SWISS BUSINESS HUB USA - staralliance.com
Transcript of SWISS BUSINESS HUB USA - staralliance.com
Alaska Hawaii
San Francisco, CA
New York, NY
Los Angeles, CA
Atlanta, GA
Houston, TX
Christoph
Besmer
TC Invest / Export
CG Los Angeles /SF
Damian Felchlin
TC Invest / Export
CG Los Angeles /SF
Daniel Bangser
TC Invest
CG NYC
Fabian Stiefvater
Head of SBH USA
CG NYC
Scot Orgish
TC Export
Houston
Kimberly Shulman
TC Export
CG Atlanta
Frédérique
Zehnder
Project Manager
CG NYC
TEAM USA
Caroline Blaser
Deputy Director
TC Invest / Export
CG NYC
WHAT DO WE DO?
Export Promotion Investment Promotion
Provide information about the
strengths and the framework
conditions of the Swiss business
location towards potential
investors.
Support Swiss and Lichtenstein
SMEs with the development of
business opportunities in 21
countries worldwide.
EXPORT FIGURES AND MARKET POTENTIAL
Swiss Exports to the U.S. Exports
2016 Swiss Imports from the U.S. Imports
The USA remain the 2nd most important
commercial partner (behind Germany).
CHF 36.4B
(12.2% of
total exports)
The USA is also the 2nd import source for
Switzerland. Bilateral current account surplus
amounts to a total of CHF 12.8B.
CHF 23.6B
(8.9% of total
imports)
Swiss Exports
Sectors
2016
(% share)
Trend
Forecast
2017
Chemical and
pharmaceutical 45.0%
Precision instruments,
watches and jewellery
17.7%
Precious metals and stones
11.9%
Machinery and electronics
industry
9.5%
[<+5%] [+2%,+5%]
[-2%,+2%] [-2%,-5%]
[<-5%]
QUICK FACTS ABOUT SWISS FDI IN THE U.S.
1. Switzerland’s cumulative direct investment in the U.S. amounts to
$258 billion.
2. Swiss affiliates directly support nearly half a million jobs.
3. The highest number of people who work for Swiss affiliates are in
California, Texas, New York and New Jersey.
4. Swiss affiliates pay the highest average salary among affiliates from
the seven largest investing countries in the U.S., $103,200 per year.
5. Swiss affiliates outspend all other countries in R&D ($10.1 billion).
6. Swiss affiliates rank fifth in manufacturing employment among the
largest investing countries in the U.S.
EXPORT PROMOTION
Priority industry sectors Events Trend and opportunities
ICT
special emphasis on
Fintech
ICT SME delegation
(hard/software for the financial
service sector (East or West
Coast).
Swiss Fintech sector is highly innovative and continuously growing
(driven by Finance-2.0 initiative and presence of first European FinTech
fund “Next Generation Finance Invest”).
Medtech MD&M West 2017 and
Advamed 2017
The Medtech industry faces many challenges (e.g. declining demand for
medical equipment, price pressure due to healthcare reform, cost-
effectiveness, raising bar for medical innovation, increasing regulatory
requirments, significant financial impact of medical device excise tax)
which provide opportunities to advice Swiss SMEs in overcoming and
addressing these challenges on a mandate basis.
Food Food Challenge
Fancy Food Show 2017
Increasing health awareness throughout the U.S. provide opportunities
for Swiss SMEs to enter the market.
OPPORTUNITIES ENTERING U.S. MARKET
STRENGTHS
Highly specialized skills in specific areas make it easy to sell the USP
Highly skilled workforce (dual education / leading universities)
Positive reputation / Swissness
OPPORTUNITIES
USA are Switzerland’s 2nd trade partner
2nd destination for Swiss exports (CHF 36.4B/12.2% in 2016)
2nd source of imports (CHF 23.6B/ 8.9% in 2016)
DIFFICULTIES ENTERING US MARKET
WEAKNESSES
Cultural differences
Swiss companies lack of financial and human resources
Certain contracts only open to U.S cies (e.g. Patriot Act, Buy American
Rules)
Swiss companies are risk-averse
THREATS
U.S. regulations and governmental system
High Swiss production cost and strong Swiss Franc
Potential Border Adjustment Tax (BAT)?
TTIP on the table again?
INEQUALITIES
Area Median Household
Income (in USD) in 2015
San Francisco County 90,527
Santa Clara County (SV) 102,191
California 64,483
United States 55,775
Mississippi 40,630 Source: US Census Bureau
APPROPRIATE MARKET MODELS
Export Mode
Distributor
Independent Sales Agent
Incorporation
4
3
2
1
• Market development and customer service is
executed by the countractually-bound on-site
partner
• Brand and registration stay with company
• Sales Agent usually works exclusively for the company
and has to be independent from a legal point of view
• Partnership-agreements (including an exit-scenario)
• Normally the company is set up as subsidiary, not as
branch office
• Continuing collaboration with service providers for tax- and
legal questions
• Market performance completely
recorded in Switzerland
EVENTS
- Bringing together Swiss and U.S.
companies along with multipliers
- Media exposure
Switzerland
Tell Awards at
SUCCESS STORY - EXPORT
- «High tech meets heavy metal»
- Fact Finding Mission for company in automotive sector
- Setting up:
- Site visits and company meetings
- Roundtable discussions
- Organizational logistics
SUCCESS STORY - EXPORT
- IT Startup based in Küsnacht (ZH)
- «AI that connects human expertise»
- Support for market entry:
- Investor search
- Conclusion of customer contracts
- Branch office opening
CONNECT WITH US!
Damian Felchlin
Consulate General of Switzerland
Pier 17, Suite 600
San Francisco, CA 94111
+1 917 289 9967
Lionel Müller
Consulate General of Switzerland
633 3rd Avenue
New York, NY 10017
+1 415 788 2272
Swiss Business Hub
USA
@SBH_USA
www.s-ge.com/