SXSW 2015: Nudges for Good: Apps That Make Better People
of 41
/41
-
Author
david-caygill -
Category
Mobile
-
view
2.557 -
download
2
Embed Size (px)
Transcript of SXSW 2015: Nudges for Good: Apps That Make Better People
NUDGES FOR GOOD: Apps that make better people
@DavidCaygill #NudgeApps
Saviosavio
Hands up if you have ever owned an activity tracker or used a self improvement app?
#NudgeApps
Who’s got an activity tracker or uses a health app? 1/3 OF
AMERICANS STOP IN 6 MONTHS
#NudgeApps
Source: Business Insider
STRONG DESIRE TO IMPROVE
NO LASTING IMPACT ON BEHAVIOUR
#NudgeApps
We need to improve the way we design these apps.
#NudgeApps
How much data you have
Con
fusi
on
#NudgeApps
How much data you have
Gui
lt
#NudgeApps
#NudgeApps
Wearable Devices as Facilitators, Not Drivers, of Health Behaviour Change Mitesh S. Patel, MD, MBA, MS1; David A. Asch, MD, MBA1; Kevin G. Volpp, MD, PhD1
#NudgeApps
What techniques can we apply?
#NudgeApps
PAVLOV (1902)
#NudgeApps
SKINNER (1948)
#NudgeApps
BUT.
Humans have higher goals than rats & dogs
#NudgeApps
Skinner:We’re in control
Reward good behaviour, Punish Bad Behaviour
Designing For Behaviour Change, Stephen Wendel
#NudgeApps
#NudgeApps
SOCIAL NORMS (PERKINS & BERKOWITZ (1987)
#NudgeApps
PERKINS - SOCIAL NORMS
#NudgeApps
#NudgeApps
#NudgeApps
APPLYING THESE THEORIES TO APPS
Three rules for behaviour change
#NudgeApps
FIT INTO MY LIFEOR I’LL FORGET YOU
#1
#NudgeApps
#NudgeApps
#NudgeApps
#NudgeApps
#NudgeApps
#NudgeApps
#NudgeApps
DONT MAKE IT ALL ABOUT MEOR I’LL GET BORED OF YOU
#2
#NudgeApps
#NudgeApps
GET THE RELATIONSHIP RIGHTOR I’LL DUMP YOU
#3
#NudgeApps
#NudgeApps
#NudgeApps
CARROT
#NudgeApps
#NudgeApps
#NudgeApps
car Brian Mueller Carrot’s creator
#NudgeApps
#NudgeApps
FIT INTO MY LIFE
GET THE RELATIONSHIP
RIGHTDON’T MAKE IT ALL ABOUT ME
THREE TIPS TO DRIVE BEHAVIOUR CHANGE
#NudgeApps
THANKS. KEEP ON KEEPING ON.
@DavidCaygill #NudgeApps
Saviosavio
www.getsavio.com
