SWOT anlysis of HONDA AMAZE
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Transcript of SWOT anlysis of HONDA AMAZE
MANAGEMENT DILEMMA
INTRODUCTION:
• Type : Public Company
• Industry : Auto Mobile, Aviation
• Founded on : 24th sept. 1948
• Founders : Soichigo Honda , Takeo Fusisaha
• Head quarters : Tokyo , Japan
Continue.... Body & Chassis• Class : Subcompact• Body Style : 4-Door sedan• Layout : Front Engine , Front wheel drive• Related : Honda Brio
Continue...
Power-Train• Engine : 1.2 L L1213 i-VTEC 14 Petra 1.5 i-DTEC Diesel • Transmission : 5 Speed manual 5 Speed Automate
Research Problem SWOT Analysis
Strength• High & Powerful Research & Development• Innovation• Best Market Share Leadership • Strong & Powerful Brand Equity• Different & Unique Products• Popularity is termed as one of the best strength
which results in betterment of the company.
Continue...
WeaknessCost structure of Honda is high as
compare to other automobile manufactureApart from Nissan & Toyota ; Honda
requires privileged purchase deposit Civic model is consider as one of the
major weakness for Honda Company
Continue...
OpportunitiesHonda has the best opportunity to R&D in
producing cars according to the needs and demands of their customers
Various models are there which caters the lower segment
Emerging market is one of the best opportunity for this company
Honda can increase its production by focusing on sales & research
Continue..
Threats One of the major threat is the Economic
slowdownAnother is the lower cost competitors Price war is also consider as an important
threat for this companyOil prices are contributing a lot towards the
loss Honda companySecond movers are the major threat for the
company
Comparison
Specifications Amaze Swift dezire
Boot space 400ltrs 316ltrs
Power 86.8bhp 85.8bhp
Turning Radius 4.5m 4.8m
Adjustable headlights Yes No
Steering mounted stereo control
Yes No
Rear Armrest with cup holders
Yes No
Electrically flodable OR/MS
Yes No
Growth In Segments
The compact sedan segment is the fastest growing segment in the market now.
They are usually based on the platform of an existing compact car which substantially reduces the R&D and production cost due to synergy of operations.
Market strategyAmaze was like a knight in shining armor
for HondaOver 30000 bookings & a sale of 6023
units two months into its launch has brought it back to its profitable ways.
This has been Honda’s most successful launch in India so far and has the potential to take it all the way to the help.
Questionnaires What elements do you think are most important when you are
buying cars? Product Quality After sale service Safety & reliability Maintenance cost What do you think of the performance of Honda in its quality
according to your experience? Excellent Very good Good Average Bad Do you feel satisfy with the price of Honda products? Satisfy Price is low Price is high
Continue... Which economic car brand will you buy ? Honda Maruti Hyundai What are the defects of Honda according to your point of
view? Bad looking Bad quality Maintenance High oil consumption What is your income? Below 3 lacs 3 lac to 5 lacs 5 lacs to 7 lacs 7 lacs to 9 lacs
Continue... Your occupation is Office staff Self-employed entrepreneurs Student Others Which colour do you prefer? White Black Blue Which type of model you prefer? Petrol car Diesel car How do you evaluate overall quality? Excellent Very good Good Average Bad
Review
The Honda Amaze sedan is the new sub-four meter entrant for the Indian market.
More importantly it is the first diesel vehicle from Honda.
The Amaze competes directly with the Maruti Suzuki Dzire on pricing andmight seriously dent latter’s market share.
Conclusion• Honda had a steady presence in India, mostly in
the premium segments.• This has meant the development of enviable brand
equity, which could never translate into healthy volumes leading to a miniscule market shares.
• With the launch of Amaze a lot has changed, it seems that Honda has finally cracked the code for the Indian market.
• Only time will tell if will be able to carry this modus operandi forward in a market which is extremely volaite, rapidly changing and without much policy stabilization.