Swot analysis subway vs mcdonald’s by
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SWOT ANALYSIS-SUBWAY VS MCDONALD’S BY:KRITI
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Transcript of Swot analysis subway vs mcdonald’s by
SWOT ANALYSIS-SUBWAY VS MCDONALD’S BY:KRITI
MCDONALD’S SUBWAY
STRENGTHS WEAKNESSES
HEALTHIER MEAL
LESS CONSISTENCY
LOW START UP COST
TARGETS YOUNG ADULTS MOSTLY
PARTNERSHIP WITH AMERICAN HEART ASSOCIATION
LESS MOTIVATION OF EMPLOYEES
EFFECTIVE PROMOTIONS
OUTDATED OUTLETS
STRENGTHS AND WEAKNESSES
STRENGTHS WEAKNESSES
GLOBAL PRESENCE
HIGH EMPLOYEE TURNOVER
CHILDREN TARGETING
LESS INNOVATION
FLEXIBILITY YET TO CAPITALIZE OVER ORGANIC FOOD
USE OF ECONOMIES OF SCALE
OVERCROWDED MENU
OPPORTUNITIES THREATS
EXPANSION PLANSINCREASED
DEMAND FOR HEALTHIER FOOD
HOME MEAL DELIVERY
INTRODUCTION OF DRIVE-THRU(IN SUBWAY)
COMPETITIONFOOD
CONTAMINATIONUNSATISFIED
CUSTOMERSLAWSUITS
AGAINST THEM
OPPORTUNITIES AND THREATS
THANK YOU