SxSW: Advanced Facebook Ads for Fun & Profit

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How to target Honey Badger Age: 13 – 24 Location: Ethiopia, Turkmenistan, Ghana, Congo, Nepal, Kenya, Sierra Leone, and Iraq Interested In: Taking what I want, Cobras Not interested in: Caring Lookalike: Weasels

description

Facebook offers the most sophisticated ad targeting platform, with the largest consumer reach, of any network. But navigating the available options and managing campaigns effectively is a daunting task. This session will sail through the basics and dive deep into Facebook's most powerful features, demonstrating how to reach the audience that matters to your business. We'll cover Custom Audiences, Website Custom Audiences, Lookalike Audiences, Multi-Product Ads, Calls to Action, oCPM Optimization, Advanced Demographics & Behaviors and whatever other new features Facebook announces between now and 30 minutes before the session begins.

Transcript of SxSW: Advanced Facebook Ads for Fun & Profit

Page 1: SxSW: Advanced Facebook Ads for Fun & Profit

How to target Honey Badger

▪ Age: 13 – 24▪ Location: Ethiopia, Turkmenistan,

Ghana, Congo, Nepal, Kenya, Sierra Leone, and Iraq

▪ Interested In: Taking what I want, Cobras▪ Not interested in: Caring▪ Lookalike: Weasels

Page 2: SxSW: Advanced Facebook Ads for Fun & Profit

How to target Honey Badger

▪ Age: 13 – 24▪ Location: Ethiopia, Turkmenistan,

Ghana, Congo, Nepal, Kenya, Sierra Leone, and Iraq

▪ Interested In: Taking what I want, Cobras▪ Not interested in: Caring▪ Lookalike: Weasels

How to target Kermit the Frog

Page 3: SxSW: Advanced Facebook Ads for Fun & Profit

How to target Grumpy Cat

▪ Age: 2▪ Location: Wherever you’re not▪ Interested In: Nothing▪ Not interested in: Everthing▪ Lookalike: The Grinch

Page 4: SxSW: Advanced Facebook Ads for Fun & Profit

How to target Miley Cyrus

▪ Age: 21▪ Interested In: Space Cats, Puppies, Twerking,

Glitter, Unitards▪ Not interested in: Underpants▪ Income: $125,000+++▪ Lookalike: Mick Jagger

Page 5: SxSW: Advanced Facebook Ads for Fun & Profit

How to target Tyrion Lannister

▪ Age: 33-34▪ Location: Casterly Rock, Pentos▪ Interested In: Wine, Women, Song▪ Not interested in: Fathers▪ Lookalike: Hugh Hefner

Page 6: SxSW: Advanced Facebook Ads for Fun & Profit

Learn Real Facebook Marketing @ SxSWVote for:Advanced Facebook Ads for Fun & Profitpresented by Zach Greenberger

adMixt, Inc75 Wall St, New York, NYZach Greenberger, [email protected]

adMixta Facebook Prefered Marketing Developer