Switch/PHY Product Training

Infineon-ADMtekSwitch/PHY Line

Bryan LeeJune 01/2004

CONFIDENTIAL

June 2004

Switch/PHY

Product Training

Infineon-ADMtek



CONFIDENTIAL

Agenda

• Switch/PHY Team Members Introduction

• Product Family Introduction

• For each Product:

o Features

o Applications

o Promotion Material

o Market Analysis



CONFIDENTIAL

Switch/PHY Product Manager

Name: Joseph Chiu

Email:

[email protected]

Ph:

Office +886 3 5788879 Ext: 538

Cell +886 937019564



CONFIDENTIAL

Switch/PHY Hardware Support Engineer

Name: Richard Huang

Email:

[email protected]

Ph:

Office +886 3 5788879 Ext: 292

Cell +886 963063991

ADM6996L/ADM6996FADM6995L/ADM6999ADM6999U/ADM6999GADM6992F/ADM6992KADM6992C



CONFIDENTIAL

Switch/PHY Hardware Support Engineer

Name: Johnson Chang

Email:

[email protected]

Ph:

Office +886 3 5788879 Ext: 540

Cell +886 939598336

ADM7001/ADM7008ADM6926/ADM6918



CONFIDENTIAL

Switch/PHY Software Support Engineer

Name: CC Wong

Email:

[email protected]

Ph:

+886 3 5788879 Ext: 295



CONFIDENTIAL

Switch Family

CurrentSwitch Family

ADM6996F - 4T/F + 2 MACS ports, 128 pins

ADM6996L - 5 T/F + 1 MII/GPSI ports, 128 pins

ADM6995L - 5 T/F, 128 pins

ADM6999 – 8 T/F + GPSI/MII ports, 128 pins

ADM6999U – 8 T/F + 1.6G Expansion ports, 128 pins

ADM6999G – 8 T/F + Giga GMII/MII ports, 128 pins

ADM6926 – 24 SS-SMII + 2 RMII/MII ports128 pins

ADM6918 – 16 SS-SMII + 2 RMII/MII ports128 pins

ADM6992F – 2 T/F, TS-1000, CO/CPE, 128 Pins

ADM6992K – 2 T/F, TS-1000, CO/CPE, 64 Pins

ADM6992C – 2 T/F, FX/TX Converter 64 Pins



CONFIDENTIAL

PHY Family

CurrentPHY Family

ADM7001 – Single 100/10 PHYTX/FX, Auto MDIX, MII/RMII/GPSI44 pins, 0.25umBroadcom AC101L Compatible.

ADM7008 – Octal 100/10 PHYTX/FX, Auto MDIX, RMII/SMII/SS_SMII128 pins, 0.18um



CONFIDENTIAL

ADM6996L – Features/ Applications

ADM6996L-Multimedia Wire/Wireless Router Application

MPEG/VIDEO Front End

Network Processor

ADM6996L

PCI

802.11MAC/BBP

802.11Interface

NTSC I/F,LCD, VGA,Other

HDDController

MII

HDDDriver

ATA,IDE

4 x 10/100MbpsEthernet (LAN)

1 x 10/100MbpsEthernet (WAN)

MAC-CloneApplication

Home Plug/HomePNA

VOIP Phone

Wireless/Wire Router

Five Port Switch

ADSL Router

Application

Port Base, 802.1P, TOS QOS

MAC Clone for Multiple WAN

Port Base & Tag Base VLAN

Per Port Counter, Status & Enable/Disable

5TX/FX+MII/GPSI, Six Port Switch, 128 pins, 0.18um

Features

For Single/Two MII CPU



CONFIDENTIAL

ADM6996L – Promotion Material / Market Analysis

Reference Circuit

Demo Board

Test Report

Layout Guide

Data Sheet

Promotion Kit

Linksys, Melco, Siemens, Telefornica, Zyxel, Arcadyan & Gemtek… … ..

Key Customers

40%. World Wide No.1Market Share

Over 10 million shipping records

Monthly shipping over 800K in past year

Over 200 design in

Selling Point

Wireless Router: 18M

Wire Router: 6M

ADSL Router: 6M

Market Size/ Year

$1.9~$2.5Market Price

Marvell6060, Broadcom5305, Realtek8305SC

Competitor

MP!



CONFIDENTIAL

ADM6996F – Features / Applications


Network Processor

ADM6996F

PCI

802.11MAC/BBP

802.11Interface


HDDController

MII

HDDDriver

ATA,IDE




MII/HDLC

Home Plug/HomePNA

VOIP Phone

Wireless/Wire Router

HDLC/Ethernet Converter

ADSL Router

Application





5TX/FX+2MII/HDLCI, Six Port Switch, 128 pins, 0.18um

Features ADM6996F-Multimedia Wire/Wireless Router Application

For Two MII CPU



CONFIDENTIAL

ADM6996F – Promotion Kit/ Market Analysis

Reference Circuit

Demo Board

Test Report

Layout Guide

Data Sheet

Promotion Kit

Good for Two MII CPU application.

Support HDLCóEthernet Converter, RAD RJ017 frame compatible.

Selling Point

Wireless Router: 18M

Wire Router: 6M

ADSL Router: 6M

Market Size/ year


Marvell6060, Broadcom5305, Realtek8305SC

Competitor

ADM6996F shares similar market as ADM6996LADM6996F focus on two MII MAC application.

MP!



CONFIDENTIAL

ADM6999 – Features/ Applications


Network Processor

ADM6999

PCI

802.11MAC/BBP

802.11Interface


HDDController

HDDDriver

ATA,IDE




MII

Multiple WAN Router

8 TX+Uplink Port Switch

8 Port Switch

Applications





8TX/FX+MII, Nine Port Switch, 128 pins, 0.18um

FeaturesADM6999-Multimedia Wire/Wireless Router Application



CONFIDENTIAL

ADM6999 – Promotion Kit/ Market Analysis

Reference Circuit

Demo Board

Test Report

Layout Guide

Data Sheet

Promotion Kit

Main application is Eight Port Switch.

Main customers are Taiwan/China Small/Middle LAN system vendors

Key Customers



Monthly shipping over 150K.

Over 40 design in

Selling Point

4MMarket Size/ year


Realtek8309SCCompetitor

MP!



CONFIDENTIAL

ADM6999U – Features/ Applications

Exapnsion Port

ADM6999U

8 x 10/100Mbps

ADM6999U

8 x 10/100Mbps





8TX/FX+1.6G Expansion Port Switch, 128 pins, 0.18um

Features

16 Port Switch

Applications

ADM6999U 16 Port Switch Application



CONFIDENTIAL

ADM6999U – Promotion Kit/ Market Analysis

Main application is 16 Port Switch.


Key Customers


Two Chips solution for 16 Port compare with Realtek 3 chips solution.


Monthly shipping over 80K.

Over 20 design in

Selling Point

3MMarket Size/ year

$3.2~$3.6/chips, $6.4~$7.2/set. Two Chips as a set for 16 port Switch.

Market Price

Realtek8316+2*Real8208Competitor

Reference Circuit

Demo Board

Test Report

Layout Guide

Data Sheet

Promotion Kit

MP!



CONFIDENTIAL

ADM6999G – Features/ Applications

ADM6999G GigaBitPHY

8 x 10/100Mbps

1000 TX/FXGMII

8 100/10+Gigabit Switch

Application

ADM6999G 8+1G Port Switch Application





8TX/FX+GMII Port Switch, 128 pins, 0.18um

Features



CONFIDENTIAL

ADM6999G – Promotion Kit/ Market Analysis

Reference Circuit

Demo Board

Test Report

Layout Guide

Data Sheet

Promotion Kit

Add extra GPHY for two Chips solution for 8+1G application.

Monthly shipment around 7K

Selling Point

$6~$8Market Price

ADM6999G is good for small office with one Gigabit Uplink Port.Uplink Port can be 1000/100BaseT or Giga Fiber

MP!



CONFIDENTIAL

ADM6992K/F/C– Features/ Applications

FX/TX Converter

TS-1000 CO/CPE

Application

Cat5

C O

CPEPC

FX

TS-1000 Protocol

Home

ADM6992K/F

ADM6992K/F on FTTH Point to Point Application

Packet Filter, Classify, and Tagging with Protocol

CPE Remote Control fro Speed Duplex

TS-1000 CO/CPE function with Embedded Power Detect

Per Port Counter, Status & Enable/Disable, Bandwidth

2TX/FX, 2 Port Switch, 128/64 pins, 0.18um

Features



CONFIDENTIAL

ADM6992K/F/C – Promotion Material/ Market Analysis

Reference Circuit

Demo Board

Test Report

Layout Guide

Data Sheet

Promotion Kit

Highly integration TS-1000 CO/CPE with power detect inside.

Selling Point

TS-1000: 400K

FX/TX Converter: 400K

Market Size Per year

ADM6992F/K: TS-1000 $5.0~$5.5 ADM6992C: FX/TX Converter $2.0~$2.5.

Market Price

ADM6992 F/K target Market is Japan FTTH point to point.ADM6992C is good for FX/TX Converter Market

Sample at June/2004



CONFIDENTIAL

ADM6926/18 + ADM7008 – Features/ Applications

ADM6926

ADM7008

8 x 10/100Mbps

Web CPU

ADM7008

8 x 10/100Mbps

ADM7008

8 x 10/100Mbps

Uplink PortFX/TXADM7001

SS_SMII SS_SMII SS_SMII

MII/RMII

MII/RMII

24/16+Uplink Web Switch

24/16 Port Dumb Switch

ADM6926/ADM6918 Applications

ADM6926/ADM7008 on 24 Port Switch Dumb/ Smart/Web Application

Spanning Tree

Support Security function

IGMP 32 Multicast function

Per Port Counter, Status & Enable/Disable, Bandwidth

24/16 SS_SMII+2MII/RMII, 26 Port Switch, 128 pins, 0.18um

ADM6926/ADM6918 Features

MP!



CONFIDENTIAL

ADM6926/ADM6918+ADM7008 Promotion Kit/ Market Analysis

Reference Circuit

Demo Board

Test Report

Layout Guide

Data Sheet

Promotion Kit

Main application is 24/16 Port Switch.


Key Customers

Full features function with SOHO price.

Smallest package size.

Support Console, Web Management software.

Selling Point

2000KMarket Size

ADM6926+3*ADM7008: $11~$13

ADM6918+2*ADM7008: $8.5~$9.5

Market Price

ADM6926: Broadcom AC524, Realtek 8326+3*8208

ADM6918: Realtek 8316+2*8208

Competitor

48 Port Switch

ADM7008 Application

24 Port Switch

Octal TX/FX 100/10 PHY, SS_SMI/SMII/RMII, 128 pins,

0.18um

ADM7008 Features



CONFIDENTIAL

ADM7001 – Features/ Applications

Wireless Access Point

Home Plug/PNA

Mother Board

VOIP/VDSL Modem

Digital Home PHY

ADSL/Cable Modem

Application

ADM7001

Tran

sformer

RJ45

AD

SL, C

ab

le, V

DS

L, V

OIP

CP

U…

..

MII/RMII/GPSI

RMII/GPSI

Broadcom AC101L Pin Compatible

Single 100/10 TX/FX PHY, MII/RMII/GPSI Interface 44

pins, 0.25um

Features ADM7001 Application



CONFIDENTIAL

ADM7001 – Promotion Kit/ Market Analysis

Reference Circuit

Demo Board

Test Report

Layout Guide

Data Sheet

Promotion Kit

Pin Compatible with AC101L. Selling Point


Broadcom AC101L

Realtek 8201

Competitor

MP!



CONFIDENTIAL

Thank YouContact Info: 2F, No. 2, Li-Hsin Rd.,

Hsinchu Science Park,

Hsinchu City, Taiwan, R.O.C.

Tel: + 886 – 3 – 5788879

Fax: + 886 – 3 – 5788871

http://www.ADMtek.com.tw

Switch/PHY Product Training

Documents

Transcript of Switch/PHY Product Training