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Transcript of Sxsw presentation june

  • 1.Lessons fromSXSW Interactive 2011

2. What Ill be talking about
Potted history of SXSW
All that matters...
Social TV
Game dynamics and the game layer
Brand journalism
The futures in your mind
3. 4. 5. 6. Twitter launched prior to SXSW to a whimper
Image of Zuckerberg
7. Twitter launched prior to SXSW to a whimper
Image of Zuckerberg
8. SXSW Interactive 2011
9. SXSW Interactive 2011
10. SXSW Interactive 2011
11. Phones
A smartphone today would have been the most powerful computer in the world in 1985

Horace Dediu, former Nokia Executive
In fact, today's phones have about the same raw processing power as a laptop from 10 years ago. And every year they close the gap.
Source: The Guardian
13. Smartphone salesto beat PC sales by 2011
14. Location, location, location
The mobile phone acts as a cursor that connects the digital and physical worlds
15. Nicaragua Raids Costa Rica, Blames Google Maps
16. The father of Foursquare
17. Its not just about badges
now Foursquare is moving beyond the early-adopter market...
...the app will become more useful as a local guide for people who dont want to check in everywhere they go.
Source: Financial Times
18. Social TV
19. Social TV
technology that supports social interaction in thecontext of watching television
Source: Wikipedia
20. Backchannel
Backchannel is the practice of using networked computers to maintain a real-time online conversation alongside live spoken remarks.
Initial thinking was around integrated TV set offerings... but
21. The Second Screen
22. Wifi unleashes laptops
(and smartphones)
Source: Percentage HH, Touchpoints 3 (2010) vsTouchpoints 2 (2008)
23. Smartphone salesto beat PC sales by 2011
24. Tablets redefine the backchannel
25. Re-linearization of TV

linear TV, far from being dead,
is actually making a resurgence
Chloe Sladden, Twitter
26. Beyond Twitter
27. Game dynamics and the game layer
28. The Game Layer
creatively designed incentives and game-like compulsion loops
29. Game Dynamics
A collection of ways to influence behaviour that form the basis of many games but that can also be applied to achieve desired business and/or social outcomes
A form of applied Praxeology
The science of human action
Related to behavioural economics
30. Appointment Dynamics
31. Influence
and Status
32. Communal Discovery
33. Labour camp gold farmers
34. Brand Journalism
35. Brand Journalism

a method of engaging our audience in discussions about the brand. This is done by creating compelling content and messages as well as by incorporating the audiences own viewpoints

Kyle Monson, JWT
36. What brands can learn
from news rooms and political campaigns
Working in real time
new content every day that promotes and encourages dialogue with their target audience
They must also monitor new blog entries, videos and other items using (for example) RSS feeds or Twitter
and political campaigns
Messages are clearly formulated, with daily news about the brand, but oriented toward current events
Source: Albert Pusch, Brand Republic
37. 38. 39. 40. 41. 42. Seth Godin in 2004
changing the marketing without changing the underpinnings of the business is almost always a bad strategy
The marketer doesn't get to run the conversation. It's not really brand journalism that's happening, you see. It's brand cocktail party!
43. Win or Fail?
44. A quick look into the future
45. From gesture to mind control
46. for prosthetics
47. Smart dust
Wireless sensor networks
48. Robots!
49. SXSW Interactive 2012
come with us!
50. In summary
The only things that matter are social networks, games and phones...
...and cheetah robots...
...and in the words of William Goldman,
nobody knows anything
51. Social gibberish