SWOT Analysis Report National
Transcript of SWOT Analysis Report National
Climate Change Knowledge Network for the Indian Agriculture (CCKN-IA)
SWOT-Analysis of Agriculture Knowledge Information Networks
Part 1 - National Level
CCKN-IA: SWOT-Analysis of AKINs
June 2014
Prepared by:
Himanshu VERMA
ICT-expert of CCKN-IA
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CONTENTS
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Contents
EXECUTIVE SUMMARY
1 Background information ................................................................................................................ 1
2 Objective and methodology ....................................................................................................... 3
2.1 Explanation of the objective ............................................................................................................. 3
2.2 Methodology ........................................................................................................................................... 3
2.2.1 Desk research ........................................................................................................................................ 3
2.2.2 Short listing of AKINs at national level ....................................................................................... 4
2.2.3 Intensification of interaction ............................................................................................................ 6
2.2.4 Assessment form .................................................................................................................................. 7
2.2.5 SWOT-analysis ...................................................................................................................................... 7
2.2.6 Understanding SWOT ........................................................................................................................ 7
2.2.7 CCKN-IA-SWOT-analysis ................................................................................................................ 9
3 Results ................................................................................................................................................... 15
3.1 Overview of organisations .............................................................................................................. 15
3.2 Overview and characterisation of Primary Content Providers ......................................18
3.3 Overview and characterisation of Technology Providers ................................................ 19
3.4 Overview SWOT ................................................................................................................................. 21
3.4.1 SWOT of authorized primary content providers.................................................................... 21
3.4.2 SWOT of technology provider ...................................................................................................... 23
4 Assessment........................................................................................................................................ 25
4.1 Primary content providers .............................................................................................................. 25
4.1.1 Weather / Climate .............................................................................................................................. 25
4.1.2 Agro advisory....................................................................................................................................... 26
4.1.3 Market linkage ..................................................................................................................................... 27
4.1.4 Disaster management ..................................................................................................................... 28
4.1.5 Others ..................................................................................................................................................... 29
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4.2 Technology service providers...................................................................................................... 29
4.2.1 OBD/SMS ............................................................................................................................................. 29
4.2.2 Call Center ........................................................................................................................................... 30
4.2.3 Video....................................................................................................................................................... 30
4.2.4 Radio ...................................................................................................................................................... 30
4.2.5 Print media ........................................................................................................................................... 30
4.2.6 Mobile apps ...........................................................................................................................................31
4.2.7 Field Support .........................................................................................................................................31
4.2.8 IVR ............................................................................................................................................................ 32
4.2.9 Web System / Platform .................................................................................................................... 33
5 Recommendation ............................................................................................................................ 35
5.1 Content Provider ................................................................................................................................ 35
5.2 Technology Service Provider ........................................................................................................36
Appendix ..............................................................................................................................................................39
Appendix 0 – Short information on organisations analysed ................................................. 41
Appendix 1 – Short list of organisations retained as potential partners of
CCKN-IA ............................................................................................................................................... 46
1 – ACTED .......................................................................................................................................................... 46
2 – Agmarknet.................................................................................................................................................... 48
3 - AIC …………………………………………………………………………………………………………………………….........................49
4 - Bioversity ....................................................................................................................................................... 50
5– CABI...................................................................................................................................................................51
6 - CARITAS ........................................................................................................................................................ 55
7 - Digital Green ................................................................................................................................................. 57
8 - Ek Gaon ......................................................................................................................................................... 59
9 - HandyGo ........................................................................................................................................................ 61
10 – ILRI ............................................................................................................................................................... 65
11 – IMD ................................................................................................................................................................67
13 - KCC ............................................................................................................................................................... 69
14 - Kisan Sanchar .......................................................................................................................................... 70
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15 - Knowlarity .................................................................................................................................................... 72
16 - Mandi project ............................................................................................................................................. 73
17 - Media Lab Asia ......................................................................................................................................... 74
18 - MCX-SX ....................................................................................................................................................... 76
19 - NiDM...............................................................................................................................................................77
20 – NTT Data .................................................................................................................................................... 78
21 - One World ................................................................................................................................................... 79
22 - RML ................................................................................................................................................................81
23 – Skymet ......................................................................................................................................................... 83
Appendix 2 ICT Final Inventory.......................................................................................................... 85
Appendix 3 Organisations and interaction ................................................................................. 87
Appendix 4 Questionnaire ....................................................................................................................89
Appendix 5 Assessment forms received from 11 organisations .................................. 96
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ABBREVIATIONS
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Abbreviations
AIC Agriculture Insurance Company
AKIN Agricultural Knowledge and Information Network
CCKN-IA Climate Change Knowledge Network in Indian Agriculture
CGIAR Consultative Group on International Agricultural Research
CRIDA Central Research Institute for Dryland Agriculture
GoI Government of India
ICAR Indian Council for Agriculture Research
ICT Information and Communication Technology
IKSL IFFCO Kisan Sanchar Limited
ILRI International Livestock Research Institute
IMD Indian Meteorological Department
IT Information technology
ITK Indigenous Technical Knowledge
IVR Interactive Voice Response
KCC Kisan Call Center
KM Knowledge Management/ Kilometers
KS Kisan Sanchar
KVK Krishi Vigyan Kendras (Agriculture Science Centers)
MoU Memorandum of Understanding
MVAS Mobile Value Added Service
NAPCC National Action Plan on Climate Change
NDMA National Disaster Management Authority
NGO Non-governmental organisation
NiDM National Institute of Disaster Management
NMSA National Mission for Sustainable Agriculture
NTTD Nippon Telegraph and Telephone- Data Corporation
OBD Out Bound Dialler
RML Reuters Market Light
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SAU State Agriculture Universities
S. No. Serial number
SMS Short Messaging Services
SWOT Strengths, Weaknesses, Opportunities and Threats
U. No. Unique number
USSD Unstructured Supplementary Service Data
VAS Value Added Service Provider
ZRS Zonal Research Station
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FIGURES AND TABLES
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Figures
Figure 1: Visual assessment of weather/climate information provider…..25
Figure 2: Visual assessment of agro advisory providers........................................................ 26
Figure 3: Visual assessment of Market Information providers ............................................ 28
Figure 4: Visual assessment of Disaster Management advisory providers ................. 29
Figure 5: Visual assessment of OBD Technology service providers ............................... 30
Figure 6: Visual assessment of Print Media service providers ............................................. 31
Figure 7: Visual assessment of mobile applications developers ........................................ 31
Figure 8: Visual assessment of ground level support service
providers .............................................................................................................................................................. 32
Figure 9Visual assessment of IVR service providers ................................................................ 33
Figure 10Visual assessment of Web System development organisations ................... 33
Tables
Table 1: List of 32 organisations identified as potential partners in CCKN-IA ......... 5
Table 2: List of 24 organisations retained as potential partners in CCKN-IA............ 6
Table 3: Format of the CCKN-IA-SWOT-Matrix.......................................................................... 10
Table 4: Overview and characterisation of shortlisted organisations.......................... 17
Table 5: Primary Content Providers ............................................................................................... 19
Table 6: Technology service providers .........................................................................................20
Table 7: SWOT of authorized primary content providers .................................................... 21
Table 8: SWOT of technology service providers ...................................................................... 23
Table 9: Suggestion of specific organisations for specific roles in CCKN-IA ........ 35
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EXECUTIVE SUMMARY
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Executive summary
Climate change increases the frequency of extreme events such as droughts and floods, delayed
monsoon onset, intermittent dry spells and heat waves within the growing period. The impact of these
events is felt by farmers differently based upon their socio economic status. Recurrence of floods or
drought often leads to large-scale disruption of agricultural activities and causes considerable distress.
To mitigate this, farmers find it necessary to adapt and adopt new technologies to maintain economic,
environmental and social sustainability. Effective information exchange is a prerequisite to act timely
to the needs of the farmers’ request for authentic information, which the present agricultural infor-
mation exchange system cannot deliver.
Although a number of Agricultural Knowledge and Information Networks (AKINs) exists, there is a lack
of availability of effective, timely, dynamic, authentic and farmers-friendly sustainable agricultural
information network for all the stakeholders (policy makers at national and state levels, extension
agents, intermediaries, and farmers, etc.). Improvement is even more important as the National Mis-
sion for Sustainable Agriculture needs to be operationalized successfully. For the first time it now
includes a component on Climate Change (CCSAMMN).
This SWOT-analysis was conducted in the frame of the Indo-German technical cooperation project
CCKN-IA (Establishment of a climate change knowledge network for the Indian agriculture). Its aim
was to examine national players in agriculture and climate change sector, who can play an important
role to successfully implement the future CCKN-IA technology framework at pilot districts in the partic-
ipating States of Jharkhand, Maharashtra and Odisha. Such a successfully working network platform
could then be scaled up at national level later on.
This SWOT-analysis constitutes a first step contributing to Output A of the CCKN-IA-project: „Govern-
mental, non-governmental and private CCKN partner organisations provide climate relevant services“.
One of the subsequently formulated activities is defined as: „Appropriate stakeholders (government,
non-governmental and private) are involved as CCKN partners. “
The report intends to provide a better understanding of national players whether Government, NGO or
private working to benefit rural people specially farmers. It will help to filter down required partners for
the project (see Appendix 1 for individual SWOT-analysis of each potential partner).
The assessment covers all public and private key organisations, which are active in the agricultural
sector and could play a prominent role in the establishment of the network on national level and in the
three pilot states. Two groups of potential partners can be distinguished: 1) Knowledge Disseminators
and 2) Content Providers. These categories include agencies from every sector e.g. Government,
NGO and private enterprises. A detailed definition of all categories is provided in the report.
About 88 organisations and projects were listed of which 22 organisations were retained for detailed
discussion and understanding (re. table 4, 7 and 8 for their SWOT-analysis and Appendix 0 for the full
list).
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All recommended organisations have been scrutinized on the basis of different parameters, e.g.
authenticity of their content, hyper localized content in local vernacular language, operation or keen to
operate in pilot State and Districts, financial strength and reputation in market etc.
As a final recommendation the following organisations may be selected for a specific knowledge
domain on agreement of all Stakeholder and Management:
NTT Data for Knowledge Management System Development,
RML for Market Price,
IMD and Skymet for Weather information,
CABI for Agro-Advisory,
ILRI and BAIF for Livestock advisory, Bioversity for Climate Change content and NIDM for Disas-
ter related content,
KCC can be used as Call Center partner and
NeGP ICT infrastructure at State, District, and Block level as Hub-Spokes for Knowledge Dissem-
ination and information collection.
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CHAPTER 1
Background information
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CHAPTER
CHAPTER
1 Background information
Agriculture in India provides not only food security but also the livelihood for about 60% of the Indian
population. However, agriculture is prone to climate variability and increasing impact of climate
change. Under the National Action Plan on Climate Change (NAPCC), the Government of India has
launched eight National Missions during the XII Five year plan. The National Mission for Sustainable
Agriculture (NMSA) and the Mission on Strategic Knowledge on Climate Change target an agricultural
growth rate of four per cent per annum and also want to enable the country to cope with the impacts of
a changing climate.
The National Mission for Sustainable Agriculture aims to support climate adaptation in agriculture
through the development of climate resilient crops, expansion of weather insurance mechanisms, and
agricultural practices. Focus areas for the mission are dry-land agriculture, risk management, access
to information and use of biotechnology.
The National Mission on Strategic Knowledge for Climate Change aims to get a better understanding
of climate science, impacts and challenges as well as increased collaboration on national as well as
international levels.
CCKN-IA, the abbreviation for “Establishment of a Climate Change Knowledge Network for the Indian
Agriculture”, is an Indo-German technical cooperation project, which started in September 2013. It
serves the purpose of both above-mentioned National Missions and will operate in two pilot districts
each in three pilot states (Jharkhand, Maharashtra and Odisha). The intended knowledge network will
be established similar to a hub-and-spokes model disseminating information but also receiving feed-
back from users.
Climate change increases the frequency of extreme events such as droughts and floods, delayed
monsoon onset, intermittent dry spells and heat waves within the growing period. The impact of these
events is felt by farmers differently, depending on their location and their socio economic buffering
capacity. Recurrence of floods or drought often leads to large-scale disruption of agricultural activities
and causes considerable distress. Effective information exchange is a prerequisite to counteract timely
to the impacts and reduce vulnerability especially of small scale farmers.
Although a number of Agricultural knowledge and Information Networks (AKINs) exist, there is lack of
availability of effective, timely, dynamic, authentic and farmer-friendly sustainable agricultural infor-
mation, also lack of dissemination through a proper network available to all stakeholders (policy
makers at national and state levels, extension agents, intermediaries, and farmers, etc.).
This present study assesses existing AKINs in the Government or the private sector, with the purpose
of identifying the key institutions, which can contribute relevant and high quality technical expertise
and content to an improved future system. Based on the outcome of this study an institutional and
technical framework for a platform will be designed which collects, processes and disseminates agri-
culture relevant information. The study was carried out with the underlying principle that duplication of
institutional, technical and content related aspects should be avoided.
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EXECUTIVE SUMMARY
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CHAPTER 2
Objective and methodology
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CHAPTER
CHAPTER
2 Objective and methodology
2.1 Explanation of the objective
This report should be conceived as tool for decision making. It is addressed to all stakeholders of
CCKN-IA and provides information on the outcome of the assessment of a number of AKINs. It will
help stakeholders to select the most suitable and appropriate organisations partner for the CCKN-IA
project.
2.2 Methodology
This SWOT-analysis was performed at national level. It is a specific methodology to detect the
strengths, weaknesses, opportunities and threats (SWOT) of the information providers. They have
been filtered on the basis of various parameters e.g. their willingness to partner, key role in one of the
thematic areas, and strong knowledge or technical background. Using GIZ’s Capacity Works Manual,
each organisation was evaluated and pictured in graphical form for better understanding and justifica-
tion for selection of an organisation. The assessment has been done for all public and private key
organisations, which are active in the agricultural sector and could potentially play a prominent role in
the establishment of the network on national level and in the three pilot states. In a first step organisa-
tions were shortlisted due to their relevance, indicating their name, role, subject and form of
organisation.
At a later stage, each organisation was categorized after assessment form data observation or per-
sonal interaction with the organisation’s responsible officers.
2.2.1 Desk research
The careful selection of organisations was a major task, as there are many organisations existing in
the Indian context and working in the agriculture or rural sector for support and empowerment. Hence
identification of each and every organisation was not an easy task and was therefore divided in multi-
ple stages. It started with a phase of desk research of about 15 days, when the CCKN-IA-team
searched organisations through the internet and personal networks. All available data were entered
into an excel file. Thus about 88 organisations/projects were listed working at the national level but
also local actors on the state levels of Jharkhand, Maharashtra and Odisha were identified.
The complete list is provided in a separate excel file in Appendix 2.
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2.2.2 Short listing of AKINs at national level
The list was comprehensive, and there were organisations from every category and every knowledge
domain or technical capability.
Hence the list was divided in four parts: three for Pilot States and one for the national level. This report
provides details of players at national level selected in the procedure. 32 organisations were filtered as
national players. This definition considered organisations which operate at national level or interna-
tional level and which are operating a “project” in more than two Indian states. The three reports for
the pilot states are under preparation. Organisations were chosen on basis of multiple parameters,
their involvement in thematic areas, and willingness to partner, ongoing operations in Pilot
States/Districts.
In order to select appropriate partners for the establishment of the network, shortlisting was performed
at multiple levels. Multiple rounds of interactions were involved; assessment forms were designed and
filled out by interested partners. Finally, the SWOT-analysis was made on basis of interactions and
filled assessment forms.
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Table 1: List of 32 organisations identified as potential partners in CCKN-IA
S. No.
Organisation Name S. No.
Organisation Name
1 ACTED http://www.acted.org/
17 Kisan Sanchar http://www.kisansanchar.org
2 AGMARKNET http://www.agmarknet.nic.in/
18 Mandi Project http://asrmandi.wix.com/asrmandi
3 AIC www.aicofindia.com/
19 MLA http://medialabasia.in/
4 Bioversity http://www.bioversityinternational.org
20 MCX-SX www.mcxindia.com
5 CABI http://www.cabi.org
21 MoVirtu http://www.movirtu.com/
6 CARITAS India http://www.caritasindia.org
22 NIDM nidm.gov.in/
7 Digital Green http://www.digitalgreen.org/
23 NFCtiator http://www.nfciator.in
8 EkGaon Technologies http://www.ekgaon.com
24 NTT Data http://www.nttdata.com/
9 GSMA www.gsma.com/
25 OneWorld www.oneworld.net.in
10 HandyGo http://handygo.com/
26 RML http://www.reutersmarketlight.com
11 IKSL http://www.iksl.in/
27 Rural Shores www.ruralshores.com/
12 ILRI http://www.ilri.org
28 Skymet www.skymet.net/
13 IRRI http://irri.org/
29 Vodafone http://www.vodafone.com/
14 IMD www.imd.gov.in/
30 BAIF1
www.baif.org.in/ 15 KCC
www.manage.gov.in/kcc.htm 31 CRIDA
2
www.crida.in/ 16 Knowlarity
www.knowlarity.com/ 32 ICAR/SAU/KVK/ZRS
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1 BAIF – is a local NGO working specifically at grass root level, operations are mostly handled at state offices, for which no SWOT analysis done
at national level. However, included as a potential organisation and further elaborated in State SWOT analysis.
2 CRIDA- being Hyderabad based organisation, personal discussion were not possible since there is no office in New Delhi, while National
SWOT analysis done for organisations for Delhi based organisations only. However, CRIDA is member of NSC and agreed to provide contin-
gency plans hence considered as potential partners.
3 SAU/KVK/ZRS- All are State based organisations, hence more details can be found in State level SWOT analysis.
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2.2.3 Intensification of interaction
During a second round of discussions short-listed organisations were informed about their selection.
They received more detailed information on the project and were asked to provide feedback on their
potential interest to participate. Thus, a number of meetings were held. Out of the 32 organisations
some did not respond and some didn’t show interest. The following is the list of 24 organisations which
were retained after the first round of interaction.
Table 2: List of 24 organisations retained as potential partners in CCKN-IA
A detailed list of organisations with number of interactions and responses is provided in Appendix 3.
U. No. Organisation Name U. No. Organisation Name
1 ACTED
http://www.acted.org/
15 KCC
http://www.manage.gov.in/kcc.htm
2 AGMARKNET
http://www.agmarknet.nic.in/
16 Knowlarity
http://www.knowlarity.com/
3 AIC
http://www.aicofindia.com/
17 Kisan Sanchar
http://www.kisansanchar.org
4 Bioversity
http://www.bioversityinternational.org
19 MLA
http://medialabasia.in/
5 CABI
http://www.cabi.org
21 MoVirtu
http://www.movirtu.com/
6 CARITAS India
http://www.caritasindia.org
22 NIDM
http://nidm.gov.in/
7 Digital Green
http://www.digitalgreen.org/
23 NFCtiator
http://www.nfciator.in
8 EkGaon Technologies
http://www.ekgaon.com
24 NTT Data
http://www.nttdata.com/
10 HandyGo
http://handygo.com/
25 OneWorld
www.oneworld.net.in
11 IKSL
http://www.iksl.in/
26 RML
http://www.reutersmarketlight.com/
12 ILRI
http://www.ilri.org
28 Skymet
http://www.skymet.net/
14 IMD
http://www.imd.gov.in/
29 Vodafone
http://www.vodafone.com/
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2.2.4 Assessment form
For those organisations showing keen interest to partner in the project an assessment form was
drafted and sent to the respective organisations. A sample assessment form is presented in Appendix
4.
At this stage of the process, detailed information was taken into account assessing each individual
organisation with regard to its technical capabilities, the content offered, and also their willingness,
operation in thematic relevant areas, their financial sustainability and strength in ICT or content gener-
ation work, working for improvement of farmers and/or rural population.
In a final step of the analysis, the information obtained in the assessment forms was used for a de-
tailed SWOT-analysis. Assessment forms were received from 11 organizations and are provided as
Appendix 5.
2.2.5 SWOT-analysis
Before presenting details about the SWOT-analysis of potential partners, it should be understood what
a SWOT-analysis is and how useful it can be to identify partners for CCKN-IA.
2.2.6 Understanding SWOT
A SWOT-analysis provides a simple but useful framework for analysing an organisation's strengths
and weaknesses, and the opportunities and threats that it offers or faces. It helps focusing on
strengths, minimizing threats, when taking the greatest possible advantage of opportunities available.
A SWOT-analysis can be used to "kick off" strategy formulation, or in a more sophisticated way as a
serious strategy tool.
Strengths and weaknesses are often internal to an organisation, while opportunities and threats gen-
erally relate to external factors. For this reason, the SWOT-analysis is sometimes called Internal-
External Analysis and the SWOT Matrix is sometimes called an IE Matrix.
Strengths:
What advantages does the organisation have?
What do you do better than anyone else does?
What unique or lowest-cost resources can you draw upon that others cannot?
What do people in your market see as your strengths?
Which factors mean that you "get the business"?
What is your organisation's Unique Selling Proposition (USP)?
TIp:
Consider strengths from both an internal perspective, and from the point of view of customers and
people in market.
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When looking at strengths, think about them in relation to competitors. For example, if all of competi-
tors provide high quality products, then a high quality production process is not strength but it is a
necessity.
Weaknesses:
What should be avoided?
What are people in market likely to see as weaknesses?
Opportunities:
What could be improved?
What good opportunities can be spotted?
What interesting trends organisation is aware of?
Useful opportunities can come from such things as:
o Changes in technology and markets on both a broad and narrow scale.
o Changes in government policy related to the field.
o Changes in social patterns, population profiles, lifestyle changes, and so on.
o Local events.
Tip:
A useful approach when looking at opportunities is to look at organisation’s strengths and ask yourself
whether these open up any opportunities. Alternatively, look at organisation’s weaknesses and ask
yourself whether this could open up opportunities by eliminating them.
Threats
Which obstacles are faced by organisation?
What are competitors doing?
Are quality standards or specifications for products or services changing?
Is changing technology threatening position in the market?
Any bad debt or cash-flow problems?
Could any of your weaknesses seriously threaten the business?
Further SWOT Tips
If SWOT-analysis is used as a serious tool (rather than as a casual "warm up" for strategy formula-
tion), make sure you're rigorous in the way you apply it:
Only accept precise, verifiable statements ("Cost advantage of US$10/ton in sourcing raw ma-
terial x", rather than "Good value for money").
Ruthlessly prune long lists of factors, and prioritize them, so that you spend your time thinking
about the most significant factors.
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Make sure that options generated are carried through to later stages in the strategy formation
process.
Apply it at the right level - for example, you might need to apply SWOT-analysis at product or
product-line level, rather than at the much vaguer whole company level.
2.2.7 CCKN-IA-SWOT-analysis
In a first step it was observed that it is necessary to create two categories of organisations depending
on their nature of business into technical or ICT-providers and content providers, detailed explanation
is provided in
Section 3.1.
Technology service provider organisations
Organisations coming from a technical background or which are stronger in technology, were
categorised as ICT service providers, some other factors are also added in this category such as
Print Media providers and on-ground service providers
Primary content providers
All organisations, whose main nature of business is doing research in agriculture or other domain
or affiliated to Ministry of Agriculture or ICAR for agriculture development were listed in this cate-
gory.
To better assess each organisation, a SWOT table was created containing a parameters relating to
essential CCKN-IA requirements. Here below the format of the CCKN-IA SWOT matrix is shown as
well as further details on each point included in the SWOT table:
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Table 3: Format of the CCKN-IA-SWOT-Matrix
Supportive: Negative
Inte
rnal
Orig
in /
cur
rent
situ
atio
n
Strength:
Capacities (human resources, technology, knowledge, financial)
Willingness / commitment
Key player in an existing and working network
Thematic relevance
Quality of services (content, timeliness, efficiency, reach, Innovative)
Compliance with rules and regulations
Operation in Pilot States and Districts
Feedback mechanism
Weakness:
Limited resources (human resources,
technology, knowledge, financial)
No commitment/willingness
Not clearly positioned in a network
Too generic
Obsolete / outdated facilities / technology /
content
Too costly
Poor track record in compliance
Non-Operative in Pilot States and Districts
Ext
erna
l inf
luen
ce /
fu
ture
Opportunities:
Increase capacities
Enter new markets / thematic fields
Potential to contribute and access the network (innovativeness reach,
technology, content)
Access to additional external funds
Increase motivation / reputation / visibility
Access to knowledge
Threats:
Increasing competition / numbers of players
Changing policy framework
Leadership dependence / person centric
Increasing costs due to specific requirements /
technology
Dependency in the network / lack of
commitment on the part of Network partners
Pace of changes in technology / knowledge
Changes in behaviour
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SWOT parameters description:
Strength:
Capacities (human resources, technology, knowledge, financial)
Organisation should have enough manpower to run projects successfully, strong technical or
content knowledge and financial stability to stand with CCKN-IA for next 3 years.
Willingness / commitment
Organisation should be willing and committed to make project successful.
Key player in an existing and working network
Organisation should play key role in at least one project
Thematic relevance
Organisation should be working at least in one of the themes of CCKN-IA
Quality of services (content, timeliness, efficiency, reach, Innovative)
Organisation should provide quality content or quality in technical or human intervention ser-
vices
Compliance with rules and regulations
Organisation should comply with Government rules and regulations
Operation in Pilot States and Districts
It would be good if the organisation is operating in Pilot State or District of CCKN-IA, especial-
ly for content provider so that, content would be available at local level from the organisation,
in case of technical services this rule may not apply as technology is replicable irrespective of
location
Feedback mechanism
Organisation should be focusing on feedback for the services provided by them and they
should have data of feedback from villages or operation area.
Opportunities:
Increase capacities
To identify if selected organisation could increase their capacity if required in the project in
terms of technical or knowledge base.
Enter new markets / thematic fields
It would be a plus point if organisation is willing or projecting to new thematic fields of CCKN-
IA
Potential to contribute and access the network (innovativeness reach, technology, content)
This point will be a plus point for such organisations which would be willing to contribute or
access the CCKN-IA network for better outputs
Access to additional external funds
If organisation has potential to generate funds from external funds then it will be a positive
point
Increase motivation / reputation / visibility
CCKN-IA team will look at motivation, reputation and vision of organisation
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Access to knowledge
If the organisation is technical service provider the CCKN-IA team will look at organisation’s
approach to access the knowledge and implement it at ground level.
Weakness:
Limited resources (human resources, technology, knowledge, financial)
If organisation shows limitation to increase manpower or already going through limitations of
resources, knowledge, technology or finances then it can effect badly during implementation
and such issues will be considered as weakness
No commitment/willingness
Organisation will be contacted further for partnership if willingness is not visible in initial com-
munications
Not clearly positioned in a network
A big negative point if organisations position is not clear in any of the project or network they
are working currently
Too generic
Generic content is not relevant for CCKN-IA project, CCKN-IA required hyper-localized con-
tent in local language or dialect
Obsolete / outdated facilities / technology / content
It will be a negative point if up gradation to technology or content is not visible in organisa-
tion’s environment.
Too costly
CCKN-IA will also look at budgets, CCKN-IA has for project implementation
Poor track record in compliance
Compliance is required
Non-Operative in Pilot States and Districts
This will be considered only in case of content providers not technology service providers.
Threats:
Increasing competition / numbers of players
CCKN-IA will observe competition of each organisation with others and how they prove them-
selves better than others players
Changing policy framework
Change in policy relates to Government policies, CCKN-IA will look at this aspect as serious
threat if changes in Government policies effects organisation for its operations.
Leadership dependence / person centric
Such projects or organisations may bring inactiveness in CCKN-IA implementation if such an
organisation is selected which is one person centric, project will be stopped if such person
quits.
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Increasing costs due to specific requirements / technology
CCKN-IA budget is fixed hence later on expenditures can create issues in implementation
hence such issues will be closely monitored
Dependency in the network / lack of commitment on the part of Network partners
Dependency on others or lack of commitment may bring hindrances in CCKN-IA project im-
plementation, hence such issues will be considered as threats, it is always better to
collaborate with an organisation, which has in-house capabilities other than dependency on
others.
Pace of changes in technology / knowledge
Fast or slow pace changes in technology/knowledge both may bring issues in implementation
Changes in behaviour
Behavioural changes in staff effects project implementation, on the other hand behavioural
changes in users brought up by projects brings success to the project.
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CHAPTER
CHAPTER
3 Results
88 organisations were listed at national and state level (see Appendix 0). They were chosen in view of
their possible involvement in providing services to farmers in agriculture, livestock, fishery, weather,
market and other agriculture related domain and irrespective of their type e.g. Government, Corporate,
NGO, National, Local or International organisations.
In a direct and initial interaction 32 (see table 1) organisations were approached and checked. Some
of the organisations proved irrelevant and were excluded for the next iteration of assessment.
As described in Chapter 2 the final assessment took place to identify the most promising organisa-
tions, which should be evaluated in detail. As a result 24 were identified as potential and interested
stakeholders for CCKN-IA at the national level (see table 2). Another three organisations are more
prominently working on the state’s level and they will be dealt with in the respective state level report.
3.1 Overview of organisations
The process of comparing different organisations, made it necessary to categorize the potential stake-
holders. In this way a clearer picture can be given by being able to compare within one category.
Basically organisations were assigned to one of the following two categories:
Primary content provider is an organisation whose nature of business comes from research
based work, most of such organisations are research and development institutes which were es-
tablished with mandate to do research on particular subject, field or domain and strengthen Govt.
policies and educational institutes.
Technology service providers come from the technical background having already served as
VAS service provider or whose strength and focus lies in technology not in content generation;
such organisations come mostly from corporates or people having IT or mobile background.
Those Organisations, which have secondary preference in content generation and are not regis-
tered to do research work. Organisation giving Field level services in rural sector or specialist in
distributing print materials will also be considered in this category.
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Each of these organisations were categorized on basis of their institutional setup and corresponding
subcategories in a second step:
Governmental Institution:
All organisations, institutes and other establishments, which either are directly under GoI ad-
ministration or affiliated to GoI or set up by Government of India as a company under section
25 of the Companies Act4 will be included under this category.
NGO:
International NGO are those which has headquarters in any country other than India and has
liaison, branch or regional office in India, from where they are operating and having status of
not-for-profit organisation.
National NGO is any organisation which has headquarter in India and registered under Indian
Laws of Societies registration Act of India and having status of Not-for-Profit organisation.
Enterprise:
International Enterprise are those which has headquarters in any country other than India
and has liaison, branch or regional office in India, from where they are operating and estab-
lished with subject of profits and earning money
National Enterprise is any organisation which has headquarter in India and registered under
Indian Laws of Company’s Act and established with subject of profits and earning money
Social Enterprise (SE) are defined as organisations that have triple bottom line returns (So-
cial, Environmental and Financial), namely they address social and environmental needs such
as affordable health services and energy, and have a financially sustainable revenue model
(or plan to become sustainable in the near future). It is important to note that the definition is
not limited by legal structure. SEs may be registered as private limited companies, coopera-
tives, not-for-profits, trusts or other types of legal entities. However, the legal structure of a SE
may have a bearing on the type of funds they can attract. Not-for-profits, for instance, cannot
solicit equity investments, but can have access to debt capital.5
4 http://www.mca.gov.in/Ministry/actsbills/rules/CR1956.pdf
5 Asian Development Bank Report- http://www.sankalpforum.com/wp-content/uploads/2013/05/india-social-enterprise-landscape-report.pdf
17
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Table 4: Overview and characterisation of shortlisted organisations
U.No. Name Provider of
Govern
ment
NGO Enterprise
Prim
ary
conte
nt
Technolo
gy
Inte
r-
national
National
Inte
r-
national
National
Socia
l
1 ACTED ● ●
2 AGMARKNET ● ●
3 AIC ● ●
4 Bioversity ● ●
5 CABI ● ● ●
6 CARITAS ● ●
7 Digital Green ● ●
8 Ek Gaon ● ●
10 HandyGo ● ●
11 IKSL ● ●
12 ILRI ● ●
14 IMD ● ●
15 KCC ● ●
16 Knowlarity ● ●
17 Kisan Sanchar ● ● ●
18 Mandi project ● ●
19 Media Lab Asia ● ● ●
20 MCX-SX ● ●
22 NiDM ● ●
23 NFCiator ● ●
24 NTT Data ● ●
25 OneWorld ● ●
26 RML ● ● ●
28 Skymet ● ●
30 BAIF ● ●
31 CRIDA ● ●
32 ICAR/SAU/
KVK/ZRS
● ●
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3.2 Overview and characterisation of Primary Content Providers
Agro-Advisory: covers a vast subject and should not be limited to just some major crops. Crops
which are subject to Agro-advisory, can be divided in Field Crops (e.g. cereal, pulses, oilseeds,
fibre, spices, and fodder) and Horticulture Crops (vegetables, flowers, condiments, aromatic &
medicinal, fruits & nuts, and plantation).
Human Health: includes general health advisories to women, farm field workers and children in
rural population, it includes nutritional aspect in rural population also.
Indigenous Technical Knowledge (ITK): those pieces of knowledge which are gathered by
various organisations during interaction with farmers, which include some innovation by a particu-
lar farmer in his field to combat certain problem or old age techniques used by farmers which are
very effective and useful.
Insurance: advisories related to benefits of taking Agri-Insurance, and Governmental support
provided in Insurance, this section will help in taking claims also.
Livestock: section will look into livestock which help in farming, animal which supports daily
needs of villagers and animals which increase income of farmers, Fisheries will also come in this
section.
Market: has many aspects. The major demand of farmers is updated market price, this includes
linkages to big buyers and warehousing of crops as well.
Natural Disaster: deals with any kind of disaster, which could affect village or farm fields includ-
ing, drought, flood, heavy rain, cyclone, etc.
Weather: section looks in short-, medium and long term forecast and relates it to agro-advisory.
19
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Table 5: Primary Content Providers
U.I. Organisation Domain
Agro
-A
dvis
ory
Hum
an
Health
Indig
enous
Technic
al
Know
ledge
Insura
nce
Liv
esto
ck
Mark
et
Natu
ral
Dis
aste
r
Weath
er
1 ACTED ●
2 Agmarknet ●
3 AIC ●
4 Bioversity ●
5 CABI ● ● ● ●
12 ILRI ●
14 IMD ●
17 Kisan Sanchar ●
18 Mandi project ●
19 MLA ●
22 NiDM ●
26 RML ●
28 Skymet ●
30 BAIF ●
31 CRIDA ●
32 IC-AR/SAU/KVK/ ZRS
●
3.3 Overview and characterisation of Technology Providers
Call Center comes in 3 categories:
Physical Call Center is a “normal” call centre as we know from day to day life, with high end
infrastructure and agents sitting 24x7 on desk to resolve queries
Cloud Call Center is a call centre where, physical infrastructure is totally removed as to save
money and initial interaction to customer is handled by computer operated IVR (Interactive
Voice Response) and response are provided from a server based database. In case a query is
not resolved it is then forwarded on mobile to a relevant Subject Matter Expert
Hybrid Call Center is mix of both above, call centres to save money in terms of high end in-
frastructure and also give feel of human interaction.
IVR stands for Interactive Voice Response, which is a computer operated series of options,
where each option leads to another option or final answer. The caller has to provide entry with
numeric numbers as their desired option.
Mobile Apps is any kind of application, which could run on mobile as an Application (Apps). This
is not limited to high end smartphones, since basic phones even can run Apps through applying
USSD (Unstructured Supplementary Service Data). USSD derives data in real time based on in-
put from users mobile App. There are various USSD based Apps running on mobiles, mostly
used to check talk time balance in mobile phones.
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Out Bound Dialler Calls are voice calls to users to inform about any information, provided by
MNOs (Mobile Network Operator) or VAS (Value Added Service). In farming practice, many ser-
vice providers use OBD as first mode because illiterate person can understand it and mostly the
language, which is used, is in local dialects.
Print Media any informative content on paper either on national or at local level. Newspapers,
magazines, tabloid or A4 size content pasted on walls will come in this category.
Radio Agro-advisories and agro related programmes aired on radio will come under this category
and community radios will be used more preferable over national radios to reach farmers be-
cause in community radio villagers relate themselves and its widely listened over National
Radios.
SMS stands for Short Messaging Service, which can be received through mobile phones. This
technology is widely used in the service industry.
Videos are best way to show any activity in live in 5 minutes or more time, which cannot be
understood in 2-3 minutes of OBD call or 165 character SMS.
Village Information Center is a setup in villages or in group of villages where basic support to
farmers will be provided e.g. availability of print material, watch project related videos or help
them to solve basic queries by VIC staff.
Table 6: Technology service providers
U.I. Organisation Domain
Call
Cente
r
IVR
Mobile
A
pps
Out
Bound
Dia
ller
Calls
Media
Radio
SM
S
Vid
eo
Vill
age
Info
rmation
Cente
r
Web
Sys-
tem
/ P
latf
orm
5 CABI ● ●
6 CARITAS ●
7 Digital Green ● ● ●
8 Ek Gaon ● ● ● ● ● ● ●
10 HandyGo ●
11 IKSL ● ● ●
15 KCC ● ●
16 Knowlarity ● ● ● ●
17 Kisan Sanchar ● ● ● ● ● ● ● ●
19 MLA ● ● ● ● ● ● ●
25 OneWorld ● ● ● ●
26 RML ● ● ● ● ● ●
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3.4 Overview SWOT
3.4.1 SWOT of authorized primary content providers
Table 7: SWOT of authorized primary content providers
U. No. Organisation Strength (Internal)
Weakness (Internal)
Opportunities (External)
Threat (External)
1 ACTED Completed successfully 7 Disaster related projects in India individually Strong feedback mechanism Separate AMEU (Appraisal Monitoring and Evalua-tion Unit)
Lesser field experience in domains other than Disaster Management
ACTED has huge potential to venture in other themes of CCKN since they have manpower in different fields and experience as well for example micro-finance
4 Bioversity Strong in seed and variety databank of various crops including old indigenous varieties Good GIS system and data collection
Requires strong Knowledge Management System
5 CABI Highly experienced in Pest and Disease Manage-ment research for Plants Strong in Agriculture research, Entomology
Dependency of partners to implement project at village level Knowledge Management solutions need up gradation
Can provide good knowledge management solution
12 ILRI Strong and most experienced in Livestock knowledge Available in Jharkhand
Lack of Staff
14 IMD Premier institute in weather and other climatic information
SMS facility is available on the webpage but on clicking the message ‘SMS not available’ was displayed
Will be soon installing more Automated Weather Stations to give more updated and short-term weather forecast
Competition with emerging private organisations
17 Kisan Sanchar Small and innovative organisation Very good mobile app for farmer information
Requires recognition of organisation at National level Adequate staff and infrastructure
Can expand nationally if supported well
19 MLA Pioneer in providing Rural ICT solutions since 10 years Backbone of many successful project like- eSagu, aAqua, DEAL (platform of Agropedia) , Agro-sense, Community Radio
IIDS project similar to line of CCKN-IA, but only operable Andhra Pradesh in 4 Districts
Ready expand project in CCKN-IA pilot states but seeks funding.
26 Reuters Market Light Each farmer is treated as unique customer which saves farmers time with related information Available across all Mobile Networks
Not available in all pilot states of CCKN-IA
Ready to operate in CCKN-IA pilot states Already working in lines of CCKN-IA hence lot of synergy is observed
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Very hyper-localized and timely information Language preference
28 Skymet Accurate weather predictions since last 5 years Has own farmer base for Weather advisory Provided Weather services to all National News Channels and most corporates
Can expand in Natural disasters as well Many private organisa-tions are coming in weather predictions e.g. Accuweather Competi-tion with IMD a govt weather advisory company
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3.4.2 SWOT of technology provider
Table 8: SWOT of technology service providers
U. No.
Organisation Strength (Internal)
Weakness (Internal)
Opportunities (External)
Threat (External)
5 CABI Highly experienced in Pest and Disease Manage-ment research for Plants Strong in Agriculture research, Entomology
Dependency of partners to implement project at village level Knowledge Management solutions need up gradation
Can provide good knowledge manage-ment solution
6 CARITAS India Good hold at ground level More than 160 partner organisation in India to support rural people across country.
Limited staff Dependent on partners to operate Major work in Madhya Pradesh State only
Experiences of Madhya Pradesh project can be explored in CCKN-IA pilot States
7 Digital Green Only organisation in India with stock of videos on agriculture and livestock, also in local languages of India, where some videos have transliterated text also. Indexed database of Videos, Text and Audio in one location
Require full transliteration of all videos in Indian languages
No direct video transmission to farmers on mobile
Competition from similar initiatives may come in future
8 EkGaon Technologies
Central hub for rural services Big database on soil information in India
Restricted to Tamil Nadu and Rajasthan States
Expansion to other states
10 HandyGo As a VAS present across all mobile operators hence no subscriber issues A good Cloud Call Center design which eliminates need of physical infrastructure establishment at higher cost Strong in Telecom and Cloud Call Center and Intelligent IVR Systems
Cloud IVRS is good designed in mKisan project however there some flaws
Could develop a robust, national level Cloud call center
Many VAS providers exists already with good services Fully commercial organisation, cannot sustain without business model, no funding mechanism
11 IKSL Present in 9 States Good Call Center System Years of Agriculture backup by IFFCO Cutting edge technology by Airtel
Available on Airtel only Option to launch the service on other mobile operators
Similar upcoming project across all mobile networks
16 Knowlarity Strong in Telecom and cloud systems Two system Café Movel and Weather App very much according to CCKN-IA project requirements
Exposure in Farming practices is limited to 1 year Café Movel Project
On basis of Café Movel can provide a better Mobile system for farmers
17 Kisan Sanchar Small and innovative organisation Very good mobile app for farmer information
Requires recognition of organisation at National level Adequate staff and infrastructure
Can expand nationally if supported well
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CCKN-IA: SWOT-Analysis of AKINs 24
19 MLA Pioneer in providing Rural ICT solutions since 10 years Backbone of many successful project like- eSagu, aAqua, DEAL (platform of Agropedia) , Agrosense, Community Radio
IIDS project similar to line of CCKN-IA, but only operable Andhra Pradesh in 4 Districts
Ready expand project in CCKN-IA pilot states but seeks funding.
23 NFCiator Pioneer in Near Field Communication Startup organisation No exposure in Farming practices
25 One World Pioneer in Community Radio Good mobile support with Mobile Apps and USSD mobile app for basic mobiles Expert in Knowledge Management System
No presence in CCKN-IA pilot States
26 Reuters Market Light
Each farmer is treated as unique customer which saves farmers time with related information Available across all Mobile Networks Very hyper-localized and timely information Language preference
Not available in all pilot states of CCKN-IA
Ready to operate in CCKN-IA pilot states Already working in lines of CCKN-IA hence lot of synergy is observed
25
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CHAPTER 4
Assessment
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CHAPTER
CHAPTER
1
2
4 Assessment
4.1 Primary content providers
In chapter 3 clear definitions of content providers were provided and it was explained, how each
organisation in the knowledge domain was assessed. In this chapter, the conclusions drawn from the
SWOT-analysis are presented as to which organisations appear the most suitable for cooperation on
the knowledge domain.
4.1.1 Weather / Climate
Weather forecast in general and specifically for farmers is provided by two organisations in India. The
government side is represented by IMD (Indian Meteorological Department) (146) and the private
side by Skymet (28). Collaboration with both organisations is required since IMD is a government
organisation and also member of CCKN-steering committee. Skymet provides good quality data and
very hyper-localized information in 10 KMs of radius, which at present is not possible with IMD.
In the following, both institutions are being compared along the main important factors:
a. Costs: the sustainable implementation of a system will largely depend on the long-term financ-
ing. Fees for the service must be paid, which can be done during the project runtime. The
main question however is, who continues the services after the external project funding has
stopped.
b. Flexibility: This is very important, since CCKN-IA is an experimental approach, which means,
that highly customised technical and content wise services might be required.
c. Quality of information and services: Since CCKN-IA intends to provide hyper-localized infor-
mation which form the basis for a decision support system, quality of information and services
is very important.
Legend: 14- IMD; 28-Skymet
6 Numbers behind names of organisations refer to tables 7 or 8 (U.No.).
Figure 1Figure 1: Visual assessment of weather / climate information providers
26
CHAPTER 4
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4
8
30
32
31
5
17
As it can be seen in Figure 1, Skymet offers very flexible and hyper-localized services and are willing
to contribute very much. However, on the backhand they charge quite high prices for their services,
however final decision will be taken once their final proposal will be received
IMD as a governmental institution is less flexible in terms of providing customized content, but never-
theless on a high quality standard. Hyper-localized content is limited and has to be developed in case
of any involvement of IMD-in CCKN-IA.
4.1.2 Agro advisory
Many subjects are covered by agro-advisory which are of high importance e.g. horticulture, fisheries,
apiculture, crops, vegetables, cereals, cotton etc. Almost all organisations provide agro-advisory to a
certain extent. Based on the organisation’s experience and collaboration with ICAR experts the follow-
ing organisations should be considered: CABI-(5) (overall agro-advisory of all subjects and crops),
Bioversity-(4) (for climate change adaptation), EkGaon-(8) (soil nutrient information), Kisan
Sanchar-(17) (rice based information and local village level interaction and feedback).
In the following, all institutions are being compared for the main important factors:
a. Authorisation: Organisation which is either government approved or has work plan with ICAR
for agriculture research, comes under this category, all State Agriculture Universities, KVKs
and CGIAR organisations comes under this category;
b. Quality: Organisations which follow rigorous quality check on content and has content author-
ing guidelines will fall in this category;
c. Thematic coverage: organisation working on themes, selected by CCKN-IA for implementa-
tion;
d. Geographic coverage: content available for CCKN-IA pilot states and Districts.
Legend: 4 - Bioversity; 5 – CABI; 8-EK Gaon; 17-Kisan Sanchar; 30-BAIF; 31-CRIDA; 32-
ICAR/SAU/KVK/ZRS
Figure 2: Visual assessment of agro advisory providers
27
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Conclusions and recommendations based on Figure 2
CABI-has more than 110 years of experience and has compendia on Pest and Disease Management
and other subject, CABI also has MoU with ICAR, which also approves quality of their content.
Livestock ILRI-(12) is an International organisation having long years of experience and dedicated to
Livestock only, ILRI is a CGIAR institute which provides more weightage for partnership with this
organisation.
BAIF-(30) is a non-profit national level organisation creates opportunities for self-employment for rural
families and has very much hyper-localized information and experience on livestock.
Soil Testing Technologies: EkGaon has big database on soil in various locations containing details
on micro- and macro-nutrients.
Climate Change (CC): is a major aspect of CCKN-IA project, which should be covered at major scale.
CC should be an inclusive factor in every knowledge domain, e.g. how to prepare livestock for climate
change in Livestock domain, effect of CC leads to natural disasters in Natural Disasters knowledge
domain. How market is affected by climate change in Market knowledge domain, how weather is
affected by CC in Weather domain etc. However, we recommend a separate section for Climate
Change which can be very well delivered by Bioversity International-4 according to the analysis at
various stages.
CRIDA (31) in association with NICRA has developed district based contingency plans which will be
very useful for developing decision support system and can be further detailed more accurately for
block or GP level.
ICAR/SAU/KVK/ZRS (32) ICAR comprises many institutions, which will be helpful for content genera-
tion. SAU, KVK and ZRS operate under ICAR only and they will be very helpful at various stages to
partner and get support in terms of content and local support.
4.1.3 Market linkage
RML (26) a private company initiative and working as NGO in 17 states for market rates, is today one
of the best agency to provide up to date market prices to farmers.
a. Around 1.3 million registered unique subscribers in 50,000 villages;
b. Covers 8 languages in 17 States across every mobile operator for 450 crops and more that
1200 markets;
c. Provides same day market price on mobile over any mobile operator;
d. Self-sustainable business model.
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CCKN-IA: SWOT-Analysis of AKINs
AGMARKNET (2) a Government of India portal could also be used as it is already being used by
many service provider for Mandi rates.
a. Up to date information: Daily market information if available on same day
b. Local market rates: organisation providing local mandi rates to farmers instead of generic crop
rate at District level or State level
c. Rates on varieties and multiple crops: Organisation providing separate rates for each varieties
and crops
Legend: 2 – AGMARKNET; 26 – RML
RML-26 is best in this business as they have deployed their own people in every market to collect
rates and update rates on same day hence they are most preferred partner for market information.
4.1.4 Disaster management
With regard to disaster management of natural threats, such as flood, volcano, Tsunami, earthquakes
etc.) one of the Government agency provider of information is NiDM (22). NiDM provides predictions
and training on natural disasters, provides training for safeguard and assists providing resources to
help during natural disasters e.g boats provider with name, number and location, NiDM has updated
data on all kind of resources with details required during relief process in any natural disaster.
ACTED (1) being an International NGO is also a strong organisation in Disaster Management as an
NGO ACTED has completed 7 project in India on Disaster Management successfully where majorly
played role in 2008-09 in Supaul District of Bihar during Kosi river flood and Recovery and Disaster
Preparedness in Cyclone Aila in West Bengal in 2010-11.
2
26
Figure 3: Visual assessment of Market Information providers
29
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CCKN-IA: SWOT-Analysis of AKINs
.
Legend: 1 - ACTED; 22 – NIDM
4.1.5 Others
4.1.5.1 Agri-Insurance
AIC (Agri Insurance Company) (3) is the only organisation in our list for insurance related issues .
4.1.5.2 Government schemes no other option
Government bodies, e.g. KVK and State Agriculture Universities and Govt, Ministry of Agriculture
could better help in this aspect, however many organisations such as RML (26), CABI (5) provided
content on Govt. Schemes.
4.2 Technology service providers
Similar to the content provider section, this chapter provides the final assessment of organisations with
regard to the technology services.
4.2.1 OBD/SMS
Out Bound Dialer (OBD) Calls: There are many technology solution providers for OBD. The panel of
the CCKN-IA team has identified the following: Knowlarity (16), HandyGo (10), IKSL (11), EkGaon
(8), Kisan Sanchar (17), RML (26), KCC (15) are working as OBD service providers. Best choice in
the given context appears to be KCC7 (Kisan Call Center) as it is GoI project, scaled across the coun-
try and has infrastructure and manpower enough to cater any number of call. However KCC needs
some modifications and upgrades which could be done in this project.
7 This is a recommendation. Assessment would mean they have potential due to their technical expertise etc.
1
22
Figure 4Visual assessment of Disaster Management adviso-
ry providers
30
CHAPTER 4
Assessment
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
As a private player HandyGo (8) can also be considered as its 11 years old organisation working in
Mobile industry and quite enough experience of working in Agriculture industry, plus point of HandyGo
is there Partial Cloud call center designed in mKisan project, which is very effective just need scale-up
to cater our requirements.
Legend: 8-EkGaon; 10 -HandyGo; 11 -IKSL ; 15-KCC ; 16 -Knowlarity ; 17 –Kisan Sanchar ; 26 –
RML
4.2.2 Call Center
Please refer Kisan Call Center KCC (12).
4.2.3 Video
Digital Green-7 is undoubtedly single player in providing video content hence no competition at all,
above that DG is a technology solution provider, which is proved by their intelligent analytical system
and video curator system and farmerbook.
4.2.4 Radio
Please refer to One World (20).
4.2.5 Print media
HandyGo (10) and Kisan Sanchar (17) are only organisation involved in print media activities and
any of them can be selected or both.
16
11
8 10 17
26
15
Figure 5Visual assessment of OBD Technology service
providers
31
31
CHAPTER 4
Assessment
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
25
17
Legend: 10-HandyGo; 17- Kisan Sanchar
4.2.6 Mobile apps
Till date it has been observed that only OneWorld (25) and Kisan Sanchar (17) are working on
mobile apps. Hence there are no other options.
Legend: 17-Kisan Sanchar; 25-OneWorld
4.2.7 Field Support
VIC: Village Information System many organisation claims to have VICs however the best organised
VIC is seen as plant clinics setup by MSSRF and supported by CABI (5) which is definitely a good
option, CARITAS (6), Digital Green (7) and Kisan Sanchar (17) has also good experience of ground
10
17
Figure 6Visual assessment of Print Media service pro-
viders
Figure 7Visual assessment of mobile applications devel-
opers
32
CHAPTER 4
Assessment
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
level support by help of their local NGO partners, KVK-32 as a govt organiation present in every
District and provides scientific research and on-ground support to farmers.
Legend: 5-CABI; 6-CARITAS; 7-Digital Green; 17-Kisan Sanchar; 32-KVK
4.2.8 IVR
IVR: OneWorld-25 has very simplistic IVR system in comparison to other organisation, even though
could be considered for IVR services, OneWorld-25 has very good system of Community Radio,
which is single choice in Radio dissemination.
HandyGo-10 IVR systems quality is that it is Intelligent system which improves on time hence be-
comes less frustrating to farmers, as in this IVR every farmer is profiled and IVR options are lined up
basis of number of times farmer queries on particular topic, hence after 10-20 call farmer don’t need to
select to many options and can reach to his point in just 1-2 steps.
7
17
5
6
32
Figure 8Visual assessment of ground level support service
providers
33
33
CHAPTER 4
Assessment
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
Legend: 10-HandyGo; 25-OneWorld
4.2.9 Web System / Platform
CABI’s (5) Direct2Farm system is very good system to integrate, Index and disseminate content,
however NTT Data (24) cannot be ignored which has very strong technical backstopping and willing-
ness to support CCKN-IA project.
Legend: 5- CABI; 24-NTT Data
25
10
5
24
Figure 9Visual assessment of IVR service
providers
Figure 10Visual assessment of Web System devel-
opment organisations
35
35
CHAPTER 5
Recommendation
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
CHAPTER
CHAPTER
5 Recommendation
Based on assessment at various levels, this report recommends the following:
1. Organisations selected here suggest to be working at National level. However, they may be
working at grass root level hence could be common at Hub and Spoke both ends.
2. Organisations should be categorised as technology partner or content partner before finalisation.
3. Keep an alternative of every organisation in case agreement fails due at interoperability or at
budget level.
Table below suggests some specific organisation for their roles at various levels:
Table 9: Suggestion of specific organisations for specific roles in CCKN-IA
U.I. Organisation Category Domain Communication Channel
1 ACTED Content Disaster Mgmt N/A
3 AIC Content Insurance N/A
4 Bioversity Content Climate Change Adaptation N/A
5 CABI Content Agro Advisory, Pest and Disease Mgmt
N/A
7 Digital Green ICT N/A Videos
10 HandyGo ICT N/A Call Center/SMS
12 ILRI Content Livestock N/A
14 IMD Content Weather N/A
15 KCC ICT N/A OBD/Call Center 16 Knowlarity ICT N/A Mobile Forum
17 Kisan Sanchar ICT N/A Mobile Apps/Print Media
22 NiDM Content Disaster Mgmt N/A
24 NTT Data ICT N/A Web Platform/SMS
25 One World ICT N/A Radio
26 RML Content Mar N/A
28 Skymet Content Weather N/A
30 BAIF Content Livestock N/A
In the following, arguments are presented as to why recommending each organisation in its own
category:
5.1 Content Provider
ACTED: Is known International NGO whose capacity lies in relief, rehabilitation and capacity
building for natural disaster all over the world having presence in more than 24 countries.
Kisan Sanchar: is a start-up company having good ground presence in fields, KS has also developed
a mobile APP for farmers, which has 5000 users at present, hence a good option to involve KS for
Mobile App partnership.
36
36
CHAPTER 5
Recommendation
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
AIC: Agriculture Insurance Company is single company from GoI to provide Insurance to farmers for
their farmland hence on top priority for Insurance services in CCKN project.
CABI: is a 110 years old research organisation in agriculture and having largest database on Agricul-
ture, health, livestock, pest and disease management in form of Compendia, being expert in pest and
disease management knowledge in agriculture, CABI is suggested for Agriculture content provision
and also their Direct2Farm and Plantwise projects are worth considering for web and village center
services respectively.
Bioversity: Bioversity International focuses on rain-fed farming systems, primarily managed by small-
holder farmers, in areas where large-scale agriculture is not a viable option. Its research influences
policy decisions and investment in agricultural research, from the local level to the global level. Biover-
sity is working in CCAFS project on climate change and preparing farmers to use different varieties in
same farmland hence preparing for climate change effects, hence Bioversity is on top priority recom-
mendation on Climate change domain.
NiDM: National Institute on Disaster Management is GoI organisation under NDMA to provide post
and past disaster, services and preparedness, hence only option for Disaster management domain.
ILRI: International Livestock Research Institute is CGIAR institute, doing research on Livestock world-
wide and having largest database on livestock advisories, ILRI is partner in many rural services project
for Livestock domain, hence recommended for Livestock content.
5.2 Technology Service Provider
NTT Data: is one of the largest IT infrastructure company worldwide. It has more than 75000+ em-
ployees and net sales of 1,301 Billion Yen worldwide as of March 2013. It ranks no 6 on world’s IT
service vendor and has shown willingness to join hands for this project and is ready to provide all IT
infrastructure for the project as a Philanthropic partner. NTT Data is envisaging same kind of platform
in India in next 2 years, including more domains for information e.g. Health, Education, job etc., hence
they want to learn by investing technology in the project, final discussion will be done at later stage,
but at this time NTT Data is at top priority to advice for technical support at national level and if possi-
ble at State level as well.
Digital Green: Is one of the largest and successful organisation to provide videos of almost every
agriculture practice, from different geographical areas, hence only choice for Video content provider in
all domains.
HandyGo: is 14 years old MVAS (Mobile Value Added Service) Provider Company, available across
all Mobile operators in India. IT provides services such as IVR, USSD, Call Center, Mobile Enter-
37
37
CHAPTER 5
Recommendation
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
tainment and Education services. HandyGo’s Behtar Zindagi8 (BZ) service which caters to Agricul-
ture, Health, Women Empowerment and Education is available across the country except North-
East, hence a strong option after NTTD data for SMS, call Center, OBD and IVR services support.
KCC: Kisan Call Center is GoI, Ministry of Agriculture’s project to provide free help on Agriculture to
farmers on phone across the country with 24*7 service, hence largest network and biggest network of
Call Center Infrastructure, hence KCC can be considered for Call Center services for this project.
Note: Being GoI infrastructure, but reports on more call drops, CCKN-IA team recommend to put KCC
as no.3 in call center services.
Knowlarity: is a cloud based telephony service provider company, It provides voice applications to
small and medium enterprises. As of January, 2013, Knowlarity has clients in 65 countries, Knowlarity
also provided web and mobile solution to CABI for CafeMovel project which is running successfully in
Karnataka, hence can be consider as an option for web and Mobile solutions.
OneWorld: OneWorld’s strength lies in Community Radio, single organisation to provide community
radio services across the country with strong web enabled services, hence first option for Radio ser-
vices.
RML: Reuters Market Light’s market rate services in Maharashtra and other 17 states is commenda-
ble. They provide up to date day to day market rates of more than 190+ unique crop/commodities,
1200+ crops/commodity varieties, 1300+ number of markets covered in 17 States this service is
provided with help of 200 market agents providing updated information from mandis to their call cen-
ter.
RML is present in Maharashtra but not in Jharkhand and Odisha, but assured to start their services for
pilot districts in both States hence RML for Market and Weather services are on priority recommenda-
tion.
Note: This recommendation does not mean that rest of the organisation have been eliminated, they
are retained on the list and will be considered appropriately while finalising with Steering Committee.
8 Behtar Zindagi stands in Hindi for “Better Life”
38
38
CHAPTER 5
Recommendation
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
39
39
CHAPTER 0
Appendix
GOPA CONSULTANTS
CCKN-IA: SWOT-Analysis of AKINs
Appendix
41
APPENDIX 0 – SHORT INFORMATION ON ORGANISATIONS ANALYSED
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs 41
Appendix 0 – Short information on organisations analysed
Sl.No Abbreviation Organisation Name Project
1 ACTED ACTED: Taj Apartment 1B/1, Rao Tula Ram Marg,
New-Delhi-110022
Tel + 911126196065 http://www.acted.org/
Emergency Relief Microfinance
2 AGMARKNET AGMARKNET AGMARKNET 3 AGRISNET AGRISNET Mahaagri SMS
4 AIC Agricultural Insurance Company of India (AIC) 13th Floor, “AMBA DEEP", 14, Kasturba Gandhi Marg, New Delhi - 110 001, INDIA Ph. No : 011-46869800 [email protected]
Agri-Insurance
5 AICRPAM AICRPAM under CRIDA Crop Weather Outlook AICRPAM
6 AID and MYS Alternatives for India Development (AID) and Man-than Yuva Sangathan
Chalao Ho Gaon Mein
7 AIR All India Radio Gyan Vaani 105.6 FM
8 AISD Asian Institute for Sustainable development (AISD) SREENIBAS, Asha Shree Garden Road(Near Tagore Hill) Morabadi, Ranchi – 834 008. Jharkhand State, Phone + Fax : +91 651 2551034 Website: www.aisdindia.org
Various activities
9 BAIF BAIF Development Research Foundation Various projects:Livestock Development Water Resource Management Sustainable Agriculture,Agri-Business Agri-Horti-Forestry, KVKs
10 Bioversity Bioversity G-1, B-Block, NASC Complex, DPS Marg, PUSA Campus, ND-12 Tel- 011-25849000/01/04
11 Birsa Agricultural University
Birsa Agricultural University (BAU) Kanke, Ranchi - 834006 Jharkhand, India Phone: +91-651-2450832 Fax: +91-651-2450850 Website: www.baujharkhand.org
Birsa Hariyali Radio Station Agricultural Expert System- BAU, Ranchi
12 CABI CABI Plantwise 1. Plant clinics -Plantwise 2. Direct2Farm 3. CafeMovel
13 CARITAS India CARITAS CBCI Centre, Ashok Place Gole Dakhana, 110001 New Delhi, India Telephone +91 11 233 63390 Fax +91 11 237 15146 Email [email protected]
Emergnecy Relief Agriculture Climate resilient system Community Health etc
14 C-DAC Centre for Development of Advanced Computing (C-DAC)
Weather Forecast
15 C-DAC Centre for Development of Advanced Computing (C-DAC)
Multicriteria spatial modelling for identification of potential Afforestation
42
APPENDIX 0 – SHORT INFORMATION ON ORGANISATIONS ANALYSED
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
Sl.No Abbreviation Organisation Name Project
16 C-DAC Centre for Development of Advanced Computing (C-DAC)
Wireless Sensor Networks for agricul-ture and healthcare applications
17 CIMMYT CIMMYT International Maize and Wheat Improve-ment Center
CSISA (Cereal Systems Initiative for South Asia) BISA Project
18 DAC, GoI Dept of Agriculture and Cooperation, MOA, GOI AGRISNET
19 DAC, GoI Dept of Agriculture and Cooperation, MOA, GOI Kisan Call Centre
20 DAC, GoI Dept of Agriculture and Cooperation, MOA, GOI Kisan SMS Portal
21 DAC, GoI Dept of Agriculture and Cooperation, MOA, GOI Kisan Knowledge Management System
22 DASCD, Jharkhand Department of Agriculture and sugar cane develop-ment - Government of Jharkhand Nepal House, Doranda, Ranchi
Various activities
23 DHAN DHAN Foundation Increased Water Harvesting and Diminished Desertification
24 Digital Green Digital Green (Head office address ) D6 and E6, Clarion Collection Shaheed Jeet Singh Marg New Delhi 110016 India 11 41881037 11 41881038 [email protected] Mr. Rikin Gandhi
COCO, Farmerbook
25 Disaster Manage-ment, Jharkhand
Department of Disaster management - Government of Jharkhand
Various activities
26 DMI, MoA, GoI Directorate of Marketing and Inspection, Ministry of Agriculture, GOI
Agmarknet
27 DSC Development Support Center Avaaj Otalo 28 DSIR Department of Scientific and Industrial Research
(DSIR), Ministry of Science and Technology, Gov-ernment of India
e-Arik
29 EkGaon EkGaon Technologies CAM
30 GVT Gramin Vikas Trust (GVT) 1. Natural Resource Management 2. Skill Development 3. Institutional Development 4. Developmental Studies 5. Market Linkage
31 HandyGo HandyGo 1. mKisan 2. Behtar Zindagi
32 HARP, Jharkhand Horticulture and Agro-forestry Research Programme (formerly, Central Horticultural Experiment Station) The Principal Scientist and Head, Horticulture and Agro-forestry Research Pro-gramme, Plandu, Namkom, Ranchi-834010. Phone Nos.: (+91 651) 2260207, 2260141. E-mail: [email protected]
Website not available
33 IASL Indian Agribusiness Systems Pvt. Ltd. (IASL) Agriwatch
34 ICAR Indian Council of Agricultural Research ARIS - Agriculture Research Information System
35 ICRISAT International Crop Research Institute for the Semi-Arid Tropics
No Projects yet
36 IIT-Kanpur Indian Institute of Technology, Kanpur and Bharat Sanchar Nigam Ltd. (BSNL)
Digital Mandi for Kisan
37 IIT-Mumbai Indian Institute of Technology, Mumbai aAqua
38 IKSL IFCCO Kisan Sanchar Limited (IKSL) IFFCO house, 34, Nehru Place, ND-19 CEO, MD - Mr. S Srinivasan Chairman - Dr. U S Awasthi 11-46729925
IFFCO Kisan Sanchar Kisan Call Center IKSL IIMS
43
APPENDIX 0 – SHORT INFORMATION ON ORGANISATIONS ANALYSED
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs 43
Sl.No Abbreviation Organisation Name Project
39 ILRI ILRI Works with various organisation in collaboration for Livestock information dissemination
40 IMD Agri Meteorology Division, India Meteorological Dept, Ministry of Earth Sciences.
Agrimet
41 Indiaagronet Indiaagronet Indiaagronet
42 IRRI International Rice Research Institute Various Projects: ICIS, IRIS, Nutrient Manager,ORYZA2000, Rice KB Weed Smart
43 ITC ITC Limited e-Choupal
44 Jharkhand Space Application Center
Jharkhand Space Applications Center Second Floor , Engineer's Hostel No. 1 Near GoalChakkar, Dhurwa, Ranchi-834004, Jharkhand Tel : 0651-2401719, Fax : 0651-2401720 website-
Various activities
45 JSAMB Jharkhand State Agricultural Marketing Board, Itki road Ranchi
Market Management
46 Kisan Sanchar Kisan Sanchar no project details
47 Knowlarity Knowlarity Mobile computing
48 Krishiworld Krishiworld Krishiworld
49 KVK Maharashtra KVK Baramati KrishiVigyan Kendra, Baramati, Pune District
KVK Baramati
50 KVK, Jharkhand Ramakrishna Mission Ashrama (KVK) Divyayan Krishi Vigyan Kendra Swami Vishuddhananda Road Morabadi, Ranchi - 834008
N/A
51 Mahindra Tractors Mahindra Tractors Mahindra KisanMitra (Sammriddhi)
52 MASS Mobile Agricultural School and Services (MASS), Shri Vijay Bharath Mobile No.09431588284
N/A
53 MCX MCX Multi-Commodity Exchange of India Ltd, Mumbai
N/A
54 Media Lab Asia Media Lab Asia (a section 25 company promoted by DIT, MCIT, Govt. of India) 708-723, 7th Floor, Devika Tower, 6 Nehru Place, New Delhi – 19 011 – 26443266 Fax: 011 – 26288189 [email protected]
eSagu
55 Media Lab Asia Media Lab Asia DEAL (Digital Ecosystem for Agriculture and Livelihoods)
56 Media Lab Asia Media Lab Asia Community Radio 57 Media Lab Asia Media Lab Asia Gramin Gyan Kendra
58 Mobile Govern-ance, GoI
Mobile Seva, Mobile Governance by GoI Kisaan Seva
59 Mobile Govern-ance, GoI
Mobile Seva, Mobile Governance by GoI Kissan App on Soil Testing
60 MSSRF MSSRF 1. Programme for the Empowerment of Women Farmers-MKSP (Vidarbha) 2. VRC/VKC Content Repository 3. Grameen Gyan Abhiyan (GGA) 4. Multimedia Resource Centre (MRC) 5. Community Gene Bank 6. MSSRF-IGNOU Community College
61 NAIP-ICAR NAIP - Agropedia
44
APPENDIX 0 – SHORT INFORMATION ON ORGANISATIONS ANALYSED
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
Sl.No Abbreviation Organisation Name Project
National Agricultural Innovations Project. Indian Council of Agricultural Research
62 National Horticul-ture Mission
Horticulture Dept., GoI (National Horticulture Mission) N/A
63 NATP Agriculture Universities under Indian Council of Agricultural Research, - MOA National Agricultural Technology Project (NATP)
ATIC Agriculture Technology Information Centres
64 NFCtiator pioneer organisation in NFC devices for accessing information using mobile phone and smart tags
65 NIAM National Institute of Abiotic Stress Management. (Deemed University), Baramati, Maharashtra
No Projects yet
66 NIC National Informatics Centre (NIC) Agricultural Extension Group
67 NIC National Informatics Centre (NIC) eParwana
68 Nokia Nokia with IDEA Cellular Nokia Life
69 OneWorld OneWorld c-1/3, Safdarjung Development Area New Delhi-16 Ph: 011-41689000
Community Radio Mobile Apps USSD system for basic mobiles
70 OSAMB, Odisha Orissa State Agricultural Marketing Board (under cooperation Dept.)
Various activities
71 OUAT, Odisha OUAT (SAU) Research Extension services
72 RML Reuters Market Light RML Direct
73 Rural Shores Rural Shores Address: T-5,Top Floor,12 Ajit House,Community Center, Balbir Saxena Marg, Yusuf Sarai, New Delhi, DL 110016
Banking services to 3PSU Banks Call Center for NSDC Prime Minister's Star Scheme imple-mentation Call center services (OBDs) to Airtel, Vodafone and Uninor Socio Economic Caste Survey in 8 States of 37 million households
74 SAMETI State Agricultural Management and Extension Training Institute (SAMETI) SAMETI, Jharkhand Krishi Bhawan Campus Kanke Road, Ranchi
Trainings Networking
75 SevaVardhini SevaVardhini, Pune Workshops on Water management in Maharashtra
76 SKEPL Shree Kamdhenu Electronics Pvt. Ltd. AkashGanga
77 SPWD Society for Promotion of Wastelands Development (SPWD) Eastern Region Office, HI – 214, Harmu Housing Colony, Ranchi – 834 012, Jharkhand Ph: 0651-2246421 (Eastern Region Office) Email: [email protected]
N/A
78 State Disaster Management Agency, Odisha
Orissa State Disaster Management Agency (OSDMA)
N/A
79 SUPA SupaBiotech,Uttarakhand Branch Office: Akola Maharashtra – 444004
SARG (SUPA AGRICULTURE RESERCH GROUP)
80 TCIL Telecommunications Consultants India Ltd. (TCIL) Kisan Call Centre Village Knowledge centers SWAN
81 TCS TCS mKrishi
82 TDIL Technology Development for Indian Languages (TDIL)
Mandi Project
83 TDIL Technology Development for Indian Languages Text-To-Speech
45
APPENDIX 0 – SHORT INFORMATION ON ORGANISATIONS ANALYSED
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs 45
Sl.No Abbreviation Organisation Name Project
(TDIL)
84 TDIL Technology Development for Indian Languages (TDIL)
Anuvadaksh
85 UTL UNITED TELECOMS LIMITED # 18A/19, Doddanekundi Industrial Area, II Phase, Mahadevapura Post, Bangalore - 560 048, Karnataka, India.
TBD
86 Vodafone Founda-tion
N/A
87 WOTR Watershed Organisation Trust, Pune + Ahmednagar
Wasundhara Approach
88 WOTR Watershed Organisation Trust, Pune + Ahmednagar
DHANA Project
46
APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
Appendix 1 – Short list of organisations retained as potential partners of CCKN-IA
1 – ACTED
A) CONTACT
Mr. Cyril Poulopoulos, ACTED India Country Representative
Taj Apartment 1B/1, Rao Tula Ram Marg, New-Delhi-110022
Tel + 911126196065, +919910353147 – Mail: [email protected]
B) CATEGORY: International NGO
C) ORGANISATION DETAILS: ACTED is a non-governmental organization founded in 1993 with
Headquarters in Paris, France. Independent, private and not-for-profit, ACTED respects a strict po-
litical and religious impartiality and operates in 34 countries according to principles of non-
discrimination and transparency. The organization implements approx. 300 projects per year with
an annual budget of 150 Mill. USD.
D) MISSION: ACTED’s vocation is to support vulnerable populations affected by wars, natural disas-
ters and/or economic and social crises, and to accompany them in building a better future; thus
contributing to the Millennium Development Goals
E) ACTIVITIES
In India, ACTED has been present since 2004 and currently focusses its efforts on North-East In-dia in the following sectors: - Building disaster and climate change resilience - Strengthening civil society and enhancing effective governance - Supporting inclusive economic growth - Emergency response and recovery
F) OUTREACH OF ACTIVITIES
Governance project in Assam, Meghalaya, Manipur, Mizoram and Nagaland (EU), INDIA. Until
2017. Coverage: 3,7 million persons.
Majuli Island Community Based Disaster Risk Reduction Project, Assam (ECHO), INDIA. Until Dec 2014. Coverage: 60,000 direct, 1,7 million indirect (for EWS)
Sunderbans Disaster Preparedness and Risk Mitigation Project, INDIA. 2011-2012. Coverage: 86,000 beneficiaries
Promoting Recovery and Disaster Preparedness among Most Vulnerable and Remote Flood-Affected Communities in Hingalganj Block, North 24 Parganas, West Bengal, following Cy-clone Aila, INDIA. 2010-2011. Coverage: 37,500 persons.
G) APPLIED TECHNOLOGIES
Web Platform, Field level Activities, GIS Mapping
H) COMMUNICATION CHANNELS: Human Interaction
47
APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs 47
I) BUDGET / FINANCIAL RESOURCES
All ACTED projects are funded 100% by donors (no fees involved). As ACTED in India has a Liai-
son Office status, its financial sustainability is backed up by ACTED HQ
J) SWOT
Supportive: Negative
Inte
rnal
Orig
in /
cur
rent
situ
atio
n
Strength:
- Capacity
o One of the best organisation for Disaster management and relief
o Owned infrastructure for ICT
o Continuous Donor’s funds and back-up from Head Quarter
- Key Player in Existing and working Network
o Completed successfully 7 Disaster related projects in India individually
- Thematic Relevance
o Relevant to Disaster Management theme of CCKN-IA
- Quality of Services o Strong feedback mechanism o Strong in-house IT setup o Strong hold at field level
- Feedback Mechanism
o Separate AMEU (Appraisal Monitoring and Evaluation Unit)
Weakness:
- Willingness
Lesser field experience in domains other than Disaster Management
Ext
erna
l in
fluen
ce
/
futu
re
Opportunities:
- ACTED has huge potential to venture in other themes of CCKN since they have manpower in different fields and experience as well for example micro-finance.
o
-
Threats:
- Sustainability is challenge, may be risked on Govt policies.
48
APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
2 – Agmarknet
A) CONTACT
Shri Narendra Bhooshan, IAS
Joint Secretary(Marketing) & Agricultural Marketing Adviser
Room No-299-C,Krishi Bhawan, New Delhi-110001
Phone:- 011-23388756, Fax:011-23381757
E-mail:- [email protected]
B) CATEGORY
GoI Department
C) ORGANISATION DETAILS
Directorate of Marketing & Inspection (DMI), Ministry of Agriculture, Government of India
D) OBJECTIVES / MISSION
The Directorate of Marketing and Inspection (DMI) headed by the Agricultural Marketing Advisor,
Department of Agriculture & Co-operation (DAC) implements agricultural marketing policies and
programs of the Government of India.
E) ACTIVITIES: State-wise market online information can be exported to excel
F) OUTREACH OF ACTIVITIES: All over India
G) APPLIED TECHNOLOGIES: http://agmarknet.nic.in/ - Web platform
H) COMMUNICATION CHANNELS: Web Platform
I) BUDGET / FINANCIAL RESOURCES: Department of Agriculture & Co-operation (DAC), GoI,
funding
J) SWOT: Strength: Doing well particularly in delivering market information
Weakness: through web portal/ Speech based Mandi info not available in Odisha
49
APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs 49
3 - AIC
A) CONTACT
Agricultural Insurance Company of India (AIC) 13th Floor, “AMBA DEEP", 14, Kasturba Gandhi
Marg, New Delhi - 110 001, INDIA Phone:- 011-46869800 Email:- [email protected]
B) CATEGORY: National level NGO
C) ORGANISATION DETAILS: The Agriculture Insurance Company of India Limited AIC offers yield-
based and weather-based agricultural insurance in India, crop insurance programs in almost 500
districts of India. It covers almost 20 million farmers, making it the biggest crop insurer in the world
in number of farmers served. Agriculture Insurance Company of India Limited is a limited company
headquartered out of New Delhi.
D) ACTIVITIES: AIC has taken over the implementation of National Agricultural Insurance Scheme
(NAIS) which, until FY 2002-03 was implemented by General Insurance Corporation of India. In
addition, AIC also transacts other insurance businesses directly or indirectly concerning agriculture
and its allied activities.
The products available for farmers in Jharkhand state are - National Agricultural Insurance Scheme
(NAIS); Modified National Agricultural Insurance Scheme (MNAIS); and Weather Based Crop In-
surance Scheme (WBCIS).
E) OUTREACH OF ACTIVITIES: All over India
F) APPLIED TECHNOLOGIEs: N/A
G) COMMUNICATION CHANNELS: In-person interaction
H) BUDGET / FINANCIAL RESOURCES: N/A
I) SWOT
Strength: Strong and unique organisation in Agri-Insurance
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APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
4 - Bioversity
A) CONTACT
Bioversity
G-1, B-Block, NASC Complex, DPS Marg, PUSA Campus, ND-12
Tel- 011-25849000/01/04
B) CATEGORY
International NGO
C) ORGANISATION DETAILS
Bioversity International is a research-for-development , CGIAR organization that provides scientific
evidence of the role that on-farm and wild agricultural and forest biodiversity can play in a more nu-
tritious, resilient, productive and adaptable food and agricultural system.
D) ACTIVITIES
Research based work
Bioversity doing lot of work in acquiring local weather details using weather sensors
They have data base of coordinates of all country for accurate weather mapping
Bioversity is also promoting farmers for mix cropping and multiple variety sowing at same
time for safety from weather
Bioversity is also trying old varieties and varieties created for another region to different re-
gion due to climate change, which is giving very good results to farmers
E) OUTREACH OF ACTIVITIES: N/A
F) APPLIED TECHNOLOGIEs: N/A
G) COMMUNICATION CHANNELS: N/A
H) BUDGET / FINANCIAL RESOURCES: N/A
I) SWOT: N/A Note: Website not working
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5– CABI
A) CONTACT
CABI, 2nd Floor, CG Block, NASC Complex, DP Shastri Marg,
Opp. Todapur Village, PUSA, New Delhi - 110012, India
Phone:- 011-25841906
Web:http://www.plantwise.org/default.aspx?site=234&page=4306
http://www.direct2farm.org E-mail: [email protected]
B) CATEGORY: International NGO
C) ORGANISATION DETAILS: CABI is a not-for-profit science-based development and information
organization striving to improve people’s lives by providing information and applying scientific ex-
pertise to solve problems in agriculture and environment. Our mission and direction is influenced by
our 48 member countries who help guide the activities undertaken. CABI has staff based in 16
countries worldwide and regional centres in Africa, Asia, Europe and the Americas. At any one time
CABI is working in around 60 countries on local, regional and global projects. Our partners include
universities, national research and extension institutions, development agencies, the private sector,
governments, charities and foundations.
D) ACTIVITIES: Scientific research, international development, knowledge manage-
ment and publishing
Main Project:
Plantswise
Direct2Farm
CafeMovel
IKSL
E) OUTREACH OF ACTIVITIES
Plantwise
Covered 14 villages in the state of Tamil Nadu via 37 programmes which have already
helped 613 farmers (412 male and 201 female farmers)
Covered 4 villages in Puducherry via 4 programmes which have already helped 72 farmers
(34 male and 38 female farmers)
Plantwise- Maharashtra: Lonsawali, Kankarwadi, Nayawathoda, Kohala Jateshwar, Waifad,
Balkheda, Jasapur, Papal, Nandura
mKisan
Operative in Andhra Pradesh, Bihar, Madhya Pradesh, Karnataka and Uttar Pradesh, along
with Maharashtra
IKSL
Operative in 17 other states (Himachal Pradesh, Haryana, Punjab, Rajasthan, Uttar Pradesh,
Uttarakhand, Madhya Pradesh, Chhattisgarh, Bihar, Jharkhand, Gujarat, Karnataka, Kerala,
Tamil Nadu, Andhra Pradesh, Odisha, West Bengal)
Café Móvel
Operative in the state of Karnataka
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APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
F) APPLIED TECHNOLOGIES
Direct2Farm web and database applications are based on Microsoft technology
The IVR solutions are leased from 3rd party service providers
Database and web applications are owned by CABI.
IVR solutions are through partnership and outsourcing
G) COMMUNICATION CHANNELS
Out Bound Dialling
Text Message
Call Centre
Mobile Apps
Web System
Field Agents
H) BUDGET / FINANCIAL RESOURCES
CABI has its publishing division for self-sustainability and funded by major donors for project as
DFID, GSMA, and Swiss Agency etc.
Plantwise funded by CABI and donor agencies
mKisan: The service is fee based for the subscribers. Moreover, B2B revenue options are
being investigated. The service is expected to reach breakeven by end 2014.
IKSL: IKSL is a profit making company. The service is free but revenue is generated through
selling of Airtel subscription and some B2B activities.
Café Móvel: The service is free at the current pilot stage. In future revenue will be generated
primarily through B2B channel
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
I) SWOT
Supportive: Negative
Inte
rnal
Orig
in /
cur
rent
situ
atio
n
Strength:
Capacity: Partially owned and outsourced infrastructure for ICT, Developed Mobile App for farmers. Self-sustainable business model and donor funds CABI has its own scientific research data, which is used in all projects and outsourced to other agencies as well
Key Player in Existing and working Network: Individually doing 3 project: Plantiwise, Direct2Farm, CafeMovel ; Supporting IKSL for content; Major role in MKisan project
Thematic Relevance- Relevant to all themes of CCKN-IA
Quality of Services- Back up and Quality Check; Repurpose for mobile based extension (length and language of the content)
Feedback Mechanism- Telephonic Feedback; Direct Interview with farmers in meetings
Weakness:
Willingness- Depends on offer, in
principal agreed
Ext
erna
l inf
luen
ce /
fu
ture
Opportunities:
There is huge potential of mobile users in villages, which needs to be covered
by VAS services.
Operation in Pilot States and Districts- In Maharashtra only
Threats:
Increasing competition with similar
organisations
Competition of Mobile operators also
make VAS industry vulnerable where
investment is always huge, while
services costs are decreasing day by
day
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GOPA-WOTR-CONSORTIUM
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GOPA-WOTR-CONSORTIUM
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6 - CARITAS
A) CONTACT
CARITAS India
CBCI Centre, Ashok Place, Gole Dakhana, 110001, New Delhi, India
Telephone:- +91 11 233 63390
Fax :-+91 11 237 15146
Email:- [email protected]
Website:- www.caritasindia.org
Contact Person:- Mr Sunil Simon
Email:- [email protected]
Mob:- 0-9958534848
B) CATEGORY:International NGO
C) ORGANISATION DETAILS: Caritas India was founded in 1962 and is the official development arm
of the Catholic Church in India.
D) ACTIVITIES:
Alleviate human suffering and misery in a spirit of charity and compassion Give concrete expres-
sion to Christian love, so that all may individually and collectively grow into that fullness of humanity
as at creation. Educate people and make them conscious and concerned about social justice, co-
operation and self-reliance.
E) OUTREACH OF ACTIVITIES: Caritas India is a member of the confederation of Caritas Interna-
tional. As such, it now exists in 160 countries and serves 200 countries and territories.
F) APPLIED TECHNOLOGIES: Web Systems, Open Source, Field Agents
G) COMMUNICATION CHANNELS: Web Systems, Field Agents
H) BUDGET / FINANCIAL RESOURCES: Donor dependent
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APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
I) SWOT: CARITAS
Supportive: Negative
Inte
rnal
Orig
in /
cu
rren
t si
tuat
ion
Strength:
Capacity: Strong Field agents network
Key Player in Existing and working Network: Lead all projects but work with partners only
Thematic Relevance: Relevant in Livestock, Natural Disaster, ITK, Human Health and agro-advisory only
Feedback Mechanism: Ground level support with various agencies to take feedback
Willingness: Yes
Weakness:
Non-Operative in Pilot States and Districts: Not Operational in any Pilot State
Ext
erna
l inf
luen
ce /
fu
ture
Opportunities:
Increase capacities: Need to enter other themes of CCKN-IA. Need to increase technical backstopping
Enter new markets / thematic fields: Need to enter in Pest, Soil, Insurance, Market linkages
Access to knowledge
Threats:
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
7 - Digital Green
A) CONTACT
Digital Green (Head office address ) 6 and E6, Clarion Collection Shaheed Jeet Singh Marg, New Delhi 110016, India Ph:- 11 41881037, 11 41881038 Email:- [email protected]
Contact Person:- Mr. Rikin Gandhi
B) CATEGORY: International NGO
C) ORGANISATION DETAILS: Digital Green partner with different NGOs and government depart-
ments in various states and then train farmers in each district to make and show short videos
where farmers record their problems, share solutions and highlight success stories. Farmers are
given handheld battery- operated cameras to shoot and handheld pico projectors to show the vide-
os to small groups of people in electricity-starved villages. Digital Green team ensures that each
film is technically sound. Digital Green also follow up to see whether a film has been shown in a
village. Digital Green works with existing, people-based extension systems, aiming to amplify their
effectiveness through our ICT-enabled approach. Their model combines technology and social or-
ganization to maximize the potential of building the capacity of community members on improved,
sustainable agriculture, livelihood and health interventions.
D) OUTREACH OF ACTIVITIES: Till date produced over 2,800 videos in more than 20 languages,
reached 2,200 villages and over 130,000 farmers within India and Sub-Saharan Africa. DG current-
ly implement projects in partnership with over 20 partners in eight states in India and as well as in
select African countries: Ethiopia, Ghana, Mozambique and Tanzania.
E) APPLIED TECHNOLOGIES: Digital Green’s web based technology runs on Chrome and Firefox
browsers irrespective of the operating system used (Windows, GNU/Linux, MacOS). The source
code for COCO is available open source on GitHub. Digital Green’s mobile system, Mobile COCO
runs on phones supporting Android and Symbian S40 operating systems.
F) COMMUNICATION CHANNELS: Videos, web system, field agents
G) BUDGET / FINANCIAL RESOURCES: Digital Green receives support from a wide variety of
donors and governments. Among donor agencies, the Bill & Melinda Gates Foundation (BMGF)
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
H) SWOT: Digital greens
Supportive: Negative
Inte
rnal
Orig
in /
cur
rent
situ
atio
n
Strength:
Very innovative in terms of applied technology- Open source works on
any Operating system – free of any license costs; Uses Amazon
Server, In house NAS server and YouTube for data storage, backup
and archiving; Innovative and latest in technology as partner with
Microsoft Research and Google.
Thematically- Involved in all themes except Weather and Market
Information; DG provides inputs from Subject Matter Specialists and
Technical advisory Committee at national level both
Outreach- Hyperlocalised locally produced videos, 2,800 videos in
more than 20 languages, reached 2,200 villages and over 130,000
farmers within India and Sub-Saharan Africa; Operational in all 3 Pilot
States
Applied quality standards - Partner with J-PAL and IFMR for
Monitoring and Evaluation is taken offline and displayed on MIS
Services are free of cost
Willing to involve in the project
content up to block level in two way communication
Videos available to all free of cost on YouTube.
Weakness:
No Weather and Market Information
For data management, Digital Green’s approach requires
at least basic internet penetration at the district level.
In Mobile available on Android and Symbian S40 only
Works on disseminating content through videos only
Ext
erna
l inf
luen
ce /
fu
ture
Opportunities:
Can expand to other ways of communication also
Cover more thematic topics
Develop on technical solution / benefit by feedback channel for a more
custom tailored information dissemination
Threats:
Works on Donors and Govt Funds, no self-sustainable
business model
Works with partner institutions at ground level hence
dependence on partner’s strength of manpower.
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
8 - Ek Gaon
A) CONTACT
Mr. Vijay Pratap Singh Aditya, CEO
Email:- [email protected]
Phone:- +91-9443444000, 986874941
Add:- E-142 A, Lower Ground Floor, Kalkaji, New Delhi-110019. India
Tel:- +91 11 4055 1490
Fax:- +91 11 4055 1491
Email:- [email protected]
Web:- http://www.ekgaon.com
B) CATEGORY: Technology service provider
C) ORGANISATION DETAILS: ekgaon is focused on creating a global village where freedom, equali-
ty, respect for environment and culture, coexists with the human desire to learn, grow and attain
spirituality in harmony with nature.
D) ACTIVITIES: Agro advisory, weather, pest and disease management, soil information, market
information, market linkages, Government schemes, indigenous technical knowledge.
E) OUTREACH OF ACTIVITIES
Tamilnadu (Nagapattinam, Caddulore and Tirunelvelli districts)
Rajasthan (Ajmer)
Gujarat (Junagarh)
Odisha (Koenjhar district, Ghatagaon and Banspal blocks)
F) APPLIED TECHNOLOGIES: Could technology and open source
G) COMMUNICATION CHANNELS: Out bound dialing, text messages, Call centre, mobile apps,
web systems, field agents, IVRS
H) BUDGET / FINANCIAL RESOURCES: Self-sustainable business model, for-profit social enterprise
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
I) SWOT :Ekgaon
Supportive: Negative
Inte
rnal
Orig
in /
cur
rent
situ
atio
n
Strength:
Capacity- Collaboration with SAU, ATMA, KVKs for content souring; Data from Local research
Key Player in Existing and working Network- All project run independently with some ground level support from local NGOs, Input suppliers, commodity exchange and Farmers federations.
Thematic Relevance- Works in all themes except Livestock and Insurance
Quality of Services- Content is localized, customized, translated and dubbed in local language
Feedback Mechanism- Automated calls with options; Franchise take regular feedback
Willingness: Yes
Operation in Pilot States and Districts- Operational in Odisha
Weakness:
Too costly- Paid services
Non-Operative in Pilot States and Districts-
Not operational in Maharashtra and
Jharkhand
Opportunities:
Increase capacities- Quality human resource required
Access to knowledge- Capital investment to include larger portfolio
of crops
Threats:
Increasing competition / numbers of players-
Service segment has many competitors who
provide basic services
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GOPA-WOTR-CONSORTIUM
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9 - HandyGo
A) CONTACT
Handygo Technologies Pvt. Ltd.
405, Ansal Bhawan, 16 K.G. Marg, Connaught Place, New Delhi 110001…Tel: +91-11-66302001
Contact: Mr. Sudhanshu Jain , +91-9818000217, [email protected]
B) CATEGORY: National Corporate
C) ORGANISATION DETAILS: Handygo was founded in 2000, during the past decade, HandyGo has
grown manifolds and surpassed many milestones and become one of the leading service providers
in Mobile Value Added Services (MVAS) for mobile internet, messaging & USSD and interactive
voice response. In this journey of excellence, HandyGo have built a reputation for our unique offer-
ings in wireless telephony space.
D) ACTIVITIES: Foreseeing information and technology gap, the company introduced unique rural
initiatives Behtar Zindagi, Mobi Shiksha, Health & You and Soochna Shakti, which focuses in the
areas like, agriculture, education, health and women empowerment respectively. With the launch of
these services handygo successfully disseminated information among the rural masses and there-
by enriched their lives to a great extent. These initiatives have been introduced with an objective to
transform the lives of rural Indian, time to time HandyGo keeps on upgrading this service and inte-
grate new ideas.
E) OUTREACH OF ACTIVITIES: Maharashtra, Jharkhand and Odisha
Behtar Zindagi (Agriculture Advisory portal) – The service has presence in all states of the
countries (except 7 Sisters states) and reachable to all districts of the states.
F) APPLIED TECHNOLOGIES: Handygo works on various technologies related to IVR systems. The
platform for the IVR coding uses Asterix, CTADE, VXML languages while Database management
happens with Oracle. Java, Android and windows coding are used for Apps and PHP and other
needed technology are used for developing web based models.
G) COMMUNICATION CHANNELS: OBD, SMS, call centre, mobile apps, videos, radio, IVRS
H) BUDGET / FINANCIAL RESOURCES
Handygo works on commercial business model with various stakeholders. Some have barter types
arrangement where handygo provide mobiles technology to the organization and in return and
some on revenue sharing basis.
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
I) SWOT:Handygo
Supportive: Negative
Inte
rnal
Orig
in /
cur
rent
situ
atio
n
Strength:
Capacity- 100% Owned IT Infrastructure across all MNOs; Works on all
latest technology; Self-sustainable business model; Content resourcing from
reputed Govt bodies or International organisatione.g. IMD, ICAR, CABI, ILRI,
GB Pant University
Willingness: Handygo has strong vision towards creating an eco-system of
information delivery and its management. HandyGo is open to work with any
partners who contributes towards the vision.
Key Player in Existing and working Network- Leading mKisan project funded
by GSMA and consortium partners as CABI, ILRI and Digital Green; Owns
Behtar Zindagi project countrywide
Thematic Relevance: Relevant to all themes of CCKN-IA
Quality of Services: Back up and Quality Check, Repurpose for mobile based
extension (length and language of the content), Testing, Scheduling of
content- Go Live
Operation in Pilot States and Districts: Yes in all States
Feedback Mechanism: Mobile based polling
Weakness:
Services are not free
Ext
erna
l inf
luen
ce /
fu
ture
Opportunities:
There is huge potential of mobile users in villages, which needs to be
covered by VAS services.
Threats:
Increasing competition with similar
organisations
Competition of Mobile operators also
make VAS industry vulnerable where
investment is always huge, while services
costs are decreasing day by day
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
10 – IKSL
A) CONTACT
IFFCO KISAN SANCHAR LIMITED (IKSL),
IFFCO house, 34 Nehru Place, New Delhi 110019
Mr. S. Srinivasan, Chief Executive Officer,
Tel: 91-11-46729901, [email protected]
B) CATEGORY: National Corporate
C) ORGANISATION DETAILS: A joint venture of IFFCO, Airtel and Star Global, engaged in providing
advisories on crop production, animal husbandry and related aspects including Market and Weath-
er information and rural development.
D) ACTIVITIES
1. 5 Free voice messages to subscribers everyday
2. Helpline service
3. Call back facility
4. Mobile quizzes, phone in program for expert advice
5. Focused communities
E) OUTREACH OF ACTIVITIES
Operating in in-all 18 states of the country, except J&K and NE States
Maharashtra - 33,346 subscribers in 21 districts
Jharkhand - 29096 subscribers in 22 districts
Odisha - 128,507 subscribers in 30 districts
F) APPLIED TECHNOLOGIES
Physical Call Center, Open Source and .Net technologies used
G) COMMUNICATION CHANNELS
Out Bound Dialling
Text Message
Call Centre
Web System
IVRs
H) BUDGET / FINANCIAL RESOURCES
Self-sustaining on subscription base
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
I) SWOT: IKSL
Supportive: Negative
Inte
rnal
Orig
in /
cur
rent
situ
atio
n
Strength:
Capacity- Completely owned infrastructure; Self-sustainable business model
Backed-up India biggest Fertilizer corporate IFFCO
Key Player in Existing and working Network- IKSL runs its own project, Telecom
support from Airtel; Running GoI’s call Center aka Kisan Call Center
Thematic Relevance- Relevant to all themes of CCKN-IA
Quality of Services- Quality content sourcing from SAU and International
organizations; Regular training of staff and audit of content
Feedback Mechanism- Telephonic Feedback
Willingness- Yes
Operation in Pilot States and Districts- Present in all 3 Pilot States
Weakness:
Ext
erna
l inf
luen
ce /
futu
re
Opportunities:
Threats:
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
10 – ILRI
A) CONTACT
ILRI (India)
904 Aggarwal Corporate Tower, 23 Rajendra Place, New Delhi - 110008, India
www.ilri.org
Purvi Mehta, Country Head
Sagarika Gandhi, Coordinator
Mob: 09968328092
B) CATEGORY: International NGO
C) ORGANISATION DETAILS: The International Livestock Research Institute (ILRI) works to improve
food security and reduce poverty in developing countries through research for better and more sus-
tainable use of livestock.
D) ACTIVITIES: With partners, to develop, test, adapt and promote science-based practices that—
being sustainable and scalable—achieve better lives through livestock. with partners, to provide
compelling scientific evidence in ways that persuade decision-makers—from farms to boardrooms
and parliaments—that smarter policies and bigger livestock investments can deliver significant so-
cio-economic, health and environmental dividends to both poor nations and households.
With partners, to increase capacity among ILRI’s key stakeholders to make better use of livestock
science and investments for better lives through livestock.
E) OUTREACH OF ACTIVITIES: Working in Andhra Pradesh, Jharkhand and Odisha with partners
F) APPLIED TECHNOLOGIES: ILRI has its own Knowledge Management System
G) COMMUNICATION CHANNELS: OBD, SMS, IVRS, Web system, Mobile apps, Filed agents
H) BUDGET / FINANCIAL RESOURCES: ILRI is CGIAR Institute hence get all funding from CGIAR
and other donations in various projects.
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
I) SWOT
Supportive: Negative
Inte
rnal O
rigin
/ curr
ent situation
Strength:
Capacity: Strong in Livestock domain
Key Player in Existing and working Network- Independent in all
project for livestock management and advisory
Thematic Relevance- Livestock
Quality of Services- High quality content for livestock; On-ground
support with partners for livestock management, disease mgmt.
and other livestock related activities
Feedback Mechanism- Feedback taken in various ways
Willingness- yes
Operation in Pilot States and Districts- Jharkhand and Odisha
Weakness:
Limited resources (human resources, technology,
knowledge, financial)- Manpower limitation
Non-Operative in Pilot States and Districts- Need
to expand in Maharashtra
Exte
rnal in
fluence /
futu
re
Opportunities:
Increase capacities- Manpower capacity needs to be increased
Threats:
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
11 – IMD
A) CONTACT
Agri Meteorology Division, India Meteorological Dept, Ministry of Earth Sciences.
B) CATEGORY: GoI Department
C) ORGANISATION DETAILS: Agricultural Meteorology Division, India Meteorological Department
(IMD), Pune is to minimize the impact of adverse weather on crops and to make use of crop-
weather relationships to boost agricultural production. Besides, forecasts and advisories for farm-
ers are issued by IMD’s Forecasting Offices located at different State capitals.
D) ACTIVITIES
Prepares agro-climatic information, forecasts and advisories including district level Agro-advisory
Bulletins (AAS) on weekly basis. Partners for AASs are the College of Agriculture in the respective
agro-climatic zone.
Weather forecast- District level weather forecast- Twice in a week - Tuesday and Friday.
Agro-advisory – Weekly AAS district wise (Based on AFMU in Jharkhand), SMS advisory (English
and Hindi), Bi weekly State composite AA bulletin.
E) OUTREACH OF ACTIVITIES: All over India
F) APPLIED TECHNOLOGIES: Mobile SMS
G) COMMUNICATION CHANNELS: Mobile
H) BUDGET / FINANCIAL RESOURCES: Government of India funding
I) SWOT
Strength: Premier institute in weather and other climatic information
Serves to all geographical conditions in India
Weakness: Short range forecast is not available
Opportunity: upgrading to Automated Weather Stations across the country for better short
range and live forecast.
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GOPA-WOTR-CONSORTIUM
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CCKN-IA: SWOT-Analysis of AKINs
13 - KCC
A) CONTACT
Dept of Agriculture and Cooperation, MOA, GOI
www.manage.gov.in/kcc.htm
1800-180-1551(from any Landline or Mobile) 1551 (from BSNL Landline)
B) CATEGORY: GoI Department
C) ORGANISATION DETAILS: The Kisan Call Centre scheme has been functioning from 21.1.04.
The Call Centres can be accessed by farmers all over the country on common Toll Free Number
1800-180-1551. The calls are received at 13 Call Centres wherein 116 Agriculture Graduates at-
tend to answer the query of the farmer in the local language. 123 experts located in different parts
of the country at State Agriculture Universities, ICAR institutes, State Department of Agriculture,
Horticulture and other developments are answering the calls at Level –II.
D) OBJECTIVES / MISSION: The purpose of these call centers is to respond to issues raised by
farmers, instantly, in the local language. There are call centers for every state which are expected
to handle traffic from any part of the country. Queries related to agriculture and allied sectors are
being addressed through these call centers.
E) ACTIVITIES: A Kisan Call Center consists of a complex of telecommunication infrastructure, com-
puter support and human resources organized to manage effectively and efficiently the queries
raised by farmers instantly in the local language. Mainly, Subject Matter Specialists (SMSs) using
telephone and computer, interact with farmers to understand the problem and answer the queries
at a Call Centre.
F) OUTREACH OF ACTIVITIES: All over India
G) APPLIED TECHNOLOGIES: Telecom
H) COMMUNICATION CHANNELS: Mobile, Telephone
I) BUDGET / FINANCIAL RESOURCES: GoI funding
J) SWOT
Strength: Free of cost service 24*7
knowledge backup by SAUs and Agriculture departments
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
14 - Kisan Sanchar
A) CONTACT
KISAN SANCHAR
Contact: KAMAL JEET, 09992220655, [email protected]
B) CATEGORY
National NGO
C) ORGANISATION DETAILS
Kisan Sanchar was incorporated u/s 25 of Indian Companies Act 1956 on 15th March 2012 with the
following main objectives:
1. Dissemination of Authentic Actionable Knowledge related to Agriculture, Animal Husbandry,
Market Prices at Right Time.
2. To develop Climate Intelligence and Agribusiness Intelligence & deliver it to member
farmers.
3. Helping farmers to organize themselves in the form of a cluster and sell their produce directly
to consumers.
4. Career Counselling to the heirs of small & marginal farmers.
D) ACTIVITIES
E) OUTREACH OF ACTIVITIES: Kisan Sanchar has benefitted 3.5 Lakh farmers in 16 states of India
through various collaborative research and extension projects.
Presently Kisan Sanchar is a partner in CCAFS project Karnal and Vaishali districts in which 1200
farmers are beneficiary in 8 villages.
F) APPLIED TECHNOLOGIES: Owned and outsourced IT setup for Mobile Apps, SMS web applica-
tion and call center in-house service
G) COMMUNICATION CHANNELS: OBD, SMS, IVRS, Web system, Mobile apps, Filed agents
H) BUDGET / FINANCIAL RESOURCES: Funding based services, No fee charges from farmers
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
I) SWOT
Supportive: Negative
Inte
rnal
Orig
in /
curr
ent s
ituat
ion
Strength:
Capacity: Partially owned and outsourced infrastructure for ICT,
Developed Mobile App for farmers. Self-sustainable business model;
Content resourcing from reputed Govt bodies or International
organization e.g. KVK, SAUs, CIMMYT, CABI
Key Player in Existing and working Network; Doing own project in 16
States- Supporting various other project mainly CCAFS
Thematic Relevance- Relevant to all themes of CCKN-IA
Quality of Services- Back up and Quality Check; Repurpose for mobile
based extension (length and language of the content); Scheduling of
content; Services free of cost
Feedback Mechanism: Telephonic Feedback, Direct Interview with
farmers
Weakness:
- Willingness- Depends on offer
Opportunities:
There is huge potential of mobile users in villages, which needs to be
covered by VAS services.
Operation in Pilot States and Districts- Not present yet
Threats:
Increasing competition with similar
organisations
Competition of Mobile operators also make
VAS industry vulnerable where investment
is always huge, while services costs are
decreasing day by day
Sustainability is challenge, may be risked
on Govt. policies in telecom
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
15 - Knowlarity
A) CONTACT
Amsoft Business Centre Unitech Trade Centre Near Park Plaza Sector 43 Gurgaon, India - 122001 Ambarish Gupta, CEO, Founder Bipul Parua, CTO, Co-Founder Abhishek Khanna, VP (Operations) Phone:- 1800-419-0333 , 011-66468129
B) CATEGORY: National level Corporate
C) ORGANISATION DETAILS: Knowlarity came to life in 2009, when Ambarish Gupta realized that
business telephony in India was a revolution in the making. It was a time when expensive and ar-
chaic on premise telephone systems dominated business telephony for the few that could afford it.
Small and medium enterprises who did not want to make such investments on infrastructure had to
contend with complex and manual routing of their incoming call volume.
D) ACTIVITIES
Super Receptionist
Smart IVR
Super Fax
Developed mobile twitter for Café Movel Project in Karnataka, Coffee Board for Coffee farmers
E) OUTREACH OF ACTIVITIES: All over India
F) APPLIED TECHNOLOGIES: Cloud telephone and cloud computing
G) COMMUNICATION CHANNELS: Mobile and Web protal
H) BUDGET / FINANCIAL RESOURCES: Commercial business model, self-sustainable as of strong
consumer base
I) SWOT
Strength: Strong in Telecom and cloud systems
Self-sustainable
Involved in Govt project, Mid day meal for UP Govt for telephone based input from teachers all over
the state on daily basis.
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APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
16 - Mandi project
A) CONTACT
Technology Development for Indian Languages (TDIL)
tdil.mit.gov.in/
B) CATEGORY: GoI Department
C) ORGANISATION DETAILS: Technology Development for Indian Languages (TDIL) Programme
initiated by the Department of Electronics & Information Technology (DeitY), Ministry of Communi-
cation & Information Technology (MC&IT), Govt. of India has the objective of developing
Information Processing Tools and Techniques to facilitate human-machine interaction without lan-
guage barrier; creating and accessing multilingual knowledge resources; and integrating them to
develop innovative user products and services
D) OBJECTIVES / MISSION: Involve illiterate farmers in communication cloud by Speech recognition
and voice based services
E) ACTIVITIES: Mandi Project helps farmers stay updated with the latest price of agricultural com-
modities by dialing a toll free number and enquiring in their native language. This automated
system is powered by an interactive speech recognition engine that has been developed by a con-
sortium of seven institutions (IIT-M, IIT-K, IIT-B, IIT-G, IIIT-Hyd, TIFR & CDAC-Kol) and is
coordinated by IIT-Madras. The project is funded by TDIL & DeitY, India.
F) OUTREACH OF ACTIVITIES: All over India
G) APPLIED TECHNOLOGIES: Telecom, Automatic Speech Recognition Engine
H) COMMUNICATION CHANNELS: SMS, IVR, Mobile voice services
I) BUDGET / FINANCIAL RESOURCES: N/A
J) SWOT
Strength: Strong in Automatic Speech recognition
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
17 - Media Lab Asia
A) CONTACT
Media Lab Asia, 708-723, Devika Towers, Nehru Place, New Delhi
Sh V K Bhatia, Research Director, 011-26443266, [email protected]
Dr T SAnurag, Senior Research Scientist, 011-26443266, [email protected]
Dr H K Singh, Research Scientist, 011-26443266, [email protected]
Mr Anshul Porwal, Senior Software Developer, 011-26443266, [email protected]
B) CATEGORY: Section 25 Company organization set up by Department of Electronics & Information
Technology, Ministry of Communications and IT, Government of India
C) ORGANISATION DETAILS: MLAsia has brought the concept of Innovation in ICT for the rural
applications first time in India. With the help of its 75+ projects Media Lab Asia is touching the lives
of more than 1 million Indian people. Media Lab Asia's application development is focused on use
of ICT for Healthcare, Education, Livelihood Enhancement and Empowerment of the disabled.
Modes of delivery of data/services being adopted by MLAsia primarily include ICT tools such as in-
ternet, mobile and satellite. In some cases the services are being delivered through centers also.
D) ACTIVITIES: It started with the functional activity areas such as World Computer (Affordable,
ubiquitous computing and access devices), Bits for All (Low Cost, High bandwidth connectivity) and
Tomorrow's Tool (Rurally relevant applications). However it was later changed to application areas
such as ICT for Healthcare, Education, Livelihood and Empowerment of Disabled.
Since then the company has taken up 75 development projects and some of the projects are now
being rolled out at the national level.
E) OUTREACH OF ACTIVITIES: Currently Andhra Pradesh & Meghalaya
F) APPLIED TECHNOLOGIES: Open Source, Java, Linux Platform, Android
G) COMMUNICATION CHANNELS :OBD, SMS, Call centre, Mobile app, IVRS, Field agents, Web
system
H) BUDGET / FINANCIAL RESOURCES: N/A
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
I) SWOT
Supportive: Negative
Inte
rnal O
rigin
/ curr
ent situation
Strength:
Capacity - Strong experience in IT implementation since 10
years; Information resources, KVK, SAU, ICAR etc ; GoI
backup
Key Player in Existing and working Network- Independently
enrolled 75+ projects
Thematic Relevance- Compliant to all themes except Soil
testing and Natural calamity
Quality of Services- Personal Advisory to Farmers
Feedback Mechanism- System controlled Feedback
Willingness- Yes, based on scope of work
Weakness:
Non-Operative in Pilot States and Districts- Currently
active in Andhra Pradesh and Meghalaya, but willing to
expand to pilot States
Exte
rnal
influence /
futu
re
Opportunities:
Not working in Natural Calamity and Soil Testing
Threats:
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
18 - MCX-SX
A) CONTACT
MCX
Multi-Commodity Exchange of India Ltd, Mumbai
www.mcxindia.com
B) CATEGORY: Stock Exchange
C) ORGANISATION DETAILS: MCX offers trading in more than 30 commodity futures contracts
across segments including bullion, ferrous and non-ferrous metals, energy, agricultural commodi-
ties and carbon credits.
D) ACTIVITIES: Offer trading in various agriculture crops
E) OUTREACH OF ACTIVITIES: All over India
F) APPLIED TECHNOLOGIES: Online commodity portal
G) COMMUNICATION CHANNELS: Web portal
H) BUDGET / FINANCIAL RESOURCES: Self-sustainable business model
I) SWOT
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APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
19 - NiDM
A) CONTACT
NATIONAL INSTITUTE OF DISASTER MANAGEMENT,
(Ministry of Home Affairs, Government of India),
5-B, IIPA Campus, IP Estate, Mahatma Gandhi Marg,
New Delhi - 110 002 (INDIA)
Tel. - 011-2370 2432, 2370 5583, 2376 6146
TeleFax - 011-2370 2442, 2370 2446
Website : www.nidm.gov.in
B) CATEGORY: GoI Department
C) ORGANISATION DETAILS: The National Institute of Disaster Management (NIDM) was constitut-
ed under an Act of Parliament with a vision to play the role of a premier institute for capacity
development in India and the region. The efforts in this direction that began with the formation of
the National Centre for Disaster Management (NCDM) in 1995 gained impetus with its redesigna-
tion reformulation as the National Institute of Disaster Management (NIDM) for training and
capacity development. Under the Disaster Management Act 2005, NIDM has been assigned nodal
responsibilities for human resource development, capacity building, training, research, documenta-
tion and policy advocacy in the field of disaster management.
D) ACTIVITIES: Training and workshops in Disaster prone areas and post disaster preparedness
E) OUTREACH OF ACTIVITIES: All over India
F) APPLIED TECHNOLOGIES: N/A
G) COMMUNICATION CHANNELS: On ground services, Mobile communication
H) BUDGET / FINANCIAL RESOURCES: GoI funding
I) SWOT
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
20 – NTT Data
A) CONTACT
Ajit Patil
Work: +912066041500
Work: +919890880905
Email address: [email protected]
Web: www.nttdata.com
Department: Mobile Global One Team
Address: Server Space, 6th Floor, AG Technology Park Off.m Rd., Aundh, Pune India 411007
Postcode: 411007
B) CATEGORY: International Corporate
C) ORGANISATION DETAILS: NTT DATA is your Innovation Partner anywhere around the world. Head-
quartered in Tokyo, with business operations in more than 35 countries, we put emphasis on long-term
commitment and combine global reach and local intimacy to provide premier professional services from
consulting, system development to business IT outsourcing.
D) ACTIVITIES
Advisory Services
Application Development and Management
Enterprise Application Services
Business Intelligence and Analytics
Infrastructure Services
Outsourcing Services
E) OUTREACH OF ACTIVITIES: All over India
F) APPLIED TECHNOLOGIES: SAAS, IAAS, PAAS
G) COMMUNICATION CHANNELS: Mobile, Web
H) BUDGET / FINANCIAL RESOURCES: Self-sustainable business model, having net sales of 1,301
Billion Yen worldwide as of March 2013
I) SWOT
Strength: Strong in IT infrastructure worldwide
Willing to partner in project
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APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
21 - One World
A) CONTACT
OneWorld Foundation India, First Floor, C-1/3, Safdurjung Development Area, New Delhi, 110016
Rajiv Tikoo, 0091 11 4168 9000, [email protected]
B) CATEGORY: not-for-profit organization registered in 2008 under Section 25 of the Companies Act,
1956
C) ORGANISATION DETAILS: OneWorld Foundation India is a registered Indian entity that works in
the field of Information and Communication Technologies (ICTs) for social and sustainable devel-
opment. While OneWorld was registered as a non-profit company under Section 25 in 2008,
OneWorld began operations in India in 2000 as the South Asian Centre of the OneWorld Interna-
tional Foundation.
D) ACTIVITIES: In the process, OneWorld develops solutions to integrate contextual geographical,
cultural, temporal and linguistic parameters in knowledge management. Mobile telephony led voice
and text based communication, and social networking for positive change communication are other
areas in which OneWorld is working to foster content, connectivity, capacity building, convergence
and coordination.
E) OUTREACH OF ACTIVITIES: Jharkhand and Odisha in Pilot States
Bihar, Uttar Pradesh, Uttarakhand, Himachal Pradesh, Chhattisgarh, Rajasthan in non-pilot States
F) APPLIED TECHNOLOGIES: Owned IT Infrastructure, Windows, Cisco Systems, Android
J) COMMUNICATION CHANNELS: OBD, SMS, Call centre, Mobile app, IVRS, Field agents, Web
system
G) BUDGET / FINANCIAL RESOURCES: OneWorld works with an array of stakeholders, including
the Government, UN System and other bi-lateral and multilateral organizations. The organisation
has reasonable financial stability.
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APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
H) SWOT
Supportive: Negative
Inte
rnal O
rigin
/ curr
ent situation
Strength:
Capacity- In-house expertise and existing database of around 500K
FAQs; Strong Financial backup; well equipped with state-of-the-art
infrastructure provided by CISCO US
Key Player in Existing and working Network- Lead project individually
Thematic Relevance- Compliant to all themes except weather and soil
Quality of Services- Reply queries with in 24 hours
Feedback Mechanism- Mobile based field surveys, workshops
Willingness- Yes
Operation in Pilot States and Districts- Present in Jharkhand, Planning
for Odisha
Weakness:
Limited resources (human resources,
technology, knowledge, financial)- the
organization does have financial limitations
that prevent it from expanding its work across
the country
Non-Operative in Pilot States and Districts-
Maharasthra
Exte
rnal
influence /
futu
re
Opportunities:
Enter new markets / thematic fields- Weather and Soil testing; Open
to work in Maharashtra
Threats:
Increasing competition / numbers of players-
Kisan Call Centre
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APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
22 - RML
A) CONTACT
RML Information Services Private Limited, STAR HUB, Building 1, 7th Floor, 704, Sahar International
Airport Road, Andheri (East), Mumbai – 400 099, Boardline No.. +91 22 67602000
Contact Person: Mr. Raminder Singh, [email protected], Phone: +91 9878888609
B) CATEGORY: Private Limited Company
C) ORGANISATION DETAILS: RML Information Services Private Limited (RML) is a pioneering and
award-winning business that offers a highly personalized micro-information service over mobile phones
to the farming community that is changing their lives. RML has been used by over 1.3 million registered
unique subscribers in over 50,000 villages. RML is sold as an easy-to-use card in thousands of retail
outlets in rural India. Each farmer can choose his choice of content, which is delivered to him in his local
language over his mobile phone. The service is delivered as SMS’s that fit in the daily workflow of the
farmer, in 8 local languages, across 17 states, and over any operator or mobile phone. RML covers
over 450 crops and crop-varieties and more than 1200 markets. RML is available across all mobile op-
erators and mobile handsets.
D) ACTIVITIES: N/A
E) OUTREACH OF ACTIVITIES: As of now RML is operating in 17 states of India across more than 50,000
villages namely:Maharashtra, Tamil Nadu, Andhra Pradesh, Gujarat, Karnataka, Madhya Pradesh, Uttar
Pradesh, Uttarakhand, West Bengal, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Chhattis-
garh, Jammu and Delhi.
RML is working with stakeholders like FI’s/RRB’s/NABARD/SFAC/GIZ/NGO/DOT
F) APPLIED TECHNOLOGIES: RML has an internal technical team that manages the technical expertise
required for all the activities in terms of technology capability as well as knowledge.Use combination of
technology stack. For Mobile App, version 1 of the product will be on Android. On server side RML uses
Microsoft technologies for system/environment, and Open Source (Java and PhP) for deployment.
G) COMMUNICATION CHANNELS: OBD, SMS, Call centre, Mobile app, IVRS, Field agents, Web
system
H) BUDGET / FINANCIAL RESOURCES: RML achieves financial sustainability through renewals and
purchases done by beneficiaries.
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GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
I) SWOT
Supportive: Negative
Inte
rnal
Orig
in /
curr
ent s
ituat
ion
Strength:
Capacity- 1.3 million registered unique subscribers in over 50,000 villages, across 17 states on any Mobile connection and covers over 450 crops and crop-varieties and more than 1200 markets
Key Player in Existing and working Network- Rolling out own project independently with enough manpower
Thematic Relevance- Thematically relevant as servicing- Market Intelligence, Weather Forecast, Crop Advisory, Agriculture and Rural Information
Quality of Services- Customer support through toll free number; High quality content through specialist and universities and in-house editorial team; Owned infrastructure of ICT using various platforms of open source, Microsoft and Android for different projects; Every farmer is unique customer and receives hyper-localized content
Feedback Mechanisms- Two way communication flow
Willingness- Yes
Operation in Pilot States and Districts- Present in all Districts of Maharashtra but no Presence in Jharkhand and Odisha however willing to operate in the project.
Weakness:
Services are chargeable to the
farmer in multiple plans of Rs 350,
Rs 999 and Rs 1999 annually
Non-Operative in Pilot States and
Districts- Not operational in
Jharkhand and Odisha
Ext
erna
l inf
luen
ce /
futu
re
Opportunities:
Need to start operations in Jharkhand and Odisha
Threats:
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APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
23 – Skymet
A) CONTACT
Skymet Weather Services Pvt. Ltd.
1st floor H-135, Sector 63
Behind Reliance Energy
Noida, U.P 201307
Telephone:+91 989 987 6576
Indranil Sengupta - +91-9999459543
B) CATEGORY: National Corporate
C) ORGANISATION DETAILS: Skymet started in 2003 by providing weather infographics to The
Hindustan Times, one of India's largest English dailies. And the journey had been wonderful as
Skymet went from strength to strength, enhancing our services portfolio, incorporating cutting edge
in weather prediction and data dissemination technology, and breaking new grounds in the yet
nascent weather services industry in the country.
D) ACTIVITIES: Skymet can provide accurate forecasts at the village level. Skymet can provide
reliable seasonal forecast for the next 7 months, including the monsoon. Skymet provide services
that allow our clients to understand and organize themselves around our changing environment.
E) OUTREACH OF ACTIVITIES: All over India
F) APPLIED TECHNOLOGIES: Automated Weather Stations
G) COMMUNICATION CHANNELS: OBD, SMS, Call centre, Mobile app, IVRS, Field agents, Web
system
H) BUDGET / FINANCIAL RESOURCES
Venture backed by Omnivore Partners (www.omnivore.vc). Omnivore Partners is a venture fund
investing in early stage agricultural technology ("agtech") companies in India.
I) SWOT
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APPENDIX 2 ICT FINAL INVENTORY
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
Appendix 2 ICT Final Inventory
Appendix 2-ICT Final Inventory_v5.xlsx
86
APPENDIX 2 ICT FINAL INVENTORY
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
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APPENDIX 3 ORGANISATIONS AND INTERACTION
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
Appendix 3 Organisations and interaction
Sl.No. Name of Organisation 1st
Interaction
Response 2nd
Interaction
Response
1 ACTED
http://www.acted.org/
Telephone Delayed
respoonse
Meeting with
Country Director
Positive
2 AGMARKNET
http://www.agmarknet.nic.in/
E-mail No-
response
N/A N/A
3 AIC
www.aicofindia.com/
E-mail No-
response
N/A N/A
4 Bioversity
http://www.bioversityinternational.org
E-mail Positive Meeting Positive
5 CABI
http://www.cabi.org
E-mail Positive Meeting Positive
6 CARITAS India
http://www.caritasindia.org
Telephone Positive Meeting Positive
7 Digital Green
http://www.digitalgreen.org/
E-mail Positive Meeting Positive
8 EkGaon Technologies
http://www.ekgaon.com
E-mail Positive Meeting Positive
9 GSMA
www.gsma.com/
Telephone Positive Meeting No Scope
10 HandyGo
http://handygo.com/
E-mail Positive Meeting Positive
11 IKSL
http://www.iksl.in/
E-mail Positive Meeting Positive
12 ILRI
http://www.ilri.org
E-mail Positive Meeting Positive
13 IRRI
http://irri.org/
E-mail Positive Meeting No Scope
14 IMD
www.imd.gov.in/
E-mail Positive Meeting Positive
15 KCC
www.manage.gov.in/kcc.htm
E-mail No-
response
N/A N/A
16 Knowlarity
www.knowlarity.com/
E-mail Positive Meeting Positive
17 Kisan Sanchar
http://www.kisansanchar.org
Telephone Positive Meeting Positive
88
APPENDIX 3 ORGANISATIONS AND INTERACTION
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
18 Mandi Project
http://asrmandi.wix.com/asrmandi
E-mail No-
response
N/A N/A
19 MLA
http://medialabasia.in/
E-mail Positive Meeting Positive
20 MCX-SX
www.mcxindia.com
E-mail No-
response
N/A N/A
21 MoVirtu
http://www.movirtu.com/
E-mail Positive Telephonic call Positive
22 NiDM
nidm.gov.in/
E-mail Positive Meeting Positive
23 NFCtiator
http://www.nfciator.in
E-mail Positive Meeting Positive
24 NTT Data
http://www.nttdata.com/
E-mail Positive Telephonic call Positive
25 OneWorld
www.oneworld.net.in
E-mail Positive Meeting Positive
26 RML
http://www.reutersmarketlight.com/
E-mail Positive Meeting Positive
27 Rural Shores
www.ruralshores.com/
E-mail Positive Meeting Positive
28 Skymet
www.skymet.net/
E-mail Positive Meeting Positive
29 Vodafone
http://www.vodafone.com/
E-mail Positive Telephonic call Positive
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APPENDIX 4 QUESTIONNAIRE
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
Appendix 4 Questionnaire
Climate Change Knowledge Network for the Indian Agriculture (CCKN-IA)
A Questionnaire for Preliminary Assessment of Potential partners thru personal visit &
interaction
I. General Information
1) Name of Institution & Address:
……………………………………………………………………………………………………….
……………………………………………………………………………………………………………
……………………………………………….
2) Contact Person (name/ telephone/ email):
……………………………………………………………………………………
……………………………………………………………………………………………………………
……………………………………………….
3) Organisation brief:
……………………………………………………………………………………………………………
……………
……………………………………………………………………………………………………………
……………………………………………….
……………………………………………………………………………………………………………
……………………………………………….
4) Type of Institution:
International NGO National NGO State Level NGO
Union Government State Government GoI Body
GoI Autonomous Body PSU International Corporate
National Corporate State Corporate CSR
Cooperative Education Institute Research Institute
Stock Exchange Donor Agency
Other ……………………………………
90
APPENDIX 4 QUESTIONNAIRE
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
5) Understanding about CCKN-IA Project:
…………………………………………………………………………………………..
……………………………………………………………………………………………………………
……………………………………………….
……………………………………………………………………………………………………………
……………………………………………….
6) Area of operation in CCKN-IA pilot States (Maharashtra, Jharkhand and Odisha)
(State / District / Block / Gram Panchayats):
……………………………………………………………………………………….
Name and Details of the Project
1. ………………………………………………………………
Coverage / acquisition (No. of farmers/ Users/ Members subscribed to/ villages cov-
ered)
………………………………………………………………
2. ………………………………………………………………
Coverage / acquisition (No. of farmers/ Users/ Members subscribed to/ villages cov-
ered)
………………………………………………………………
3. ………………………………………………………………
Coverage / acquisition (No. of farmers/ Users/ Members subscribed to/ villages cov-
ered)
………………………………………………………………
7) Area of operation in rest of the States
…………………………………………………………………….
Name and Details of the Project
1. ………………………………………………………………
Coverage / acquisition (No. of farmers/ Users/ Members subscribed to/ villages cov-
ered)
………………………………………………………………
2. ………………………………………………………………
Coverage / acquisition (No. of farmers/ Users/ Members subscribed to/ villages cov-
ered)
………………………………………………………………
3. ………………………………………………………………
91
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APPENDIX 4 QUESTIONNAIRE
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
Coverage / acquisition (No. of farmers/ Users/ Members subscribed to/ villages cov-
ered)
………………………………………………………………
II. Information System
1)
S.N. Knowledge Domain √ Details
1 Agro-Advisory
2 Weather
3 Livestock
4 Pest & Disease Management
5 Soil Information
6 Insurance
7 Market information
8 Market Linkages
9 Government Schemes
10 Human Health
11 Indigenous Technical
Knowledge
12 Natural calamity
13 Other
2) Source of information/ database for the institution:
……………………………………………………………………………………….
3) Any value addition/ processing of information/data collected before being transmitted:
………………………………
……………………………………………………………………………………………………………
……………………………………………………………….
4) Forums/Institutional setup at Village/ GP level- Krishak manch, FIG, CIG, Common/ Agro
Service Centre for better utilisation of information/ advisory & Preparedness…………( Yes/
No) if Yes………………………
5) Linkage or networking with other agencies:
……………………………………………………………………………………………………………
…
6) Networking skill with other agencies & Reach to rural mass/ farmers (for advertisement of
product & service improvement)
……………………………………………………………………………………………………………
……………………………………………
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APPENDIX 4 QUESTIONNAIRE
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
7) Method of collecting user feedback on service:
……………………………………………………………………………………………………….
8) Financial Sustainability:
……………………………………………………………………………………………………………
……………………………
9) Competition or Overlapping:
……………………………………………………………………………………………………………
………………….
10) Service is Chargeable or Free, if chargeable then fee structure:
…………………………………………………………………………..
11) Users feedback & experience sharing mechanism:
……………………………………………………………………………………………………………
…………………………………………………………………...
12) Major Challenges faced in terms of institutional, financial & human capacity aspects:
……………………………………………………………………………………………………………
…………………………………………………..
13) Openness & will to get amalgamated with any new (proposed) AKIS:
……………………………………………………………………………………………………………
………………………………………………………….
14) Willingness to participate in CCKN-IA network if given option:
………………………………………………………………………………..
93
93
APPENDIX 4 QUESTIONNAIRE
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
III. Technology Aspects
1)
S.N. Communication
Methodology
√ Frequency Language used Other Details
Out Bound Dialling
Text Message
Call Centre
Mobile Apps
Videos
Radio
Web System
Field Agents
IVRs
Other
2) Technology used for Mobile, Web based system viz. Open Source, Windows/ Java/ Linux
platform/ any other [put √ or write]
3) Set up of IT infrastructure viz. Own/ Hired/ Partnership/ Outsourced
4) Nature of Content of Information viz. Technical jargons/ Simplified verse / instruction
mode/ Jingle [put √ or write]
5) Specificity of Information (hyper- localisation) viz. Content is Generic based/ hyper-
localized up to district or block level [put √ or write]
6) Communication Flow: Two way (sender to receiver and feedback comes back to sender) /
Unidirectional:
……………………………………………………………………………………………………………
………………………………………….
7) Mechanism with institution for Monitoring of impact & usefulness of information dissemi-
nated:
……………………………………………………………………………………………………………
………………………………………….
8) Targeting of intended users as per information type:
……………………………………………………………………………………………
9) Segregation of clientele base viz. Large/ Small/ Medium/ Marginal farmers/ Fishermen/
Women farmers/ Crop specific/ Livestock keepers,
etc.
[put √ or write]
10) Technical backstopping mechanism viz. In-house capacity/ Pool of SMSs/ Advisors/
Institutions/ Advisory board, etc. [put √ or write]
11) Data Compilation process/ Back up/ Archiving etc.:
………………………………………………………………………………………………….
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APPENDIX 4 QUESTIONNAIRE
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
12) Accessibility of information/ message by the users:
………………………………………………………………………………………………….
13) Duplication & Redundancy of information/ message if any:
……………………………………………………………………………………….
14) Flexibility & Capability of existing IT architecture to get amalgamated with any new (pro-
posed) AKIS:
……………………………………………………………………………………………………………
………………………………………………………….
15) Major Challenges faced in terms of ICT, Reach & Technology aspects:
……………………………………………………………………………………………………………
……………………………………………………..
16) Research & Development for constant evolving, adapting changing scenario & improve-
ment:
……………………………………………………………………………………………………………
…………………………………………..
III. Technology Aspects
1)
S.N. Communication
Methodology
√ Frequency Language used Other Details
Out Bound Dialling
Text Message
Call Center
Mobile Apps
Videos
Radio
Web System
Field Agents
IVRs
Other
2) Technology used for Mobile, Web based system viz. Open Source, Windows/ Java/ Linux platform/
any other [put √ or write]
3) Set up of IT infrastructure viz. Own/ Hired/ Partnership/ Outsourced
4) Nature of Content of Information viz. Technical jargons/ Simplified verse / instruction mode/ Jin-
gle [put √ or write]
95
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APPENDIX 4 QUESTIONNAIRE
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
5) Specificity of Information (hyper- localisation) viz. Content is Generic based/ hyper-localized up to
district or block level [put √ or write]
6) Communication Flow: Two way (sender to receiver and feedback comes back to sender) / Unidirec-
tional:
………………………………………………………………………………………………………………………
……………………………….
7) Mechanism with institution for Monitoring of impact & usefulness of information disseminated:
………………………………………………………………………………………………………………………
……………………………….
8) Targeting of intended users as per information type:
……………………………………………………………………………………………
9) Segregation of clientele base viz. Large/ Small/ Medium/ Marginal farmers/ Fishermen/ Women
farmers/ Crop specific/ Livestock keepers,
etc. [put
√ or write]
10) Technical backstopping mechanism viz. In-house capacity/ Pool of SMSs/ Advisors/ Institutions/
Advisory board, etc. [put √ or write]
11) Data Compilation process/ Back up/ Archiving etc.:
………………………………………………………………………………………………….
12) Accessibility of information/ message by the users:
………………………………………………………………………………………………….
13) Duplication & Redundancy of information/ message if any:
……………………………………………………………………………………….
14) Flexibility & Capability of existing IT architecture to get amalgamated with any new (proposed)
AKIS:
………………………………………………………………………………………………………………………
……………………………………………….
15) Major Challenges faced in terms of ICT, Reach & Technology aspects:
………………………………………………………………………………………………………………………
…………………………………………..
16) Research & Development for constant evolving, adapting changing scenario & improvement:
………………………………………………………………………………………………………………………
………………………………..
96
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
Appendix 5 Assessment forms received from 11 organisations
97
97
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
01 – ACTED
98
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
04 - CABI
99
99
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
05 - CARITAS
100
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
06 – Digital Green
101
101
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
07- Ek Gaon
102
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
08 - HandyGo
103
103
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
09 - IKSL
104
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
10 - ILRI
105
105
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
13 – Kisan Sanchar
106
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
16 – Media Lab Asia
107
107
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
20 – One World
108
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
109
109
APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS
GOPA-WOTR-CONSORTIUM
CCKN-IA: SWOT-Analysis of AKINs
21 - RML