SwipeGuide - Instructions Made Easy
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Instruc(ons Made Easy
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Transcript of SwipeGuide - Instructions Made Easy
Instruc(ons Made Easy
SwipeGuide team
ü Daan Assen – Founder & responsible for marke(ng & product management
ü Iryna Evseeva – UI/UX designer
ü Maarten Dijkstra – Front-‐end Developer
ü Vadim Borodean -‐ Developer ü Gloria Quintanilla -‐ Marketeer
The Issue
Our solu@on
Proposi@on
Visual Instruc(ons Made-‐Easy ü Easy to Create, Easy to Use on any device ü Effec(ve Instruc(onal Design templates ü Compelling instruc(ons from your images & video ü Add step-‐by-‐step instruc(ons ü Op(onal Warnings at cri(cal steps ü Op(onal Tips to provide background knowledge
How it works
① Take pictures and/or video on your mobile
② Arrange them in the SwipeGuide template
③ Add step-‐by-‐step instruc(ons, (ps and warnings
④ Publish and share your SwipeGuide
Applica@ons
For example think of: ü Safety instruc8ons (e.g. airplane safety) ü Recipes made visual (Allerhande) ü DIY instruc8ons ü SoDware instruc8ons ü Equipment / machine maintenance ü Healthcare procedures
Example
Open the water tap with your elbow
Step-‐by step instruc(ons
Be sure not to touch the tap
handle with your hands.
Warnings appear when icon is touched
Tips appear when icon is touched
1
Step navigator, or just swipe!
Market
There is a constant need for flexible, accessible and easy to create and use instruc(ons. Instruc(ons are everywhere and are needed everywhere. Mobile technology offers new opportuni(es for crea(on & access to instruc(ons. Both B2C and B2B markets have great poten(al: ü Mobile devices are everywhere (2.6 billion units
worldwide in 2016 -‐ Canalys) ü Global training market: $306 billion
(TrainingIndustry.com) ü If only 1% is instruc(on it s(ll is huge!
Business model
SwipeGuide wants to start with a free version to establish a large user base first. The business model can be found in a freemium, subscrip(on and/or adver(sement direc(on. For subscrip(ons we foresee three edi(ons: ü 49 euro per year personal edi(on ü 249 euro per year business basic ü 499 euro per year business pro
Ask & offer
SwipeGuide valida(on started and we es(mate to need an overall investment of 170.000 euro to take the product to the market: ü Product development: 100.000 euro (plahorm &
mobile editor) ü Marke(ng: 60.000 euro (marke(ng efforts) ü Technical support: 10.000 euro We already commiied 20K euro as pre-‐seed investment. This leaves an 150K euro investment requirement in return of 20% of shares.
