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Transcript of Syarifudin, fotografi pro
facebook.com/benioff@benioff
Marc BenioffChairman, CEO
BUSINESS IS SOCIAL
4
1960sMainframeComputing
1970sMini
Computing
1980sClient ServerComputing
1990sCloud
Computing
2000sMobile
Computing
2010sSocial
Revolution
x 10x 100x 1,000x 10,000x 100,000x
The Social Revolution
13
Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia
social users4.5 Billion
The Social Revolution
14
Social Revolution: Business is SocialEnterprise Adoption of Social Networking
70%Companies Adopted Social
2008 2009 2010 2011 2012
$1.3 Trillion in value can be unlocked through social technologies.“ ”
Source: 2012 McKinsey Global Institute Study: “The Social Economy”
15
123%growth in social customers
Jun 2010Dec 2010 Jun 2011
Dec 2011
Fortune 100 Facebook Fan Growth
Fortune 100 Web Traf!c Growth
Social Revolution: Customers Flocking to Social Channels
Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traf!c”; Google Social Media Analysis Study
17
20122009 2010 2011
conversations per day
150M
Sources: Twitter, Visible Technologies
Social Revolution: Customer Conversations Exploding
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Connect with Your Customers in a Whole New Way
Connected Employees
Connected Customers
Connected Products
ConnectedPartners
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The social revolution is a trust revolution.
22
What About to Your Company?
Your Customers, Employees, and Partners Are Connected
Are You and Your Company Going through a Social Revolution?
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Sales Cloud: Sales is Social
World’s #1 Sales Application
#1 in SFA Market Share (IDC)
Magic Quadrant Leader (Gartner)
Customers Have Increased Sales by 27%*
*Source: 2012 Third-party survey of 5,500 salesforce.com customers
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Data.com: Data is Social
Clean Your Data in One Click
Target New Prospects
Link Your Data to Social Networks with Social Key
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First Fully Mobile Sales Application
Easy to Access Your Salesforce Data
Designed for Any Device (HTML 5)
Now Generally Available for iPad
Salesforce Touch Generally Available
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Partners are Social: Partner CommunitiesSell as a Team with Resellers, Distributors or any Channel Partner
Next Generation Portal: Social Community
Private, Secure Partner Collaboration
Pilot with Winter ’13
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Service Cloud: Sunlight Search
Federated Search EngineSearch Internal Objects Such as KnowledgeSearch External Sources Such as SharepointPilot in Winter ’13
*Source: 2012 Third-party survey of 5,500 salesforce.com customers
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Your Customers are Social: Chatter Communities for ServiceSocial Front Of!ce for Customers
Single Place for Customer Support
Seamless Experience Across Channels
Pilot with Winter ’13
63
Marketing is Social: The Biggest Shift in 60 Years
75
Marketing Cloud: Marketing is Social
Manage Your Brand Presence Across Social Channels
Measure Activity & Engagement
Optimize & Target With Social Advertising
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Introducing Salesforce Chatter Communities
Facebook for Partners, Customers, and Employees
Trusted Security and Sharing
Pilot with Winter ’13
90
Introducing Salesforce Chatterbox
Sync Files Across Devices
Preview/Read Documents
Secure File Sharing
Pilot with Winter ’13
91
World’s First Social Performance Management App
Align, Motivate, and Drive Team Performance
Social, Transparent, Real-time
Work Better, Together
Work.com: Work is Social
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Salesforce Platform: Innovation is Social
#1 Cloud Platform Market Share (IDC)
#1 Cloud Platform (Forrester)
800,000 Developers
Build and Deliver Social & Mobile Apps
CollaborationEmployee Apps
Force.com
ConsumerApps
HerokuWebsites
Site.com
Databases
Database.com
ISV Services
AppExchange
TouchChatter
IdentityCommunities
112
AppExchange: World’s Leading Enterprise App Marketplace1,700+ Social Enterprise Apps
Every Major Business Category
Easy-to-install by Admins & End Users
Used by 70% of Fortune 100
113
Introducing Salesforce IdentityIntegrated: Single Sign-On for Cloud and Mobile Apps
Trusted: Centralized Access Management and Provisioning
Social: Easily Exchange Chatter Data
Standards-based: SAML 1.1 & 2.0, OAuth, OPenID Connect, & SCIM
115
Introducing Salesforce.com CanvasGet Apps in Salesforce, Just Like Facebook
Now Bring Java and .NET Apps Easily into Force.com
Create a Seamless User Experience
Leverage Your Existing Developers and apps
Embed Any App
116
Introducing Heroku Enterprise for Java
Full Stack Java
Heroku runtime
Native Java tools
Enterprise Support
118
Introducing Salesforce Touch Platform
Write Once, Deploy Anywhere
HTML5, Native, Hybrid
Trusted Security and Sharing
119
Salesforce Architecture
AppExchange Apps
ERP
Any System
Finance
Back-end SystemsAny Social Network
Social Front-End
Cloud, Social, Mobile
HerokuForce.com
Marketing
Site.com
AppExchangeService Work.comSales
Database.com
Chatter
Data.com
Iden
tity
Salesforce Platform
Communities
124
Connect With Your Customers in a Whole New Way
Connected Employees
Connected Customers
Connected Products
ConnectedPartners
126
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