NUDGES FOR GOOD: Apps that make better people

@DavidCaygill #NudgeApps

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Hands up if you have ever owned an activity tracker or used a self improvement app?

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Who’s got an activity tracker or uses a health app? 1/3 OF

AMERICANS STOP IN 6 MONTHS

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Source: Business Insider

STRONG DESIRE TO IMPROVE

NO LASTING IMPACT ON BEHAVIOUR

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We need to improve the way we design these apps.

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How much data you have

Con

fusi

on

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How much data you have

Gui

lt

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Wearable Devices as Facilitators, Not Drivers, of Health Behaviour Change Mitesh S. Patel, MD, MBA, MS1; David A. Asch, MD, MBA1; Kevin G. Volpp, MD, PhD1

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What techniques can we apply?

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PAVLOV (1902)

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SKINNER (1948)

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BUT.

Humans have higher goals than rats & dogs

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Skinner:We’re in control

Reward good behaviour, Punish Bad Behaviour

Designing For Behaviour Change, Stephen Wendel

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SOCIAL NORMS (PERKINS & BERKOWITZ (1987)

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PERKINS - SOCIAL NORMS

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APPLYING THESE THEORIES TO APPS

Three rules for behaviour change

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FIT INTO MY LIFEOR I’LL FORGET YOU

#1

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DONT MAKE IT ALL ABOUT MEOR I’LL GET BORED OF YOU

#2

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GET THE RELATIONSHIP RIGHTOR I’LL DUMP YOU

#3

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CARROT

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car Brian Mueller Carrot’s creator

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FIT INTO MY LIFE

GET THE RELATIONSHIP

RIGHTDON’T MAKE IT ALL ABOUT ME

THREE TIPS TO DRIVE BEHAVIOUR CHANGE

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THANKS. KEEP ON KEEPING ON.

@DavidCaygill #NudgeApps

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