Swiss Army Knife Blade
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Transcript of Swiss Army Knife Blade
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BIONIC GOOGLE ADS:
Content Network:
Shelley Ellis #1 tool:
Shelley Ellis notes on Content Network opportunities
Perry Marshalls Renaissance Club 2010. All rights reservedPage 1
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Facebook PPC:
Mr. R Facebook bidding tactic:
Mr. R other Facebook concepts
Perry Marshalls Renaissance Club 2010. All rights reservedPage 2
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Swiss Army Knife Technique (1 of 10)
Most people think theyve tested 20 Google ads but they really just tested 2 ads 10 different times.
Dr. Glenn Livingston
PROBLEM: Theres only a few things I can think of to say and its really hard to not sound like everyone else in my market. (not true)
SOLUTION: There are literally THOUSANDS of things you can say, even in a tiny Google ad, which means theres NO SUCH THING as a market you cant break into, or do better in. Even if youve been stuck with the same Control Ad for 3 years.
At the Maui Seminar Ill reveal _____(number) blades for generating fresh new ideas for
Google Ads ____________ New ________ ___________ to test Completely new ways to _____ _________ _____________
This makes testing new ads simple and formulaic. No more combing through huge swipe files looking for something you might be able to use. These are simple formulas you can apply instantly.
Today, just 1 of the blades. (This is not even the most powerful one... but this alone will revolutionize your ad writing!)
Perry Marshalls Renaissance Club 2010. All rights reservedPage 3
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Swiss Army Knife Blade #1:All the different _______________ that exist between your _____________ and 5 other types of __________________:
(On the call you'll fill in 5 of these circles below)
This picture shows 15 different relationships.
This blade of the Swiss Army Knife gives us all kinds of NEW ad hooks:
Perry Marshalls Renaissance Club 2010. All rights reservedPage 4
You (the advertiser)
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Example 1Focus on: _____________
Bad Marriage=______________Dont Go To Bed _______14 Minute Video will Calm Your Mindwww.AngryMarriage.com
Example 2Focus on: _____________
Where is your Husband?Is he sleeping with ___ right now?Get _________ & a smile on your facewww.BadMarriageRevenge.com
Example 3:Focus on: _____________ andFocus on: _____________
Nasty ______: The ________ ________Sick of being __________ with ____?Change the Game. Free Reportwww.BadMarriageReport.com
Example 4:Focus on: _____________ andFocus on: _____________
The Other _________: _____ _____How will you feel whenYour ________ call ___ ________?www.BadMarriageReport.com/prevention
Big Idea:
When you focus on the ____________ between _____ _____________ in your customers ________, you elicit much more ____________.
This is P-O-W-E-R-F-U-L.
Perry Marshalls Renaissance Club 2010. All rights reservedPage 5