Business DegreesFaculty of Higher Education, Lilydale

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Faculty of Higher Education, Lilydale• Established in 1997• Multi-disciplinary, offering undergraduate and

postgraduate courses • Regional Bonus Scheme – 5 point ATAR bonusStudents:

> 2000 Undergraduate> 230 International> 150 Postgraduate> 50 Research > 2500 On-line

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Lilydale campus• Friendly atmosphere• New student spaces• SSAA weekly activities• Modern, safe Student

Village• Ample free parking• Easy access to public

transport• Free night bus• Student Services

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Why Business?• Provides students with skills and abilities pertinent to a

variety of professional careers

• Gives students a theoretical understanding of current developments in society and the workplace

• Enhances generic skills highly valued by employers and important for the development of the individual

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Business degreesBachelor of Business • (Marketing)• (Public Relations)• (Tourism Management)• (Tourism and Hospitality Management)*• Bachelor of Business / Social Science• Bachelor of Business / Bachelor of

Communication*• Bachelor of Design* / Bachelor of Business

* Students are required to study at Lilydale and Prahran campuses

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Business degreesBachelor of Business• (Accounting)• (Business Analysis)• (Finance)• (Human Resource Management)• (International Business)• (Management)

• Information session:> 12.45pm LA101

Flexible degree structure

Professional

Major

16 Units +Co-Major

8 Units or

Minor

4 Units

Minor

4 Units

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BusinessProfessional Majors

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Advertising• Advertising drives growth for businesses of all types and

sizes

• Understand the important role that advertising plays in the business environment

• Develop attention grabbing advertisements and advertising campaigns

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Career prospects & salaries• Public relations• Digital media publishing• Industrial relations• Event management

Average Graduate Salary $42,804*

* Source: mycareer.com.au, August 2010

• Communication• Journalism

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Marketing• Learn business principles specific to marketing i.e. law,

accounting, management, economics, communication

• Focus on practical and project-based product management, events management and strategic marketing planning

• Professional recognition: AMI

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Career prospects & salaries• Brand management• Market research• Sales

Average Graduate Salary $47,126*

* Source: postgradmelbourne.com.au August 2010

• Public relations• Promotion

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Public Relations• Focuses on protecting and advancing clients’ reputations

through effective communication

• Learn how PR supports strategic plans, communication planning and campaign development

• Develop communication and relationship building skills

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Career prospects & salaries• Public relations• Digital media publishing• Industrial relations• Event management

Average Graduate Salary $43,000*

* Source: graduateopportunities.com.au August 2010

• Communication• Journalism

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Tourism Management• Gain a thorough understanding of business principles

specific to the tourism industry

• Develop an understanding of the nature, history and culture of tourism, and of the key role of communication in enhancing management of tourism organisations and destination regions

• Prepares graduates to operate in diverse environments

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Career prospects & salariesWork in public or private sector:

• Tourist resorts• Museums • National parks

Average Graduate Salary $42,500*

Sourced from mycareer.com.au August, 2010

• Airlines• Conference/receptions centres

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Tourism & hospitality management

• 18 month pathway degree post completion of an Advanced Diploma of Hospitality Management

• Learn management skills with a specific tourism/hospitality focus

• Prepares graduates for entry into management roles in hospitality and tourism environments

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Career prospects & salariesWork in public or private sector:

• Hotels • Tourism bureaus • National parks

Average Graduate Salary $42,500*

* Sourced from mycareer.com.au August, 2010

• Airlines• Conference/receptions centres

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Co-major’s & minors• Most professional majors are also available as a co-

major or a minor

• Minors also available in:

> Applied Statistics> Business and Society> Business Law> Business Studies> Economics> External Studies> Indigenous Studies

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Why Swinburne?

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Why Swinburne?• Industry-Based Learning* • Capstone Projects• Careers in the Curriculum • Study Tours, Study Abroad, Swinburne at Sarawak• Flexible degree structure, summer and winter terms• Guaranteed Entry Scheme

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*IBL is not available to international students due to visa restrictions, students should seek advice from their faculty for alternatives

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Scholarships• Dean’s Scholarship

> Students receive a full degree fee waiver, 2010 ATAR 88.9

• Study Lilydale Scholarship> International students only, 10% fee reduction for each

year of a single degree

• Others> Discipline specific - Vice Chancellor’s ATAR 97+> Demonstrated leadership> Shire of Yarra Ranges> Community involvement> Relocation etc

www.swinburne.edu.au/scholarships

My Year 12 experience

• My subjects – what I studied• What courses was I considering?• Research

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Transition to Uni Life

• Accepted into course• Positives and Negatives• Getting involved

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Thank YouQuestions?