Swoop, There it is.

Austin Holt, Elissa Meisenheimer, Stephanie Stafford, Matt Thiesen, LaShondias Ware, Sarah Yosten

The Visionaries

Positioning

UT Tyler provides a great education, a beautiful

campus and everything a respectable university

needs EXCEPT: Effective

advertising Student

identity

Target Market

High school

seniors, ages 17-21 East Texas

& Western Louisiana

Creative Message

Create an image students can relate to

Create a solid mascot to build university pride, “tradition,” and even increase attendance “What’s YOUR Calling?”

Objectives

Develop relationship between Swoop and the community

Increase awareness of UT Tyler Generate Buzz

Tactics: Web-based

Webisodes featuring Swoop

Social Media:

Search assistant on UT Tyler website

Tactics: Radio

Swoop’s Introducti

on

Tactics: Billboards

Tactics: On-Campus

Tactics: Swoop’s Nest

Conclusion

Increasing tradition at UT Tyler to increase awareness and student morale!