7/31/2019 Syllabii of Sm

1/2

Strategy Management

P.No.301 MBA III Trimester

Course Objective

The purpose of this course is to enhance your ability to integrate the different functional areas of

business (e.g. accounting, finance, human resources, information systems, marketing, operations

management, etc.) into a cohesive whole. The challenge is not only in identifying weaknesses and

threats facing firms we will study, but to appreciate the strengths of the firm and anticipate

opportunities in the external environment.

Learning Objectives

To provide an integrative framework that will allow students to synthesize knowledge fromother business courses into a comprehensive understanding of competitive advantage.

To provide a basic understanding of the nature and dynamics of the strategy formulation andimplementation processes as they occur in complex organizations.

To encourage students to think critically and strategically. To develop the ability to identify strategic issues and design appropriate courses of action.

Syllabus

Introduction, Strategic Management Concepts, Evolution of business strategy, Nature of strategicdecision making, Mintzbergs 5P, Sources of Strategy, Process of strategic management, Levels

of strategy, Generic Strategies.

Industry Analysis: Globalization and Industry structure, An Overview of the ExternalEnvironment and the Internal EnvironmentOrganizational AppraisalOrganization capability

factors, Organization appraisal. Porters five forces model, 7S

National context and Competitive advantage, Resources, Capabilities and Competencies, CoreCompetencies, Distinctive competencies, Generic building blocks of competitive advantage,

Competitive Positioning via Cost Leadership versus Differentiation, Value Chain Analysis

Direction of growth- related and unrelated development, Ansoffs Matrix, Organic Growth,External Mechanisms of GrowthMergers and Acquisitions, External growth without Mergers

and AcquitionsStrategic Alliances, Strategic choice

Structural Implementation Structural considerations, Structures, Organization design andchange. Functional Implementation Financial, Marketing, Operations, Personnel plans and

policies. Behavioral Implementation Leadership, Corporate culture, Personal values and

7/31/2019 Syllabii of Sm

2/2

Business ethics.

Main Text: Thomas L Wheelen, J. David Hunger and Krish Rangarajan, StrategicManagement and

Business Policy, Pearson Education

Supplement Text: Fred R. David, Strategic Management, Pearson Education.

Lawrence R. Jaunch, Rajiv Gupta, Willian F. Glueck, Business Policy

andStrategic Management, Frank Bros. & Co.

R. Shrinivasan, Strategic Management: The Indian Context, Prentice Hall of

India.

Azhar Kazmi,Business Policy and Strategic Management, Tata McGraw Hill.