Employer BrandingOnline Training Course

SYLLABUS

Last update: June 29, 2020

An overviewof what you can expect from this course

Build an irresistible employer brand

Make your organization a magnet for top talent.

Employer branding uses proven marketing strategies to

perfectly position your organization as the employer of choice

for your ideal candidates. By combining the right content,

channels, targeting, and tools you will be able to fill your pipeline

with candidates who are both qualified and a great fit for your

organization.

A strong employer brand is one of your most important assets in

the war for talent. And, with this course, you will have the

knowledge and skills necessary to build an attractive employer

brand (from scratch if you have to).

Type Online self-paced learning

Language English (with English & Spanish captions)

Duration 6 hours

Access 12 months

Structure 2 modules

Testing Quizzes

Digital certificate upon completion (including LI token)

Eligible for HRCI & SHRM

Reading materials & bonus content

60-day money back guarantee

● MODULE 1

Employer Branding from a Strategic

Perspective

● MODULE 2

Execution on the Employer Brand

Learning objectives

Employer branding strategy

Learn how to create an effective employer branding strategy aligned

with the overall business focus.

Employee value proposition

Learn to define an employee value proposition that attracts top

talent.

Marketing tools and tactics

Master essential employer branding tactics and become familiar with

popular tools and channels.

Internal buy-in

Learn how to get buy-in from crucial (internal) stakeholders for your

employer branding initiative.

Curriculum overviewPractical. Comprehensive. Game changing.

Employer Branding from a Strategic Perspective

MODULE 1

Execution on the Employer Brand

MODULE 2

In this module you will learn how to build the foundations for a

strong and impactful employer brand. After mastering the basics

of employer branding, you will learn how to get the right

stakeholders on board. You will also find out how to create a

strategy that aligns with your organization's needs and makes

optimum use of your available resources.

● Lessons

○ Employer Branding 101

○ Internal Stakeholder Buy-In for Employer Branding

○ Employer Branding Strategy

● Quiz

Now that you know how to create a solid strategy, it's time to

focus on the practical side of employer branding. Explore the

tools, channels and tactics at your disposal, from traditional PR to

online advertising. Finally, you will learn how to calculate the ROI,

with concrete examples of three different scenarios.

● Lessons

○ Paid Media for Employer Branding

○ Employer Branding Tools

○ Employer Branding Tactics

○ Employer Branding ROI

● Quiz

Proven online learningfor HR Professionals around the globe

Real-world projects

Develop practical skills through working on

real-world projects and studying dozens of

inspiring case studies

Self-paced online learning

Learn anywhere, anytime, and at your own pace with

our fully online training programs. Including a

smartphone app.

Practitioner community & coach

Collaborate with HR professionals from around the

world or contact your personal coach if you need any

assistance or input.

AIHR is an approved provider with the HR Certification Institute (HRCI®) and

recognized by the Society for Human Resource Management (SHRM)

Learn in-demand skillsand take your career to the next level

AIHR is the place to learn the skills you need to

advance your career and remain relevant in the

ever-changing digital human resources

landscape. We offer the most comprehensive

curriculum of HR courses and certifications

available worldwide and are a proud supplier of

over 175 Fortune Global 500 companies.

Customers give us an average rating of 8.9 out of 10.

Go to www.AIHR.com

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Fill out your (company) billing address and payment details

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Happy learning!