Swiss Exporters
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Swiss
Exporters
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What is the purpose of this
presentation?
To give a brief outline of the Swiss economy
and the possible implications of the recentmove to weaken the CHF.
benefit from a cheaper CHF.
Nothing contained within this presentation is
a recommendation to buy or sell.
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What companies?
1. Huegli Holding AG (HUE:SW)
2. Kudelski SA (KUD:SW)
3. Bossard Holding AG (BOS:SW)
4. Forbo Holding AG (FORN:SW)5. Rieter Holding AG (REIN:SW)
6. Daetwyler Holding AG (DAE:SW)
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Macro catalyst As concerns regarding expansionary monetary policy
in developed countries have intensified CHF hasacted as a safe haven.
CHF has acquired this safe haven status due to the
tough on inflation.
Exports are extremely important to the domesticeconomy and the appreciation of the CHF has meant
that domestic companies are struggling to staycompetitive.
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YoY Growth in GDP, Consumption and Fixed Capital
Expenditure
5.00%
10.00%
15.00%
-15.00%
-10.00%
-5.00%
0.00%
GDP
CONS
FIXED CAPEX
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YoY Growth in Exports, Imports and Net Exports
40.00%
60.00%
80.00%
5.00%
10.00%
15.00%
20.00%
-40.00%
-20.00%
0.00%
20.00%
-20.00%
-15.00%
-10.00%
-5.00%
0.00%
IMP
NET EXP(rhs)
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Net exports, Fixed Capital Expenditure and Final
Consumption Expenditure as a % of GDP
50.00%
60.00%
70.00%
80.00%
90.00%
20.00%
25.00%
30.00%
35.00%
0.00%
10.00%
20.00%
30.00%
40.00%
0.00%
5.00%
10.00%
15.00%
2000-01-01
2000-06-01
2000-11-01
2001-04-01
2001-09-01
2002-02-01
2002-07-01
2002-12-01
2003-05-01
2003-10-01
2004-03-01
2004-08-01
2005-01-01
2005-06-01
2005-11-01
2006-04-01
2006-09-01
2007-02-01
2007-07-01
2007-12-01
2008-05-01
2008-10-01
2009-03-01
2009-08-01
2010-01-01
2010-06-01
2010-11-01
2011-04-01
NET EXP
FIXED CAPEX
CONS(rhs)
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CHF 3m Libor and Growth in CPI
2
3
4
-2
-1
0
1 CHF 3m LIBOR
CPI YoY
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Monthly Growth in Money Aggregates
-20.00%
-10.00%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
2001 01 2002 01 2003 01 2004 01 2005 01 2006 01 2007 01 2008 01 2009 01 2010 01 2011 01
M1 YoY
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
2001 01 2002 01 2003 01 2004 01 2005 01 2006 01 2007 01 2008 01 2009 01 2010 01 2011 01
M3 YoY
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EUR/CHF Exchange Rate Since Mid-2002
1.5
1.6
1.7
1.8
1
1.1
1.2
1.3
.
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What are the most important facts
about the Swiss economy? Net exports play a significant role in GDP growth accounting
for 12% of GDP in the last quarter.
However, growth in net exports has slowed considerably since
the recession beginning in 2008. Growth in net exports went
ne ative a ain in 1 2010 and has sta ed ne ative ever
quarter since.
Fixed capital expenditure has increased covering any shortfall
in net exports however, growth here has also begun to slow.
We can see that despite fast growth in monetary aggregatessince the start of 2008 inflation has been non-existent.
The last data point for CHF 3m Libor (August) was 0.005%.
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SNB Intervention Through 2010, the SNB attempted to intervene in
the currency markets to stem the rise in the CHF. This involved selling large amounts of CHF for
Infamously, this resulted in losses of CHF 26
billion for the SNB on these currency holdings as
the CHF continued to appreciate. Markets seemed to have correctly called the
SNBs bluff.
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SNB begins strengthening resolve August 2011 In a set of three statements through August the SNB
expressed its view, again, that the CHF was massively
overvalued. Through August the SNB stated its intention, through the
series of statements, to expand sight deposits at the SNBrom on o on.
Its aim was for a three-month Libor as close to zero aspossible, narrowing the target range for the three-month Libor from 0-0.75% to 0-0.25%.
The market started to take notice and the EUR/CHFbegan trending away from parity.
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SNB targets EUR/CHF directly On the 6th September the SNB announced it will no
longer tolerate a EUR/CHF exchange rate below the
minimum rate of CHF 1.20. The SNB will enforce thisminimum rate with the utmost determination and is
prepared to buy foreign currency in unlimited
quantities. The SNB also noted that the current massive
overvaluation of the Swiss franc poses an acute threat to
the Swiss economy and carries the risk of a deflationarydevelopment. It added that if the economic outlook
and deflationary risks so require, the SNB will take
further measures.
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EUR/CHF Exchange Rate YTD
1.2
1.25
1.3
1.35
1
1.05
1.1
1.15
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SNB begins making
statements about supplying
liquidity
SNB targets EUR/CHF
minimum EUR/CHF rate
of 1.20
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Latest SNB statement 15 September
SNB notes its upmost determination to enforce the
minimum rate and to keep three-month Libor near zero and
maintain sight deposits at the SNB over CHF 200 billion.
Notes that even at 1.20 the Swiss franc is still high and should
continue to weaken over time (emphasis added).
Expresses the view that international demand will soften andwithout the action to weaken the CHF there would be a
substantial threat of recession.
States there is no risk of inflation in Switzerland. There are,
however, downside risks for price stability should the Swiss
franc not weaken further.
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What does this mean and where could it go wrong?
If the SNB is successful, then this will make business far easier forSwiss exporters many of whom have strong records of profitability.
The SNB appears to be effectively demonstrating a clear resolve to
weaken the CHF at any cost. Barry Eichengreens studies of the 1930s showed that countries that
came off the gold standard first (i.e devalued), recovered quickest. Isthis a arallel?
What possible road blocks are there?1. Competitive devaluation. The most worrying would be a large
depreciation of the EUR. Perhaps unlikely with hawkish centralbank.
2. Inflation or faster than expected growth in the second half ofthe year.
3. The market for questions the SNB commitment. After all, theliquidity the SNB is providing is extraordinary.
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Huegli Holding AG
HUE:SW
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Introduction Huegli specializes in the creative development and efficient
production of foods in the convenience segment, primarilycomprising of soups, sauces, bouillons, seasonings, instant meals,
desserts and Italian specialities. The company lists four main divisions: Food Service (sales to
restaurants/hotels/etc.), Private Label, Industrial Foods (semi-finishedproduct such as flavourings), and Health and Natural Food.
, ,
Republic, Italy and the UK.
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Sales by Division
Food Service
Private Label
Industrial Foods
Health & Natural
Food
Sales by CountryGermany
Switzerland/ Rest of
Western Europe
Eastern Europe
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Share price since 2004
500.00
600.00
700.00
800.00
0.00
100.00
200.00
300.00
400.00
Jan-04 Jul-04 Jan-05 Jul-05 Jan-06 Jul-06 Jan-07 Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10 Jan-11 Jul-11
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Financials
50.00
100.00
150.00
200.00
250.00
300.00
350.00
400.00
450.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
EBIT
Net Income
Revenue (rhs)
In organic terms, sales increased 3.2%
in 2010. In CHF terms, sales fell 4.7%.
Margins increased in 2010 due to
lower than expected raw material costs.
The companys financial position isstrong and leverage is falling.
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2000 2002 2004 2006 2008 2010
In the interims, raw material costs
increased slightly but the real
problem was with currencies. 0.1% in
organic sales growth translated to -13% in CHF terms.
RNOA is growing strongly, ROE is
falling due to CHF strength.
0.0x
0.5x
1.0x
1.5x
2.0x
.
-20.00%
-15.00%
-10.00%
-5.00%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
.
2000 2002 2004 2006 2008 2010
RNOA
PM
ROE
ATO (rhs)
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Valuation
Price 590.00
Shares Outstanding (m) 0.48
Market Cap (m) 282.75
Debt 79.45
Cash 8.59
Enterprise Value 353.61
EV per Share 737.87
0.50
1.00
1.50
2.00
2.50
2007 2008 2009 2010
Historical Price to Book
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.
EBIT 37.19
Net Income 27.36
Equity 113.01
FCF 12.83
P/S 0.78x
P/B 2.50x
P/E 10.3xP/FCF 22.0x
EV/EBIT 9.51x
5.00
7.00
9.00
11.00
13.00
15.00
2007 2008 2009 2010
Historical Price to Earnings
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Kudelski SA
KUD:SW
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Introduction Kudelski Group is a world leader in digital security and convergent
media solutions for the delivery of digital and interactive content.
70% of Kudelskis employees work in Europe.
Kudelski operates in three divisions:
1. Digital Television security and access control solutions.
2. Public Access hardware and software based solutions to
globally managed access of people and vehicles to sites.
3. Audio professional recording equipment and high-end Hi-Fi
devices.
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Sales by DivisionDigital Television
Public Access
Middleware &
Advertising
Sales by CountrySwitzerland
USA
France
Italy
Germany
UK
Brazil
R.O.T.W
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Share price since 2004
40.00
50.00
60.00
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0.00
10.00
20.00
30.00
Jan-04
Apr-04
Jul-04
Oct-04
Jan-05
Apr-05
Jul-05
Oct-05
Jan-06
Apr-06
Jul-06
Oct-06
Jan-07
Apr-07
Jul-07
Oct-07
Jan-08
Apr-08
Jul-08
Oct-08
Jan-09
Apr-09
Jul-09
Oct-09
Jan-10
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Oct-10
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Apr-11
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Financials
200.00
400.00
600.00
800.00
1,000.00
1,200.00
20.00
40.00
60.00
80.00
100.00
120.00
140.00
160.00
180.00
EBIT
Net Income
Revenue (rhs)
Gross margins explain most of the
volatility in returns. This is primarily to
do with the business mix.
Whilst TV earned 18% margins in LFY,
Public Access earned 3.5% andMiddleware & Advertising earned -5%.
The company is conservatively
financed with a NFO/CSE of 0.54x
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2000 2002 2004 2006 2008 2010
0.0x
0.5x
1.0x
1.5x
2.0x
2.5x
3.0x
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
RNOA
PM
ROE
ATO (rhs)
The company is experiencing fast
revenue growth in Digital TV with far
slower growth in Public Access and
Middleware & Advertising.
Interims were affected badly by the
appreciation of the CHF. Interestingly,
the company sees stronger business in
the second half.
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ValuationPrice 8.15
Shares Outstanding (m) 48.74
Market Cap (m) 397.24
Debt 553.64
Cash 275.48
Enterprise Value 675.40
EV per Share 13.86
Revenue 1,069.34 3.00
4.00
5.00 Historical Price to Book
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EBIT 110.01
Net Income 66.68Equity 418.70
FCF 105.76
P/S 0.37x
P/B 0.95x
P/E 5.96x
P/FCF 3.76xEV/EBIT 6.14x
0.00
1.00
2.00
2007 2008 2009 2010
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Bossard Holding AG
BOS:SW
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Introduction Bossard Group is a global fastening technology and logistics
company. The company also offers worldwide sales, technical andengineering support, and inventory management.
Employs 1500 employees in more than 50 locations worldwide.
v y y , v w u
Zug, Switzerland.
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Sales by Continent
Europe
America
Asia
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Share price since 2004
120.00
140.00
160.00
180.00
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0.00
20.00
40.00
60.00
80.00
.
Jan-04
Apr-04
Jul-04
Oct-04
Jan-05
Apr-05
Jul-05
Oct-05
Jan-06
Apr-06
Jul-06
Oct-06
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Financials
100.00
200.00
300.00
400.00
500.00
600.00
700.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
45.00
50.00
EBIT
Net Income
Revenue (rhs)
In 2010, the company experienced
rapid sales growth of 25% in local
currency and 21% in CHF. This also led
to margin improvement.
Gross margins improved due tochanges in the product mix and more
effective procurement. Personnel
expenses increased sharply.
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2005 2006 2007 2008 2009 2010
Capital expenditure also didnt
increase as fast as sales leading to an
improvement in asset turns.
The company is conservativelyfinanced with NFO/CSE ratio of 0.14x
Interims showed the same trend.
Rapid sales growth combined with
slower cost growth leading to
improved margins.
1.2x
1.3x
1.3x
1.4x
1.4x
1.5x
1.5x
1.6x
1.6x
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
2005 2006 2007 2008 2009 2010
PM
RNOA
ROE
ATO (rhs)
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Valuation
Price 106.00
Shares Outstanding (m) 2.97
Market Cap (m) 315.02
Debt 59.77Cash 20.33
Enterprise Value 354.46
EV per Share 119.27
Revenue 477.610.40
0.80
1.20
1.60
2.00
Historical Price to Book
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EBIT 47.27
Net Income 44.93Equity 177.71
FCF 21.24
P/S 0.66x
P/B 1.77x
P/E 7.01x
P/FCF 14.83x
EV/EBIT 7.50x
3.00
6.00
9.00
12.00
2007 2008 2009 2010
Historical Price to Earnings
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Forbo Holding AG
FORN:SW
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Introduction Forbo is a leading producer of floor coverings, adhesives,
as well as power transmission and conveyor belt
solutions. The company has three divisions: Flooring, Bonding and
Movement.
41 countries worldwide and 47 pure sales organizations in35 countries.
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Sales by Division
Flooring
Bonding
Movement
Sales by RegionNorth,Central and South America
Asia/Australia/Africa
Western Europe
Southern Europe
Scandinavia
Eastern Europe
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Share price since 2004
500.00
600.00
700.00
800.00
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0.00
100.00
200.00
300.00
400.00
Jan-04
Apr-04
Jul-04
Oct-04
Jan-05
Apr-05
Jul-05
Oct-05
Jan-06
Apr-06
Jul-06
Oct-06
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Apr-08
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Financials
500
1,000
1,500
2,000
2,500
-100
-
100
200
300
400
2000 2002 2004 2006 2008 2010
EBIT
Net Income
Revenue (rhs)
The strong CHF damaged sales growth
heavily in 2010. A 6% increase in local
currency was reduced to 0.4% in CHF.
Bonding and Movement Systems were
the strongest performers with Flooringdescribed as not meeting expectations.
Forbo is conservatively financed with
NFO/CSE ratio of 0.16x.
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-
The company experienced strong
profit growth due to falling S&D
and Admin cost.
Currency effects were even more
serious in the interims with
operating profit growth of 4% in
local currency vs. -10.7% in CHF.
Raw material prices also had an
effect.
0.0x
0.5x
1.0x
1.5x
2.0x
2.5x
3.0x
-50.00%
-40.00%
-30.00%
-20.00%
-10.00%
0.00%
10.00%
20.00%
30.00%
40.00%
2000 2002 2004 2006 2008 2010
RNOA
PM
ROE
ATO (rhs)
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ValuationPrice 390.00
Shares Outstanding (m) 2.36
Market Cap (m) 920.01
Debt 266.70Cash 120.10
Enterprise Value 1,066.61
EV per Share 452.14
Revenue 1,789.70
3.00
4.00Historical Price to Book
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EBIT 185.90
Net Income 163.30Equity 724.40
FCF 150.40
P/S 0.66x
P/B 1.76x
P/E 7.01x
P/FCF 14.83x
EV/EBIT 7.18x
0.00
1.00
2.00
2007 2008 2009 2010
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Rieter Holding AG
REIN:SW
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Introduction Rieter is supplier of machinery and components for short
staple fiber spinning mills.
The company was previously in the automotivecomponents supply business (now Autoneum Holding) butthis was spun off in the first half of the current fiscal year.
The company operates in two divisions:1. Spun Yarn Systems - Machines
2. Premium Textile Components - Components
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Sales by Division
Spun Yarn Systems
Premium Textile
Components
Sales by Country
Europe
Asia (inc. Turkey)
North America
Latin America
Africa
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Share price since 2004
500
600
700
800
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0
100
200
300
400
Jan-04
Apr-04
Jul-04
Oct-04
Jan-05
Apr-05
Jul-05
Oct-05
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Financials Experiencing extremely strong demand from emerging
markets.
In CHF terms, sales in H1 2011 were up 66% and 73% inlocal currency terms compared with H1 2010.
Strong financial position with NFO/CSE of 0.32x.
Investing heavily in the business with capex of CHF12.2m in H1 2011 focused in Spun Yarn Systems.
Significant margin improvement and sales growth inSpun Yarn Systems.
Margin improvement and stronger new order growthin Premium Textile Components.
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ValuationPrice 149.50
Shares Outstanding (m) 4.67
Market Cap (m) 698.46
Debt 278.70
Cash 428.50Enterprise Value 548.66
EV per Share 117.44
Revenue 870.40
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.
Net Income 82.90
Equity 360.40
FCF 73.40
P/S 0.80x
P/B 1.94x
P/E 8.43x
P/FCF 9.52x
EV/EBIT 7.25x
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Daetwyler Holding AG
DAE:SW
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Introduction Datwyler Group is an international multi-niche player
dedicated to industrial supply and distribution of
engineering and electronic components. The Group operates in four divisions;
1. Technical Components
.
3. Cabling Solutions4. Sealing Technologies
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Sales by Division
Technical Components
Pharma Packaging
Cabling Solutions
Sealing Technologies
Sales by Region
Switzerland
European Union
Rest of Europe
North and South America
Far East
Other Markets
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Share price since 2004
60.00
70.00
80.00
90.00
100.00
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0.00
10.00
20.00
30.00
40.00
50.00
Jan-04
Apr-04
Jul-04
Oct-04
Jan-05
Apr-05
Jul-05
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Jan-06
Apr-06
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Financials
400.00
600.00
800.00
1,000.00
1,200.00
1,400.00
1,600.00
-
20.00
40.00
60.00
80.00
100.00
120.00
140.00
2000 2002 2004 2006 2008 2010
EBIT
Net Income
Revenue (rhs)
Datwyler experienced organic sales
growth of 9.8% in CHF in 2010 but 15% in
local currency.
Costs were improved through better
capacity utilization and significantlylower personnel costs as a percentage of
revenues.
The company has a net cash position of
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200.00
-40.00
-20.00
0.0x
0.5x
1.0x
1.5x
2.0x
2.5x
3.0x
-5.00%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
2000 2002 2004 2006 2008 2010
RNOA
PM
ROE
ATO (rhs)
roughly CHF 20m.
The company has set the goal of
CHF 2 billion in sales by 2015 at an
EBIT margin of 9-12%.
In the interim the companyexperienced strong sales growth but
had problems due to higher raw
materials prices and the strong CHF.
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ValuationPrice 48.00
Shares Outstanding (m) 15.45
Market Cap (m) 741.82
Debt 78.20Cash 109.80
Enterprise Value 710.22
EV per Share 45.96
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
Historical Price to Earnings
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, .
EBIT 127.90
Net Income 98.20
Equity 584.20
FCF 109.80
P/S 0.56x
P/B 1.27x
P/E 7.55x
P/FCF 6.76x
EV/EBIT 5.55x
2007 2008 2009 2010
0.00
0.50
1.00
1.50
2.00
2007 2008 2009 2010
Historical Price to Book
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Conclusions The most interesting companies here are Hugli, Forbo,
Bossard and Datwyler. The detail in each case is slightlydifferent but all three are strong companies that are
suffering primarily from the strong CHF. However, Kudelski and Rieter represent the potential risks
of investment.
u e s , ere s a s rong core us ness an wea
peripheral businesses. We could make the comparison withForbo or Datwyler.
With Rieter, the company is benefitting tremendously fromgrowth in developing markets. The implication is that an
investment in Rieter is essentially a leveraged position onemerging market growth. The comparison here could bewith Bossard.
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Appendix: Valuation ComparisonsHugli Kudelski Bossard Forbo Rieter Datwyler
P/E 10.30x 5.96x 7.01x 7.01x 8.43x 7.55xP/B 2.50x 0.95x 1.77x 1.76x 1.94x 1.27x
EV/EBIT 9.51x 6.14x 7.50x 7.18x 7.25x 5.35x
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0.00x
2.00x
4.00x
6.00x
8.00x
10.00x
12.00x
Hugli Kudelski Bossard Forbo Rieter Datwyler
P/E
P/B
EV/EBIT