lnanagement arrd other recent practices in sales and advertising industry.
' To be able to clefine the advertising and publicity practices in tourism sectors.
L.\IT- IIntrodr-rction of sales management meaning, characteristics, importance. objectir es. principles.titrlctions; sales fbrce and its elements, Multitude responsibility, personal selling - ob.lectir es.fbrnrulation of sales policies. and process.
U\IT- IIDesiur,ing and size of sales fbrce, rnanaging - motivating - supervising the sales force; territorydesi ging,ciLrota design ing.
:ales fbrecasting and analysis, buying motives, sales budget.
T].\IT.III.\dVertising nredia-'fYpcs of Media Print Media (Newspaper & MagazLnes, pamphlets, posters &Brochures), Electronic Media(Radio. Television, Audio Visual Cassettes). Other Media (Direct Mail,OLrtdoor Media)' Characteristics. rnerits & Demerits of above media, media scenes in I,dia,\1edia Plannin-s: Selection of Media Cate-eorv, Their reach, frequency & impact, Cost and other;Factors influencirrg the choice of Media.
J^'A'"A \ S-oq /-, a)
--:==-== -.-:
--1
--<r
=
=-:5
=,!
=l=-:
==
-:=.-a
=-a=-=.--:D
:Y
=
=.-:S
--a
:::=.-f,
.--l
:-J
=-
-
= Jt,
,-vi:
=-=(
=
=u:..a=>
!
PRESTIGE INSTITUTE OF ]\,IANAGEMENT, GWALIORBTM Syllabus
T \IT- I\-\ledia Scheduling: Evaltration of Advertising efl-ectiveness, Importance including difficLrlties,\lethods of trleasurillg adl'ertising effectiveness, Pre-testing and Post-testing. Advertising Agencies:tlteir role. FLrnclions. Oreanization and Importance.Tourism promotion methods. advertising andpLrbl ic iti . Press Conf-erelrce.
UNTT- VAdvertising methods, Carnpaigning. Case Study on Advertisement comparisons of Indian Statetourisrn boards.
\uggested readings:
r Chaudharl', M. (2010). Tourism Marketing. New Delhi: Oxford University press.
' Dasgupta. D. (201 l). Tourisrn Marketing. New Derhi: pearson.
' Hudson, S., & Hudson, L. (2017). Marketing for Tourism, Hospitality & Events: A Global &Di_sital Approach. Nerv Delhi: Sage.
' Kotler' P.. Ilor'ven..l. T., & Makens. J. (2014). Marketing for Hospitality and Tourism. NewDelhi:: Pearson EdLrcation Lirnited.
J;aYWp
I '-'ntY
r.\
\w
54
---<=--
=-rS-_=>
==
.-:t-\-
ir5
=
t
oaa
PRESTIGE INSTITL]TE OF \IANAGEMENT, GWALIORBTM Syllabus
BTNI IV SemesterHISTORY & GEOGRAPHY
Paper Code: BTM-106
Max. Marks : 50
Min. Marks : 20
External: 40
Internal: 10
Course Objective:o This paper airrs to provide the information and knowledge aboLrt landscapes, weather,
ueology. arrcl dillcrent geographical phenominato the student, and thus help them to develop abetter understanding about our country and planet for the sake of toLrrisrn inclustry.
Learning Ob.iectives:
' To introduce students rvith the geography and history of India and glob.
' To he lp students understand the role of diverse regions in the gror,vth of the tourism sector.
' To f-acilitate a critical evaluation of rivers and mountains to develop the tourism sector.
' To understand the post-independence development of tourism sector.
T \IT.I\i.rdr of mountains arrd their l'lora and fauna
L'\IT- II\lairr rivers of India and their role in the development of Indian tourism
T \IT- IIIceouraph-v of coastal region and their significance in Indian tourism
L-\IT- IVBrief history of India uptol947 AD with ret-erence to Tourism
L \IT- VPtrst independent development for toLrrism sector
oaot
t\.\\'\\)*
\55
W
PRESTIGE INSTruUTE OF MANAGEMENT, GWALIORBTM Syllabus
a&r.
Suggested readings:
' Williams, S., & Lew, A. A- (2014). Tourism Geography: Critical Understandings of place,Space and Experience. Philadelphia: Routledge.
a
a
N4arnoria. C. and Sin-eh. K. (2018). Geography of Tourism, Agra: SBpD publications.Fair. L. S. (2015). An Introdr-rction to the Geography of Tourism: Velvet Nelson Lanham,Maryland: Rorvrnar.r and Littlefield.Geetaniali. P. (2016) Touirsm ceography, New Delhi: Centrum press.
Singh. R. L. ( 197 l). Inclia: A Regional Geography. Cabdirect.orgWadia. D. N. (2013). Geology of India. London: Macrnillan And Co,. Limited.Negi. S. S' (2002). I-landbook of National Parks, Wildlifb Sanctuaries, and Biosphere Reservesin India. Neu, Delhi: Indus Publishing.
a
a
a
a
Raychaudhuri, H. (2006). Political History of Ancient IndPvr Ltd.
fl
\\/t.;{ NuF*...\ /'\y
ia. New Delhi: Genesis publishing
WryW
56
4:---<-=--"<=-=:.-'*==-
=-:=--=t-=----
=!=---=!:J--:G,
=:--:-\-g
=:-f-J
==--{==-'r4--
=-=----U:=--=-=-41H=
=-r=---=il
-{=--=a=J-=\r---\-a
--=,r=ilL=L'
t:Fl=-:
l-=
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
BTM SyllabusBTVI V Semester
AIII TRANSPORT MANAGEMENTPaper Code: BTM-501
Max. Marks : 50
Min. Marks:20External z 40
Internal: 10
Course Ol-rjective:. This course is aimed at introducing the learner to the fundamentals of managing aviation
business. The course rvill be oriented toward operations management in aviation industry.
Learning 0bjectives:. To develop understanding of air transport system.
. To develop uncierstanding about regulations associated r,vith air transportation.
. To develop Lrnderstanding of managing air transport and airports.
T \IT- Iltrtroduction to concept of transport. Introduction to the aviation systenl, evolution of airlines industry
in India. introduction to IATA. Airport Authority of lndia, Tourism and air transport.
L \IT- IIR..r1e aird importance o1'IATA in international air transport, Funotions and general rules regulations ofl-\T.{. Commercial PlanningiSchedulirrg. legalities involved in transportation of hazardous goods.
LNIT- IIIOrganizational structure of airlines company, International airlines rretrvorks. uorking processes ofairlines industry. Aviation saf.et1, and security, Aviation. the environment and econom\ .
T \IT- IV\ir Trafl'ic Control. functions, role and importance of airtraffrc control in air transport, Process of airiratJlc control, Aircraft and its Systerns - Airframe; Engines and APU, Hydraulic systems; Air
>\:te n'rS. ,'ouie pla,rning.
T NIT- V\lanagemerrt of international and domestic airports, Airport planning and design, customer handling at
airport. cltarges fbr excessive baggage and piece concept in air transporl, service available at airporl.
k^J,,:U
fr<2
=-=---*=
=-1--
=:J--=
=J4-
=5=-=--=5--::-\:k,
-:-----,:=-.-{:::-:
-:-:l}
-:---*"-S=--:
=-a=-::\-a
-::-1
-J==
=--:-=--3-<
-:--=--=
v
=U==-=s=
=e=-==u
==d=
==--r=1-\-
=b=-=--==J=----:
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIORBTM Syllabus
Suggested readings:o BLidcl' L" &lson- S. tEcts.). (2016). Air Transpori Management: An International perspective.
\en .lerser: Iar lor.& Francis.
' \lacario" R.. & \'arl de Voorde. E.. (2010). Critical Issues in Air Transport Economics andBusiness. \err .lerser : Routledge.
' O'Connell-.1. F.. & W'illiams. G.. (201 1).Air Transport in the 2lsr Century: Key StrategicDer,eloprnents. Farnharn: Ashgate publishing, Ltd.
' Vasigh' B. (2017). Introduction to Air Transport Economics: From Theory to Applications.Neu, Jerser,: Routleclge.
' Wettst'een. .1. (2018). Air I'ransportation: A Management Perspective. Ner.v Jersey: Routledge.
J,,W
W*:h'eq$ /'\/'\s r/
oooao
5B
==--<f:=\-=,,
!
-=l----=Y
-----.:v
socJ
I
PRESTiGE INSTITUTE OF \TANAGEMENT, GWALIORBTM Syllabus
Course Objective:
' This cotlrse aims to provide knou,ledge about outbound tourism, and different importanttourism prodLrcts across the globe.
Learning Ob.jectives:
' To develop Lrnderstanding of international tourism management.
' To develop understanding about documentation like passport for international travel.' To develop understanding of various organizations of international irnportance for
international tor-rrisrl management.
L \IT- IDetlnition. ttature, and scope of domestic and international tourism, types of international anddontestic tourism
T-\IT- IIRole of Got'ernt.tlent in prolrotion of domestic and international tourism in India. passport: processand T1,pes of passports.
T NIT- IIIEconotnic determinants of international tourism, characteristics of inbound tourism and pattern ofI ndia. international market
T NIT. IVPatterll and cliaracteristics of Indian outbound tourism, domestic tourism inuenerating states Rajasthan. Kerala, Mp. Hp. Orrisa
India, major tourist
UNIT VInternational organisations tJNWTO. \VTTC: NationalFIJRAI, ICAO
organisations DOT, ITDC, TAAI, IATO,
59
n^r'ry
BTNI V SemesterINTERNATIONAL TOURISM MANAGEMENT AND
FRONTIER FORMALITIESI'aper Code: BTM-502
Max. Marks : 50
Min. Marks:20External : 40
Internal: 10
n^r-, O
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIORBTM Syllabus
Su geestecl Ileaclings:
Lanthnt. M. I-.. Allcock..l.8.. and Bruner. E. M. (1995), International Tourism Identity andChange. Nelr Delhi: Sage PLrblications.
Bhatia. A. K. (201 l). International Tourism Management, New Delhi: Sterling PublishersSrvairr, S. K.. ancl Mishra,.l. M. (2011). Tourism Principles and Practices, New Delhi: OxfordUniversity Press
a
a
ffi
60
=\=D
:-=a
=-t=-,=H
=-=-=-l.--r=
=\<-J
=
='--- --
=e
===-;:-;=
=I-:
=.-,:=,=a<
:v
t.wV trKw&'t"
./
\,{,
a
=J
=:= -lf
=!
= --=-=.-.
BTII SrrllabusllT-\I \- Semester
CO}IPUTER APPLICATIO\S I\ TOURISMlNDUSTRY-2
Paper Code: BTM-503
Max. Marke.50
Min. Marks:20External: 40
Internal: 10
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
Course Objective:. The ob.iective of this paper is to provide the intermediate level knowledge of computer
hardrvare and tourism industry related computer application knowledge to the student.
Learning Objectives of the Course:. Understanding the basics of computer networks
. Learning the Lrsage of Software Packages through hands-on sessions on MS-Office
. Learning the basics of database management systems theoretically and practically using MS-
Access
o Understanding the Lrse of information systems in Hotel & Tourism industry
. Learning the Lrse of multimedia technology and soflware through hand-on sessions
L \IT -ICor.nplrter Netrvorks Communication Model and Technology, Types of Netirorks LA\. \IAN. \\'.{N.\etuork Topologies. Introduction to Internet, How lnternet Works, Internet Securin. \\'orld \\.ide\\eb. Search Engine and its Working, Application and Significance of Corlputer \eniorks and
Internet in Tourism lndustry
L\IT- II\1S-Ottlce Pacl<ages Docurrentation Software (Basics of MS-Word). Spreadsheet Software (Basics of\ 1 S -Ercel ). Presentation Sol1r,r,are (Basics of MS-PowerPoint)
L-\IT- IIIDatabase Management Systems: Concept of Records and Files, Creating Tables, Sorting Data inTables. Creating and Executing Qr.reries, Creating Forms (Using Ms-Access)
LNIT- IVComputer Applicatiorrs in Service Sector Introduction to Information Systems, Introduction to MISand its Applications in I-lotel. Travel & Tourism lndustry
kd
=
=-.
=-*=v=--
=D{--:>)------:.-<-J:=I
=-':.--l
=!-:--r-J:=::--<::-_:---.:\,:-.--=-=--::-:Y
=_:-tt==-=-
=!
=e==e:-
==5
=-3=-=a--)-
=-.-.--:
PRESTIGE I\STJTL-TE OF \I \\AGE\4ENT, GWALIORBTM Syllabus
T \IT- \-\lLrltirnedia Historr attd its Applications in Tourism lndustry, Nzlultimedia Tools, Animation.\lorphinu and T*eening. IntrodLrction to Macromedia Flash
Suggested Readings:
' Rajaraman. D.. & Rajararnan, V. (2012). Computer Primer. Ner.r, Delhi: PHI Learning pvt.Ltd..
' Sanders, D. H. (1988). Computers Today, New Delhi: McGraw Hill Education.
' Sinha, P. K. (1992). Computer Fundamentals, New Dethi: BPB Publications
' Bhariholce, D. (2002). Fundamentals of Information Technology, New Delhi: Excel Books.
lrh,
$V&'J^rfb
$rV,#.
62
i:-::
:-:EIts_=--=-r:==-..-:rt
-:==:---: J
:\:e
-::.:\:aa
-l
- ---a
-J-:= \,,
==<:..
--::.=-{4:-=-r
=v=--=e=-a-L/
==---:s==-:J-,::.:-=] --{.--,:=:=-.-3=_=-1:-=_=ts----f-=--=_=--r-:?
==--\'r
=v==s=::: Y:
={:$-.-::=-===.--q*
==.--\-=t
='--=-=-
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIORBTM Syllabus
BT,\I V Semester
INDIAN SOCIETY AI{D CULTUREIlapcr Coile: BTM-504
Max. Marks: 50
Min. Marks :20External : 40
Internal: 10
Course Objectir.e:
' The aitn of this course is to provide the mknowledge of different perspectives of Indian socialstructllre. culture. and rituals followed in India.
Learni ng O b.j ectir,es :
o The main obJective of the course is to provide a comprehensive vierv of culture- heritagetourisnl relationship to the students and to acquaint them rvith the possible impacts arising inthat relatiorrship. the Indian culture and heritage shall be taught rvith the purpose of applicationof the sarne in tourisrn sector.
U\IT- IElerretltary hnowledge of Indian history cLrltural heritage, structure of Indian society, Varna ashram,r-ravastha. developtnent of caste system in IndiaCtrltural touristtr- concept and significance, liistory of cultural & heritage tourism in India. glimpses ofIndian cLrltLrral historl"- pre and post Vedic periods. Buddhist epoch. Gupta period. earlr and lateIlledieval periocl. rncldet'n period. f.eatures of Indian cultural heritage- preservation arrd conser\erion or'nror.rLrments and culture. cultural transition, Indian cultural heritage.
U]-lT- IIRELIGIONS OF INDIA\laill Indian colllrnLlllities and religious faith Hinduism, Buddhisnr, Jainism christianity, Islamic,Sikhism.
Irldian afi and scriptures Indus valley art Mauryan, Sunga, Mathura and Gandhara school of art, Guptaart. clrandela art. Pallava art, chola and Rashtrakuta arttnotivatiotls fbr religioLts toltrism, sacred pilgrirnage, religious tourism as an educational experience,religious philosophies o1'hrclia & rvestern religious philosophy; pilgrirnage tourism case studies-A.jnrer Sharil" char Dharnyatra, vaishno Devi, Bodh gaya, & Mount Abu.
Aa. W(/.) V
- \
: b
---- _+
--
--<f
=_*'--: -
-: --:- I
:-__
--=:,_-
.-:--:::_-{r
==-=v
-:-\:E-.--
:::-<,
=__- \
=v-L,-====.--=v::-.r
-:-=,.:
- v:=
1-\-
:!
=a:\a
:: \,
-:--t.
=
=U=..==
=:]=-\:=t
=\-='=--b
"/_oWIMm"v v
PRESTIGE INSTITUTE OF \IANAGEMENIT, GWALIORBTM Syllabus
L }_IT-III.\RCHITEC]TL-iRAL HERITAGEPaintin-s- A.ianta. MLrshal. Madlrr,rvani. and Raiput. kastkari arts. modern practices in art rock cutarchitecture- RLrddhist architecture. Gandhara& Mathura schools of art, Hindu temple architecture,indo-lslamic arclritectltre & rnodern architecture. famous forts & palaces - their architecture, locationand important f-eatures. Indian paintings & dance forms (classical and fbtk traditions), the managementand nrarketing of religious tourism, festivars & religious events.
LNIT-IVIndian classical dance and music, cultural events management case studies- KumbhaMeta.Pongal/Mal<ar-satllirallti- carltival (goa). Taj Mahotsava, KhajurahoMahotsava and desert festival
t.\*IT- VIndian Rituals alrd cerernorries. multiplicity of Indian Culture, unity and diversity, main cSaracteristicsrrf lndian culture. problerns arrd prospects of cultural tourism in India.
REFERENCE BOOKS
Gupta' S' P'. Lal. K.. & Bhattacharyya. M. (2002). Cultural Tourism in India: \luseums.Motluments & Arts: 'fheory and Practice. Indraprastha Museurn of Art and Archaeolosr & DKPrintrvorld.
Snead. S'. Dorriger'. w', o'Flahefty, w.D., & Michell, G. (1989). Anirnals in Four Worlds:SculptLrres fiom India. chicago: lJ,iversity of chicago press.
\4ichell, G. ( 1993)' Temple Torvns of Tamil Nadu. Tarnil N-adu: Marg publications.Michell' c. (1988). The HindLr 1'emple: An introduction to its meaning and forms. chicago:[,Jniversit1, ol' Ch icago Press.
a
a
J^0tl? 'r ,i-nry-"'--J*A'
64
=1.--'r:-.=
=_-.t
=-=---_-:.-.-
='=----=t==a-.-
=9=.--r--:.=:--r-==---r=:*-<==<:=----t,=:::--
=(,=-s=--<-=a_-r
=v=--rr:i :-:
--<
1-r:::T
=--=-
=-t-=e:\-:
=-:\-:
=\' J
J
j
rd
_:{
=_-::-\.---=-*-=:r
=_
PRESTIGE INSTITUTE OF MANAGEMENT, GWAI-IORBTM Syllabus
BT-\l \- SemesterEN\,'IRON]\{ENT AND TOURISM
Paper Code: BTM-505
Max. Marks:'50Min. Marks : 20External : 40
Internal: 10
Course Objective:
' This course aims to sensitize students, tourists and professionals in the tourism sector to theissues pertaini,g to the problems of ecology and environment today.
Learning Objectives:
' To understand various eco-tourism and the steps required to sustain ecotourismTo have a deeP insight fbr biosphere reserves and other attractions present in the country.To understand the irnplementation part of ecotourism marketingTo
-cet awareness on.iob opportunities and requirements of various training programsTo knor.r' varioirs eco-tourism prornoting organizations in lndia.
L \IT- IEcotoLtrisrr- origin alld concept. growth and development, Types of eco-tourism, action taken tosaf'esuard and sustain ecotoirrism. ecotourism as an attraction.
UNIT- IIEco tourisrn resoLrrces, biosphere l'eserve, national parks, wildrife sanctuarl,. naturar surroundinss. sun.sarrd and sea resoLlrces, r,vetlands. coral leafs
t-\IT- IITEcotoLtrisln Inarket' identification of ecotourism market, nature and channelization, policies andnretliods adopted lbr ecotourism marketing, case study on Madhya pradesh
T \IT- IYEcotottrisnl developmetlt guidelines, ecotourism accommodation and development of eco lodge, localpeople pa.ticipation..iob opportLrnities. ecotourisrn training pro_qrammes
UNIT -VEcotourism organisatiol, inland ecotourism- Jammu Kashmir. Himachal Pradesh, Sikkim, Rajasthan
T
I
I
I
0*
ry>
desert safari. Keralalsland fourism- Goa. Adman and Ni ,La p.
: --"
=:*=-
=--=--*'1--.-
=J:-,.-'
={':---
=_:=-*1
--.--t--)---\-\,--J:--<-:
==<=::-__
=\,-=-=(,----<-=:----4::-:v
=-'-a
=--:v
*-:
=13:-=-: -\-::-=::_:\:ri
==-=\_
=\'::J=:
-:J::
=e==r==--*t==-\--_=-
==---=.=:}-=!
PRESTIGE INSTITUTE OF \IANAGEMENT, GWALIORBTM Syllabus
Suggested readings:
Spenceler . A. (20 l2 ). Responsible Tourism: Critical Issues for Conservation andDevelopment. Neri, .lerse\,: RoLrtledge.Negi. S. S. (2002). Handbookof National Parks, Wildlifb Sanctuaries, and Biosphere Reservesin India. Neu, Delhi: Indus publishing.Hoyt. E. (2012). Marine Protected Areas for Whales Dolphins and porpoises: A worldHandbook fbl cetacean Habitat conservation. Ner,v Delhi: Routledge.Lockrvood, M.' WorboYS' G', & Kothari, A. (2012). Managing Protected Areas: A GlobalGLride. Nen, Delhi: Routledge.
66
-=: --<:==-*:
=-=-"-....'--=':-
=':::-=
=i':.---t
=:-- \: J
=:::*_-s:::_-<::_:--
=r,::\--t,
-:--<-
v:-:--x:==-3:----
-J
:--a-i,
:::-<
:-a3-1::t-:-q====-3==:-=\
-4 -\--: -===_--: v:
.fi^fr--Z--,N
u
i,
\,
J
PRESTIGE INSTITUTE OF IIANAGEMENI GWALIORBTM Syllabus
BTll V Semester}TADHYA PRADESH TOURISM
Paper Code: IITM-506
Max. Marks : 50
Min. Marks:20External : 40
fnternal: l0
C,urS€ Objectir.e:r This colrrse aims to develop the knowledge of Madhya pradesh and it,s different tourismproducts olfered b1,the state.
Learning Objectives:o To have deep insights on Geographicar diversities of the state
' To get acclirnatizecl rvith the cultural backgrounds present ald how does that affects tourism' To knorv various tourist attractiors, present in the state.o To utlderstand how does accommodation and other amenities helps tourism. To understand the tourist flow of Madhya pradesh.
L \IT- I\'l:;h-ra Pradesh: its geography, georogy. crimate, frora, f-auna. rivers, mourtains
LIIT- IIBrief history and cultLrre of MP: ancient, medieval and modern with reference of tourism perspecrive
T-NIT- IIIHeritage' pilgrirrage' sanctuaries, national park, reserves,fairs and festival of Madhya pradesh,\IPTDC as an organisation ' ,
L \IT.IV'\ttractions'Transport. Accotnmodation, other facilities and Amenities available in Madhyapradesh.\,
J
J
L NIT- VToLrrist florv in Madhl,apol icies ancl larv.Tourisn-r
Pradesh and their sociar and economic impact, rore of government. tourismorganizations of Mp: public and private sector.
lr,J'' */'
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIORBTM Syllabus
.rle.
Suggested Reading:r Bhattachatyya, P' K' (1977). Historical Geography of Madhya pradesh from Early Records.Bhopal: Motilal Banarsidass publishero Manuals available on mptourism.com
A"6pv%
68
--
-:
J
I
):.J=X
-fa
{
='- -3:'4-=--v
-:t
=-._-<-:---\<.:J:--==-=1=---<==J==
==
=\r{
==
= ..-\-a
==-]s=
=..--r
=',=-.-:.=
== \'
==
=J===r=J
=\J
=:
=
==Jil=--I-J;I-
PRESTIGE INSTiTL-TE OF \IANAGEMENI GWALIORBTM Syllabus
Course Ob.jective:o TIie ob-fective of this collrse is to develop the understanding of the processes ancl diff.erent
aspects that are related to a very emerging tourism sector i.e. MICE in India and abroad.
Learning Objectives:
' -fo enable learners to fbcLrs on the diverse nature of the international events and conferenceindustry and to discuss the key players involved.
' To allow Iearners to develop an in-depth understanding of the econornic, social, andenvironmerrtal irnpacts of international events / conlerences.' To provide learners with a clear understanding of how to manage the key processes involvedin the confbl.eltce an(l events industry.' l-o provicle learners rvith a clear understanding of the key trencis, developments, challenges
and opportLrnities alfecting the international conf'erence and events industrv
LNIT- Illl itltrodttction to l\4lct-. evolution of meetings convention and expositions, componenrs ol\1lcE.
LNIT.II
Il:r::H,:i;;;l'.:nce nrarkets, the demand for conference facirities, rore of travel asency
T'\TT- III\leeting planner' convetttiotl lranager. organizing and planni,g events, major attributes ol.meeting,tr pe of meeting planners
UNIT.IVAdvancement of science a.cl Technology and conference, businesstrade shows and exhibitions,principal purpose. t1,pes of shows
BTIM Semester\IE E TT\G I\CE}_TIVES AND CONFERENCE
T,IANAGEMENTpalter Code: BTM_601
Max. Marks : 50
Min. Marks:20External : 40
Internal: 10
.,
J
J
vJ
l\ttlly &
\s{y " PQ, W
PRESTIGE INSTITUTE OF MANAGEMENI GWALIORBTM Syllabus
I \IT- \-lhe econotnic and social significance of conventions, the impact of conventions of local and nationalconlnlunities enlerQing dirnensions of convention business in India ICpB.
Suggested Readings:
r AIlen. J. (2008). Event planning: TheEl,errts. Fundraising Galas, Confbrences.Nerr Delhi: .lohn \Viley & Sons.
. Bon,din. G.. Allen. .1.. Harris. R..Nerv Delhi: Routledge.
Ultimate Guide to Successfirl Meetings, CorporateConventions, Incentives ancl Other Special events.
McDonnell, [., & O'Toole, W. (2012). Events Management.
70
-E'-*:*:
=-=--=---===--=4:\r:=-\:-\::-::3 -):---::,-
=--=:---q-=_=--:1
=--'l
=
==3=:=x==--3=_::--s-J,-:
=
Sii'ers' 'l' R' (2009)' Risk Management for Meetings and Events. New Derhi: Routredge.Schlc'ntrich' [-i' (2008). The MICE Industry: Meetings, Incentives conventions andExhibitions. The Sage Handbook of Hospitarity Manage*.,.,i . New Jersey: Sage.\\ieber' K" & clho,' K' s' (2002). convention Tourism: International Research ancl IndustryPerspectives. Nerv Delhi: psychology press.
a
o
lry\,.
J
J
\J
J
==_-.-t=_
=--=i*---===-'.*
PRESTIGE i\STITLTE OF MANAGEMENI GWALIORBTM Syllabus
Course Ob.jective:
' This colrrse aitrs tcl sensitize students about the diff'erent standard procedures that are followedin the air cargo inclustrv.
Learning Objectives of the Course:
' Understatld car-9o hanciling procedures an<1 agencies with well verse l<nor,vledge.' Develop Lrnderstandi,g of the student towards handelling various technologies useful for aircargo maltagement.
' To enable students to deliver world class air cargo services to the clients.' Enabling studenst to carry out safety and security protocols while handelling of air cargos.
L \IT- I
Introduction to air cargo' l(e1' factors in the air cargo industry, cargo industry forecasts and trends.Defrnin-e the cargo product. Marketing. sales and revenue issues, Standards il}i];;j';"':il:operatiotts' Autonlatiorr itl cargo, including enabling technologies such as bar coding and the internetand e-comrnerce.
UNIT- II
Tile cargo industrl' a,cl its stal<eholders, Marketing and sales for cargo, pricing and revenuelrlallagemellt' Trends in technology. IATA's e-cargo initiatives, optimizing the use of the internet and
;il1ffir;ll'Jjl,"tt"'zatiott' operatiorrs and management, Business pro..rr.r, rndustry regurations
UNIT.III
Basic principles of customer service, CommunicationCustomer loyalty. Net promoter score, Customer lifetimtKey account nranagenrent
styles, BLrilding trust and service ethics,value, Customer relationship management,
bv2
BTM VI Semester
AIR CARGOPaper Code: BTM-602
Max. Marks:'50Min. Marks:20External : 40Internal: 10
W*H -\.^krW
--:
J=
:)
'-J
'l
---*a-
=!
:
-,x-
J
J
t
===J=1-*_=
=\-={==--=r-*-=J=
PRESTIGE INSTTTUTE OF MANAGEMENT, GWALIORBTM Syllabus
T-\IT- I\'
Drirers atrd coltstrairlts in cotxpany growth and in air cargo, concept fiameworks to setFLlndarnentals of hLrsirress strategies. Terminology, planning cycles, responsibilities,strategic decisioti t-tlal<ills processes, and goal and target setting, From planning, tocortributiori. Pertbrmance ancl productivity,onitoring.
UNIT- V
-l-hreats to aviation and introcluction tonreasures;Cateriltg and ntail security:threats;Huntan lactors irr Cargo securitv.
Suggested readings:
' Doganis' R' (2009)' Irlying off course: Airline Economics and Marketing. Ner.v Delhi:Routled_ue.
. N,{orrell. P. S. (2016). Moving BoxesDellri: RoLrrleduc.
by Air: The Economics of International Air Cargo. New
nf^^ld#-
strategies,
Effective,
action, to
. Vasigh. B. (2017). Introduction toNerv Delhi: Routledge.
cargo security; hnportance of implementation of securityCrime prevention; Recognition and management of
Air fransport Economics: From Theory to Applications.
UtoY,%--Wry
^. '\. /
R\ \Y\\. N.J\EN
\*
72
:-*-r=
==--=--\-:=:1.
==\: -a
=:\_==-=.-.-
==-l=:"_-,.-
=l*<==.===--=!-===.-a--=:--i:{
,'=_--3=::t-=:a-=-H=JI=T=
-t.--!i;-1tl
-
-)
=
=J==t=
=J==t-
a,
.:
=J.
==+=--=-=-t
PRESTIGE INISTITUTE OF MANAGEMENT, GWALIOR
BTM VI SemesterTOUR PACKAGE DESIGN AND
ITINERARY COSTINGPaper Code: BTM_603
Max. Marks : 50
Min. Marks:20External : 40
Internal: 10
Course Objective:o This course aitns to provide the detailed knowledge about the research, planning, andpreparatiorr oltour itinerary fbr diffbrent types of tourism destinations and attractions.
Learning Objective:The purpose of this course is to acquire an in-depth knowledge about the prof-ession of tour guidingand interpretation ancl to becorne familiar with the techniques and approaches for successfulpresentatiotrs of tlle destinations to the tourists. This syllabus will help students.o To understand tour pacl<age basics
o To practicailv Lrnderstancr trre cost erement present at each step.o To knov'trre rore ortour"operators and agencies in Itinerary pran,ing.o To understand the considerations while itinerary designing.
TrNIT- IIntrodLrctio,-Types o1' pacr<age Tour, components of a Standard package Tour.Facrors aflbcting. Tour desig, and Serection process! Significance of packagecomponents of tour cost. Factors afl-ecting the tour cost- costing a Tour package.
UNIT- It
:il][#::',lll *,,1']ll.;,iil;,Ji'*:i'j;:, "0 canceilation pavnrenr Methods rmportance,
UNIT- III
H:il*TIT.',,1lil:l:,,:T::'jT-.-:l1llg1 'fn'3nt' tvpesand imporrance Historicar growth and
: ; :,*jJ"ilrj;:T:: : i::::: ::: I:: I l:::"1 il, ;; ;,;;' I ;; ffi ;, ilffi ::; #:? ffi i ilTT ;il
li"l.,llll,l.l,lliy:, and intesrations in traver agency and rour operarion. Desisnirgnlng a toHr brochure and
Tour Formulation-Tours. Tour Cost-
presentation sl<iIls.
fi ,J*VGa-73
I ! --.'!/%-,\,
(-.\ IN-\sJ \,/
=-\-_=
--l----._
'=-.,-
=_--:,:-=__:--r:l=:--.c
----:J
==-3==-==--=rl=--s=r{:-=\<=J
===-3==rl=+q=l=l=1 1=J=}s.::-=-ll=:-.)
H
:\,.J].,J:
.1
L]\-IT- IV
PRESTIGE I\STITUTE OF \IANAGEMENI GWALIORBTM Syllabus
I;lit''r'lLtctiotl: Itiilera^ designirlg basics: Meaning. Importance a,d Types of Itinerary - Resources and\tepr5 lbr Ilinerar-r Plarlnins- Do's and Don'ts of Itinerary preparation- Tour FormLrlation andDesiuning Process. Irroceclure fbr eft-ective itinerary designing and developrnent.
T \IT- \/Case on Itinerarl, designin_e fbr_Agra-JaipLrr-Delhi' G*'alior-U.ijain- Indore- Mandu, Gwalior-Shivpirri- oorcha, Gwalior- vidisha-Bhopal' ciwal ior- Bhopal - Panchmari. Gwal ior-Khajuraho-ch itrakoot- Bandhavgarh.
Suggested Readings:
r Singh. L. K. (2008). Management of Travel Agenci,. Nerv Delhi: Gyan publishing House.o Gustafs.n' P' (2012)' Ma,aging Business Travel: Developments and Dilenrmas in corporateTraveI Managerre nt. 7'ourisnt Managentent, 3 3(2), 27 6_2g4.
J-,:{1/.rtr
k0.
\\\\s/
74
-:
==:--: \:\=
'
=-::=:=
=-:---:J
=_-):I
=-.-:,-=:-.<::::::::
=-
-=-.-t===-s:4
==--- ---==--==-5==-3=-=-3==-a{=a-=a:-=-+:€=
-\5== --t=-J
==-J=--l
-=:3JI:]
,1 J.=
::l
t\.,
=J=:J
-=E:--=-:=1=: -t
PRESTIGE INSTITUTE OF MANAGEMEI\TL GWALIORBTM Syllabus
BT\I VI SemesterDESTINATION STUDIES
Paper Code: BTM-604
Max. Marks : 50
Min. Marks : 20External : 40
Internal: 10
J
JtJ
J
Course 0bjective:o The purpose of this paper is to furnish the destination knowledge, and the process of' Irlanagement olclestirration as a tourism product by different stakeholders.
Learning Objectives:o To understand the concepts ofsuccessfur destinations.o To understand the destination decision making process and its implications in various dynamic
s rtU at tolt s.
o To understand horvdestination life cycle works in tourism industry and the strategies for eachstage.
UNIT- I
Destinatiorr Managetrent: Tourist Destination concepts, components, Scope and Significance, l0 A,so1'successfirl destirrations. Stal<eholders involved in destination management. Destination marketinsprinciples and destination nrix. - ---'o
L'\IT- IIinllLrence of toLrrist tlorvs ancl pattern of tourist destination.'fourism planning and its characteristicsTrpes and Stages. Process of destination planning. Destination Decision Mur.ing';;;;';;j;;;Feasibility StLrdy. Carrying capacity Analysis.
L NIT- IIIDestination Li1'e c}'cle and rourism Area Life cycle. Imporlant of destination life cycle its applicationin destination planning. Destination governance.
UNTIT- IVNature base Destinatiotls in lnclia Hill Resort, Beach Resoft, Ecotourism Destinations,w i ld l i f-e San ctuari es. c Lr lturar d estinatio,s, water sports destinations.
a,
J
'(\,,/f -'. Ns=y'.\N
PRESTIGE INSTITUTE OF MANAGEMENI GWALIORBTM Syllabus
UNIT- VDestination cotrt-l-rrtnitl' and its importance. Travel purchase behavior process for destination marketsdevelopment policies' International pleasure and leisure travel marl<ets. Market seg,ient with growthpote,tial' EnTergi,g Tourism paradigms-Tourism metamorphosis. Important tourist destinations Northlndia" South India. i_-.astern India & Western India
Suggested Readings:
o [-alvson' F" & Baud-Bovy' M. ( 1977). Tourism and Recreation Development, A Handbook ofPhysical Planning. princeton: Architectural press.
' Bodlender. J'. [-icl<orish. L. J.. Jefferson, A., & Jenkins, c. (1991). Developing TourismDestinations: poricies and perspectives. Harrow: Longman.Seth' P' N' (1977). SLrccessful Tourism: Planning and Management. India: CABI.
M
76
=
=-a=
--r..
=-"==\=_:
=:-=-=
_-<
==-.=-=-=
=---'r
=_
---!-z
--s-<.:
-=-j-+s-l=-\-F )J=j-:=f= -'lJ1--\-:I'-
=<f.J1
il=s1
li l1
\)
J---Ll
t.
lo'()-/.9//w-I
r$,
B
J
J
J
t
J
J
-
1
PRESTIGE INSTITL-TE OF MANAGEMEI{I GWALIORBTM Syllabus
BTM VI SemesterADVEI\TURE TOURISM
Paper Code: BTM-605
Max. Marks;,i0Min. Marks : 20External : 40
Internal: l0
Course C)bjective:
r The ob,iective of this course istvpes. and aspects oladventureglobe.
to provide the detailed knowledge about the diflbrect sectors,tourism with current versions o1'adventure tourism across the
=g==
=}!i-;--q;-
;-
'-.-
:-
-:-3--3*=
*)
*d
.=,
rJ
r.J
rtJ
.J
->-J:>i
J*W
Learning Objectives:
o develop l<norvledge to the students about adventure tourism.o create urderstancling about requisites for adventure tourismo develop iteneries anci traver prans for adventure tourism
UNIT- I
Adventure tourisnl- ltatures, importance, precautions. Definitions. types and topologies. Historicalthenles itl Adventur"e tourislr. Adventure tourist, Adventure tourism market.
TINIT- II
\dventure tourism in International arena. Key sectors in adventure tourism. Adventure tourisnrecti'ities in India. chailenges. opportunities and iLrture prorf."tr.
T--\IT- III
o,i,1J::Icl1til:r':r',d,;:l:ttre sports' varioLts adventure sporrs in rndia, facirities availabre and chailenges,
UNIT-IV
\\ ater-based adventure sports in India. History of .water sports adventure tourism in India. Majordestinations fbr
'r'atet'adventure sports tourism in India. water sports in boastal areas in India.UNTT- V
Policy fiarnework for cievelopingfbr developing aclventLrre tourismIndia.
I
I
i
lndia. Role of Government and stakeholdersstandard itineraries for adventure tourism in
adventure tourism inin India. Format of
/-}
U>,\v,AK
\t
il**q-
PRESTIGE INSTITUTE OF MANAGEMENT, GWALIORBTM Syllabus
Suggested Reatlings:
. ilLrclile). R. (1006). .AdventLrre ToLlrisrn. lndia: CABI.
. .leirkins. I t2019). ,:\dventure Tourisrn and outcloor Activities'l-ooll<it. inciia: L AIli.
Y,lri,
Management: A 2lst Century
/,^,.\\,/\9/p-:[
lrn'?-*/-'
78
=*-a
:r+r-3r\--lr-\
'-:3F{-.J-'arTr--i-Hi-qi-i-i-3i3.5i.-l.:9..3rJ
td
\,
\J
\,
\ia
-J
"J
\-r
',