SWOT Analysison

GTN Textiles, Aluva

Presented by : Group 5

S W

T

Strengths

Opportunities ThreatsO

Weaknesses

SWOT ANALYSIS

Strengths & Weaknesses

• Finance 

• Production and Provisions 

• Human resource management 

• Marketing

Opportunities & Threats

• Competition • The Economy 

• Government policies 

• Technological innovations, new and obsolete products

• Social values and preferences

S W

TO

SWOT ANALYSIS ON A COMPANY

GTN TEXTILES, ALWAYE

• GTN Textiles LTD, situated at Alwaye, was incorporated on August 02, 1962, and commissioned in 1964 for the manufacture of cotton yarn with a capacity of 12000 spindles.

• Vision Statement:

“ The market place is the driving force behind everything we do, and we aim and achieve the highest level of customer satisfaction on a continuous basis in all our transactions."

S

LatestTechnology

Established Product &

Market

Experienced and

Committed workforce

State – of – Art Quality Assurance

Financially Strong

Foreign Clients

Strengths

W

High Cost of production

Lack of Regular

Maintenance

Partially Satisfied

Employees

Negligence Regarding

the Safety of Workers

High Levels of Noise

Pollution

Weaknesses

O

Export Market Cheap Labor and Power

Home Grown Cotton

High Domestic Demand

Opportunities

T

Competition Inside the

Home Market

Competition From

Foreign Market

Dependency On

Monsoons

Volatile Market

Conditions

Threats

S O

Foreign Clients

State – of – Art Quality Assurance

Experienced and Committed workforce

Export market.

Export Market

High Domestic Demand

W T

Price of Raw Materials

Lack of Regular Maintenance

Dependency On Monsoons

&Volatile Market

Conditions

Competetion from Home As Well As Foreign Market

S W

O T

Conclusion

SWOT Analysis conducted on GTN Textiles opened up the wide arena of opportunities which is available for the company for future improvements.

It also revealed some major weaknesses of the company like safety of workers which can be improved with more training.