SXSW Business App Bootcamp
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Transcript of SXSW Business App Bootcamp
LESLIE TOM VP, PARTNER MARKETING SALESFORCE.COM @LESLIEJTOM
THE ENTERPRISE OPPORTUNITY
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
A Fundamental Need for
Better Apps
An Inve$tment Community Looking to Place Bets
A New Set of User Requirements
The Proliferation of App Ec systems
The Enterprise App Revolution is Here
2009 2012
2:20 :40
Innovative Companies are Adopting Apps
60% of Fast Company’s 50 Most Innovative
Companies are Using the AppExchange
70% of the Fortune 100 Have Installed an AppExchange App
Partners Large and Small are Building Big Businesses
4 of the Top Ten Most Popular Apps Come From Companies with Less
than 25 Employees
The #1 Installed App = 12 Employees
Project Management
4 Employees
Secured Kelly Services & NBC as Customers within 90 Days
Data management
13 Employees
$8M Run Rate & Growing
Document Management
25 Employees
3000+ customers including P&G, Medtronic & Hilton
Top AppExchange Search Terms
Surveys
SMB Apps
Chatter
Recruiting Inventory Management
Invoicing
Calendar
Dashboards
Skype
Event Management gmail
mapping
quickbooks
outlook
google facebook
Project management
Top Customer Requested Apps
CRM 1. Surveys 2. Campaign mgmt 3. Email response mgmt 4. Sales performance mgmt 5. Mobile sales mgmt 6. Lead mgmt 7. Event mgmt 8. Competitive intelligence 9. Customer chat 10. Incentive mgmt
BACK OFFICE 1. Data integration tools 2. Data cleansing 3. Invoice mgmt 4. Demand planning 5. Product lifecycle mgmt 6. Supply chain mgmt 7. Business intelligence 8. Big data mgmt 9. Purchase order & expense mgmt 10. Project mgmt
Today is about
Opportunity
#ENTERPRISE APPS: VC REPORT
SARA VARNI BRIGHT SR DIRECTOR, APPEXCHANGE SALESFORCE.COM @SARAVARNIBRIGHT
BRYAN STOLLE GENERAL PARTNER MOHR DAVIDOW
MIKE DODD PARTNER AUSTIN VENTURES
An Inve$tment Community Looking to Place Bets
Our Panel
Sara Varni Salesforce.com
Bryan Stolle Mohr Davidow Ventures
Mike Dodd Austin Ventures
MODERATOR
About Austin Ventures
• Founded in 1979 • 3.9B Under Mgmt • Focused on Early Stage & MM • Key Enterprise Apps:
- BazaarVoice - Mass Relevance - Spredfast
Mike Dodd, Partner
• Joined AV in 2008 • Former Omniture, Ancestry.com Exec • Focus:
- Web-enabled app software - Consumer
About Mohr Davidow Ventures
• Founded in early 80s • 2.5B AUM • 70-80 Portfolio Companies • Focused on Early Stage • Key Enterprise Apps:
- Coupa - Genius - Rally
Bryan Stolle, General Partner
• 6+ Years at MDV • Former Entrepreneur • Bryan’s Top 3:
- Financial Tech - “The Finance of Marketing” - Education
Our Panel
Sara Varni Salesforce.com
Bryan Stolle Mohr Davidow Ventures
Mike Dodd Austin Ventures
MODERATOR
THE fastest PATH FROM IDEA TO APP
SARA VARNI BRIGHT SR DIRECTOR, APPEXCHANGE SALESFORCE.COM @SARAVARNIBRIGHT
A New Set of User Requirements
Mobility
Collaboration
Social UX
Network Effects
Interoperability
Innovation
INFRASTRUCTURE application moBILE SOCIAL BUSINESS
Tablestakes
INFRASTRUCTURE application TOUCH SOCIAL BUSINESS
Global Data centers
60+ Billion Transactions per qtr
True multi-tenancy
INFRASTRUCTURE
Declarative Tools or...
Write in any Language
APIs
Search
Identity
Security & Sharing
INFRASTRUCTURE
application
Tablestakes Leverage
INFRASTRUCTURE application mobile SOCIAL BUSINESS
INFRASTRUCTURE
application
social
Profiles
Feeds
Status Updates
Groups
File Sharing
Approvals
INFRASTRUCTURE
application
social
mobile
Hybrid or HTML5
SDKs
Enterprise Container
Touch
Marketplace
Turn-key Trials
License Management
Billing
Upgrades
INFRASTRUCTURE
application
social
mobile
business
X
Apps by
Category
CRM Extensions
Service Marketing
IT & Admin
Collaboration
Other
See more apps: www.appexchange.com
See more technology: www.developerforce.com
Get Started
LARS NIELSEN SYMPHONIC SOURCE @LARSNIEL
FROM GARAGE TO GLORY
DAVID FRANKLIN VENTAS CONSULTING @VENTASCLOUD
BECCA KRASS APPEXCHANGE CURATOR SALESFORCE.COM @BECSMAY
KIRK VANDERVORT PERVASIVE SOFTWARE @CAPTKIRK1680
The Proliferation of App Ec systems
1,700+ APPS
20,000+ CUSTOMER REVIEWS
1,700,000+ INSTALLS
2009 2007 2008 2006 2010 2011 2012
26K 88K 259K 462K 734K 1M 1.6M
These are CUSTOMER installs.
= 1 customer = 100,000+ subscribers
1,700
Apps
$700M Partner Revenue
717,000
Apps
$5B Partner Revenue
$7,000 Per App
$400,000 Per App
Salesforce.com Helps You
Get To Market Faster
PLAN BUILD
Enable
Free APP Academy Roadmap Insight Business Best Practices
PLAN BUILD MARKET SELL
Enable Distribute
Free APP Academy Roadmap Insight Business Best Practices
AppExchange Marketplace Instant Storefront = Listing Hassle-Free Billing = Checkout
Our Panel
MODERATOR Becca Krass AppExchange Curator Salesforce.com @becsmay
David Franklin Vice President Ventas Consulting @ventascloud
Kirk VanDervort Strategic Alliances Pervasive Software @captkirk1680
Lars Nielsen President Symphonic Source @larsniel
The Enterprise App Revolution is Here
THANK YOU!
See moRe apps: www.appexchange.com
Get technology: www.developerforce.com
Become a PARTNER: www.salesforce.com/partners