INTERNATIONAL QUALITY – LOCAL AFFINITY

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Press release

For immediate release

Contact person: Kim Kennedie International PR Executive: Company name: Swiss International Hotels & Resorts Telephone number: +971 – 7 – 2433 242 Email address: kim.kennedie@swissinternationalhotels.com Website address:  WWW.SWISSINTERNATIONALHOTELS.COM  

Swiss International Hotels announces expansion of the brand by adding two hotels in Morocco Swiss International Hotel’s footprint extends in North Africa with Swiss International Imperial Holiday and Swiss International Imperial Plaza in Marrakech. Baar (CH) /Ras al Khaimah (UAE)/ Marrakech (MOR), March 2, 14 –  Swiss International Hotels, today announced its market entry in the Kingdom of Morocco through the affiliation of 2 hotels in Marrakech. The Swiss international Imperial Holiday and the Swiss International Imperial Plaza, both established hotels in Marrakech are effectively part of the chain as per the 1st of March. Both hotels are offering 114 upscale bedrooms to its patrons, as well as a Swiss Cafe Restaurant & lounge, a Spa, an Inspiration Pool & Gym. Both hotels will also be offering the Swiss International’s concept for Meetings and Events: “Eventives”. Both hotels are situated in Marrakech, one of the most visited tourist capitals of the world.

   

  INTERNATIONAL QUALITY – LOCAL AFFINITY

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Chief Executive Officer, Henri Kennedie is excited about the recent developments. “They are a very valuable expansion in the fast developing market Morocco. To make our debut in the Tourism Capital Marrakech is making it even more exciting. We intend to expand across Morocco into other important cities, such as Casablanca, Fez, Rabat, Agadir and Tangiers”. On behalf of the owning companies, Mr. Anasse El Guermai, Chief Executive Officer, added: “The association with an International quality chain as Swiss International became necessary for us, in order to differentiate ourselves from other hotels in Marrakech. The Swiss values which Swiss International has embraced are symbolical for the way now we would like to extend hospitality to our existing and future guests.” Imperial Plaza Hotel is situated in the heart of Marrakech; this hotel offers a spa & wellness with breathtaking views of the Atlas Mountains from its sixth floor. The Airport, Royal Golf and the famous ‘Jamaa Lafna’  are just 15 minutes away from the hotel. Just minutes from Imperial Plaza Hotel in the new city ‘Guéliz’, the 114- room Imperial Holiday Hotel will provide guests a comfortable oasis. Commenting on the brands' expansion into the North African market, Henri Kennedie, Chief Executive Officer of Swiss International Hotels, said: ‘’Both hotels will be licensed as Swiss International, our upscale brand. The hotels will remain being operated by the current management with support from Swiss International. The hotels will be serviced by our Global Operations Center, based in the UAE.’’

Pictured from left to right: Anasse El Guermai (Owner of the hotels), Henri Kennedie (President Swiss International and Jamal El Guermai (Owner of the hotels)

   

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About: Swiss International Hotels Founded in 1982, Swiss International Hotels was established in Switzerland. Swiss International Hotels & Resorts is currently associated with hotels in Switzerland, Germany, the Netherlands, China and the Middle East and Africa. The company is registered in Baar, Switzerland and is operating from the UAE. Swiss International is operating its hotels under the luxury brand “Royal Swiss” the upscale Swiss International and midscale brand Swiss Spirit Inns, Hotels & Resorts. (http://www.swissinternationalhotels.com). For more information on the hotels, please visit :

• Swiss International Imperial Plaza: http://www.swissinternationalhotels.com/imperialplaza-marrakech

• Swiss International Imperial Holiday:

http://www.swissinternationalhotels.com/imperialholiday-marrakech