SXSW 2014 trends

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Transcript of SXSW 2014 trends

#SXSWThe greatest week of my lifeIt was like 80% of the most important ppl in the world showed up2 generate tons of buzz for multiple brands, startups&startup buzz brand bandsI met so many influencersSo many early adoptersSo many buzzbandsSo many buzzblogsSo many buzzhumansHit up so many relevant partiesI have a friend who works for _______and who happens to know __________So we were able to get backstageand hit up a relevant VIP lounge that only had influencersI got VIP status at everything that I attendedGot tons of wristbandsJust wore a sleeveless shirt bc I basically already had a sleeve of wristbands

What is SXSW?

What is SXSW?Celebration of creativity & innovation across

Interactive, Film & Music

• 21 years of interactive

• 10 days (5 Interactive)

• 40,000 attendees

• 1,322 talks

• 2 M @mentions w/ 2B ‘social reach’

If Cannes is a celebration of the past, SXSW is a celebration of the future...

GOOGLE GLASS IS ALMOST HERE.

Flickr – Andrew Law– ‘Yahoo Space’

What is SXSW?

What was SXSW trend-wise?

2012

• Ambient location aware

• Curation

• Mobile 1st

• Social storytelling

2013

• Big data + context

• Distribution > Virality

• Creative collaboration

• Humanized tech

2014

• Paranoia -> Anonymity premium

• Currency alternatives

• Body/brain hacks/history

• Integrated interactive intuition

Paranoia/Anonymity

Ex. Secret App

"This is just hurtful without being helpful. It is invective without

accountability. It is the true nature of Secret at scale."

- Facebook executive Andrew Bosworth

"Anonymity on its own does not cause poor behavior. What

causes poor behavior online is lack of community standards." -

Clive Thompson, author.

Behavior change

Currency alternatives

“…it’s very obvious to all of us that cryptocurrencies are

inevitable…There’s a lot of value to it, (but) there’s a danger to it

not being regulated.” - Jared Cohen, Dir. Ideas, Google

Ex. Airbnb, Uber, Taskrabbit

Behavior change

“Data shows that new forms of peer-to-peer sharing…will double

in adoption over the next year.” – Jerimiah Owyang

Body + brain hacks + history

Glassholes

Ex. 23andMe

Behavior change

“In the future we may be a different species – Tech-enable humans

with optimized brains.” – Anne Wojcicki

Integrated interactive intuition

Ex. Jelly

“If we were going to create a search engine today, would we want to

search only the web? Or all the people we are connect to at any

given moment.” – Biz Stone

Behavior change

Ideation & Maker Culture

4D – VR Software - Oculus Rift3D-Printing for

commercialization/customization

What was SXSW?

2012

• Ambient location aware

• Curation

• Mobile 1st

• Social storytelling

2013

• Big data + context

• Distribution > Virality

• Creative collaboration

• Humanized tech

2014

• Paranoia -> Anonymity premium

• Currency alternatives

• Body/brain hacks/history

• Integrated interactive intuition

@withoutayard