SWOT

Strengths • You can get thousands of songs for your MP3• New technology that people will want• People know how to use the internet so it will be

easy to use• Conventional iPod features as well internet streaming

feature• Easy to carry, the right size for sports etc.• More music sales for spotify• Sell other products with the new MP3 e.g. cases and

headphones etc.

Weaknesses • Wifi at all times, you can’t use it outside, only

inside which is bad if people need to travel• Most people have an Apple IPods so won’t see the

point in getting one• Just the same as using a laptop due to Wifi etc.• MP3s dying out, need to think of next generation• Financially hard to make • Customers have to pay for separate music• Battery life ?

Opportunities• More accounts will be made on spotify• Spotify more known• Expand the brand• Advertisement on music channels and radio station also using

billboards and TV advertisement to get to a mainstream audience.• The use of celebrities on adverts will also grab attention as that

person will inspire the public to buy it• More jobs for the people who sell them• Celebrities will be able to sign them and then that maybe make

their song known and heard plus if it is someone they like then they will pay lots of money or they will enter lots of competitions to get the IPod/MP3

Threats• So many different MP3’s iPods etc• Competition between Apple and spotify• Any other new MP3s that will come out in the future • New products that better MP3s and iPods that people

will want more • Reviews on internet and articles that criticize over

new product• Has to look at competition prices so that it’s

affordable for the public but also a good price with other companies