SXSW: How Wearables Will Change Your Social Aura
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Transcript of SXSW: How Wearables Will Change Your Social Aura
How #Wearables Will Affect Your Social Aura
#WearMyData�
Mark D’Cunha, P.Eng. @mdcunha
Designer: Heewon Choi
How Sensors and Big Data will change your Healthcare user experience “The drop in sensor costs is magical!” ~Samsung Innovation Lab
The foundation for continuous sharing.
Once upon a sensor…
Why now?
§ Industrial advancements § Materials Science § Communications § Personalization § Smartphones
§ Sensors for: § Accelerometer - motion § Gyroscope - force § Magnetometer -
rotation § Optical heart rate
monitor § Body temperature § Blood oxygen
Sensors § By 2017, more than 18M
health and wellness sensors will be shipped (up from 2M today) Source: ON World
§ By 2017, 515M sensors for wearable, implantable or mobile health and fitness devices will be shipped globally Source: ON World
Wearables
§ Wearable electronic devices for fitness shipments will reach 68.1M in 2015 Source: Gartner
§ Global smartwatch shipments will reach 15M units this year Source: Forbes
“In The Hospital Of The Future, Big Data Is One Of Your Doctors” ~FastCoExist.com
Big Data
Big Data
§ There is a growing divide between firms that can manage big data and those that can't
How will you keep up…
Delivering better insights
Activity Tracking, Connected Fitness
The Rise of New Digital Communities
Fitbit
• Upwards of 3.3M users • Ambient device • Reminders, Weekly
summary, Dashboard • Gamification: Badges,
Goals, Challenges
Under Armour
Under Armour now has the largest online fitness community in the world
Connected Fitness
§ MapMyFitness 31M users § Endomondo 25M users § MyFitnessPal 80M users § In Jan 2015, recorded
more than 100M workouts § UA Record will become
their daily destination dashboard
UA Record App
“Passion for fitness builds a very strong social community”
Engagement through Wearables
§ Carefully select your communities § Leak only the data you want § Find the influencers § Cross-post your achievements § Invite others to join
“If you aren’t wearing your data, you will struggle to be heard.”
Personal sensor data will become part of your social identity.
QUESTIONS
Designer: Esben Oxholm
Mark D’Cunha, P.Eng. @mdcunha