Swot analysis
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Transcript of Swot analysis
PRESENTATION OF
INDIAN ECONOMY
SWOT Analysis
Presented ToDr Pinki Insan
Presented By Bhawna Saini(1731)M.Com ‘Hons’ 6th
Sem
ContentsMeaning of SWOT Analysis
SWOT as a Technique of Environmental Analysis
Component of SWOT
Process of SWOT Analysis
Uses of SWOT Analysis
Conclusion
MEANING
SWOT analysis helps the business units to analysis their
strengths,weaknesses, opportunities and
threats.SWOT analysis is an analysis undertaken by
business firms to understand their external and internal
environment.
The term SWOT analysis consists if four words
Strengths(what an organisation has and what it can do)
Weaknesses(what an organisation does not have and what it cannot do)
Opportunities(potential favourableconditions for an organisation)
Threats(potential favourableconditions for an organisation)
SW
O
T
SWOT as aTechnique of Environmental Analysis
Business environment
External environment
Internal environment
Opportunities
Threats
StrengthWeakness
es
Components of SWOT
Strength
Weakness
Opportunities
Process of SWOT Analysis
Uses of SWOT Analysis
Conclusion
It is not simply enough to identify thestrength, weaknesses, opportunities andthreats of a business unit. It applying theSWOT analysis it is necessary to minimiseor avoid both weaknesses and threats.Weaknesses should be analysed in order toconvert them into strengths. Likewise,threats should be converted intoopportunities.