SWOT Analysis
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Transcript of SWOT Analysis
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Competitor Analysis
Syed Ibrahim I & Prathesh Joseph JLIBA, Chennai.
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Online Matrimonial market
• The marriage industry in India is estimated to be Rs.10 billion.
• 50% of online members live in metros.• Expected revenue- $63 million.• Main online matrimony players– Bharat Matrimony– Shaadi– Jeevansathi– Simply marry
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Our Competitors
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Company profiles
Shaadi.com• it is ranked 546 in the world (among the 30 million
domains)• estimated worth $4,361,316USD.• Shaadi.com has 52% seo score.
Date Registered: 30-Jul-1996
Site Age: 15 years and 9 monthsPageviews per User: 6.07
Average Time on Site:
04:10
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Contd…
Jeevansathi.com• it is ranked3,283 in the world (among the 30
million domains)
Site Age: 13 years and 5 monthsPageviews per User: 9.7
Average Time on Site:
08:13
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Our Brand
BharatMatrimony.com• it is ranked 4,447 in the world (among the 30 million
domains)• Bharatmatrimony.com has 22% seo score.
Site Age: 12 years and 5 monthsPageviews per User: 1.66
Average Time on Site:
01:38
Search Percent: 2.2%
Bounce: 69%
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Website Traffic
Shaadi.com’s Regional Traffic Ranks• India- 27• Australia- 457• United Kingdom- 667• Canada- 774• United States- 1,524
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Contd….Daily Pageviews: 0.0134 (estimated)
Alexa Rank: 546 visit alexa
Alexa Reach: 0.23% (Percent of global Internet users)
Alexa BackLinks: 3,034
Bounce: 56.3%
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Jeevansathi.com’s Regional Traffic Ranks• India- 194• United Arab Emirates- 1,819• Pakistan- 10,840• United States- 34,918• China- 50,071
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Contd…
Daily Pageviews: 0.00326 (estimated)
Alexa Rank: 3,283 visit alexa
Alexa Reach: 0.0352% (Percent of global Internet users)
Alexa BackLinks: 2,312
Bounce: 28.6%
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Bharatmatrimony.com’s Regional Traffic Ranks• India- 302• Qatar- 741• Sri Lanka- 1,090• Singapore- 2,988• Australia- 7,340
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Contd…
Daily Pageviews: 0.000638 (estimated)
Alexa Rank: 4,447 visit alexa
Alexa Reach: 0.0405% (Percent of global Internet users)
Alexa BackLinks: 1,572
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Shaadi.com Demographics
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Jeevansathi.com demographics
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Bharatmatrimony.com Demographics
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Comparison with Bharat Matrimony.com
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Contd..
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Contd…
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Contd…
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Contd..
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Contd..
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Contd..
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Comparing adsBharatmatrimony.com Shaadi.com
Target Youths, Parents Youths
Underlying value To find a partner with traditional and modern values
To find the right partner
Execution Family based adsEndorsing movies, telecasted in TV during family based serials
Fun based ads.Animated ads.
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THANK YOU