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SXSW 2013 themes:Culture, code and data

@martinbailie

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The answer’s Culture, Code and Data. Now what’s the question?

4 big innovation themes:1. Think big but start small2. Maintain a start-up culture3. Find patterns in data4. Create serendipity through culture

1. Think big, but start small

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Science = Skepticism + Curiosity

Experimentation: For all disciplines, progress is achieved through experiments.

Engineering: Ask more questions than anyone else.

Stephen WolframElon Musk Al GorePeter Thiel

2. Maintain a start-up culture

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Intuit: A company of entrepreneurs making new things through constant iteration

Intuit’s mission:‘Change people's lives so profoundly they can't imagine going back to the old ways’

30 yr old startup

Scott Cook

2. Maintain a start-up culture

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Product auditWinning products had:-Attacked a big and unsolved customer problem-They didn't always solve that problem-They had durable competitive advantage

Budgeting

Intuit success to date14 business experiments so far:10 fail2 success1 pivot1 too soon to tell

Budget split Life stage Objective KPIs Team

70% Core/oldest products Small growth Maintain profit ‘Rowing team’

20% Young/mid Increase share and profit

Profitable growth ‘White water

rafters’

10% New Prove leap of faith Solving user problems

‘Diving for sunken treasure’

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3. Rapid customer experimentsa) Leaders set the challenge & experimentation culture b) Vision and ideas setc) Leap of faith assumptions collected d) Experiments e) Learn and pivot

2. Maintain a start-up culture

1. Deep customer empathy 'The journey of discovery starts not with new vistas but new eyes' Proust

2. Go broad to go narrow Go broad then uncomfortably narrow (problem) then broad (multiple solutions) then narrow (merge to one solution).

One that worked

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2. Maintain a start-up culture

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The term ‘Viral’ is lazy (sharing is not always passive).

Central to success is the role the audience plays: we need mutual trust so plan 'within' the culture, not 'at' an audience.

Differentiate Hearing vs Listening. Monitoring vs observing context.

Audience segments are not reality, they are shortcuts to seeing groups. Keep testing them.

‘Influencer’ thinking is a broadcast shortcut. Influence many groups, not just a few.

3. Find patterns in data

Convergent CultureHenry Jenkins, Joshua Green, Sam FordConvergentculture.org / MIT

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The New Serendipity Colin Raney (Ideo), John Perry Barlow (EFF), Joichi Ito (MIT), Kevin Rose (google/digg)

4. Create serendipity through culture

1. Invest your life in what you love2. Embrace enthusiasm3. Don't complain. Make it better.4. You've gut to trust and empower5. Experiences > money6. Surround yourself with like minded

people7. Step away from ego and

collaborate whenever you can

1. Thinking of money constrains thinking.2. You need the execution gene combined

with the dreaming gene to make things happen.

3. Selfishness kills serendipity. 4. You create more luck through

generosity.

Tina Roth Eisenberg@swissmiss, Creative mornings, Tattly, Teux Deux app

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Go forth and iterate.

@martinbailie