SXSW2014 Presentation Proposal
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English is the lingua franca of the digital world - 55% of the most visited websites today are in English. With a digital device and an internet connection people around the world are able to access knowledge, but how much do non-native speakers understand content presented in English? Of the estimated 1.5 billion people worldwide who use English, 75% or over 1 billion people are non-native English speakers. In the US, an English-speaking country, there are 25 million people who have limited English proficiency. What are the types of challenges users with limited English proficiency face when they try to comprehend information in English? What solutions have been used and/or researched that will alleviate or resolve the issues? Find out in this presentation: how non-native English speakers differ from native speakers; what content writing styles, content layout, UI design, and video/audio media considerations help non-native English speaking users.
Transcript of SXSW2014 Presentation Proposal
Mind the Language Gap Non-Native Speakers
By C. Keiko Funahashi [email protected]
SXSW 2014 Presentation Proposal
for
[Source] http://w3techs.com/technologies/overview/content_language/all
55%
Most Visited Websites
English
1.5 billion people understand English at varying levels
Native English speakers 375 million
375 million
750 million [Source] http://www.britishcouncil.org/learning-elt-future.pdf
Speakers of English as an additional language
English language learners
understanding another language requires a lot of brain power!
Decipher Process
Comprehend Evaluate
Scan
By the way…
Cries of non-native English speakers
OK!
Message!
CONGRATULATIONS!!YOUR MESSAGE HAS BEEN SENT.!
Con… congra… Example 1 All capital letters
Back where? Example 2 Idioms
Back to Square One!
How to Tie a Tie!
Show me the picture! Example 3 Visual support
Start with the necktie inside out, with the wide end on the right, extending about 12 inches below the narrow end on the left. Then cross the wide end under the narrow end. Take the wide end over and under the narrow end. Pull the loop down and tighten. Then, take the wide!
[Source] http://www.tie-a-tie.net/pratt.html
Find out @ SXSW 2014 … § How do non-native English speakers process English
differently compared to native speakers?
§ What common conventions used in content presentation get in the way of non-native English speakers?
§ What content writing styles help non-native English speakers understand the content better?
§ What adjustments to visual design aspects such as content layout and UI design help non-native English speakers?
§ How can video/audio media and player design help non-native English speakers understand recorded content better?
