SWOT ANALYSIS OF P.I.A
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description
intro ,history and every useful information about PAKISTAN INTERNATIONAL AIRLINE.
Transcript of SWOT ANALYSIS OF P.I.A
SAIMA SHAFIQUE : 20SAJJAD HUSSAIN ( PURKI) : 72
SWOT ANALYSIS OF PAKISTAN INTERNATIONAL AIRLINE
CONTENT: *INTRODUCTION* *HISTORY* *SWOT ANALYSIS**INTERNAL FACTORS**STRENGTHS* *WEAKNESSES**EXTERNAL FACTORS**OPPORTUNITIES**THREATS**SERVICES AND OPERATIONS**CONCLUSION*
INTRODUCTION:
Pakistan international airlines is the flag carrier of Pakistan and the national air lines operating passengers and cargo services around the world .its main hubs are
JINNAH INTERNATIONAL AIRPORT,KARACHI,THE ALLAMA IQBAL INTERNATIONAL AIRPORT,LAHORE AND
ISLAMABAD INTERNATIONAL AIRPORT,ISLAMABAD/RAWALPINDI
LOGO:-
SLOGAN:- GREAT PEOPLE TO FLY WITH
CALL SIGN:- PAKISTAN
HUBS:- JINNAH INTERNATIONAL AIRPORT. ALLAMA IQBAL INTERNATIONAL
AIRPORT.
HEADQUARTERS:-KARACHI ,PAKISTAN
WEBSITE:-HTTP://WWW.PIAC.COM.PK
*IN 1946 QUAID-E-AZAM REALIZED THE NEED FOR AN AIRLINE NETWORK FOR THE FORMING COUNTRY.HE CALLED UPON THE
HELP OF AN EXPERIECED INDUSTRIALIST MIRZA AHMAD ISPAHANI. ORIENT AIRWAYS,REGISTERED IN CALCUTTA,WAS FORMED ON
OCTOBER 23, 1946.*IN FEBRUARY 1947 THREE DC-3 AIRPLANES WERE BOUGHT FROM A
COMPANY IN TEXEX AND MAY OF THE YEAR THE AIRLINES WAS GRANTED A LICENCE TO FLY.
*AFTER TWO MONTHS WHEN THE SERVICE BEGIN AND PAKISTAN NAETION WAS FOUND THE FLIGHT FROM KARACHI TO DHAKA BY
THE ESTABLISHED DOMASTIC ROUTS.*ON MARCH 11 OF 1955,ORIENT AIRWAYS MEAGED WITH THE
GOVERNMENTS PROPOSED AIRLINE, BECOMING THE “PAKISTAN INTRENATINAL AIRLINES CORPORATION”..
*AT THE SAME AIR THE AIRLINES OPENED IT FIRST SERVICE, UNDER THE PIA NAME,FROM KARACHI TO LONDON.
HISTORY:
Q: WHAT IS SWOT ANALYSIS ?
Swot analysis is a strategic planning method used to evaluate the strengths,weaknesses,opportunities and threats involved in a project or business venture.
Strengths:- attributes of the person or company that is helpful to achieving the
objective(s).Weaknesses:- attributes of the person
or company that is harmful to achieving the objective(s).
Opportunities:- external conditions that is helpful to achieving the objective(s).
Threats:- external conditions which could do damage to the objective(s).
1:SWOT ANALYSIS INTERNAL FACTORS*STRENGTHS**WEAKNESSES*2:SWOT ANALYSIS EXTERNAL FACTORS*OPPORTUNITIES**THREATS*
1:-SWOT ANALYSIS INTERNAL FACTORS.
>STRENGTHS:-
1.PIA has status of being flag carrier of PAKISTAN 2.Highest market share at domestic network. 3.Multilingual staff on board. 4.Booking offices in all major cities both at domestic an international. 5.PIA has will established brand as its oldest airline in PAKISTAN. 6.Subsidized fares. 7.HALAL meat available at all flights. 8.Electeonic ticketing by web and through SMS. 9.Highly professional staff. 10.Having GOVERMENTS protection.
>WEAKNESSES:-
1.Old aging fleet of PIA causing higher operating cost. 2.Huge burden of employee which cause financial burden. 3.Inadeguate space on the aircraft. 4.Charging of higher fare as compared to competitors. 5.Lack of marketing activities as compared to competitors. 6.Poor quality of food/services on board especially in domestic flights.
2.SWOT ANALYSIS-EXTERNAL FACTORS.
>OPPORTUNITIES:-
1.PIA has huge potential marker in middle east if PIA upgrades its fleets. 2.PIA has largest domestic network and by proper routs planning. PIA can generate huge amount of revenue with higher profit. 3.PTDC provides favorable market for domestic as well as international
sector for the airlines. 4.PIA can generate more revenue by attracting customer through web and
mobile reservation system.
>THREATS:-
1.Negative rising perception about the country, regarding terrorism. 2.POLITICAL instability and law and order situation. 3.rising fuel prices in the world. 4.Over staffing at all level. 5.Freguently rising Airlines fare. 6.Fast growing domestic and international competitors. 7.Effective promotion stretegies adopted by other competitors like
emirates and shaheen and airblue.
SERVICES AND SPECIAL OPERATIONS:-
SERVICES:-
CABIN:
-PIA operate a three class configuration on its domestic routes which include Business Plus,
Economy Plus+ and Economy.-However on their international flights a two
class configuration, Business plus and Economy, has remained popular.
-According to the ANNUAL REPORT 2007, PIA recorded a seat factor of 69%,a percentage
drop from 2006. PIA Business Plus passengers are offered flat bed seats on all boeing 777 as
well as select Airbus A310 aircraft.
*CATERING:-
-PIA catering are the main suppliers of meals of the airlines.-They can produce 15,000 passengers meals each day.
-Since 2006, the management control of the flight kitchens has been given to Singapore air terminal services (SATS).
-PIA catering also provide special meals to allow for passengers dietary and religious needs.
HAJJ AND UMRAH OPERATIONS:-
-PIA operates a two-month(pre- and post-) Hajj operation each year to and from Jeddah and
sometimes Madinah in Saudi Arabia.-PIA transports over 130,000 intending pilgrims each
year from Karachi, Lahore, Islamabad, Peshawar, Quetta, Faisalabad, Multan, Sialkot, and Sukkur to the
kingdom of Saudi Arabia. In order to deal with the demand, the airline leases many different aircraft
including boeing 747-200s, Airbus A321s, Airbus A300B4s and boing 737-400s.
CONCLUSION:-
IN THE END I CONCLUDE THIS TOPIC BY SAY THAT PIA WAS THE FIRST AIRLINE SERVICE OF PAKISTAN WHICH NOT ONLY PROVIDE THE PLACE IN WHICH PASSENGERS TREVELS BUT
ALSO PROVIDES ALL NECESSARY NEEDS AND SEVICES WITH THE COMPLETE SATISFACTION TO PASSENGERS. AND
ADOPTING THOSE STETEGIC METHODS WHICH ARE HELPING TO UPGRADE PAKISTAN INTETNATIONAL AIRLINES…
