SXSW black hat seo presentation preview
-
Upload
jonathan-ashton -
Category
Technology
-
view
202 -
download
0
description
Transcript of SXSW black hat seo presentation preview
TBWA
TBWA \ CHIAT \ DAY \ engage
Black Hat SEO.
Past, Present and Future of Search Spam.
Presentation Outline for SXSW PanelPickers
It is a rite of passage in all aspects of life
Why go the long straight route when there is a shortcut?
Hacking is human nature
Gaming the system
The lure of getting one over on the man is indeed powerful
Spam is strangely delicious
I’m talkin’ to you Hawai’i
Photo attribution : Cosmic Bandita http://www.flickr.com/photos/cosmic_bandita/
What are you willing to do to win?
Photo attribution : Monosnaps http://www.flickr.com/photos/dubpics/
Do you have to pick sides?
Photo attribution : KrisnFred http://www.flickr.com/photos/krisnfred/
The early days of search spam
Keyword stuffing and hiding makes porn rank for Disney searches
Search engines very vulnerable when just relying on on-page analysis to build rankings
50 techniques from the past
The list is exhaustive from white-on-white text and meta tag keyword stuffing to link and content farming.
We will get into some of the most interesting and obscure with specific examples and gruesome details.
Why Google took offRight place, right time
Effective use of link signals (PageRank)
Ongoing battle with spam
Enter the Lone RangerMatt Cutts, you take the fun out of everything
Is this a ransom photo?
Photo attribution : http://www.mattcutts.com
Beware the Panda
Photo attribution : Jon Gerin http://www.flickr.com/photos/jgarin/
Penguins everywhere
Photo attribution : Susan Renee http://www.flickr.com/photos/susanrenee/
What works now?
Vote this presentation up and attend in Austin to hear this
Image attribution : Blekko Spamclock http://spamclock.com
Black Hats are ImmortalThe more things change the more they stay the same
New domains means new frontier and Big $ € £ ¥ to be made
Global search volume grows and grows
People will always jump off tall buildings
Photo attribution : Santi Molina http://www.flickr.com/photos/ontilnow/
TBWA
TBWA \ CHIAT \ DAY \ engage
Thank you.
Jonathan Ashtonhttp://www.linkedin.com/in/jonathanpashton