SXSW 2015 Trends
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Transcript of SXSW 2015 Trends
What is SXSW?Celebration of creativity & innovation across
Interactive, Film & Music
• 22 years of interactive• 10 days (5 Interactive)• 33,825 attendees • 1,250 talks
Cannes is a celebration of the past, SXSW is a celebration of the future...
What was SXSW trend-wise?
2012• Ambient location aware• Curation• Mobile 1st
• Social storytelling
2013• Big data + context• Distribution > Virality• Creative collaboration• Humanized tech
2015• A.I. & Transhumanism• V.R. & Agile Storyworlds• Stream(ies) • Enforced Equ(al)ity
2014• Paranoia -> Anonymity• Currency alternatives• Body/brain hacks/history• Integrated interactive intuition
In the future, it won’t be just Pfizer that invents new things. – Joi Ito, Director of MIT Media Lab
Behavior change
Misc.
Smart Objects & Environments iBeacon, SmartyPans & Luminometer
Mindfulness & SimplicityDesign, Data & Devices
What was SXSW trend-wise?
2012• Ambient location aware• Curation• Mobile 1st
• Social storytelling
2013• Big data + context• Distribution > Virality• Creative collaboration• Humanized tech
2015• A.I. & Transhumanism• V.R. & Agile Storyworlds• Stream(ies) • Enforced Equ(al)ity
2014• Paranoia -> Anonymity• Currency alternatives• Body/brain hacks/history• Integrated interactive intuition