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Leadership inthe Innovation Age

our journey#agileleadCan game-changing innovation flourish in a large successful firm? Can entrepreneurs thrive inside a large successful firm? Can they exist at all? This is Brad and my journey. A journey to a new kind of leadership. Leadership for the innovation age. Ill quickly cover some things weve learned, then show four examples that show the ideas at work. Then Brad and I will do the best we can to answer your questions.1Why?Change lives so profoundlypeople cant imagine goingback to the old way. Intuits Mission#agileleadIt starts with why are we in business2

Where?Game-changingentrepreneurship

#agileleadHow does a company pick where to play?3How?

Design for Delight

#agileleadHow do you find the big problem you can solve?4Who decides?#agileleadDecisions are based on predictions. Predictions often of peoples behaviors.5PC password reset: self-serviceWhat will be the self-service success rate? ____%

Actual 2 %#agilelead

observeideaanalyze&presentdecisiondesignbuildlaunch&marketusers#agileleadChange position to design.Change the color of the people to make them a bit more visible.Make the $ trumpetmore acute. A little bigger on the right sideand very narrow on the left side so that at the left origin its just a single white line with no space or dollar signs.

BTW, This looks really good. 7observeideadesignbuildtestdecisiondesignbuildlaunch&market

users

Dont grey out the wordsinstead have them disappear as the users moves left.Leave the word decisionie it will slide to the right, so it winds up to the right of final position of usersChange position to designRemove the ampersand (&)8Who decides?

Lean Experiment Loop#agileleadTurn The problem into a build9 2% 57%

Self-servicesuccess rate?

iPhone App SMS

PC password reset: self-service#agileleadThe role of leadersin the innovation age

Leaders champion a grand challenge Leaders install experimentation culture and systems Leaders pull insights from successes and failures Leaders live by the same rules themselves

#agileleadOnly leaders can install the systems and the culture than enables new employees to run experimentsand have those decisions make the decisions. Leaders have to set the grand challenges that inspire teams to pioneer where no one has gone before.11Design for Delight

Lean Experiment Loop

Game-changingentrepreneurship

#agileleadHere are the four things we think weve learned. Heres how they work together.12Create new businesses that improve the financial lives of Indians

Leadership in the innovation agea story from Intuit India#agileleadThis is a story from Intuit India.13

Design for Delight

#agileleadTurn The problem into a build14

Go BroadConcept AConcept BConcept CConcept C

Design for Delight#agileleadTurn The problem into a build15

Design for Delight

#agileleadFarmers know their entire income depends on the price they get from the agent who buys their crops. But farmers dont know which agent will give them the best price today.16

Vision: Raise farmer incomes by 10%Farmers don't know which mandi agent offers the best priceWOM drives scale advantage in fixed cost structureText today's prices by agent to the farmersTA Fasal

Green ChilliPadra 75-95Agent 9765590632Baroda 80-95Agent 9354240167Ahmedabad 85-95Agent 9845540421

TM - Fasal

Green ChilliPadra 75-95Agent 9765590632Baroda 80-95Agent 9354240167Ahmedabad 85-95Agent 9845540421#agileleadTurn The problem into a build17

Lean Experiment LoopLeap of faith assumptions Enough agents will give us prices Agents will honor the prices they give us Typically illiterate farmers can read SMS Farmers will change behaviors based on SMS Farmers will perceive they got a better price We can monetize (user pay? ads?) Revenue will exceed costs#agileleadTurn The problem into a build18Pilot test: 15 farmsSaturation test: 102 farmsData collection testsFarmer acquisition testsPull vs. push messaging testsAlternate crop testPrice testAdvertising testsLead gen testsOutsource sales testExperimentFarmer take homeincome+20%1.2 million farmers

#agileleadTurn The problem into a build19Design for Delight

Lean Experiment Loop

Game-changingentrepreneurship

#agileleadVision:Start-to-finish taxes in 10 minutes or lessfor easy filers Rethinking IntuitsOldest Businesses

#agileleadTurn The problem into a build21

Vision: Start-to-finish taxes in 10 minutes or less for easy filers Taxes take too long and seem too scaryFixed cost leverage: reuseTurboTax tax calc and e-file enginesUse the smartphones camera to streamline data entry and minimize questions#agileleadTurn The problem into a build22

#agileleadTurn The problem into a build23

#agileleadTurn The problem into a build24

#agileleadTurn The problem into a build25ProductBiz UnitCompanyCountryDecision byExperiment#agileleadLets helicopter up. How does this change leadership of companies?26Experiments----------------------------10 Failures 2 Successful so far 1 Pivoting 1 too soon to know

at Intuit IndiaStrategy by experiment?

Create new businesses that improve the financial lives of Indians#agileleadTurn The problem into a build27ProductBiz UnitCompanyCountryDecision byExperiment#agileleadHelicopter up to the country level.28

Shenzhen

Government Policyby Experiment?Experiment!#agileleadThe role of leadersin the innovation age

Leaders champion a grand challenge Leaders install experimentation culture and systems Leaders pull insights from successes and failures Leaders live by the same rules themselves

#agileleadOne build: Make the entire block of text beginning with grand challenges are: into one build30remove the speed bumps in experimenters way

Legal

#agileleadAdd logos where indicated in greyTwo builds: Each row of logo/boxes are one build31The role of leadersin the innovation age

Leaders champion a grand challenge Leaders install experimentation culture and systems Leaders pull insights from successes and failures Leaders live by the same rules themselves

#agileleadChanged how Brad and I lead32

Change lives so profoundlypeople cant imagine goingback to the old way.Scott CookFounder#agileleadBrad SmithCEO