8/7/2019 SWOT Analysis of Benn and Jerry

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Strategic management:

Case Study“ Benn and Jerry” 

Submitted to:

 SIR ADNAN ANWAR

Submitted by:

Syeda Qurat-ul-ain Kazmi 54140

Syed Akbar Shah Kazmi 54203 

8/7/2019 SWOT Analysis of Benn and Jerry

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SWOT analysis of Benn and Jerry:

Strengths:

1. Motivated workers2. Friendly working atmosphere.

3. Strong relationships with suppliers

4. Provided pure and natural products as bearing high cost.5. value to internal customers (Workers) as they were involved in decision making

Opportunities:

1. Change in trend of society as they became health conscious.

2. Social activism3. Edible activism

4. Introducing new flavors

Weaknesses:

1. Inefficient human resource, as they were unable to formulate the strategy.

2. Low marketing efforts

3. They did not availed the opportunity of export so later on it became the problemin declining the sale.

4. High expenses on social activities than marketing.

Threats:1. changing trend in society( globalization)

• Health copiousness

• Globalization trend was increasing

• Exports and imports were increasing.

2. Entrance of rivals in the industry

3. Political changes4. Government restrictions on some products. As discussed in the case “all natural”

were not all natural.

8/7/2019 SWOT Analysis of Benn and Jerry

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Main problems with the Benn and jerry which in my opinion are as following

• Inefficient human resource:

As the company was quit able to hire some H.R experts to hire efficient employees or 

strategy makers. A firm depends upon its leaders or top mangers to survive so it is

important to have visionary leaders who formulate strategy at corporate and businesslevel.

Strategy and implementation for the above problem.To hire some motivated and experts of H.R who further hires some talented specialist of 

every field like marketing finance and also logistics. So they make corporate level and business level strategy to enhance the business. The company trouble due to lack of any

course of action in long run. So experts of the fields do the job well and company mighthave gone as market leader.

• Globalization:

As in the case it was prominent that the social trends were changing. As people were

 becoming more health conscious. They were having low fat to be healthier.

Exports and imports were increasing due to the globalization but the company

was failed to cope with the changes in the market. The fall in sales was also due to notavailing the exports opportunity.

Strategy and implementation for this problem:

As the indication of changes in environment were being observed. So firm should

have adapt the changes. As new markets were discovered and opportunities were there,

firm has to avail it as the rivals did.Company should manufacture the low fat ice-creams as people were becoming

more health conscious.

Recommendations: 

We have only one sentence to say in above case,

“It is important to have a clear vision of market and have proper strategy to achieve thespecific goals. But to do all this efficient human recourse should be in the organization”